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Louise M.

I don’t post personal updates here very often, but a small milestone worth sharing. I recently passed the Pavilion CRO School exam. It’s a rigorous programme focused on the strategic and operational realities of building and scaling modern revenue organisations. I appreciated the chance to step back from the day-to-day and think more deeply about the systems, leadership, and decision frameworks required to run revenue at scale. Grateful to the Pavilion instructors and community for the perspective. Thank You Russell Mikowski Sam Slevin Kiva Kolstein Sam Jacobs Stephanie Valenti Cassie Young Rick Smolen Andrea Kayal

Emma Lo🧋

CS & RevOps Leader | Driving Scalable Customer-Led Growth Across GTM | Top 100 CS Strategist 2025 & CS In Focus Podcast and Owner

GTM doesn’t scale on opinions. It scales on systems. Yesterday I caught up with Ajay Joshi. We met through Pavilion CRO School and stayed in touch. Those early monthly coffee chats turned into something I really value: a space to think with someone outside my usual bubble. Ajay is one of those people who’s consistently generous. He connects people, shares what he’s seeing, and still says things like, “If you have a business idea, let’s walk it through.” The takeaway from this one was simple: If you want to break through the next growth ceiling, you need real revenue architecture. Clean data, clear ownership, solid enablement, and an operating cadence that holds up when things get noisy. And none of it matters if you can’t communicate it. Because clarity drives alignment, adoption, and investor confidence. Leaving the coffee chat with one question, I’m practicing: Can I explain this without the spreadsheet open? P.S. Snowstorm to sunset patio in under 24 hours. Even the palm trees feel unreal.

Leah Russo

VP of Marketing @ Clearco | Marketing & Revenue Executive | Scalable GTM

Two exams. Two certifications. One big takeaway: learning hits different when you're in the right room. I just wrapped both #CRO School and #CCO School with Pavilion. Yes, I passed the exams. But the real value? The conversations. The cohorts. The people. Every week, we didn't just learn the material, we talked about what actually works. We debated strategy. We swapped war stories. We challenged each other to think bigger. That’s how I connected with leaders like Anthony DeShazor here in Atlanta, who invited me to join the Pavilion CCO Steering Committee (can’t wait to get to work). And others who sparked real alignment around the work I'm doing with Novara, who I know I'll be collaborating with beyond this course. Pavilion isn’t just education or professional development. It’s a catalyst for better thinking, stronger leadership, and deeper community. If you’re leading Marketing, CS, RevOps, or GTM and want to sharpen your edge while building relationships that last, this is it. Let’s keep building smarter together. #CROschool #CCOschool #CustomerSuccess #GTMStrategy #RevenueLeadership #Pavilion #community #LeadershipDevelopment #LifelongLearning

Melissa Theiss

Head of People Ops at Kit | Advisor and Career Coach | I help People leaders think like business leaders to level-up in their careers

I'm a Head of People... and l've taken Pavilion's CMO, CRO, and CCO, and Forecasting Schools. Why? Because everyone in leadership is responsible for the business as a whole. So, it pays — sometimes literally — to be able to understand and contribute to business discussions ranging from MQL goals and sales incentive plan design to retention targets and revenue recognition standards. Do you need to be the CMO, CRO, CCO, and CFO? No, absolutely not. But, it's hugely beneficial to have enough base knowledge to be able to ask good questions that result in productive debates. What do you think: Should people leaders be expected to have strong business acumen outside of their core domain? ___ 🔔 If your answer was a resounding “Yes” then hit follow and subscribe to The Business of People newsletter in my profile. Over the next two weeks, I’ll be focusing on the biggest things HR leaders need to know to be strong business partners to enterprise sales teams.

Jeroen Hendriks

Growth Through Togetherness | Founder IF Associates I AI-Powered, Togetherness-Led GTM & Expansion | Chief Commercial Officer Dovilo I Community Leader Pavilion (1200+ CMOs) | Fractional GTM Executive I Revenue Architect

Pavilion CRO school class mates 2021. Never forget. During that period Karl Ortmanns featured in episode 2 of the "Growth Through Togetherness" Fireside chat I just launched. Last week I was invited on his "Revenue Problem Solvers" Podcast that he launched this year. Always great chatting, learning, building. Together. One GTM team never gets old. #GTM #culture #community #togetherness

Bruce Scheer

CEO, ValuePros.io | Value Execution Partner Helping Revenue Organizations Eliminate Buyer Indecision | Keynote Speaker & 2× Bestselling Author

I'm attending CRO School by Pavilion, and genuinely loving it so far. Sam Jacobs delivered an excellent session, which I used as input for the carousel below, along with additional research. Fantastic quotes, Sam. I'm also playing with gamma - a pretty slick formatting tool. Thanks, Tahnee Perry, for giving me the nudge to try out this tool! If you are a revenue leader, this should be a great reinforcement. If you're seeking to develop a financial mindset of a high-performing revenue leader, I hope you enjoy this content.

Amedeo Fanelli

Excited to share that I’ve completed Pavilion’s CRO School! A great experience that expanded my toolkit across GTM strategy, forecasting, and leading high-performance revenue teams.

☁ Emmanuel NAUDIN ☁

CRO - VP Sales - Enterprise SaaS #InsuranceInnovation #insurance #insurtech #AI

I’m happy to share that I’ve obtained a new certification: CRO School from Pavilion! There’s no challenge quite like being a CRO in today’s world. We’re tasked with creating predictable revenue growth in unpredictable times. We need to think about how buyers like to be sold in a digital world, ensure reps are productive, and make certain that everyone is following the same process. In this 8-week comprehensive school, I have enhanced my skills and this has prepared me to strategically level up. I have worked with industry-leading experts from various countries to discuss and gain actionable insight into topics like building a world-class management team, developing a theory of enterprise value, forecasting and revenue modeling, and more. I am super excited and looking forward to leveraging this knowledge to better lead Continuity 's growth both internally and externally.

Shea Cole

CMO @ Field Effect | Pavilion’s 50 CMOs to Watch | Forty Under 40 | IO Startup Advisor | Creator of the 6 Step Strategy

Another Pavilion course in the books! I didn’t take CRO School to become a CRO. (I work alongside a talented one at Field Effect—I learn a lot from him.) I took it to become a better Marketing leader. Understanding how Sales thinks, what pressures they face, and how they make decisions helps me lead better. The Sales-Marketing relationship can be a sore spot—or a superpower. As leaders, we set the tone. My top CRO School highlights: 📍 Sam Jacobs on “Developing a Theory of Enterprise Value” → A sharp reminder of the “why” behind Sales & Marketing. 📍 “Storytelling with Data” by Cassie Young → Best Pavilion session I’ve attended across four full courses. (Cassie is just that good. Or maybe I’m just that much of a nerd. Or both.) 📍 “Foundations of Customer Success” with Sam Slevin → An unexpected favorite. CS has serious revenue potential when done right—and I now realize how much I still have to learn. Would recommend CRO School to CMOs, and VP/Director-level leaders in Sales and CS. Strong content. Real value.

FM

Fraser Murphy

Reimagining how revenue teams scale | Customer-first GTM, Challenger instinct, creative systems, applied AI | ex-mad scientist 👨‍🔬 Building a global social safetynet with SafetyWing

Great to start June with a new personal growth milestone - Completing Pavilion's CRO school 🎉 . Thank you all for the rich insights and sharing your experiences so openly 🙏

Steven Gerry

VP of Sales @ Tidal Cyber 🌊

Excited to have passed the CRO School Final Exam this week after a remarkably action-packed few months. Pavilion nailed this one - truly the most no-BS & highly actionable GTM material I’ve ever absorbed. Can’t recommend it enough to anyone in any VP/C-Level GTM role.

Lana Semenova, MBA

CX & Customer Operations Executive | Omnichannel Sales, Retention & Contact Centers | Telecom, SaaS, Fiber | B2B/B2C |Transformation & Consulting

I've finished the CRO School at Pavilion University, which focuses on the SaaS world (and its unique "dialect") Even though SaaS has its own language, the principles I learned apply everywhere. As a total data nerd, the last module on data was my favorite. The "Snorkeling vs Scuba Diving" analogy for data analysis is something I'll be using all the time now. Huge thanks to Pavilion for the incredible resources and the awesome community. And a special thanks to my cohorts, who were always there to offer advice and share their perspectives. If you're looking to level up your revenue leadership skills, I highly recommend this course.

Sebastien Daune

Pavilion has been pivotal into my transition from Individual Contributor to Sales Leader and CRO.

Louise M.

I don’t post personal updates here very often, but a small milestone worth sharing. I recently passed the Pavilion CRO School exam. It’s a rigorous programme focused on the strategic and operational realities of building and scaling modern revenue organisations. I appreciated the chance to step back from the day-to-day and think more deeply about the systems, leadership, and decision frameworks required to run revenue at scale. Grateful to the Pavilion instructors and community for the perspective. Thank You Russell Mikowski Sam Slevin Kiva Kolstein Sam Jacobs Stephanie Valenti Cassie Young Rick Smolen Andrea Kayal

Emma Lo🧋

CS & RevOps Leader | Driving Scalable Customer-Led Growth Across GTM | Top 100 CS Strategist 2025 & CS In Focus Podcast and Owner

GTM doesn’t scale on opinions. It scales on systems. Yesterday I caught up with Ajay Joshi. We met through Pavilion CRO School and stayed in touch. Those early monthly coffee chats turned into something I really value: a space to think with someone outside my usual bubble. Ajay is one of those people who’s consistently generous. He connects people, shares what he’s seeing, and still says things like, “If you have a business idea, let’s walk it through.” The takeaway from this one was simple: If you want to break through the next growth ceiling, you need real revenue architecture. Clean data, clear ownership, solid enablement, and an operating cadence that holds up when things get noisy. And none of it matters if you can’t communicate it. Because clarity drives alignment, adoption, and investor confidence. Leaving the coffee chat with one question, I’m practicing: Can I explain this without the spreadsheet open? P.S. Snowstorm to sunset patio in under 24 hours. Even the palm trees feel unreal.

Leah Russo

VP of Marketing @ Clearco | Marketing & Revenue Executive | Scalable GTM

Two exams. Two certifications. One big takeaway: learning hits different when you're in the right room. I just wrapped both #CRO School and #CCO School with Pavilion. Yes, I passed the exams. But the real value? The conversations. The cohorts. The people. Every week, we didn't just learn the material, we talked about what actually works. We debated strategy. We swapped war stories. We challenged each other to think bigger. That’s how I connected with leaders like Anthony DeShazor here in Atlanta, who invited me to join the Pavilion CCO Steering Committee (can’t wait to get to work). And others who sparked real alignment around the work I'm doing with Novara, who I know I'll be collaborating with beyond this course. Pavilion isn’t just education or professional development. It’s a catalyst for better thinking, stronger leadership, and deeper community. If you’re leading Marketing, CS, RevOps, or GTM and want to sharpen your edge while building relationships that last, this is it. Let’s keep building smarter together. #CROschool #CCOschool #CustomerSuccess #GTMStrategy #RevenueLeadership #Pavilion #community #LeadershipDevelopment #LifelongLearning

Melissa Theiss

Head of People Ops at Kit | Advisor and Career Coach | I help People leaders think like business leaders to level-up in their careers

I'm a Head of People... and l've taken Pavilion's CMO, CRO, and CCO, and Forecasting Schools. Why? Because everyone in leadership is responsible for the business as a whole. So, it pays — sometimes literally — to be able to understand and contribute to business discussions ranging from MQL goals and sales incentive plan design to retention targets and revenue recognition standards. Do you need to be the CMO, CRO, CCO, and CFO? No, absolutely not. But, it's hugely beneficial to have enough base knowledge to be able to ask good questions that result in productive debates. What do you think: Should people leaders be expected to have strong business acumen outside of their core domain? ___ 🔔 If your answer was a resounding “Yes” then hit follow and subscribe to The Business of People newsletter in my profile. Over the next two weeks, I’ll be focusing on the biggest things HR leaders need to know to be strong business partners to enterprise sales teams.

Jeroen Hendriks

Growth Through Togetherness | Founder IF Associates I AI-Powered, Togetherness-Led GTM & Expansion | Chief Commercial Officer Dovilo I Community Leader Pavilion (1200+ CMOs) | Fractional GTM Executive I Revenue Architect

Pavilion CRO school class mates 2021. Never forget. During that period Karl Ortmanns featured in episode 2 of the "Growth Through Togetherness" Fireside chat I just launched. Last week I was invited on his "Revenue Problem Solvers" Podcast that he launched this year. Always great chatting, learning, building. Together. One GTM team never gets old. #GTM #culture #community #togetherness