Now, I can post and plan multiple content throughout the week. Before, I'd been stuck with writing a blog post, not repurposing it. Now, I can make content that truly matters without being STUCK with it.

I've looked through the courses made by Rob and Erica, the Clarity report and blueprint are amazing, and the system can help you prepare all content in just 10 minutes, even though I didn't get through all the content step by step and how to use them on my project, but I still think it is a good start of that.

You are the expert on your offer. You NEED Erica and Rob's Launch Content Playbook to take you out of your own echo and discover elements of what you bring that you haven't even thought about. Between Erica's content expertise and Rob's AI genius, you can take that idea you've been noodling and create an exciting and RESULTS FOCUSED plan. There's no other resource out there like it.

Rob and Erica are great teachers and make what seems complex on the surface very easy to digest. The AI tools are amazing and provide a step-by-step implementation method that makes it very easy to apply to my business!

It's amazing that I can create content at the click of a button.

The clarity report and launch playbook are honestly mind-blowing. I know a bit about AI and what it can do, but these 2 outputs alone are... not from this planet. I'm just in a phase of announcing my new "AI in Grant Writing" training, am superbly short in time, and with these AI tools, I just won a week of my time. Typically, my biggest problem was "what to post when you try to sell an event" and ideas and hooks provided (and reasoning where these fit and what AHA moment you will create)—it all makes total sense; it's attractive and not salesy at all. It's, in fact, completely aligned with my "educational nature," which really makes me happy. I don't want to ruin surprise but GPTs that are included...it's an eyewatering experience in the most positive way. Enjoy, I know you will.

it just speeds up everything!!

Love your emails Erica! They're so on point, without fluff. Also bought your Book of Hooks and my thinking about my content I write for LinkedIn evolved. Be careful, now will be the sweet moment: really, thank you for what you are doing.

You keep saying out loud what I'm mulling over in my mind! That's why I love your posts, Erica!

I (almost) never finish courses. And yeah, the irony stings - I've spent 30 years in the learning industry. I should be better at this. But maybe I'm not just another 'course collector.' Maybe I just needed teachers who could match my pace and need for action. Rob and Erica just proved me right - and solved an even bigger problem in the process. See, I have 7 products sitting in my pipeline. For months, I've been paralyzed about how to launch them, when to launch them, where to even start. And my usual pattern of half-finished courses wasn't helping. Some learning 'expert' I am, right? But then I noticed something weird in my learning journey. Every time I see Rob or Erica's name on a course, something different happens. I actually finish it. And implement it. And get results. So when they announced their collaboration on The Launch Content Playbook, I couldn't not buy it. Took me a bit to get in there, but I binged it over lunch, took the knowledge and tools, worked with my own AI, and somehow I already have a complete launch strategy mapped out. Not vague plans. Not theory. An actual, ready-to-execute roadmap that finally showed me a clear path forward. When two creators consistently get you to finish AND implement their courses, and then they team up? Pay attention. Their slightly rough-around-the-edges, no-BS approach cuts through all the overthinking and gets straight to what works. If you're like me - someone who learns differently, who needs content that's fast-paced and actionable - these are your people and this is the course that will make the difference.

Oh my goodness, this post changed my expressions at least 12 times. This was nothing less than an eye-opener.Each word you've written screams truth, and hell yes, writing requires a lot of work, whether it's short form or long form. You have to put your brain to use no matter what.

Thank you! When I tell you I needed this course, I'm not kidding. Haha. And about the bro thing, I was beginning to feel like I couldn't find my tribe on here with all the "I made a million dollars last year. steal my template" type of posts. To say your post was a breath of fresh air is an understatement. I'm already through the first module, and I'm loving it.

Just did my first session with Erica this morning on a landing page I've been stuck on. I consider myself (maybe to my detriment) a top tier writer, but Erica gave me a dang good workout. If you ever wondered "who edits the editor?" It's Erica. All day. No question about it.

Congrats! I have been learning a lot from your newsletter, the "here I am there you are" piece you wrote a few weeks ago helped me write my most engaged-with post here on LI since I started writing here. Thank you for sharing your brain juice and can't wait to read what you write next!

Self-editing is hard! This is single-handedly one of the best writing (technically, editing) resources I've encountered.

Wow, this is a fantastic resource! Super helpful. Will be using to edit an article I'm currently working on, and many more in the future, too, I'm sure.

Thanks for sharing Erica. Watched your session with Tommy Walker of the Cutting Room few months ago. I have no doubt that this editing library will be a game-changing resource for most content writers.

Another fantastic product by Rob and Erica. There is so much value here that I am excited to put to use in my next launch.

I’m truly amazed at how accessible this course was for someone like me, who has minimal knowledge of AI. In the past, I’ve taken numerous courses from marketing experts, but they often left me feeling overwhelmed by the sheer volume of tasks required for genuine success (many are good at selling dreams...). However, with Erica and Rob, it was a refreshing experience. Their approach was trustworthy, enjoyable to engage with, insightful, and practical to implement (though there is still some work ahead). A heartfelt thank you to them for sharing their expertise and passion in this course.

There's a lot of Ai noise out there, and some of it adds just more work instead of more value (hello, ego depletion from all the decision-making! and sifting through a pile of sh. ) Enter The Launch Content I've got to tell you, it's spooky. It reads my mind. It extracts my half baked ideas and organizes them in a spreadsheet. How the hell?! I now question everything. CLEARLY we live in a simulation. I need a tall glass of white and then back to polishing my launch strategy (mostly me sipping white, and the Ai doing the magic).

Everything Erica and Rob do is magic. This is great. Just flippin' great.

The Launch Content Playbook is powerful stuff and super simple to implement. The dynamic duo delivery again!

The Launch Content Playbook is spot-on. Really impressive to see it all come alive both in the clarity report, but especially in the Launch Content Blueprint. I used to struggle a lot with selling my offers, but now I have a blueprint to sell organically.

What an incredible addition to the armoury this is. My launch plan was confused and disjointed; like looking in the mirror after a shower and seeing nothing but condensation - then The Launch content Playbook comes along to evaporate the confusion - and everything is crystal clear. I always expect high standards from Erica and Rob - but they have surpassed themselves with this. Just get it ...

Rob & Erica are setting the bar high for speed to implementation with this new course. They just keeping getting better and more comprehensive. Even if you don't have a product to launch immediately, this course has boat loads of value and it can be deployed at any time!

I cannot thank you enough for the launch playbook. I'm 2-3 weeks out from launching my course, so this DEFINITELY helps me get my arms around the work I need to do. And the AI tools give me a great starting point.

I've been a student of Erica and Rob's for most (if not all) their amazing collab products, and I can say that it is one of the most comprehensive and thorough ways to pair hard analog work and digital work of writing so that YOU are the one in control of the content that you create and share. This playbook is a natural progression of all the work you put into finding your voice and your direction. Up to this point, I've been struggling to figure out exactly what all the writing and thinking that I've been doing for the past few years is leading towards, and this course certainly is helping me reframe it all more effectively with the limited amount of time that I have!

I noticed an immediate uptick in engagement and people resonating with my posts once I applied the frameworks taught here - and I'm not even finished with the course yet! This course really helped me unlock the flow, psychology, and magic behind written content. So excited to keep learning with this team!

This was an excellent course on how to write better hooks, not just for LinkedIn but also for newsletters, ads, and anything I want people to read. The AI prompts and whiteprint stuff is effin' awesome! I gave them a spin and it made the hook ideation process so much easier. Obviously I need to stick with this and stay consistent, but I have a feeling that I can kiss goodbye to wasting 5 hours a day obsessing over editing my own hook only for it to flop. Those days are over!

According to the stats 90% of online courses don't get finished. I devoured Hooked on Writing Hooks from beginning to end and am going in for a second round. I learned so much from Erica's frameworks and editing notes, and loved Rob's Ai prompts and chatbots. There's a ton of value in this course bundle with zero fluff so you get everything you need out of it without being overwhelmed by masses of content. It's also really well organised. Can't wait to start applying what I've learnt!

While I am currently primarily a book editor and blog writer (using Chat GPT), the information and lesson presentation in this course was mind-blowing. I also write social captions for blogs and can directly apply these learnings to those, as well as all writing/editing I do. Erica's frameworks and editing tips are first rate and the examples are worth their weight in gold. Rob's explanation of how to use AI (Chat GPT) prompts supporting Erica's frameworks, together with the 100 examples of how to apply them, are unbelievably helpful. This course is simply outstanding! Now, to dig back in and enjoy the ride! Thank you.

This is among the most valuable and insightful courses I've ever invested in. With Erica's frameworks paired with Rob's deep knowledge of AI, I feel I can finally start consistently producing content on LinkedIn. What stood out most was the video in which Erica and Rob made live edits of the ChatGPT responses. I loved how Rob shared drafts of specific prompt commands to tailor GPT's responses to his liking. There's so much to learn from those prompts. I also appreciated how Erica graciously shared her 'Book of Hooks' alongside this course (which I'll soon devour). The course is so rich in content that a single run-through doesn't do it justice. I'll come back to it time and again while practicing everything I learned. I recommend this course a 10,000%!

Erica and Rob's course was masterful. It did something I haven't seen done here before - it matched hook writing strategy with tactical implementation. I'll be using these bots every day to brainstorm, troubleshoot and validate ideas. Well worth the price of admission!

Wow! Saying that Erica and Rob over delivered is an understatement! The value is insane and the bundle is worth every single penny! It helped me get more clarity and speed up my content creation. The best thing about it is that you can start experimenting and applying these frameworks right away. Thanks for breaking down the hook science for us!

Erica’s frameworks are so good I’ve built my own hand crafted ai prompts using them. BUY THE COURSE.

This course is worth every penny. I've run through it as fast as I could for the first time to get familiar etc. Now I'll go slower and make notes. BTW, I used the" Auto-Checklist AI Content Editor" prompt to edit ChatGPTs long-form article😄 The content makes more sense and is more refined after the checklist prompt. I'm pumped 🙏 And both of you were right about the 1-hour life edit it's 🔥🔥🔥

Fully geeked out watching this training, especially the lesson on editing the AI outputs. Eager to try this out next week on any and all content I create.

The frameworks provided an effective way for me to create concise yet effective messages for online writing. The Book of Hooks is a valuable reference guide! I would encourage anyone who wants to improve their writing to get this resource!

Hi Erica. I picked up a copy of your Book of Hooks yesterday. It's fantastic! I'm about halfway through and its blowing my mind. Cannot wait to implement some of these teachings. Thanks for creating this.

Love the new book. Got two of my friends to also purchase right away 

Just got the copy of your new course, I just went through half of it and damn it's already worth more than what you are charging for it 🤣

Bought 'Book of Hooks' this morning, read through 101 and unlocked a business plan. Thanks!

You're the absolute champ with these threads. Appreciate the content you puut out and the effort you put in. It's nice to see someone whoo speaks with depth and obvious knowledge instead of platitudes. Just wanted to send a thank you and some appreciation.

I just want to express my BIG THANK YOU for all you have shared and done. You are among the small number of accounts I follow on Twitter that's really really impactful and insightful for me, making me 'human' so to say. You are profound and genuine and just you! Thank you so much!

I wanted to thank you personally for this course. THe editing you did on my hook gave me so much clarity (it's so freaking good) It means a lot, so thank you 💛

Erica, just wanted to say a personal thank you. Just posted a thread on Hemingwway that I've wanted to do for a while but took time to figure out how best to do it. Was influenced by your threads focusing on the hows and whys to provide actual value so thank you for all your content!

The Book of Hooks is pure gold. As someone who has always struggled to create SCROLL-STOPPING hooks, this is the secret weapon I need. If you don't want to sound like everyone else, but still want to learn how to grab a reader's attention, Erica is the expert, advisor, guru, and oracle you need. And The Book of Hooks is your bible.

Just wanted to drop by and give a big thank you. I'm finally moving on a personal brand and it's all your fault. Your sarcasm toward "bro-biz advise" was the trigger, of all things. 🤣 Thanks for being the kick in the pants I needed. I wanted to give credit where it was due.

I just wanted to appreciate you and what you do out here. There are so many creators tweeting about what you should and should not do. And it's kinda frustrating as an up and coming creator. But everytime you make me feel like "ha! I should just block out the noise and be myself" I've been loving that so far. Thank you so much for the motivation. You're a real one Erica 🙂

Have been a huge fan of your work and share it with others as an example of how to write viral threads that are actually original and funny and not just bro copy pasta

I'm a big fan of your work. I especially like your message that it's possible to grow an audience without resorting to all the alpha male cliches. I see it a ton in crypto/web3 writing. Thanks for all you do

I wanted to let you know I got a ton out of the Book of Hooks. And it really hit home with me as I've noticed all the Bro-BS garbage out there that seems self-serving as all get out. As a newbie to Twitter I'm so glad I found you so I can blaze a path that feels genuine going forward. Wanted to let you know you have a new fan! Thank you so much for the wonderful resource.

Just wanted to say thank you for giving me the opportunity to learn social writing from you. I gained clarity. Even though I'm not perfect yet, I was able to get a client and now, I get to practice and test my writing skills with them. Thank you sensei 😍🙂🙂

After 160 days of writing, I had a thread that took off. I used the advice I learned form you and am so excited for a win! I finally feel like I can imagine a path forward. Just wanted to thank you! Learned a ton through what you teach.

Hi, great resource this e-book! 1. Providing schemas that I can follow in a easy way. 2. Simplicity in the explanation of the contents 3. Easy to read, to follow, to apply!

Loved it! Appreciate all of the various examples....they really bring the format to life! Always appreciate diving in more and perhaps a bit more info about which hook works best for different audience types (if that's true).

I bought The Book of Hooks and it was a bliss to read. I was struggling to write more captivating hooks for LinkedIn posts and Twitter threads. I even tried to imitate other successful creators but couldn't achieve positive results. Then, I realised I was committing a critical mistake: I wasn't understanding the underlying principles and mindset that those writers considered while writing the hooks. Erica's book helped me understand the hook writing principles and implement them instantly. She wrote each hook formula with careful understanding of the human psychology and after testing those formulas out herself. If you have struggled in the past or are currently struggling to write hooks, grab this book without even thinking for a moment. You'll be a much better writer if you implement Erica's advice and formulas.

I love how Erica’s book is easy to digest. There’s zero fluff, straight action. Meaning: you won’t waste your time getting this book. It’s fast, it gets straight to the meaty bit, and it leaves you with actionable ways to start your next social media post. Make sure you not only buy this book but also keep it open and reference it every time you write for social media.

Erica gets straight to the point in this book, giving you clear principles to help you write your own hooks. And why frameworks are better than templates. Then she goes on to share a couple dozen frameworks + examples you can use to write Twitter & LinkedIn hooks. I just finished the book & I'm excited to start using everything I just learned.

In a world full of distractions, attention is the most valuable currency in the creator economy. If you can't stop the scroll within seconds you lose out on a potential follower, fan, or even customer. Erica's Book of Hooks is a fantastic primer on how to captivate your audience—without any of the nonsense clickbait tactics "gurus" tell you to use. If you're a creator looking to upgrade your content game, then look no further.

Now, I can post and plan multiple content throughout the week. Before, I'd been stuck with writing a blog post, not repurposing it. Now, I can make content that truly matters without being STUCK with it.

I've looked through the courses made by Rob and Erica, the Clarity report and blueprint are amazing, and the system can help you prepare all content in just 10 minutes, even though I didn't get through all the content step by step and how to use them on my project, but I still think it is a good start of that.

You are the expert on your offer. You NEED Erica and Rob's Launch Content Playbook to take you out of your own echo and discover elements of what you bring that you haven't even thought about. Between Erica's content expertise and Rob's AI genius, you can take that idea you've been noodling and create an exciting and RESULTS FOCUSED plan. There's no other resource out there like it.

Rob and Erica are great teachers and make what seems complex on the surface very easy to digest. The AI tools are amazing and provide a step-by-step implementation method that makes it very easy to apply to my business!