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Maie ElZeiny

sPM @ Zalando

🌟 Tonight was absolutely inspiring! I had the chance to attend an incredible talk with the one and only Marty Cagan, where he shared insights from his latest book, Transform. We dove deep into the product operating model and explored what it truly takes to build successful, empowered product teams. As a former startup founder, the discussion resonated on multiple levels. The emphasis on aligning a clear vision with robust business knowledge was very meaningful. Startups thrive when teams are not only empowered but also deeply rooted in the “why” behind their work. Marty's insights on fostering a product culture that prioritizes problem-solving and strategic decision-making felt like a powerful reminder of how crucial vision and business understanding are to driving sustainable growth. Now, working within a larger organization, I’m facing new challenges, especially around aligning cross-functional teams and maintaining agility at scale. Marty's framework for the product operating model provided a clear path forward, emphasizing not just the need for vision but the importance of strong product operating principles that can guide teams to deliver impactful outcomes within complex organizational structures. Some standout takeaways: ▶ Product Operating Model: Marty broke down the essential dimensions of product work, from deciding which problems to solve to building and delivering solutions effectively. His holistic approach highlighted the balance between vision and execution. ▶Empowered Teams: We explored the importance of cross-functional roles within product teams—Product Managers, Designers, and Tech Leads working together to balance value, usability, and feasibility. ▶Product Leadership: Providing strategic context is key. Product leaders must ensure teams understand the bigger picture, enabling them to make informed, impactful decisions even in large, dynamic environments.. One of the best parts? Reconnecting with my amazing product community and catching up with incredible people like Darinka Burovska and Henry Burnett and meeting inspiring experts like Thomas Fredell and Maria von Watzdorf Sharing ideas and experiences with such talented product leaders truly made the night special! 🎉 A huge thank you to Daniele Ronca , ProductLab Community Conference Community Conference, Ahmed Wafaey and everyone who made this event possible! And, of course, a shout-out to SVPG for their ongoing support in helping product professionals grow and succeed. The energy and insights shared were invaluable! Thank you Delivery Hero for making his happen and Google berlin for hosting us If you're in product management, I highly recommend checking out Marty’s articles on Transform. They’re packed with valuable insights for building empowered, vision-driven teams at any scale! #ProductManagement #ProductLeadership #EmpoweredTeams #SVPG #MartyCagan #Transform #Community …see more

Maie ElZeiny

sPM @ Zalando

🌟 Tonight was absolutely inspiring! I had the chance to attend an incredible talk with the one and only Marty Cagan, where he shared insights from his latest book, Transform. We dove deep into the product operating model and explored what it truly takes to build successful, empowered product teams. As a former startup founder, the discussion resonated on multiple levels. The emphasis on aligning a clear vision with robust business knowledge was very meaningful. Startups thrive when teams are not only empowered but also deeply rooted in the “why” behind their work. Marty's insights on fostering a product culture that prioritizes problem-solving and strategic decision-making felt like a powerful reminder of how crucial vision and business understanding are to driving sustainable growth. Now, working within a larger organization, I’m facing new challenges, especially around aligning cross-functional teams and maintaining agility at scale. Marty's framework for the product operating model provided a clear path forward, emphasizing not just the need for vision but the importance of strong product operating principles that can guide teams to deliver impactful outcomes within complex organizational structures. Some standout takeaways: ▶ Product Operating Model: Marty broke down the essential dimensions of product work, from deciding which problems to solve to building and delivering solutions effectively. His holistic approach highlighted the balance between vision and execution. ▶Empowered Teams: We explored the importance of cross-functional roles within product teams—Product Managers, Designers, and Tech Leads working together to balance value, usability, and feasibility. ▶Product Leadership: Providing strategic context is key. Product leaders must ensure teams understand the bigger picture, enabling them to make informed, impactful decisions even in large, dynamic environments.. One of the best parts? Reconnecting with my amazing product community and catching up with incredible people like Darinka Burovska and Henry Burnett and meeting inspiring experts like Thomas Fredell and Maria von Watzdorf Sharing ideas and experiences with such talented product leaders truly made the night special! 🎉 A huge thank you to Daniele Ronca , ProductLab Community Conference Community Conference, Ahmed Wafaey and everyone who made this event possible! And, of course, a shout-out to SVPG for their ongoing support in helping product professionals grow and succeed. The energy and insights shared were invaluable! Thank you Delivery Hero for making his happen and Google berlin for hosting us If you're in product management, I highly recommend checking out Marty’s articles on Transform. They’re packed with valuable insights for building empowered, vision-driven teams at any scale! #ProductManagement #ProductLeadership #EmpoweredTeams #SVPG #MartyCagan #Transform #Community …see more

Nov 12, 2024

Valeria Calpanchay

UX design - Content Marketing

Last night was pure product magic! 🪄✨ Had the incredible privilege of learning from the legendary Marty Cagan as he peeled back the layers of what it truly takes to build successful, empowered product teams 📝 Thanks Daniele Ronca, ProductLab Community Conference team, Google & Delivery Hero for bringing Marty's wisdom to the community and creating such a fantastic space for connection and learning! 🙏

Nov 13, 2024

Manizeh Dossa

Product @ HelloFresh | Community @ ProductLab

I'm so proud of everything Daniele Ronca has achieved and so thrilled and grateful to officially take on this role within the ProductLab Community Conference A huge thank you to the incredible tech leaders I work alongside each day—they enable me to grow and become a better PM continuously ; thank you Georgiana Ciobotaru, Priyank Khanna, Soumya Pillai, Darakshan Jahan, Elisa Marku , Pretty Yacoub, Rutwik Hrushikesh Godse and ofcourse Daniele Ronca for the opportunity Excited for all that lies ahead!

Nov 13, 2024

Julia Steier

PM @ Google

Meeting Marty Cagan in Berlin 🚀 𝐄𝐚𝐫𝐥𝐲 𝐢𝐧 𝐦𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐚𝐫𝐞𝐞𝐫, I struggled to grasp what being a true Product Manager meant. 🤯 The most common definition at the time focused on writing user stories, keeping engineers busy, and managing the backlog—tasks that, while essential, didn’t capture the strategic impact I was hoping to make. I was clear that I didn’t want to just be a Product Owner. Still, most opportunities seemed to follow that pattern—especially in Europe. 𝐓𝐡𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐭𝐲 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞𝐝 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐚 𝐝𝐫𝐞𝐚𝐦, at that time—too good to be true. 🤩 But over the years, as the product community has grown and the industry has evolved, we’ve all seen a shift. Thanks to leaders like Marty, who have championed the ideas of empowered product teams, genuine product leadership, and a relentless customer focus, we’re seeing companies rethink how they build products and organize teams. 𝐌𝐚𝐫𝐭𝐲’𝐬 𝐰𝐨𝐫𝐤 𝐡𝐚𝐬 𝐡𝐚𝐝 𝐚 𝐩𝐫𝐨𝐟𝐨𝐮𝐧𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐧 𝐦𝐲 𝐜𝐚𝐫𝐞𝐞𝐫, helping me understand not only what it means to build great products but also how to create teams capable of making it happen. Having the chance to meet him in person, and to capture his insights through a visual summary, was very inspiring. ✨ Thank you ProductLab Community Conference for organizing this event, especially to Daniele Ronca for nagging me to come and draw, and to Marty Cagan for leading the way for so many of us. 𝐈’𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐡𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮: What challenges have you faced in defining or defending the role of Product Manager? How has your experience changed as the product community has evolved? Leave a comment! P.S. I’ll share the visual summary from the event soon :) #ProductManagement #GraphicRecording #ProductLeadership #EmpoweredTeams #CustomerFocus #IndustryEvolution

Julia Steier

PM @ Google

Meeting Marty Cagan in Berlin 🚀 𝐄𝐚𝐫𝐥𝐲 𝐢𝐧 𝐦𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐚𝐫𝐞𝐞𝐫, I struggled to grasp what being a true Product Manager meant. 🤯 The most common definition at the time focused on writing user stories, keeping engineers busy, and managing the backlog—tasks that, while essential, didn’t capture the strategic impact I was hoping to make. I was clear that I didn’t want to just be a Product Owner. Still, most opportunities seemed to follow that pattern—especially in Europe. 𝐓𝐡𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐭𝐲 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞𝐝 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐚 𝐝𝐫𝐞𝐚𝐦, at that time—too good to be true. 🤩 But over the years, as the product community has grown and the industry has evolved, we’ve all seen a shift. Thanks to leaders like Marty, who have championed the ideas of empowered product teams, genuine product leadership, and a relentless customer focus, we’re seeing companies rethink how they build products and organize teams. 𝐌𝐚𝐫𝐭𝐲’𝐬 𝐰𝐨𝐫𝐤 𝐡𝐚𝐬 𝐡𝐚𝐝 𝐚 𝐩𝐫𝐨𝐟𝐨𝐮𝐧𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐧 𝐦𝐲 𝐜𝐚𝐫𝐞𝐞𝐫, helping me understand not only what it means to build great products but also how to create teams capable of making it happen. Having the chance to meet him in person, and to capture his insights through a visual summary, was very inspiring. ✨ Thank you ProductLab Community Conference for organizing this event, especially to Daniele Ronca for nagging me to come and draw, and to Marty Cagan for leading the way for so many of us. 𝐈’𝐝 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐡𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮: What challenges have you faced in defining or defending the role of Product Manager? How has your experience changed as the product community has evolved? Leave a comment! P.S. I’ll share the visual summary from the event soon :) #ProductManagement #GraphicRecording #ProductLeadership #EmpoweredTeams #CustomerFocus #IndustryEvolution

Nov 13, 2024

Darinka Burovska

PM

Marty Cagan in Berlin! 🤩 When I started my career as a Product Manager, there was no real definition of what we should do as PMs- it was something like we needed to define requirements for the engineers, so we could build cool features to demo to customers. 🫣 However, building cool features isn't really going to work - so I was thinking, okay, what is this Product Management all about? 🤔 Then - I came across the all knowledge and principles from Marty and a new world of Product opened for me! 🤩 What is a new, modern Product Management all about then? 3 elements to *nail down* as product organisations: *How do you decide which problems to solve?* 🔍 - Focusing on continuous product discovery and profound problem-framing *How do you solve the problems?* 📐 - Focusing on end-user experiments and tests, with fast iterations, based on real customer data *How do you build?* ⚙️ - Build on "founder-mode" at the start and then build for "growth" Thank you Marty for your insightful talks and for all your contributions to the product community, worldwide. 🚀 Also, thank you ProductLab Community Conference, Daniele, Ahmed, Delivery Hero & Google for making this possible! Until the next one! #productmanagement #martycagan

Nov 14, 2024

Daria Monihart

Enabling great strategies and products

💫 Meeting Marty Cagan at Google Campus in Berlin What a rare and exciting opportunity for product people in Berlin to meet Marty Cagan in person — I very enjoyed this wonderful event! Having worked for multiple years on both products and transformation / innovation journeys in corporates, I could truly relate to concepts, examples, and best practices highlighted by Marty. His book, “Transformed”, is the most influential product management book I’ve read this year — I highly recommend it to anyone in product, transformation, or innovation management. My favourite ideas from Marty’s talk: ☠️ Processes kill thinking. To become innovative, companies move from processes to principles. 🎯 User centricity is not the most important thing in a successful product. Making the business model work is most essential and is a real challenge. 📊 The product manager’s role is business-focussed. It’s not at the intersection of design, technology and business (this is where the product value is). 🌀 Releasing less frequently than biweekly is fake agile 😜 Thank you, Marty, for your insights, inspiration and an amazing talk in Berlin! 🙏 A big thanks to Daniele Ronca, ProductLab Community Conference and Delivery Hero for all the hard work to make this unique event happen, and to Google for hosting it! #productmanagement #transformation #productoperatingmodel #martycagan #community #berlin #event #networking

Nov 15, 2024

Oskar Cięciel

Head of OPS @Pirxey

If you woke me up at 4 a.m. and asked about the two books that made the most significant impact on my professional mindset I'd say "No Rules Rules" and "Inspired". This week I had the chance to listen to and meet their authors Erin Meyer and Marty Cagan in person at two great events in Berlin. As an introvert, I've never actually approached celebrities in my life, but this time it was a real pleasure to ask them for a handshake and a photo ;) Thank you Daniele Ronca and DeepL for organizing events that brought such wonderful guests to the stage 🚀

Nov 15, 2024

Elena Eremeeva

Community UX @ ProductLab

💭 “If you don’t solve the problem 𝘥𝘳𝘢𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺 better than someone else, you lose”, — said Marty Cagan at our ProductLab Community Conference event in Google office this Tuesday. 💡 This might be an insightful advice for startups that develop their products by trying to solve a particular problem in the most efficient way possible. Regardless, behind every startup there is a person, and sometimes it's important to remind that person that whilst chasing crowdfunding, negotiating with stakeholders and developing a GTM strategy, if you manage your personal hardships 𝘵𝘰 𝘢𝘯𝘺 𝘦𝘹𝘵𝘦𝘯𝘵, you win. Me, these beautiful people 👉 Daniele Ronca Elif Gümüş Manizeh Dossa Liubov Antonova Arundhati Shenoy Alessia Marchi Amon Fayz Julian Eisele and ProductLab Community Conference members will make sure you get support in either situation. 💚 Join the community of most talented and encouraging product people in Berlin: lnkd.in/dN2QJY_i 📸 Thank you Mariia Klochkova for these beautiful memories and Jam.dev Delivery Hero ROY Kombucha for supporting us.

Nov 15, 2024

Pasquale Romito

Product @ We Road

You know what’s better than having the opportunity meet and listen to the incredible energy and passion of Marty Cagan 🚀 in Berlin? I’ll tell you what…doing it together with your amazing WeRoad colleagues Matteo Risso Simone Berardozzi 🎉🎉 What an opportunity thanks to Daniele Ronca and ProductLab Community Conference

Nov 15, 2024

Lina Kamuz

sPM

✨ This week, I attended an inspiring talk by Marty Cagan at the ProductLab Community event, and it highlighted something I’ve observed during my own experiences. Many companies still haven’t fully adopted the concept of empowered product teams. It’s not uncommon, especially for organizations that have been around for a while, but transformation is crucial for driving better results and outcomes. Marty shared a clear framework for what it takes to transform product organizations. It’s not just about hiring product managers, building features, or following a roadmap. True transformation requires intentional changes across the team, the process, and the mindset. Here are some key insights from the talk that stood out to me: 🔴 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗧𝗲𝗮𝗺𝘀 𝗡𝗲𝗲𝗱 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 A strong product manager is the key. They need to bring together business sense, customer understanding, data insights, and knowledge of industry trends. Engineers are not just implementers. They’re critical problem solvers who should be involved in product discovery from the start. And stakeholders? They’re collaborators, not dictators. For this to work, they must trust the product team. 🔴 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 + 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 = 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Marty emphasized the importance of having a solid process for continuous discovery and delivery. Discovery ensures you’re solving the right problems. And solution discovery can sometimes be more valuable than problem one. Delivery ensures you’re solving them quickly and effectively. Both must work together to drive outcomes. 🔴 𝗜𝘁’𝘀 𝗮 𝗝𝗼𝘂𝗿𝗻𝗲𝘆, 𝗡𝗼𝘁 𝗮𝗻 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁 𝗖𝗵𝗮𝗻𝗴𝗲 Transforming from feature teams to empowered product teams takes time. It requires building trust with stakeholders and showing measurable results. Starting with a pilot team that can demonstrate success is often a great way to prove the value of this approach. One of the most impactful takeaways for me was how Marty broke down the skill set a product manager needs to lead this transformation. It’s about understanding the constraints and needs of stakeholders, staying ahead of market trends, and connecting the dots between customer problems and business goals. This talk resonated with me as I’m currently interviewing with companies and having conversations about their product processes. It’s clear that while not every organization has fully embraced empowered product teams, the potential for transformation is always there. 💡 Have you experienced the shift from feature teams to product teams in your organization? Or are you still on the journey? Let’s discuss! Thank you, Marty Cagan, for such a thought-provoking session and the ProductLab Community Conference for organizing another great event. Looking forward to the next one! …more

Lina Kamuz

sPM

✨ This week, I attended an inspiring talk by Marty Cagan at the ProductLab Community event, and it highlighted something I’ve observed during my own experiences. Many companies still haven’t fully adopted the concept of empowered product teams. It’s not uncommon, especially for organizations that have been around for a while, but transformation is crucial for driving better results and outcomes. Marty shared a clear framework for what it takes to transform product organizations. It’s not just about hiring product managers, building features, or following a roadmap. True transformation requires intentional changes across the team, the process, and the mindset. Here are some key insights from the talk that stood out to me: 🔴 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗧𝗲𝗮𝗺𝘀 𝗡𝗲𝗲𝗱 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 A strong product manager is the key. They need to bring together business sense, customer understanding, data insights, and knowledge of industry trends. Engineers are not just implementers. They’re critical problem solvers who should be involved in product discovery from the start. And stakeholders? They’re collaborators, not dictators. For this to work, they must trust the product team. 🔴 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 + 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 = 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Marty emphasized the importance of having a solid process for continuous discovery and delivery. Discovery ensures you’re solving the right problems. And solution discovery can sometimes be more valuable than problem one. Delivery ensures you’re solving them quickly and effectively. Both must work together to drive outcomes. 🔴 𝗜𝘁’𝘀 𝗮 𝗝𝗼𝘂𝗿𝗻𝗲𝘆, 𝗡𝗼𝘁 𝗮𝗻 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁 𝗖𝗵𝗮𝗻𝗴𝗲 Transforming from feature teams to empowered product teams takes time. It requires building trust with stakeholders and showing measurable results. Starting with a pilot team that can demonstrate success is often a great way to prove the value of this approach. One of the most impactful takeaways for me was how Marty broke down the skill set a product manager needs to lead this transformation. It’s about understanding the constraints and needs of stakeholders, staying ahead of market trends, and connecting the dots between customer problems and business goals. This talk resonated with me as I’m currently interviewing with companies and having conversations about their product processes. It’s clear that while not every organization has fully embraced empowered product teams, the potential for transformation is always there. 💡 Have you experienced the shift from feature teams to product teams in your organization? Or are you still on the journey? Let’s discuss! Thank you, Marty Cagan, for such a thought-provoking session and the ProductLab Community Conference for organizing another great event. Looking forward to the next one! …more

Nov 14, 2024

Uliana Fedorova

PM @ Semrush

Sometimes, dreams need persistence. "Inspired" isn’t just a book—it’s my favorite guide to product management. Meeting its author, Marty Cagan, has been a dream of mine for years. When I heard Marty was coming to Hamburg in April 2024, I tried—and failed. I was crushed, thinking I’d missed my only chance. Then came the Berlin event announcement. The catch? I was determined to make it this time, but there was a problem—I already had a ticket to Web Summit on the same day, and ProductLab Community Conference events sell out in minutes. Still, I set my alarm for 7 AM (on vacation, no less!) and secured my ticket. The event? Incredible. Marty’s 90-minute talk was exactly what I needed, addressing the challenges I’m navigating now and reigniting my passion for product management. A huge thank you to Daniele Ronca, Ahmed Wafaey, Delivery Hero, Google for making this dream come true ❤️ . It was everything I had hoped for—and more.

Nov 18, 2024

Niamh Teeling-Sann

Product | Sustainability | Innovation

A shout out to ProductLab Community Conference for inviting Marty Cagan to Berlin to meet many of us enthusiastic Product Folks. I aspire to be a Product Leader some day and the SVPG books will keep me Inspired. ✨ So much of this content reaffirmed to me why it's awesome to be a Product Manager and to keep focus on solving customer problems by continually questioning the value and purpose of a product. (P.S. I think we are either laughing about how to spell my name or how I bookmarked every chapter 😅 ) #productmanagement …more

Nov 18, 2024

Mohamed Hanafy

Product Manager

Last week, I had the chance to meet Marty Cagan at a meetup organized by ProductLab Community Conference at Google's Berlin office. Thanks to Daniele Ronca for organizing such an impactful event. That meetup was full of true gems. I'm still mesmerized by all of them. For starters, a big eye-opener is what Marty shared with us about the Product model is Where Product managers could strive. Product managers are not the only ones responsible for bringing value, but rather it is a shared responsibility between Product, Design, and Technology. However, Product managers are responsible for owning their organizations' business viability. Moreover, Marty brought true wisdom by framing product leadership competency. The best way of empowering product people is by providing better management, not less management. Founder-mode leaders could shape the success or the failure of the team, that depends on their way of providing deep knowledge and coaching. "Delegation without coaching is just setting up the team to fail" - Marty Cagan

Nov 20, 2024

Deniz Can Sebik

Founder of Ceamless Events

𝗪𝗵𝗮𝘁 𝗮𝗻 𝗲𝘃𝗲𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 ProductLab Community Conference! 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺? Last week, I met Marty Cagan at Google's beautiful Berlin office for an evening of valuable insights on leadership, management and building high-performing teams. It was truly fascinating to learn about leadership principles from big companies and how they can be applied for startups and growing organisations. I saw clear parallels between my own experience as a founder and the frameworks used in product management - things I was doing instinctively but now have a beeper understanding of thanks to this event. My key learnings > empowerment requires better management not les management > delegation without coaching is just setting a team up to fail > leaders must be experts in the areas they are managing It was so inspiring that my co-founder Hossam and I ordered Marty's book Transformed to dive further into these ideas and learn more. A big shoutout to Daniele Ronca - because you gave me the opportunity to introduce myself to this amazing community. Honestly, I probably would have never known about the ProductLab Community without you and now I am proud to be part of this incredible team and work on something great together 💚 Daniele Ronca Amon Fayz Arundhati Shenoy Alessia Marchi Elena Eremeeva Julian Eisele Liubov Antonova Manizeh Dossa Mariia Klochkova

Nov 21, 2024

Liubov Antonova

Co-Founder & CPO @ Epic Test Quest

Imagine meeting your role-model 🤩 Imagine the feeling of sharing the warmest handshake with someone whose books have been your go-to guide in shaping your thinking and career. Imagine listening to that same person speak for almost two hours, feeling as though only 15 minutes had passed, and still wanting to hear more. Imagine having the chance to ask your own question, engage in a meaningful discussion, and gain insights you’ll carry with you for a lifetime. I am so incredibly lucky that this was actually my reality. And I feel so deeply grateful! Grateful to Marty Cagan for sharing his knowledge, experience, and wisdom with us. It was an honour to learn from you — thank you! And thank you for sharing your knowledge through all of your books, especially your newest one, "Transformed". It has helped me grow so much. Thank you Daniele Ronca, for making a dream come true for so many people. I’m incredibly proud of you — this is just the beginning! My co-founder Aaron Pinto, thank you for being there with me and sharing in this unforgettable experience as always! And finally, a huge thank-you to the whole ProductLab Community Conference team — the organizing force behind this incredible event. I’m so proud to be part of this amazing group. Love you all! ❤️‍🔥 Daniele Ronca Elena Eremeeva Manizeh Dossa Julian Eisele Alessia Marchi Amon Fayz Arundhati Shenoy Mariia Klochkova Deniz Can Sebik 🪩

Nov 21, 2024

Veronika Morozová

Conversion & Personalization Manager

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐈 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 – 𝐀 𝐑𝐞𝐜𝐚𝐩 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐋𝐚𝐛 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐯𝐞𝐧𝐭 Yesterday, I had the chance to attend an amazing event organized by ProductLab Community & Conference> hosted at the GetYourGuide offices. The topic? Building AI Products 🚀 The first talk was by Nicolò Pignatelli, Director of Engineering at GetYourGuide, who shared how they transitioned to a hybrid search approach – combining keyword and vector search. This change came after discovering that users often didn’t see relevant results, even when GetYourGuide offered the experiences they were searching for. After running three A/B tests, they fully rolled out hybrid search, leading to an impressive +2.6% increase in net revenue! 𝐎𝐧𝐞 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Stop using chatbots for search! It’s simply the wrong UI for this purpose – at least, it didn’t work for GetYourGuide The second talk was by Fabian Strunden, AI PM Lead at Miro, who discussed how Miro integrates AI into their platform and emphasized the importance of user research in shaping their direction. Overall, it was a super insightful evening! If you’re in Berlin and work in product management, engineering, or UX, I highly recommend checking out the next ProductLab Community event. #Wie #SpeakUp #ConvertXWie

Dec 6, 2024

Uliana Fedorova

Product Manager @ Semrush

Last Thursday, I had the chance to attend ProductLab Community & Conference>'s meetup about AI, where Fabian Strunden (Miro) and Nicolò Pignatelli (GetYourGuide) shared their valuable experiences in integrating ML and AI into their products. I came away with some great ideas to incorporate into my roadmap (my insightful slides in the pictures) In addition to the inspiring presentations, I was delighted to reconnect with old friends from our small but vibrant community. A huge kudos to Daniele Ronca for organizing such an insightful event (as usual), to GetYourGuide for hosting us in such a comfortable space, and to the speakers for their thought-provoking insights! ❤️

Dec 8, 2024

GetYourGuide

Our Director of Engineering, Nicolò Pignatelli, and AI Lead Product Manager at Miro, Fabian Strunden, left everyone who attended our ProductLab Community & Conference> meetup feeling inspired 💫 A big thank you to everyone who attended, networked, ate pizza, and enjoyed talks on the pioneering ways we (and other industry leaders) use AI to shape our industries. Didn’t make it? Stay tuned for more meetup announcements by giving us a follow 👍 #AITalks #ProductDesign #BerlinTech #Networking #TechTalks

Dec 12, 2024

Candost Dagdeviren

Hunting timeless insights into humans and software and helping others on the way.

What a fantastic night. It takes a huge effort to make these events happen! Thank you, amazing SumUppers, Donnabelle Embodo, Leila Ruiz, Danielle Freitas, Erik Schünemann, Shinta Harsana, Hanna Jung and huge thanks to Daniele Ronca and ProductLab Community & Conference> team for bringing 100+ product-minded people together to listen to Jason Knight and Tobias Janiesch's fantastic talks! It was a great start for 2025 and looking forward to the rest of the year!

Jan 17, 2025

Lia Tahereh Rouhi, PhD

Product Support Lead @ Delivery Hero

Even in winter, #Berlin is a fantastic techhub for fascinating people and events. Yesterday, after five years, I finally participated in my first in-person event on Product Prediction! Why such a long gap? I’ve juggled a full-time job, taking on my first managerial role and mothering two small kids. In the process, I deprioritized getting to know new people and exploring fresh ideas. Honestly, sometimes, I have deprioritized my friends. Last night, I met an inspiring leader, Eva Schreyer! (such a beginner luck 🍀) Also, I found myself a fan and follower of #ProductLab! Thanks to Daniele Ronca, Jason Knight, Tobias Janiesch, and the #SumUp team for hosting such a fantastic event. My takeover: * What helps PMs the most in advancing their careers isn’t a university degree or formal training—it’s their coworker/ coaches/ mentors ✨ , and self-directed learning 👩‍💻 (see survey results) * Your mindset and fitness for the PM role matters If you’re feeling stuck or stagnant, get out of that bubble! find yourself a mentor or coach to help you move forward!

Jan 17, 2025

Jason Knight

Fractional Product Leader & Podcaster

Here are my predictions for product management in 2025, taken from my recent talk in Berlin. Making predictions is obviously a fools' game, because no one knows what's going to happen in the future, and you're only ever one announcement away from being made to look stupid. I was asked in the Q&A how I came up with these predictions. It's simple enough: 🤔 Keep an eye on the current prevailing narrative 🤔 Apply a filter based on the incentives & motivations of the narrators 🤔 Learn about the capabilities and limits of technical enablers 🤔 Extrapolate using your understanding of human nature 🍳 Wait for the egg on your face Anyway, the predictions: 1️⃣ LinkedIn will remain a hellhole (and probably get worse) - we're awash in engagement-bait slop, AI-generated garbage and algorithmic choices that reinforce all of the above 2️⃣ The job market will improve (but it’s still tough out there) - check out James Gunaca's wonderful job market reports. The trend is up but the numbers are low. Concentrate on differentiating yourself if you want to get an interview. 3️⃣ PMs will have to justify their existence (but this is probably a good thing) - anyone who can't justify themselves is probably in trouble, and we should stand up for our craft and the benefits of our role (which many people think they can do, simply because they only see parts of it)] 4️⃣ AI will NOT kill product management - don't keep your head in the sand, do keep up-to-date with developments and try to see through the hype. Consider the motives of the people tub-thumping the loudest, but also realise that naysayers are probably wrong too. Use AI for what it's good at, and don't have unrealistic expectations. Happy 2025!

Jan 20, 2025

Veronika Morozová

Product Manager - Conversion & Growth | Organizer of the first CRO Meetup in Berlin (CROdashians) | ProductLab Community & Conference> event organizer| Optimizing Digital Experiences

You become who you listen to When I first met Daniele Ronca and his team at an event in December, I was pretty impressed by what they had already achieved. Events full of people from Berlin's product and tech scene. Wow! As someone who loves bringing people together myself, I am more than happy to be the Conference Ambassador and team member of ProductLab Community & Conference>. As the headline says, “𝘠𝘰𝘶 𝘣𝘦𝘤𝘰𝘮𝘦 𝘸𝘩𝘰 𝘺𝘰𝘶 𝘭𝘪𝘴𝘵𝘦𝘯 𝘵𝘰” Our goal is to create a space for people who are passionate about what they do, eager to share their knowledge and their stories! In the end, it's always about people and community 💗 Thanks to our amazing speakers such as Ravi Mehta Tim Herbig ✨ Büşra Coşkuner Florian Bonnet Crystal Widjaja Tal Raviv and many more. Join us on September 17th-18th and let’s make this great together! 📍 Berlin | September 17-18, 2025 ⚡ Early bird tickets are still available! Secure your spot now before prices go up! Daniele Ronca Liubov Antonova Leila Montazeri Jakub Uniejewski Deniz Can Sebik 🪩 Fabio Muroni Manizeh Dossa Alessia Marchi Darinka Burovska

Jan 29, 2025

Victor Semencenco

Technical Product Owner at Verkstedt

I recently attended a fantastic ProductLab Community & Conference> event at the N26 offices, organized by Daniele Ronca. 🚀 It was a great opportunity to hear Akash Kedia, Director of Products at N26, and Mayur Kamat, CPO at N26, share their experience and insights on transitioning free users to paid subscribers. Favorite Takeaway: Trust is key—especially with long-time customers—so don’t compromise what you’ve built for short-term gains. Sustained loyalty grows when you prioritize user benefits and clearly show the value they’re paying for. Highlight what truly sets you apart, and deliver benefits they can’t find anywhere else. Special thanks to the awesome panel moderator, Veronika Morozová, and everyone else who made this event possible!

Mar 1, 2025

Daria Milashenko

Executive Assistant @ N26 | Corporate Communications Specialist

What an incredible event! Huge thanks to everyone who joined and contributed to such an insightful discussion. A special shoutout to the team for bringing the community together. Looking forward to more great conversations ahead! #ProductGrowth #Experimentation #Community #N26

Feb 28, 2025

Elena Eremeeva

Community/UX @ ProductLab

Organized an amazing event at my favorite bank yesterday 🤩 This event was organized by our team in critically short time and it’s almost crazy how good it turned out. Thank you Veronika Morozová Daniele Ronca and N26 team Daria Milashenko It was an exciting experience to hear about the inside processes of the bank I have been a loyal paying customer for 5 years already. Thank you Akash Kedia and Mayur Kamat for the opportunity to sneak peek into N26 product and business approach. Quite a journey for N26 already represented in more than 20 European countries already 🌟 I am excited to see what’s next as a customer and product spectator 🤓 🎤Also had a chance to interview some of our guests and was glad to hear their thoughts on the community and events we create 🥹 Thank you ProductLab Community & Conference> team for making this happen and shout out to Veronika Morozová for leading the discussion, you did great 😌 Liubov Antonova Olivia Allen Manizeh Dossa Ahmed Sulaiman Alessia Marchi 💚 Special thank you for capturing these moments Inês Pinheiro-Kumar 📸 and Marco D. for the music 🎶

Feb 27, 2025

Varun Jain

Product Manager

If you want to learn about a path, ask someone who has already walked it. After yesterday’s event, my path seems brighter than ever! I always love attending ProductLab events 😍. They are a goldmine for learning from industry leaders, connecting with peers, and sharpening product skills while expanding an incredible network. And as Daniele Ronca says: You become who you listen to 🚀 Yesterday’s event at Wunderflats featured three powerhouse speakers: Stephanie Kazalac, Product Director, Airalo With 10+ years in Product Management, Stephanie has built her career across multiple domains and continents, mastering the art of leading in diverse environments. Julie Kamel, Head of Product & Design, Neo Mena Technologies From Insurance to Banking and now leading WealthTech innovation in the MENA region, Julie’s journey showcases the power of product leadership in transforming industries. Alex Allan, Fractional CPO, Digital North With 20+ years in tech, Alex has navigated multiple industry cycles, bringing unparalleled insights into product trends, leadership, and resilience. Having worked with a number of companies across Europe, Alex has seen the ups and down across multiple cycles. He understands the industry and trends all too well. Key Takeaways from the Session: AI isn’t a revolution; it’s an evolution. As Product Managers, we’ve always adapted to new tools and technologies. AI is just another instrument in our toolkit. Learn it, use it, and leverage it. AI is improving developer productivity and that makes Product role even busier and in more demand, so skill up and get ready to make some noise. No-code tools are having their moment. What didn’t make a mark 5 years ago is now a power suite for rapid prototyping in the AI era, enabling PMs to validate ideas faster and leaner. A word of caution: If an MVP works, it often also becomes the full-scale product, so be mindful about how you plan. AI is great for MVP or prototype but when it comes to scalable products, you can't achieve that without real development talent (aka Human Intelligence) A huge thank you to Daniele Ronca and the ProductLab Community & Conference> team for organising such insightful sessions! Always looking forward to the next one. #productlab #productmanagement #strategy #startups #community #networking #berlin #germany

Varun Jain

Product Manager

If you want to learn about a path, ask someone who has already walked it. After yesterday’s event, my path seems brighter than ever! I always love attending ProductLab events 😍. They are a goldmine for learning from industry leaders, connecting with peers, and sharpening product skills while expanding an incredible network. And as Daniele Ronca says: You become who you listen to 🚀 Yesterday’s event at Wunderflats featured three powerhouse speakers: Stephanie Kazalac, Product Director, Airalo With 10+ years in Product Management, Stephanie has built her career across multiple domains and continents, mastering the art of leading in diverse environments. Julie Kamel, Head of Product & Design, Neo Mena Technologies From Insurance to Banking and now leading WealthTech innovation in the MENA region, Julie’s journey showcases the power of product leadership in transforming industries. Alex Allan, Fractional CPO, Digital North With 20+ years in tech, Alex has navigated multiple industry cycles, bringing unparalleled insights into product trends, leadership, and resilience. Having worked with a number of companies across Europe, Alex has seen the ups and down across multiple cycles. He understands the industry and trends all too well. Key Takeaways from the Session: AI isn’t a revolution; it’s an evolution. As Product Managers, we’ve always adapted to new tools and technologies. AI is just another instrument in our toolkit. Learn it, use it, and leverage it. AI is improving developer productivity and that makes Product role even busier and in more demand, so skill up and get ready to make some noise. No-code tools are having their moment. What didn’t make a mark 5 years ago is now a power suite for rapid prototyping in the AI era, enabling PMs to validate ideas faster and leaner. A word of caution: If an MVP works, it often also becomes the full-scale product, so be mindful about how you plan. AI is great for MVP or prototype but when it comes to scalable products, you can't achieve that without real development talent (aka Human Intelligence) A huge thank you to Daniele Ronca and the ProductLab Community & Conference> team for organising such insightful sessions! Always looking forward to the next one. #productlab #productmanagement #strategy #startups #community #networking #berlin #germany

Mar 7, 2025

Veronika Morozová

Solution Consultant @ Contentsquare

What Makes a Top 1% Product Manager? Yesterday’s event at Wunderflats was all about uncovering the real truths of product management and what it truly takes to be a great PM. Stephanie Kazalac shared her incredible journey of moving across different countries, always seeking fresh perspectives on product management and growth. Hearing how she actively puts herself in new environments to challenge her thinking was so inspiring. Julie Kamel brought us all into her PM journey with an emotional story about leaving Lebanon. She didn’t want to live in fear every day, so she made the brave decision to chase a life where she could thrive. Her message? 𝘍𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘥𝘳𝘦𝘢𝘮𝘴, 𝘵𝘳𝘶𝘴𝘵 𝘺𝘰𝘶𝘳 𝘷𝘪𝘴𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘯𝘦𝘷𝘦𝘳 𝘧𝘰𝘳𝘨𝘦𝘵 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦 𝘪𝘴 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘩𝘢𝘯𝘥𝘴. Alex Allan gave us a reality check on how fast product management is changing. One thing’s for sure, software isn’t going to die, and neither are product people. If anything, they are only going to be more in demand! So, what separates the top 1% of PMs from the rest? According to our speakers, it’s 𝐜𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲, 𝐚 𝐰𝐢𝐥𝐥𝐢𝐧𝐠𝐧𝐞𝐬𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧, 𝐚 𝐠𝐫𝐨𝐰𝐭𝐡 𝐦𝐢𝐧𝐝𝐬𝐞𝐭, 𝐚𝐧𝐝 𝐚 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡. A massive thank you to Wunderflats for hosting, and of course, to my amazing ProductLab Community & Conference> team for making this event happen. 💓 A big shoutout to Manizeh Dossa for the panel moderation, you were fantastic!

Mar 7, 2025

Victor Semencenco

Technical Product Owner at Verkstedt

How do you grow and thrive in a product career? One of the best pieces of advice from the "Wunderflats: Some Truths on Building Great Products & PMs" panel discussion was this: Saying “yes” leads to growth. Some of the best learning comes from unexpected opportunities. Taking on challenges, even the “silly” ones, helps build a strong foundation. Some key takeaways that resonated with me: ✅ No one has a straight path into product. Every PM has a unique journey, whether coming from design, engineering, marketing, or something entirely different. The key is to stay curious and adaptable. ✅ The best PMs never stop learning. Reading at least 10 minutes a day, attending events, taking courses, and engaging with others in the field makes a huge difference over time. ✅ You don’t have to know it all, but you do need to understand data. No matter where you work, being able to analyze and interpret data will help you make better product decisions and communicate effectively with leadership. ✅ Put your future on a vision board. Ask yourself: Where do I want to be in 5–10 years? Then work backward—what actions do you need to take today to make that vision a reality? Hearing different career stories and strategies from fellow PMs was a great reminder: product management isn’t just about building products—it’s about building yourself, too. Huge thanks to ProductLab Community & Conference> and Daniele Ronca for organizing yet another fantastic event, and to Stephanie Kazalac, Julie Kamel, and Alex Allan for sharing their experiences. Manizeh Dossa did a great job moderating the panel discussion! And thank you to Wunderflats and Emmi Meurling for hosting the event! Partha Mandal Varun Jain Ankit Morajkar Ion Iapara Daisuke Suzuki #ProductManagement #CareerGrowth #ContinuousLearning #Networking

Mar 8, 2025

Julie Kamel

Head of Product & Design

𝗬𝗼𝘂𝗿 𝗣𝗠 𝗖𝗮𝗿𝗲𝗲𝗿 𝗜𝘀 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗻𝗴? Last week, I attended a panel discussion on “𝗦𝗼𝗺𝗲 𝗧𝗿𝘂𝘁𝗵𝘀 𝗼𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗚𝗿𝗲𝗮𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 & 𝗣𝗠𝘀” alongside Stephanie Kazalac , Product Director at Airalo, and Alex Allan, Fractional CPO at Digital North, moderated by Manizeh Dossa. It was great to exchange ideas and discuss with 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀. Each one of us on the panel shared our own story— different experiences, and different lessons learned. And that’s the richness of it: the audience gets to take what resonates with them and apply it in their own way. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗔𝗜 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗔 𝗧𝗼𝗼𝗹, 𝗡𝗼𝘁 𝗮 𝗧𝗵𝗿𝗲𝗮𝘁 We all agreed—AI is not taking over PM jobs, at least not in the next 5 years. But what’s certain is that AI is transforming how we work. Instead of fearing it, PMs should focus on leveraging it. AI enhances a PM’s work by streamlining documentation through ticket and user story writing, quickly analyzing user feedback to identify patterns, and accelerating prototyping and ideation for faster iteration. The mindset shift is simple: AI isn’t replacing product managers—it’s creating new opportunities. The real question is: 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲? 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗧𝗼𝗽 𝟭% 𝗣𝗠 𝗔𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗽 𝟭𝟬% The answer? 𝗣𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸. There’s no shortcut. • Read the books, the articles. • Attend the webinars, the networking events. • Accumulate experience—not just in big strategy, but in the small, messy, hands-on details. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 We also discussed whether we were intentional about our careers. For me, the answer is clear: 𝘆𝗲𝘀. From the very beginning, I knew I wanted a career that gave me the freedom to work anywhere in the world. That shaped my choices—my field of study, my job opportunities, my mindset. But there’s no one-size-fits-all formula. Whether through a vision board, a life vision story, or daily intentional actions, what matters is having clarity on where you want to go and taking small steps every single day to get there. 𝗥𝗲𝗰𝗮𝗽 • AI isn’t taking your job—use it to level up. • There’s no magic formula to becoming a top PM—Experience and effort. • Success isn’t luck—it’s about being intentional with your career choices. 𝗕𝗶𝗴 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 Wunderflats 𝗳𝗼𝗿 𝗵𝗼𝘀𝘁𝗶𝗻𝗴, ProductLab Community & Conference> 𝗮𝗻𝗱 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 Daniele Ronca 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗶𝗻𝗴, 𝗮𝗻𝗱 Emmi Meurling CPO at Wunderflats 𝗳𝗼𝗿 𝗴𝗶𝘃𝗶𝗻𝗴 𝗺𝗲 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. Your future career is built on what you choose to do today. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿𝘀?

Julie Kamel

Head of Product & Design

𝗬𝗼𝘂𝗿 𝗣𝗠 𝗖𝗮𝗿𝗲𝗲𝗿 𝗜𝘀 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁—𝗔𝗿𝗲 𝗬𝗼𝘂 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗻𝗴? Last week, I attended a panel discussion on “𝗦𝗼𝗺𝗲 𝗧𝗿𝘂𝘁𝗵𝘀 𝗼𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗚𝗿𝗲𝗮𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 & 𝗣𝗠𝘀” alongside Stephanie Kazalac , Product Director at Airalo, and Alex Allan, Fractional CPO at Digital North, moderated by Manizeh Dossa. It was great to exchange ideas and discuss with 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀. Each one of us on the panel shared our own story— different experiences, and different lessons learned. And that’s the richness of it: the audience gets to take what resonates with them and apply it in their own way. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗔𝗜 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗔 𝗧𝗼𝗼𝗹, 𝗡𝗼𝘁 𝗮 𝗧𝗵𝗿𝗲𝗮𝘁 We all agreed—AI is not taking over PM jobs, at least not in the next 5 years. But what’s certain is that AI is transforming how we work. Instead of fearing it, PMs should focus on leveraging it. AI enhances a PM’s work by streamlining documentation through ticket and user story writing, quickly analyzing user feedback to identify patterns, and accelerating prototyping and ideation for faster iteration. The mindset shift is simple: AI isn’t replacing product managers—it’s creating new opportunities. The real question is: 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲? 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗧𝗼𝗽 𝟭% 𝗣𝗠 𝗔𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗽 𝟭𝟬% The answer? 𝗣𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸. There’s no shortcut. • Read the books, the articles. • Attend the webinars, the networking events. • Accumulate experience—not just in big strategy, but in the small, messy, hands-on details. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 We also discussed whether we were intentional about our careers. For me, the answer is clear: 𝘆𝗲𝘀. From the very beginning, I knew I wanted a career that gave me the freedom to work anywhere in the world. That shaped my choices—my field of study, my job opportunities, my mindset. But there’s no one-size-fits-all formula. Whether through a vision board, a life vision story, or daily intentional actions, what matters is having clarity on where you want to go and taking small steps every single day to get there. 𝗥𝗲𝗰𝗮𝗽 • AI isn’t taking your job—use it to level up. • There’s no magic formula to becoming a top PM—Experience and effort. • Success isn’t luck—it’s about being intentional with your career choices. 𝗕𝗶𝗴 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 Wunderflats 𝗳𝗼𝗿 𝗵𝗼𝘀𝘁𝗶𝗻𝗴, ProductLab Community & Conference> 𝗮𝗻𝗱 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 Daniele Ronca 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗶𝗻𝗴, 𝗮𝗻𝗱 Emmi Meurling CPO at Wunderflats 𝗳𝗼𝗿 𝗴𝗶𝘃𝗶𝗻𝗴 𝗺𝗲 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. Your future career is built on what you choose to do today. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿𝘀?

Mar 10, 2025

Stephanie Kazalac

Product Director @ Airalo

Last week, I had the pleasure of joining a panel at the latest ProductLab Community & Conference> event! First of all, a huge thank you to Daniele Ronca for organizing these events and for keeping the product community in Berlin alive and thriving. It’s impressive to see your energy and dedication, bringing 80+ people together in one room is no small feat! I was also pleased to see that nearly half of the room had used Airalo ❤️. The panel was a great conversation around some truths about building products and product careers. It was a pleasure sharing the stage with Julie Kamel and Alex Allan! We exchanged thoughts on product management, career paths, AI, and personal stories. A special thanks to Julie for sharing your story, especially about Lebanon. I’m always impressed by the resilience and strength of the Lebanese people, constantly restarting and moving forward, no matter what. 👉 AI and Product Management Personally, I see AI as just another technology among many. Yes, it’s the trend right now, but we’ve seen plenty of trends before: A/B testing, mobile-first, growth hacking, personalization & machine learning, product-led growth and now AI. In my opinion, it’s a powerful enabler that helps product people do more, faster, and better, if you know how to use it. I definitely don’t see it as a threat, quite the opposite. Product people aren’t going anywhere. If anything, we’ll be more empowered to make better-informed decisions, rely less on other team members, and focus on higher-value, strategic work. 👉 We also explored what it means to be a “top 1% PM” My take? It depends on the company, its stage, and the management team. A top 1% PM in one company might mean something very different in another. What matters is knowing your strengths, understanding where you add the most value, and making sure that aligns with the company and leadership. And stay curious! You should interview the company as much as they interview you. Product is a constant learning journey. If you want to stay in product, you need to keep learning, otherwise, you risk falling behind. New trends will always come, and with the rise of AI, they’re evolving even faster. 👉 Lastly, we reflected on intentionality in our careers My path has been a mix of clear vision and serendipity, following opportunities aligned with what I enjoy, while building an international career and gaining diverse experience across different products and industries. In each role I’ve taken, there has been a clear intent, often involving creation, redefining, and helping shape new industries. I often write about how I envision my career and the role I want to play in the next 5 years. Thanks again Daniele Ronca, Wunderflats for hosting, and to everyone who joined! Looking forward to the next event.

Stephanie Kazalac

Product Director @ Airalo

Last week, I had the pleasure of joining a panel at the latest ProductLab Community & Conference> event! First of all, a huge thank you to Daniele Ronca for organizing these events and for keeping the product community in Berlin alive and thriving. It’s impressive to see your energy and dedication, bringing 80+ people together in one room is no small feat! I was also pleased to see that nearly half of the room had used Airalo ❤️. The panel was a great conversation around some truths about building products and product careers. It was a pleasure sharing the stage with Julie Kamel and Alex Allan! We exchanged thoughts on product management, career paths, AI, and personal stories. A special thanks to Julie for sharing your story, especially about Lebanon. I’m always impressed by the resilience and strength of the Lebanese people, constantly restarting and moving forward, no matter what. 👉 AI and Product Management Personally, I see AI as just another technology among many. Yes, it’s the trend right now, but we’ve seen plenty of trends before: A/B testing, mobile-first, growth hacking, personalization & machine learning, product-led growth and now AI. In my opinion, it’s a powerful enabler that helps product people do more, faster, and better, if you know how to use it. I definitely don’t see it as a threat, quite the opposite. Product people aren’t going anywhere. If anything, we’ll be more empowered to make better-informed decisions, rely less on other team members, and focus on higher-value, strategic work. 👉 We also explored what it means to be a “top 1% PM” My take? It depends on the company, its stage, and the management team. A top 1% PM in one company might mean something very different in another. What matters is knowing your strengths, understanding where you add the most value, and making sure that aligns with the company and leadership. And stay curious! You should interview the company as much as they interview you. Product is a constant learning journey. If you want to stay in product, you need to keep learning, otherwise, you risk falling behind. New trends will always come, and with the rise of AI, they’re evolving even faster. 👉 Lastly, we reflected on intentionality in our careers My path has been a mix of clear vision and serendipity, following opportunities aligned with what I enjoy, while building an international career and gaining diverse experience across different products and industries. In each role I’ve taken, there has been a clear intent, often involving creation, redefining, and helping shape new industries. I often write about how I envision my career and the role I want to play in the next 5 years. Thanks again Daniele Ronca, Wunderflats for hosting, and to everyone who joined! Looking forward to the next event.

Mar 13, 2025

Victoria Berezhnova

Lead PM

Several days have already passed, but I believe it's never too late to say thank you. Recently, Nadezhda Baryshnikova and I attended an amazing meetup, and I would like to sincerely thank the ProductLab Community & Conference> for your thoughtful and precise organization of the meeting. It was a great opportunity to discuss products, projects, and professional habits. Special thanks for inviting such interesting speakers and creating a genuine sense of community.

Mar 24, 2025

Elena Eremeeva

Community/UX at ProductLab

𝗦𝘁𝗶𝗹𝗹 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗲𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗷𝗼𝘆 𝗮𝗳𝘁𝗲𝗿 𝗼𝘂𝗿 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆’𝘀 𝗲𝘃𝗲𝗻𝘁 𝗮𝘁 𝐌̶𝐈̶𝐋̶𝐅̶𝐒̶ MILES(I just had to)🙂‍↕️ 💥 It was the first time Liubov Antonova and I had the opportunity to take the whole responsibility for organizing our ProductLab Community & Conference> monthly event and I am so very proud of how it went. We got to know MILESVP of Product Nitin Maslekar, PhD at our Urban Sports Club event in October and were lucky he was also interested in collaborating with us by organizing one at their headquarters office. 👩🏼‍💻 First calls, defining the event topic, more calls, discussing the regulations and requirements, E-mails, visiting the space, E-mails, finding the second speaker, E-mails, dry runs, E-mails, final call, event day! 🔝 This time we were testing a new and more cosy format for the event, hosting only ~30 people and it was a great experience. People who came were really excited about the topic, asked questions and shared their opinions. Nitin and Daniel in turn had the opportunity to have a real conversation with the audience and it worked extremely well. I personally had a lot of fun as well as gained much while listening to presentations. Can’t be grateful enough for the opportunity to have you both on stage! Thank you everyone who was there with us yesterday, ProductLab Community & Conference> team for the support and Daniele Ronca for the opportunity to take the lead 🥹 Daniele Liubov Elif Olivia Veronika Ahmed Leila xoxo

Apr 30, 2025

Daniel Zherenkov

Senior Product Manager

Thank you very much Liubov Antonova Elena Eremeeva Daniele Ronca and the whole gang of the ProductLab Community & Conference> for the absolutely astonishing Product Meetup we had yesterday! That was a relatively small but so cosy and comfortable product event hosted by MILES (special thanks to them too!) that I couldn’t help but highlight. Nitin Maslekar, PhD from MIELS and Daniel Nguyen from Uber have shared so many different approaches to building products in the asset-heavy and asset-light environments and plenty of pitfalls that live there. Amazing talks with a lot of follow-up questions and even interactions with the audience. The format was kind of new for this type of event, but that was exactly what enabled attendees to actively communicate with each other and with the speakers. After all, it didn’t feel like an official professional meet-up, rather a warm and light meeting with old friends :) Liked it a lot and looking forward to more! I'm pretty happy to be a part of such vibrant and active ProductLab Community & Conference> in Berlin, so if you are looking for an enabler for your career, a safety space to discuss tough problems or just a group of life-active people you can mingle with from time to time, I can definitely recommend joining these guys, they surely know what they are doing 😎

Apr 30, 2025

Tamer El-Hawari

productbench.co – Product Management Trainer & Consultant | Entrepreneur | Angel Investor

𝐇𝐲𝐩𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡. 𝐋𝐚𝐲𝐨𝐟𝐟𝐬. 𝐍𝐞𝐰 𝐓𝐞𝐜𝐡 𝐒𝐭𝐚𝐜𝐤. 𝐍𝐞𝐰 𝐂𝐄𝐎. 𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 𝐑𝐞𝐯𝐞𝐧𝐮𝐞. 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 𝐁𝐨𝐭𝐡. 𝐀𝐈. 𝐘𝐨𝐮 𝐧𝐚𝐦𝐞 𝐢𝐭. Change just keeps happening. It’s the only constant. Staying on track, making good decisions, and actually thriving when things feel like they’re falling apart — that’s an art. That’s exactly what we’ll talk about at the ProductLab Community & Conference in Berlin. 🎯 I’m hosting a roundtable on mastering the art of change — together with sharp product minds who’ve all faced the storm. 👉 Join us: lnkd.in/eVjFXHsk Happy to see Tim Herbig, ✨ Büşra Coşkuner, David Pereira, Mirza Beširović, Francesca Cortesi, and of course Daniele Ronca and many more at the conference. 𝘈𝘴 𝘈𝘭𝘱𝘩𝘰𝘯𝘴𝘦 𝘒𝘢𝘳𝘳 𝘰𝘯𝘤𝘦 𝘱𝘶𝘵 𝘪𝘵: “𝘗𝘭𝘶𝘴 ç𝘢 𝘤𝘩𝘢𝘯𝘨𝘦, 𝘱𝘭𝘶𝘴 𝘤’𝘦𝘴𝘵 𝘭𝘢 𝘮ê𝘮𝘦 𝘤𝘩𝘰𝘴𝘦.” 𝘛𝘩𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘤𝘩𝘢𝘯𝘨𝘦, 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘦𝘺 𝘴𝘵𝘢𝘺 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦.

May 15, 2025

✨ Büşra Coşkuner

Product Coach & Advisor - Training and coaching product teams on dealing with the messy middle 👉 Writing about Product Metrics, Impact Mapping, Experiments, and Product Thinking

Wanna become a data informed product leader? Best year for doing that is 2025! Join my workshops at ProductLab Community & Conference> in Berlin. -- Labs Day is on the 17. September with 6 workshops that you can choose from by me, Florian Bonnet and Erika Lauro. My morning workshop: Success metrics that matter: Set up your success engine for sustainable growth My afternoon workshop: Impact Mapping - A Crash Course Get more info about my workshops and your tickets here: lnkd.in/e_qMkCXq -- The conference is on the 18. September with some amazing speakers and product friends like Tim Herbig, Mirza Beširović, David Pereira, Chris Compston and more. Asya Kuznetsova - looking forward to finally meet you in person, I've heard your name so many times now that I want to meet you! 😄 👉 Get your 50 EUR off the conference ticket until end of May with my code BUSRA50 - just enter the code in the checkout. See you in Berlin! 👋

May 15, 2025

Mirza Beširović

AI Product Leader @ Zendesk • Building AI agents for customer service • Mentor • Public Speaker

I'm excited to share I’ll be speaking at the ProductLab Conference in Berlin on Sep 18 alongside product pals and greats like ✨ Büşra Coşkuner, Tim Herbig, and Tamer El-Hawari, among others. 🎉 In my talk, I will discuss how product management is evolving as AI agents become part of our core stack. We’ll dig into what it means to design not just features, but workflows between humans and autonomous agents. Some of the themes I will explore include: 📌 How to orchestrate multi-agent systems and enable agent collaboration 📌 What product workspaces might look like when AI agents interact across applications 📌 The evolving role of PMs as the connective tissue between human intent and machine execution 🗓 Sep 17–18, 2025 | 📍 Berlin 🎟 Early bird tickets will be available until the end of May -- use code Mirza50 at productlab.app for a discount! Let me know if you’ll be attending -- I'd love to connect. 🤩 cc Daniele Ronca #productLab2025 #AIProductLeadership #agenticEra #humanInTheLoop #productManagement

May 6, 2025

Karsten Winkler

Sr. Director of Product at Contentful

Product folks in Berlin, mark your calendars for the Discovery for AI meetup at Contentful on June 19. Talks by Sabrina Mach and Michelle Proksell 媚潇 & Fabian Schultz start the conversation. Daniele Ronca and Veronika Morozová at ProductLab CMTY & CONF> facilitate the evening. Get more details and register at Luma now: lu.ma/zrgcklor

Jun 10, 2025

Beam

Host

We're still buzzing after last week's Product Lab event! Huge thanks to Daniele Ronca for making it happen, Alessio Tixi and Nupur Dhar for presenting, and to all the attendees for bringing the energy and insightful discussions. If you're working with a networking or meetup group in the product/logistics/SaaS space and you're looking for your next location, Beam would love to host you. We're always looking for new partners and collaborators to help drive these conversations forward, so if that's you, please get in touch!

Jun 10, 2025

Bandan Singh

Payments & Credit Products @ Riverty

🚀 Product management is evolving—from shipping features to owning outcomes. I’m excited to speak about how PMs can drive business impact by understanding P&L better and aligning product strategy with company goals. 📊 In this talk titled 'Sustainable Growth', I’ll be sharing practical ways to connect product metrics to financial results and how PMs can speak financial impact to the executives, shareholders and investors. 🎯 Join me at Product Lab Conference (17 - 18 September'2025) in Berlin to explore how product teams can shift focus from short-term wins to long-term value creation and become true partners to the leadership. Get your tickets here -> lnkd.in/e4sct65d Daniele Ronca

May 30, 2025

Daniele Ronca

Product&Community@ ProductLab Conf>

It’s happening now! Beam event about logistics products. Insights. Case study! With Nupur Dhar Alessio Tixi Codee Martinelli and other 35+ amazing product builders ❤️

Jun 5, 2025

Esther Vidal Andreu

Crafting experiences and brands people love

Back at an AI event this week. Thanks to This time the focus wasn’t on how to integrate AI into design processes, but on how to approach discovery in order to create meaningful AI tools. Key takeaway: AI isn’t a mysterious monster, it’s a machine with functionalities. Our job is to facilitate interaction with it based on what we want to achieve. In other words, it’s the same principle as always in product design. Everything is moving so fast right now that we often feel we need to execute immediately or risk being left behind. But in the rush, we’re skipping the most essential part of the creative process: understanding what users actually need.

Jun 20, 2025

Prateek Hakay

Product & AI

A truly enriching experience! Glad to have made a choice to be there. A much hands-on exchange! The on-the-floor wisdom can hardly be grasped through other media!

Jun 26, 2025

Contentful Talent Network

1,572 followers

There’s nothing quite like being surrounded by curious builders, insightful product thinkers, and big, bold ideas. Last week, we had the pleasure of hosting the incredible ProductLab CMTY & CONF> community at Contentful. Michelle Proksell 媚潇 and Fabian Schultz took us on a deep-dive into how they used AI to build user personalization. But it wasn’t just about the technology. It's about the process of solving the right problems, staying user-focused, and constantly testing and learning. Sabrina Mach brought it all home by encouraging us to look for patterns, challenge our assumptions, and strive for clarity. The energy in the room was infectious, and we’re so grateful to everyone who joined us. Here’s to more moments of learning, connection, and collaboration 💡✨ #BuildYourStory #TeamContentful

Jun 25, 2025

Prateek Hakay

VP Product & AI

Better one good deed than a thousand fair words! Grateful to Lucie McLean for holding space where people could show up as they are — with their experiences, doubts, frameworks, and hard-won lessons. And Daniele Ronca to organise it and make it all happen! What a wonderful evening in taste, intensity and flavours - not only in food and wine but in wisdom and learning! :) What stood out for me was the sheer depth in the room - not just in scale or credentials, but in real execution. You could tell who had built, failed, iterated, and shipped under pressure. The conversations weren’t theoretical. They were rooted in sweat, experiments, pivots, and decisions made when stakes were high. Sometimes failed, bruised and then built again strongly! From creative ways to apply Event Storming, to revisiting the Horizon 1–2–3 framework to evaluate product bets, there was so much packed into every byte and segment. One theme that resonated: the rules of the game need to be clear to the Product team. In uncertain or fast-paced environments, alignment isn't a luxury - it’s a survival strategy. Came back with a full notepad and a fuller mind. More of this, please Daniele Ronca. 🙌 Many thanks to Akash Kedia, Sarah Burgess, Fabian Strunden, @Bedritten and Dave Feldman! 🙌

Jun 26, 2025

Moustafa Abdeldayem

Product Manager

Yesterday, I had the pleasure of attending the ProductLab CMTY & CONF> meetup at Bonial Germany and what an inspiring evening it was! 💫 The event kicked off with a brilliant talk by Steven Gillmann and Laurane Mesnier, who shared how their team introduced triads to foster better collaboration, reduce misalignment, and improve prioritization through a system tailored to their needs. A thoughtful and practical approach that sparked a lot of ideas for me.💡 Later, ✨ Büşra Coşkuner led a powerful session on Impact Mapping, a great reminder of how strategic alignment drives business success by helping teams build products that customers truly love and are willing to pay for. Also, some interesting trees 🌳 that guide us to build the right thing!, not just anything. Big thanks to Daniele Ronca and the entire ProductLab team for organizing such a valuable event full of meaningful content, great conversations, and a fantastic community of product minds! 🚀 It was a pleasure meeting you, Julia C. San Juan Fırat Gömi Partha Mandal truly enjoyed our conversations!

Aug 1, 2025

Daniel Zherenkov

Senior Product Manager

Another absolutely astonishing product event from Daniele Ronca and the whole ProductLab CMTY & CONF> team in Bonial Germany with the breathtaking and scenic views from the office. Despite the cold summer in Berlin, the event was definitely on fire 🔥 Nice talks, small chats, great networking, and so many pleasant people around. Can't wait for the next one 😎

Aug 1, 2025

✨ Büşra Coşkuner

Product Coach | Trainer | Advisor | Keynote Speaker

Yesterday at ProductLab CMTY & CONF> meetup at Bonial Germany. First a very interesting talk by Steven Gillmann and Laurane Mesnier in which they shared how they've introduced triads, created a better shared working environment and reduced misalignment in prioritisation with their own prioritisation system. Then I had the pleasure to talk about Impact Mapping and give a sneak peak into what ProductLab Conference attendees learn about in the workshop that I'll be giving there. Only 5 tickets left for my workshop, better be quick. 17. September in Berlin: lnkd.in/e_qMkCXq Thank you for the invitation Daniele Ronca and the whole ProductLab team 💛 And good to see you again Bertrand Rothen Christoph Steinlehner Roland Butler Amon Fayz Dominik Schmidle Nils von Harlessem 💛

Aug 1, 2025

Rashi Virmani

Product @ N26 | Digital Onboarding & Customer Journeys | Ex-Kotak Mahindra Bank | MBA Valedictorian ‘20

Attended a fantastic workshop on AI for Product Managers. From turning ideas into working code in hours to shipping 10x faster with AI agents, the possibilities are huge. Biggest takeaway → AI fluency + context engineering are now must-have skills for every PM. Also, to always keep an eye on data quality, reliability, model performance, and user impact - it’s essential! Big thanks to the organisers and speakers! 🚀 Elena Berendeeva ProductLab CMTY & CONF> Daniele Ronca

Aug 30, 2025

Daniel Zherenkov

Senior Product Manager 7+ years (Data & AI/ML products) in B2B, Marketplace, HRtech, and Media.

🔥 Another marvellous AI Product Meetup organised by my friends Daniele Ronca and ProductLab CMTY & CONF> and hosted by the company that needs no introduction - JetBrains. Elena Berendeeva pondered on the essential question about how the product development flow is going to be changed by AI tooling and how product teams should start the transformation already right now to not find themselves off the board. Gleb Melnikov explored a purely beautiful question about context engineering. Anyone who works with LLMs knows that just writing a prompt is not enough to get a qualified answer. You need to provide the context; for that, you need to structure your request and saturate it with data. But how so? And how to squeeze the best from the model output? The lucky people who attended the talk now know the answer! And, as always, a huge number of interesting people, hot topics, deep conversations and an infinite amount of fun 😎 See you all soon at the ProductLab Conference 17-18 September :)

Aug 29, 2025

Elena Berendeeva

PM @ JetBrains | AI

Last week, I had the pleasure of talking about how AI is changing product managers’ work. Thanks to the ProductLab CMTY & CONF> community and Daniele Ronca for this opportunity, and huge thanks to Gleb Melnikov for making this event happen. Working at JetBrains, we have a front-row seat to observe how fast AI is changing software development. But here's the thing – what happens with the rest of the product development cycle when one part (software delivery) accelerates so fast? I believe we, as Product managers, will soon start operating at a fundamentally different speed using new AI workflows. With these workflows, we won't just ship faster – we'll learn faster. Most of the failed experiments that take months now will take days. Our rate of learning and customer understanding will grow rapidly, and it's already starting. I'm so curious to see where this takes us. 🚀

Sep 1, 2025

Elena Eremeeva

Community / UX / Marketing bei ProductLab

𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗟𝗮𝗯 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 💚 Last week, we hosted our very first ProductLab CMTY & CONF> Conference in Berlin. It was a two-day event: one day dedicated to LABs (hands-on workshops) and one full conference day. Participants described it as deep and focused learning, inspiring keynotes, eye-opening facilitators, and roundtables that sparked meaningful conversations and new connections. As the ProductLab team’s resident multitasker, I wore many hats this time — arriving at 6 AM and leaving at 10 PM on conference day. From moderating a roundtable, to interviewing participants and sponsors, to running social media — I got a pretty full glimpse of what was happening. 𝗦𝗼, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗳𝗿𝗼𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 🙂‍↕️𝗜𝗡𝘀: • Sponsors, keynote speakers, facilitators, and dear friends who supported our vision, worked to deliver a first-class experience, and were always ready to lend a hand • Participants who trusted us with their learning budget and believed in our very first conference • A team willing to do absolutely anything to make sure things ran smoothly • People who understand that not everything can go perfectly — and don’t judge when it doesn’t • The CIC Berlin Venue team, who supported us every step of the way and gave us total peace of mind • Everyone who shared their emotions and experiences with us — whether in front of my camera or behind it • Attendees who came up just to say “thank you” (hits differently in person than in a LinkedIn post 💚) • People who wrote LinkedIn posts sharing their impressions and learnings during and after the conference — we see you! • Networking and meeting incredible people • Berlin’s perfect weather on Wednesday, which let us enjoy the beer garden 🌞 • Polaroid pictures for every participant as a lasting memory • Vegetarian and vegan food options so everyone felt included At the end of the day — it’s all about people (who would’ve thought, right? 🤓). 🙂‍↔️𝗢𝗨𝗧𝘀: • People who take more than they give • Phone dying while recording a 🔥 video • Microphones cutting out while recording facilitator feedback • Letting ChatGPT calculate how many drinks we’d need 🫠 • Being the only person responsible for social media and content (send help) 𝘈𝘭𝘭 𝘪𝘯 𝘢𝘭𝘭 — 𝘪𝘵 𝘸𝘢𝘴 𝘢 𝘣𝘭𝘢𝘴𝘵. 𝘏𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘦 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘥𝘳𝘦𝘢𝘮𝘦𝘥 𝘰𝘶𝘳 𝘷𝘦𝘳𝘺 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. Stay tuned for more — and for the second edition of the conference! And follow ProductLab CMTY & CONF> to catch me loosening up participants in front of the camera. Much love, Elena Daniele Elif Liubov Ahmed Leila Olivia Veronika Ahmed Alessia Srishti Aleksandra Fabio Francesca ✨ Büşra and many more! 📸 Ahmed Sulaiman, Srishti Maitra, Aleksandra Kononchenko

Elena Eremeeva

Community / UX / Marketing bei ProductLab

𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗟𝗮𝗯 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 💚 Last week, we hosted our very first ProductLab CMTY & CONF> Conference in Berlin. It was a two-day event: one day dedicated to LABs (hands-on workshops) and one full conference day. Participants described it as deep and focused learning, inspiring keynotes, eye-opening facilitators, and roundtables that sparked meaningful conversations and new connections. As the ProductLab team’s resident multitasker, I wore many hats this time — arriving at 6 AM and leaving at 10 PM on conference day. From moderating a roundtable, to interviewing participants and sponsors, to running social media — I got a pretty full glimpse of what was happening. 𝗦𝗼, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 𝗳𝗿𝗼𝗺 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲: 🙂‍↕️𝗜𝗡𝘀: • Sponsors, keynote speakers, facilitators, and dear friends who supported our vision, worked to deliver a first-class experience, and were always ready to lend a hand • Participants who trusted us with their learning budget and believed in our very first conference • A team willing to do absolutely anything to make sure things ran smoothly • People who understand that not everything can go perfectly — and don’t judge when it doesn’t • The CIC Berlin Venue team, who supported us every step of the way and gave us total peace of mind • Everyone who shared their emotions and experiences with us — whether in front of my camera or behind it • Attendees who came up just to say “thank you” (hits differently in person than in a LinkedIn post 💚) • People who wrote LinkedIn posts sharing their impressions and learnings during and after the conference — we see you! • Networking and meeting incredible people • Berlin’s perfect weather on Wednesday, which let us enjoy the beer garden 🌞 • Polaroid pictures for every participant as a lasting memory • Vegetarian and vegan food options so everyone felt included At the end of the day — it’s all about people (who would’ve thought, right? 🤓). 🙂‍↔️𝗢𝗨𝗧𝘀: • People who take more than they give • Phone dying while recording a 🔥 video • Microphones cutting out while recording facilitator feedback • Letting ChatGPT calculate how many drinks we’d need 🫠 • Being the only person responsible for social media and content (send help) 𝘈𝘭𝘭 𝘪𝘯 𝘢𝘭𝘭 — 𝘪𝘵 𝘸𝘢𝘴 𝘢 𝘣𝘭𝘢𝘴𝘵. 𝘏𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘦 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘥𝘳𝘦𝘢𝘮𝘦𝘥 𝘰𝘶𝘳 𝘷𝘦𝘳𝘺 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. Stay tuned for more — and for the second edition of the conference! And follow ProductLab CMTY & CONF> to catch me loosening up participants in front of the camera. Much love, Elena Daniele Elif Liubov Ahmed Leila Olivia Veronika Ahmed Alessia Srishti Aleksandra Fabio Francesca ✨ Büşra and many more! 📸 Ahmed Sulaiman, Srishti Maitra, Aleksandra Kononchenko

Sep 26, 2025

Henrique Cruz

Head of Growth & AI at Rows

[Full deck] Last week I had a great time at ProductLab CMTY & CONF> walking PMs everything we’ve learned about build an AI product that gets better everyday. Here’s the deck, and my 11 key messages: 1/ 𝐓𝐞𝐜𝐡 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. What used to take decades now takes months. The next breakout app could hit a million users in hours. 2/ 𝐓𝐡𝐚𝐭’𝐬 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐬𝐭𝐨𝐫𝐲 𝐚𝐭 𝐑𝐨𝐰𝐬. Slow burn, then boom. It took 5 years to reach 100k users, then just 6 months to hit 1M after launching AI Analyst. 3/ 𝐓𝐢𝐦𝐢𝐧𝐠 (𝐫𝐞𝐚𝐥𝐥𝐲) 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. A $6k influencer push turned into 30M impressions, 1M sign-ups, and thousands of backlinks. It was the right time, but the product wasn’t perfect yet. 4/ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐈 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 *𝐠𝐞𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲* 𝐜𝐨𝐦𝐞𝐬 𝐝𝐨𝐰𝐧 𝐭𝐨 𝟓 𝐭𝐡𝐢𝐧𝐠𝐬: > Pick problems AI can actually solve > Nail product–solution fit > Price for where the market’s headed > Treat prompts like code. > Set up daily and weekly “KAIzen” reviews to keep improving 5/ 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐬𝐰𝐞𝐞𝐭 𝐬𝐩𝐨𝐭 𝐰𝐡𝐞𝐫𝐞 𝐀𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 Look for problems where success is obvious and users can quickly tell if the AI nailed it or not. Avoid the fuzzy creative stuff that needs endless back-and-forth. That’s why clear, verifiable outputs (like in Rows Analyst or Vision) are so powerful. 6/ 𝐃𝐨𝐧'𝐭 𝐠𝐞𝐭 '𝐤𝐢𝐥𝐥𝐞𝐝 𝐛𝐲 𝐎𝐩𝐞𝐧𝐀𝐈' Build something 10x more useful than raw ChatGPT. The app layer is where 80%+ margins live, but only if you're genuinely more valuable than the base model. Assume models will be cheap, fast, and smart. 7/ 𝐏𝐫𝐢𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐩𝐮𝐜𝐤 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 We're heading toward a world of free, fast, smart AI. Your pricing strategy should be a result of your AI product fit in the frequency × token size matrix. 8/ 𝐀𝐈 𝐂𝐨𝐬𝐭 𝐢𝐬 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝟒 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭𝐬 Context (your data + metadata), Instructions (your system prompt), Result (what the AI outputs), and Reflection (when AI checks its own work). 9/ 𝐏𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐢𝐬 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 Pull requests, testing environments, automated evals. If you're not treating prompts like production code, you're doing it wrong. 10/ 𝐑𝐢𝐭𝐮𝐚𝐥𝐬 𝐦𝐚𝐭𝐭𝐞𝐫. Every day we review metrics and failed questions. Every week we review prompts, models, and conversations. That’s how the product keeps learning. 11/ Enter 𝐑𝐨𝐰𝐬 That’s what we’re doing at Rows.com, the smartest AI spreadsheet in the world. TY again for having me Daniele Ronca, Francesca Cortesi and team!

Henrique Cruz

Head of Growth & AI at Rows

[Full deck] Last week I had a great time at ProductLab CMTY & CONF> walking PMs everything we’ve learned about build an AI product that gets better everyday. Here’s the deck, and my 11 key messages: 1/ 𝐓𝐞𝐜𝐡 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. What used to take decades now takes months. The next breakout app could hit a million users in hours. 2/ 𝐓𝐡𝐚𝐭’𝐬 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐬𝐭𝐨𝐫𝐲 𝐚𝐭 𝐑𝐨𝐰𝐬. Slow burn, then boom. It took 5 years to reach 100k users, then just 6 months to hit 1M after launching AI Analyst. 3/ 𝐓𝐢𝐦𝐢𝐧𝐠 (𝐫𝐞𝐚𝐥𝐥𝐲) 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. A $6k influencer push turned into 30M impressions, 1M sign-ups, and thousands of backlinks. It was the right time, but the product wasn’t perfect yet. 4/ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐀𝐈 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 *𝐠𝐞𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲* 𝐜𝐨𝐦𝐞𝐬 𝐝𝐨𝐰𝐧 𝐭𝐨 𝟓 𝐭𝐡𝐢𝐧𝐠𝐬: > Pick problems AI can actually solve > Nail product–solution fit > Price for where the market’s headed > Treat prompts like code. > Set up daily and weekly “KAIzen” reviews to keep improving 5/ 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐬𝐰𝐞𝐞𝐭 𝐬𝐩𝐨𝐭 𝐰𝐡𝐞𝐫𝐞 𝐀𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 Look for problems where success is obvious and users can quickly tell if the AI nailed it or not. Avoid the fuzzy creative stuff that needs endless back-and-forth. That’s why clear, verifiable outputs (like in Rows Analyst or Vision) are so powerful. 6/ 𝐃𝐨𝐧'𝐭 𝐠𝐞𝐭 '𝐤𝐢𝐥𝐥𝐞𝐝 𝐛𝐲 𝐎𝐩𝐞𝐧𝐀𝐈' Build something 10x more useful than raw ChatGPT. The app layer is where 80%+ margins live, but only if you're genuinely more valuable than the base model. Assume models will be cheap, fast, and smart. 7/ 𝐏𝐫𝐢𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐩𝐮𝐜𝐤 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 We're heading toward a world of free, fast, smart AI. Your pricing strategy should be a result of your AI product fit in the frequency × token size matrix. 8/ 𝐀𝐈 𝐂𝐨𝐬𝐭 𝐢𝐬 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝟒 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭𝐬 Context (your data + metadata), Instructions (your system prompt), Result (what the AI outputs), and Reflection (when AI checks its own work). 9/ 𝐏𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐢𝐬 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 Pull requests, testing environments, automated evals. If you're not treating prompts like production code, you're doing it wrong. 10/ 𝐑𝐢𝐭𝐮𝐚𝐥𝐬 𝐦𝐚𝐭𝐭𝐞𝐫. Every day we review metrics and failed questions. Every week we review prompts, models, and conversations. That’s how the product keeps learning. 11/ Enter 𝐑𝐨𝐰𝐬 That’s what we’re doing at Rows.com, the smartest AI spreadsheet in the world. TY again for having me Daniele Ronca, Francesca Cortesi and team!

Sep 24, 2025

Wijdene Khachaà

Ex-founder | Product strategist | Marketplace native | Built across 4 countries | Impact over ego

🚀 Super excited to share that I’ll be attending ProductLab CMTY & CONF> conference on September 18 in Berlin! The agenda is packed with topics that hit right at the heart of where product is headed: ✨ How PMs can architect the AI revolution ✨ Scaling experimentation & driving impact (Booking.com, SumUp) ✨ Becoming better with OKRs (Tim Herbig) ✨ Building outcome-driven, product-minded teams ✨ Growth strategies & business models in the agentic AI era ✨ Mastering organizational change & leadership in an AI-first world It’s also a great chance to connect with fellow product leaders, share lessons, and bring fresh ideas back to our teams at Atolls. If you’ll be there too, let’s connect 👋 #ProductManagement #AI #Leadership #Growth #ProductLabConf

Sep 11, 2025

ProductLab CMTY & CONF>

3,252 followers

What a way to start the conference! We couldn’t have asked for a better beginning. Organizing this once felt like a dream, but with the support of our amazing community, we made it happen. And the day is just starting!! Daniele Ronca Elif Gümüş Elena Eremeeva Liubov Antonova Leila Montazeri Ahmed Sulaiman Srishti Maitra Veronika Morozová Ahmed Wafaey Francesca Cortesi Fabio Muroni Alessia Marchi Olivia A.

Sep 18, 2025

Tim Herbig

Product Management Coach, Author, and Speaker | I help Product Teams connect the Dots of Strategy, OKRs, and Discovery.

Taking my book, 𝗥𝗲𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀, on a field trip to Berlin shortly after its official launch. Seeing it in the hands of people who have helped shape it ,like Tamer and Robiert or putting it into the hands of my roundtable session at ProductLab CMTY & CONF> is even more rewarding than holding the final version in my own hands. The paperback version is now available for purchase on Amazon marketplaces around the world, with the Kindle (and audiobook) version following soon: 🇩🇪 Germany, Austria, Switzerland: lnkd.in/epeFF-yF 🇬🇧 United Kingdom: lnkd.in/evjYrJ9F 🇺🇸 United States: lnkd.in/eR_Z-SJG 🇫🇷 France: lnkd.in/eEzVMK4H 🇳🇱 Netherlands: lnkd.in/e5QX966z 🇨🇦 Canada: lnkd.in/e-eHrZhf 🇦🇺 Australia: lnkd.in/eKWCzhy4 🇮🇹 Italy: lnkd.in/ewBkpNGz 🇵🇱 Poland: lnkd.in/e-yqZSYH 🇧🇷 Brazil: lnkd.in/ecxicBwg 🇮🇳 India: lnkd.in/epyVFe7n The book is designed to be both a sequential read and a practical reference that you can access based on your most pressing needs. No matter where you begin, you'll find references to the other domains throughout each chapter, helping you connect the dots and avoid the trap of isolated practices. Of course, in reality, the sequencing across these three domains is much less linear. You might start with explorative Discovery, using insights to set your Strategy, derive OKRs to guide your Deliver, while engaging in more evaluative Discovery to test solutions. But, for the purpose of your and my sanity, I decided on a more distinct approach by arranging them in a particular order. That doesn’t mean it’s the 𝘳𝘪𝘨𝘩𝘵 order you have to follow, and that applies to all circumstances. I will present the aspects of each of the three practices in a way so you can choose your own adventure of where to start and how to make your practices more valuable in your context. I hope you enjoy reading the book as much as I enjoyed writing it for practitioners like you. Thank you for your support, and let me know how the book helps your work.

Tim Herbig

Product Management Coach, Author, and Speaker | I help Product Teams connect the Dots of Strategy, OKRs, and Discovery.

Taking my book, 𝗥𝗲𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀, on a field trip to Berlin shortly after its official launch. Seeing it in the hands of people who have helped shape it ,like Tamer and Robiert or putting it into the hands of my roundtable session at ProductLab CMTY & CONF> is even more rewarding than holding the final version in my own hands. The paperback version is now available for purchase on Amazon marketplaces around the world, with the Kindle (and audiobook) version following soon: 🇩🇪 Germany, Austria, Switzerland: lnkd.in/epeFF-yF 🇬🇧 United Kingdom: lnkd.in/evjYrJ9F 🇺🇸 United States: lnkd.in/eR_Z-SJG 🇫🇷 France: lnkd.in/eEzVMK4H 🇳🇱 Netherlands: lnkd.in/e5QX966z 🇨🇦 Canada: lnkd.in/e-eHrZhf 🇦🇺 Australia: lnkd.in/eKWCzhy4 🇮🇹 Italy: lnkd.in/ewBkpNGz 🇵🇱 Poland: lnkd.in/e-yqZSYH 🇧🇷 Brazil: lnkd.in/ecxicBwg 🇮🇳 India: lnkd.in/epyVFe7n The book is designed to be both a sequential read and a practical reference that you can access based on your most pressing needs. No matter where you begin, you'll find references to the other domains throughout each chapter, helping you connect the dots and avoid the trap of isolated practices. Of course, in reality, the sequencing across these three domains is much less linear. You might start with explorative Discovery, using insights to set your Strategy, derive OKRs to guide your Deliver, while engaging in more evaluative Discovery to test solutions. But, for the purpose of your and my sanity, I decided on a more distinct approach by arranging them in a particular order. That doesn’t mean it’s the 𝘳𝘪𝘨𝘩𝘵 order you have to follow, and that applies to all circumstances. I will present the aspects of each of the three practices in a way so you can choose your own adventure of where to start and how to make your practices more valuable in your context. I hope you enjoy reading the book as much as I enjoyed writing it for practitioners like you. Thank you for your support, and let me know how the book helps your work.

Sep 19, 2025

Tim Herbig

Product Management Coach, Author, and Speaker | I help Product Teams connect the Dots of Strategy, OKRs, and Discovery.

What did Tamer whisper to each other that made us laugh so hard in this picture at last week's ProductLab CMTY & CONF>? 🍎 "Luckily, no one knows that Outputs are more important than Outcomes." 🍉 "I actually like GANTT charts more than NOW/NEXT/LATER roadmaps." ⏳ "In my free time, I secretly shred product management bestsellers into confetti." 🥑 "I really do enjoy just building a feature without knowing the problem." 🌶️ "Just finished prompting ChatGPT for three headline-one JIRA issues. Super stressful" 🍇 "My favorite day to deploy is Friday. One of the engineers always does as I tell him." Comment the emoji of your favorite product joke we love to crack. To Tamer: Thanks for being that pragmatic and funny source of inspiration in this product management world (and beyond). 🤝

Sep 24, 2025

Nikolai Potapov

Data Strategy & Product Management | AI-Ready Governance & Data Licensing | Ex-National Teams Athlete 🇺🇦 🇩🇪

ProductLab CMTY & CONF> - 𝗳𝗶𝗲𝗹𝗱 𝗻𝗼𝘁𝗲𝘀. Took me a few days to reflect. CIC Berlin - full house. Sold out⚡💪 𝗟𝗶𝗻𝗲𝘀 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗼𝗽𝗶𝗻𝗴: “Can you walk away - and it keeps working?” · “Treat prompts as code.” · “Avoid the AI Product Death Trap.” · “What is un-LLM-able?” Talks that caught my attention: 𝟭. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝗔𝗜 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Stefan Ostwald | Parloa From tools → 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝘄𝗼𝗿𝗸𝗲𝗿𝘀. 4 principles: use real data over long prompts, ship with feedback loops, test behaviors not settings, human oversight where risk matters. 𝟮. 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 Henrique Cruz | Rows.com 𝗣𝗿𝗼𝗺𝗽𝘁𝘀 = 𝗰𝗼𝗱𝗲 - version, test, review failures daily. Pick problems with clear success metrics. Economics: 𝘂𝘀𝗮𝗴𝗲 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 × 𝘁𝗼𝗸𝗲𝗻 𝗰𝗼𝘀𝘁. 𝟯. 𝗦𝗰𝗮𝗹𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 Pranav Pathak | Booking.com Stop random bets. Use 𝗣𝗥𝗢𝗩𝗘𝗜𝗧 framework to prioritize AI Use Cases (Pain, Reach, Owned Data, Verify, Execution loop, Integration time, TCO). Balance 𝘂𝘀𝗲𝗿 + 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 metrics; skip vanity numbers. 𝟰. 𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Elena Leonova 🇺🇦 | Spryker Don’t ship 𝗔𝗜-𝗹𝗮𝗯𝗲𝗹𝗲𝗱 fluff. Go 𝗰𝗼𝗻𝘁𝗲𝘅𝘁-𝗳𝗶𝗿𝘀𝘁 (company stage and strategy), pick a lever (𝗰𝗵𝗲𝗮𝗽𝗲𝗿/𝗳𝗮𝘀𝘁𝗲𝗿/𝘀𝗺𝗮𝗿𝘁𝗲𝗿/𝗲𝗮𝘀𝗶𝗲𝗿), build moats: Data, Behavior, Workflow. Moats > Models. Decide: 𝗲𝘃𝗼𝗹𝘃𝗲 or 𝗰𝗵𝗮𝗻𝗴𝗲 the game - and prove it. 𝟱. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝗘𝗿𝗮 Dr. Hayder Schneider | Aleph Alpha It’s a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀-𝗺𝗼𝗱𝗲𝗹 𝘀𝗵𝗶𝗳𝘁: sell outcomes. Map agents to the value chain; when a pilot proves ROI, promote it with an owner, KPI+SLA, and clear unit economics. 𝟲. 𝗔𝗜 𝗶𝘀 𝗵𝗲𝗿𝗲 - 𝗻𝗼𝘄 𝘄𝗵𝗮𝘁? Francesca Cortesi | Prodotto Collective | Closing 👏 “What is un-LLM-able?” stuck with me. It’s okay not to know everything about AI - 𝗳𝗼𝗰𝘂𝘀 matters. List 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄/𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄/𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 next. Learning & unlearning are the skills of today and tomorrow. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: Berlin needed this badly. Thank you Daniele Ronca and the ProductLab Team! You made it happen! 🫶 Real community with passion and drive. More of this in Munich, Köln, Hamburg? .... And what are your highlights from the ProductLab CMTY & CONF>? #ProductLabConf #ProductPeople #AIProduct #ProductManagement #DataStrategy #AgenticAI #PMLeadership #BerlinTech

Nikolai Potapov

Data Strategy & Product Management | AI-Ready Governance & Data Licensing | Ex-National Teams Athlete 🇺🇦 🇩🇪

ProductLab CMTY & CONF> - 𝗳𝗶𝗲𝗹𝗱 𝗻𝗼𝘁𝗲𝘀. Took me a few days to reflect. CIC Berlin - full house. Sold out⚡💪 𝗟𝗶𝗻𝗲𝘀 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗼𝗽𝗶𝗻𝗴: “Can you walk away - and it keeps working?” · “Treat prompts as code.” · “Avoid the AI Product Death Trap.” · “What is un-LLM-able?” Talks that caught my attention: 𝟭. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝘄𝗶𝗹𝗹 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝗔𝗜 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Stefan Ostwald | Parloa From tools → 𝗮𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝘄𝗼𝗿𝗸𝗲𝗿𝘀. 4 principles: use real data over long prompts, ship with feedback loops, test behaviors not settings, human oversight where risk matters. 𝟮. 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 Henrique Cruz | Rows.com 𝗣𝗿𝗼𝗺𝗽𝘁𝘀 = 𝗰𝗼𝗱𝗲 - version, test, review failures daily. Pick problems with clear success metrics. Economics: 𝘂𝘀𝗮𝗴𝗲 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 × 𝘁𝗼𝗸𝗲𝗻 𝗰𝗼𝘀𝘁. 𝟯. 𝗦𝗰𝗮𝗹𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 Pranav Pathak | Booking.com Stop random bets. Use 𝗣𝗥𝗢𝗩𝗘𝗜𝗧 framework to prioritize AI Use Cases (Pain, Reach, Owned Data, Verify, Execution loop, Integration time, TCO). Balance 𝘂𝘀𝗲𝗿 + 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 metrics; skip vanity numbers. 𝟰. 𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Elena Leonova 🇺🇦 | Spryker Don’t ship 𝗔𝗜-𝗹𝗮𝗯𝗲𝗹𝗲𝗱 fluff. Go 𝗰𝗼𝗻𝘁𝗲𝘅𝘁-𝗳𝗶𝗿𝘀𝘁 (company stage and strategy), pick a lever (𝗰𝗵𝗲𝗮𝗽𝗲𝗿/𝗳𝗮𝘀𝘁𝗲𝗿/𝘀𝗺𝗮𝗿𝘁𝗲𝗿/𝗲𝗮𝘀𝗶𝗲𝗿), build moats: Data, Behavior, Workflow. Moats > Models. Decide: 𝗲𝘃𝗼𝗹𝘃𝗲 or 𝗰𝗵𝗮𝗻𝗴𝗲 the game - and prove it. 𝟱. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝗘𝗿𝗮 Dr. Hayder Schneider | Aleph Alpha It’s a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀-𝗺𝗼𝗱𝗲𝗹 𝘀𝗵𝗶𝗳𝘁: sell outcomes. Map agents to the value chain; when a pilot proves ROI, promote it with an owner, KPI+SLA, and clear unit economics. 𝟲. 𝗔𝗜 𝗶𝘀 𝗵𝗲𝗿𝗲 - 𝗻𝗼𝘄 𝘄𝗵𝗮𝘁? Francesca Cortesi | Prodotto Collective | Closing 👏 “What is un-LLM-able?” stuck with me. It’s okay not to know everything about AI - 𝗳𝗼𝗰𝘂𝘀 matters. List 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄/𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄/𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 next. Learning & unlearning are the skills of today and tomorrow. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: Berlin needed this badly. Thank you Daniele Ronca and the ProductLab Team! You made it happen! 🫶 Real community with passion and drive. More of this in Munich, Köln, Hamburg? .... And what are your highlights from the ProductLab CMTY & CONF>? #ProductLabConf #ProductPeople #AIProduct #ProductManagement #DataStrategy #AgenticAI #PMLeadership #BerlinTech

Sep 23, 2025

ProductLab CMTY & CONF>

3,252 followers

We’re happy to see the LABs’ attendees invested into discussions and presentations 🥹 ✨ Büşra Coşkuner Erika Lauro Zsuzsanna Tamás Florian Bonnet Fabio Muroni CIC Berlin 📸 Ahmed Sulaiman

Sep 17, 2025

Sebastian Oremek

VP Products bei E.ON One | Product Management, Business Strategy

🔥 Most companies will fail in the Agentic AI era – because they ignore these 5 steps Agentic AI isn’t just another tech wave. It’s more like a tidal wave. You can either learn to surf it… or end up as corporate driftwood. 🌊 Here’s the 5-step survival kit: 1️⃣ Face reality – Name both risks and upside. Denial looks bad on a balance sheet. 2️⃣ Obsess over outcomes – Customers don’t want “AI features,” they want finished results. 3️⃣ Build the bench – World-class AI engineering + leadership isn’t optional. 4️⃣ Nail economics – If you don’t get token economics and outcome pricing, good luck explaining margins. 5️⃣ Think laterally – Solve problems your customers don’t even know they have (yet). 👉 Skip these steps, and you won’t just lose market share. You’ll become a case study in someone else’s strategy deck. Full credit to Dr. Hayder Schneider for framing these challenges so sharply at ProductLab. #AgenticAI #FutureOfBusiness #Innovation #AILeadership

Sep 23, 2025

ProductLab CMTY & CONF>

3,252 followers

A lot of learning and connections happening at the roundtable. The community is starving for human connections and live chats. Lucie McLean Tim Herbig Fabian Strunden were 🔥🔥🔥

Sep 18, 2025

Daniele Ronca

Product&Community@ ProductLab Conf> | Never appeared on any Forbes list

I wish there was a way to recognize the good old days while you’re still living them, before they slip away so quickly they feel like dreams. ProductLab CMTY & CONF> 2025

Sep 22, 2025

Kevin Teodoro

Director of Product at UXCam | Harvard Alumni | Escola Politécnica da USP Alumni

Last week at ProductLab CMTY & CONF>, I had the chance to dive deep into some of the most pressing challenges product teams face today. One talk that stood out was from Mirza Beširović (Zendesk) on the orchestration trap. We often assume that more specialized agents lead to better performance, but the reality is: every specialization adds orchestration complexity. More handoffs = more latency More agents = more failure points And when one agent updates or fails, the ripple effects can be unpredictable. This resonated with me because it shows that all companies are in the same boat: finding the right balance to manage agents and multi-agent systems is still a huge challenge. Another highlight was from Pranav Pathak (Booking.com), who showed how shifting from writing PRDs to building prototypes is transforming the way teams work. Instead of "tell me," we are moving into a world of "show me." With rapid prototyping and vibe coding tools, teams are revolutionizing collaboration and moving faster than ever. At UXCam, we’re also seeing this shift reshape the way we work. Prototyping early and often allows us to validate ideas faster, align more effectively across teams, and deliver value to customers with greater speed and clarity. It makes me believe that we are on the right path.

Sep 22, 2025

✨ Büşra Coşkuner

Enabling product teams to use Metrics & Outcomes That Matter to build successful products and make their impact visible ✨ Product Coach | Trainer | Advisor | Keynote Speaker

I met this guy about two years ago. No job in a shit market, but high ambitions and hungry to learn. He solved his own problem by creating a community of product people in Berlin who want to exchange, learn, grow together. This guy is Daniele Ronca. Along the way, he meets Ahmed Wafaey who becomes one of his heroes and biggest hands-on supporters. Two years later, these two guys have a team of similarly ambitious people: ProductLab CMTY & CONF>. And they run Berlin's first product conference. What a conference! 𝗬𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗳𝘂𝗻 𝗮𝗻𝗱 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗱𝗮𝘆. In the talks. In the chats. In the faces of the attendees. Also seeing my "Build the right damn thing!" slogan on a poster made me laugh (thanks Christoph for taking a picture). I'll be honest, these days I go to conferences to meet people and exchange, not for the talks. So I missed some talks. But those I went in to listen were beyond my expectations. A mix of hands-on learnings and market interpretations. 𝗧𝗵𝗲 𝘁𝗮𝗹𝗸𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝗱 𝗺𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲: Mirza Beširović giving us a blueprint of how to up-skill to become a Data/AI PM. Dr. Hayder Schneider sharing his framework of how to decide what to apply Agentic AI for. Francesca Cortesi saying "I don't know" is a valid answer to the question "AI is here - now what?". She triggered us to think about our un-LLM-able strengths. And there are many. I've got a few pictures for you from these talks. Quality of some pics is not the best. Hope it's readable. Of course this also was a place of "meeting IRL for the first time" moments like with Joana Belo Pereira, Julia Oehme, Alexandru Bleau and Christoph Bresler, and catching up with old and new friends like Francesca Cortesi, Tim Herbig, Tamer El-Hawari, Bedrettin Güner, Christoph Steinlehner, Chris Compston and Mirza Beširović and Dr. Hayder Schneider of course. And last but not least: Daniele Ronca and Ahmed Wafaey, what you set up was incredible! Thinking back in the beginning of the year with lots of question marks, what you've created was a very engaging, fun, humorous event with lots of learnings for everyone. Well done Daniele, Wafaey and the whole ProductLab CMTY & CONF> team 👏 2026 is announced - looking forward to next year. Finally a product conference in my hometown and tech hub Berlin ❤️

✨ Büşra Coşkuner

Enabling product teams to use Metrics & Outcomes That Matter to build successful products and make their impact visible ✨ Product Coach | Trainer | Advisor | Keynote Speaker

I met this guy about two years ago. No job in a shit market, but high ambitions and hungry to learn. He solved his own problem by creating a community of product people in Berlin who want to exchange, learn, grow together. This guy is Daniele Ronca. Along the way, he meets Ahmed Wafaey who becomes one of his heroes and biggest hands-on supporters. Two years later, these two guys have a team of similarly ambitious people: ProductLab CMTY & CONF>. And they run Berlin's first product conference. What a conference! 𝗬𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗳𝘂𝗻 𝗮𝗻𝗱 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗱𝗮𝘆. In the talks. In the chats. In the faces of the attendees. Also seeing my "Build the right damn thing!" slogan on a poster made me laugh (thanks Christoph for taking a picture). I'll be honest, these days I go to conferences to meet people and exchange, not for the talks. So I missed some talks. But those I went in to listen were beyond my expectations. A mix of hands-on learnings and market interpretations. 𝗧𝗵𝗲 𝘁𝗮𝗹𝗸𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝗱 𝗺𝗼𝘀𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲: Mirza Beširović giving us a blueprint of how to up-skill to become a Data/AI PM. Dr. Hayder Schneider sharing his framework of how to decide what to apply Agentic AI for. Francesca Cortesi saying "I don't know" is a valid answer to the question "AI is here - now what?". She triggered us to think about our un-LLM-able strengths. And there are many. I've got a few pictures for you from these talks. Quality of some pics is not the best. Hope it's readable. Of course this also was a place of "meeting IRL for the first time" moments like with Joana Belo Pereira, Julia Oehme, Alexandru Bleau and Christoph Bresler, and catching up with old and new friends like Francesca Cortesi, Tim Herbig, Tamer El-Hawari, Bedrettin Güner, Christoph Steinlehner, Chris Compston and Mirza Beširović and Dr. Hayder Schneider of course. And last but not least: Daniele Ronca and Ahmed Wafaey, what you set up was incredible! Thinking back in the beginning of the year with lots of question marks, what you've created was a very engaging, fun, humorous event with lots of learnings for everyone. Well done Daniele, Wafaey and the whole ProductLab CMTY & CONF> team 👏 2026 is announced - looking forward to next year. Finally a product conference in my hometown and tech hub Berlin ❤️

Sep 22, 2025

Alessia Marchi

Relationship Psychologist, Couples Counsellor & Forbes-Featured Love Researcher | Product Manager AI startup | Community UX @ProductLab

✨ Our first ProductLab CMTY & CONF> Official Conference - let me tell you about it ✨ Last Thursday we wrapped up our very first ProductLab conference and it was absolutely incredible! First of all: We welcomed an IMPRESSIVE lineup of speakers, facilitators and experts with years of experience, who delivered clear, straight-to-the-point insights, real actionables and invaluable advice. Secondly: We organised several ROUNDTABLES and they were so interactive and insightful, full of debate and knowledge-sharing. I had the pleasure of introducing and hosting two of them – Fabian Strunden's and Lucie McLean's – and found them so rich and so stimulating that I kept taking notes myself! Participants jumped in with their own experiences and contributions and made these moments very precious. From 8 a.m. to 10 p.m. the venue was buzzing with eager participants ready to connect and learn (so much energy even at 8 a.m., can you believe it?). Many gave me enthusiastic feedback, saying everything was carefully curated and that ProductLab CMTY & CONF> had done an exceptional, highly professional job. Some couldn’t even believe this was our very first conference – they thought we’d been doing this for years! A huge thank-you, of course, to the mind behind it all Daniele Ronca: tireless, very detail-oriented, always thinking about how to improve, and honestly doing an incredible and amazing job! And of course a big shout-out to our whole team Ahmed Sulaiman Elena Eremeeva Liubov Antonova Veronika Morozová Leila Montazeri Olivia Allen Elif Gümüş Srishti Maitra Aleksandra Kononchenko Fabio Muroni (and maaany more) for the energy, warmth and strong bond that made this project possible. Working with a group like this is rare, and I’m grateful we built it together. Here’s to the next one! 🚀

Sep 22, 2025

Joana Belo Pereira

CPO | Building Tomorrow's Sustainable Technology | Board Member

ProductLab CMTY & CONF> highlights: 🤝 great meeting Francesca Cortesi , ✨ Büşra Coşkuner , Liza Mello for the first time IRL. And Daniele Ronca , though he was far too busy organizing the troops 😅 🛤️ the trivago algorithm holds: not possible to attend an event in Germany without meeting former or current employees. In this case, it was great seeing Alexandru Bleau again. 🤖 a product conference, largely dominated by the spectrum of AI, where AI compliance is, for the moment, the biggest unknown ❓. Looking at Waivern and Vincent Nunan (MBA, AIGP, CIPP/E) to set this straight 😉 Last, but not least, it was amazing talking to new faces, who are so lucky to live in one of Europe’s tech hubs: Julia Oehme , Zsuzsanna Tamás , Roman Prysiazhniuk in particular, thanks for the amazing chats.

Sep 22, 2025

Pau Amat

Today I had the chance to join ProductLab CMTY & CONF> — and it’s been a real inspiration. Hearing top product leaders share how our role is shifting with AI, outcomes over outputs, sustainable growth and building truly product-minded teams gave me a lot to reflect on. It’s clear that Product Management is evolving fast: from building features to shaping impact, from adoption metrics to profitability, from projects to resilient products. Grateful to DKB | Deutsche Kreditbank AG/DKB Code Factory GmbH for supporting me in attending — and already looking forward to putting some of these insights into practice.

Sep 18, 2025

Christoph Bresler

Head of Digitale Leute School | Trainer for Product Owners to be | Co-Founder @spcplts

🌍 Digitale Leute School goes Berlin! Last week I had the chance to join the ProductLab CMTY & CONF> in Berlin – and used the opportunity to connect with our amazing Digitale Leute School participants and alumni. On Wednesday & Friday we gathered at La Maison and Kirk Bar – bringing together Product Managers from different Bootcamp batches. ✨ What happened when they met? • Honest conversations about job applications, mistakes, and learnings. • Sharing ideas and approaches that worked (and didn’t). • Celebrating new roles and successes together. • Building a community that goes beyond the classroom. The energy was incredible. It doesn’t matter if you joined last year or just started your Bootcamp – when people come together with openness, curiosity, and ambition, something special happens. Moments like this show me how much the community is growing – not just in numbers, but in impact. Thanks for stopping by Julia Oehme Tina Semik Urban Asante Jennifer Höfer Anna Shapkina Daniel Hiller Daniel Schnarr Sabina Lizenberg Silvia Fritzsche Magdalena Jaster Luca Giona Maranta Dr. Raffael Herzer Andrii Kovalevskyi Mete Aykut Bolat Tatiana Lena Kahlert Patrick Berghold Michael Wald and more. 🥳

Sep 21, 2025

ProductLab CMTY & CONF>

3,252 followers

The LABs are labbing 🤓🧪 ✨ Büşra Coşkuner Florian Bonnet Fabio Muroni Erika Lauro Zsuzsanna Tamás CIC Berlin Daniele Ronca Ahmed Wafaey 📸 Ahmed Sulaiman

Sep 17, 2025

Daniel Zherenkov

Senior Product Manager 7+ years (Data & AI/ML products) in B2B, Marketplace, HRtech, and Media.

THAT WAS SOMETHING 🔥 Don't get me wrong, I've been to hundreds of different kinds of conferences. But the vibe of this particular one is something special. Primarily because of two simple parts: free networking (like really networking, not when you are staring at different groups of people and can't get yourself into any of them and then leave in 5 mins after the start) and wonderful speakers. Especially, I'd like to highlight: 1. Pranav Pathak who shared insights about how Booking.com established the LLM Experimentation flow. As a Data/AI PM with 8+ years of experience working with ML and Data products, I was especially interested in validation and quality assurance of their experiments, and I got true pleasure from our 1:1 chat after the main talk. 2. Asya Kuznetsova with an amazingly deep and insightful talk about how to implement "the word of mouth" technique to acquire people and boost the company's growth. Examples from her own personal experience, especially the ones from Kraken and Wise enriched this talk and moved it to the next level of perception. Also, after the main speech, the whole audience was able to ask different kinds of questions and build a true dialogue, which I couldn't imagine at different events when speakers usually barely have time to finish their own talks. Besides the main talks, I had absolutely brilliant chats with all participants, including the org team. So many interesting, engaged, and highly motivated people were there. So overall, I must say, that Daniele Ronca and the whole team of ProductLab CMTY & CONF> including best volunteers such as Liubov Antonova, Elena Eremeeva and Veronika Morozová made not just another product conf, but something different. Something where people can find inspiration, mind like individuals and new career horizons. Thank you all! And if you missed this one and are now feeling frustrated, don't be too upset. The team has already announced next year's event, which I can only imagine how big and epic it will be!

Daniel Zherenkov

Senior Product Manager 7+ years (Data & AI/ML products) in B2B, Marketplace, HRtech, and Media.

THAT WAS SOMETHING 🔥 Don't get me wrong, I've been to hundreds of different kinds of conferences. But the vibe of this particular one is something special. Primarily because of two simple parts: free networking (like really networking, not when you are staring at different groups of people and can't get yourself into any of them and then leave in 5 mins after the start) and wonderful speakers. Especially, I'd like to highlight: 1. Pranav Pathak who shared insights about how Booking.com established the LLM Experimentation flow. As a Data/AI PM with 8+ years of experience working with ML and Data products, I was especially interested in validation and quality assurance of their experiments, and I got true pleasure from our 1:1 chat after the main talk. 2. Asya Kuznetsova with an amazingly deep and insightful talk about how to implement "the word of mouth" technique to acquire people and boost the company's growth. Examples from her own personal experience, especially the ones from Kraken and Wise enriched this talk and moved it to the next level of perception. Also, after the main speech, the whole audience was able to ask different kinds of questions and build a true dialogue, which I couldn't imagine at different events when speakers usually barely have time to finish their own talks. Besides the main talks, I had absolutely brilliant chats with all participants, including the org team. So many interesting, engaged, and highly motivated people were there. So overall, I must say, that Daniele Ronca and the whole team of ProductLab CMTY & CONF> including best volunteers such as Liubov Antonova, Elena Eremeeva and Veronika Morozová made not just another product conf, but something different. Something where people can find inspiration, mind like individuals and new career horizons. Thank you all! And if you missed this one and are now feeling frustrated, don't be too upset. The team has already announced next year's event, which I can only imagine how big and epic it will be!

Sep 19, 2025

Alexandru Bleau

💡 Senior Product Manager | AI & GenAI Products | Prod. Leadership 🎓 OKRs, Outcomes, Product Leadership And AI Trainer And Coach 🤵🏻 Custom Brick Bow Ties @BowTieBleau

I attended ProductLab CMTY & CONF> on Thursday and it turned out to be a rewarding, fulfilling and entertaining day. To kick things off, I also attended as a sponsor with the new "Wear Your Bricks" product from Bow Tie Bleau and was cool to see the logo up among the sponsors. A total of 12 were given to the Delivery Hero roundtable moderators, the volunteers and for the best questions from each round table. Hope you enjoy them! Then the conference itself. Good talks overall, but I personally got the most value and new perspectives from Mirza Beširović, Elena Leonova 🇺🇦 and Francesca Cortesi's talks: PMs in the Agentic Era, Brutal Truths About AI Product Success and Curios Intentionality and a better way to handle actually learning about AI versus just consuming. Check out the photos for some of the cool slides and insights. I also got to meet new product peeps and exchange (reach out and connect if we didn't but you think we should) and had a blast with the product management team from E.ON One in person (we is slightly distributed ;)) The 2 cherries on this "social and fulfillment" cake: 1. I finally got to sit down and talk to ✨ Büşra Coşkuner in person after years of us knowing each other but only interacting virtually. 2. I got to laugh again in person and catch up with one of my dear friends now living in Berlin. Thanks Daniele Ronca and team for organising the cool conference and getting everyone together and may you all have some crazy days! P.S. You haven't lived until you go into an elevator with your team lead and he starts playing "Jump Around, Jump Around..." 😅 (looking at you Sebastian Oremek)

Sep 20, 2025

Armin Krahl

CPO at thermondo

I always wondered why Berlin doesn’t have a real product management conference. So I signed up my entire team when Daniele came along with his idea to start one with … 🧑‍💻 After two days of workshops, talks, and networking, we are leaving full of learnings, insights, and new ideas. Best use for our education budget (thanks, thermondo) I can think of. 🧑‍🎓 Let’s do it again next year! Sarah Reinsberg Patrick Zeidler Yannick Steinmann Vira Sonntag Katharina Grassi Philipp Baumer Maximilian Pixa Anton Kalashnikov Julia Cirocco Melanie Lutz Najwa Saqal And thank you for pushing this idea forward Daniele Ronca Ahmed Wafaey Fabio Muroni Elena Eremeeva and team!

Sep 20, 2025

Liza Mello

Product Leader | SumUp | ex-Trustpilot

The SumUp product gang in ProductLab CMTY & CONF> Conferences are great to meet new people but also to learn together with your besties. 🤓 Belem Acosta Maria Martynova Erik Schünemann

Sep 18, 2025

Chris Compston

Founder & Consultant | Conference Speaker | Author of Make the Product Shift - Coming Soon!

🇩🇪 Arrived in Berlin ready for ProductLab CMTY & CONF> tomorrow! Some final finishing touches to my talk; Make the Product Shift, where I go through my framework for implementing a product operating model. Helping organisations to keep strategically aligned, value driven, outcome focused and financially impactful. Looking forward to seeing everyone there! Although, a little sad to be missing the workshops today by ✨ Büşra Coşkuner Florian Bonnet Erika Lauro and Zsuzsanna Tamás, hopefully we can catch up on how they went tonight.

Sep 17, 2025

Mirza Beširović

AI Product Leader @ Zendesk • Building AI agents for CX and business • Mentor • Public Speaker

It was incredibly energizing and fun to be surrounded by product friends both old and new at ProductLab CMTY & CONF> earlier today. I talked about how agentic AI is changing product management and what we as PMs and leaders can do to ride the tidal wave of change ahead. Sharing the slides I showed here! Thanks Daniele Ronca for the invite. Thank you ProductLab Community for your engaging questions and the discussions that followed my talk. I met many enthusiastic soon-to-be agentic PMs today! The future is bright.

Sep 18, 2025

Daniele Ronca

Product&Community@ ProductLab Conf> | Never appeared on any Forbes list

Last Week, I shared what the conference meant. Today, see it for yourself. 🎬 250+ product leaders from across Europe. Two intense days. Countless 'aha' moments. Making this after movie felt surreal. Watching Stefan Ostwald tell a room full of PMs they'll build systems that use metrics to optimize themselves continuously. Seeing Ahmed Wafaey explain Outcome Gravity at the LAB's Day and opening an intense day of learning. Capturing the energy when Lucie McLean had everyone rethinking their organizational changes. But what really got me was the in-between moments: → Coffee conversations that lasted through lunch → Workshop breakouts where strangers became collaborators → The spontaneous discussions that happened during breaks → People exchanging LinkedIn details like they were trading bitcoins → Tons of bottles to move up and down due to trusting too much in ChatGPT calculations → Smiles and fatigue worth the outcomes of building smtg special This is why we do this work. Why we create these spaces. Why Berlin keeps pulling in the best product minds from everywhere. The community showed up. And now we get to share that energy with everyone who couldn't make it. What was your biggest takeaway? And if you weren't there - what would you want to experience most? Thanks to all the amazing speakers and facilitators! Ahmed Wafaey Francesca Cortesi Stefan Ostwald Henrique Cruz Mirza Beširović Pranav Pathak Chris Compston Liza Mello Silvanus Alt, PhD Ebrahim Kargar Fabian Strunden Tim Herbig Lucie McLean Elena Leonova 🇺🇦 Dr. Hayder Schneider Vivek Juneja Bandan Singh Asya Kuznetsova Simone Basso Akash Kedia Tamer El-Hawari Jonas Kurzweg Francesco Mucio Florian Bonnet Erika Lauro Fabio Muroni Zsuzsanna Tamás ✨ Büşra ✨ Büşra Coşkuner With the lovely support of UXCam Rows.com Delivery Hero thermondo CIC Berlin An amazing ProductLab CMTY & CONF> volunteer team 💚 Video credits: Aleksandra Kononchenko

Daniele Ronca

Product&Community@ ProductLab Conf> | Never appeared on any Forbes list

Last Week, I shared what the conference meant. Today, see it for yourself. 🎬 250+ product leaders from across Europe. Two intense days. Countless 'aha' moments. Making this after movie felt surreal. Watching Stefan Ostwald tell a room full of PMs they'll build systems that use metrics to optimize themselves continuously. Seeing Ahmed Wafaey explain Outcome Gravity at the LAB's Day and opening an intense day of learning. Capturing the energy when Lucie McLean had everyone rethinking their organizational changes. But what really got me was the in-between moments: → Coffee conversations that lasted through lunch → Workshop breakouts where strangers became collaborators → The spontaneous discussions that happened during breaks → People exchanging LinkedIn details like they were trading bitcoins → Tons of bottles to move up and down due to trusting too much in ChatGPT calculations → Smiles and fatigue worth the outcomes of building smtg special This is why we do this work. Why we create these spaces. Why Berlin keeps pulling in the best product minds from everywhere. The community showed up. And now we get to share that energy with everyone who couldn't make it. What was your biggest takeaway? And if you weren't there - what would you want to experience most? Thanks to all the amazing speakers and facilitators! Ahmed Wafaey Francesca Cortesi Stefan Ostwald Henrique Cruz Mirza Beširović Pranav Pathak Chris Compston Liza Mello Silvanus Alt, PhD Ebrahim Kargar Fabian Strunden Tim Herbig Lucie McLean Elena Leonova 🇺🇦 Dr. Hayder Schneider Vivek Juneja Bandan Singh Asya Kuznetsova Simone Basso Akash Kedia Tamer El-Hawari Jonas Kurzweg Francesco Mucio Florian Bonnet Erika Lauro Fabio Muroni Zsuzsanna Tamás ✨ Büşra ✨ Büşra Coşkuner With the lovely support of UXCam Rows.com Delivery Hero thermondo CIC Berlin An amazing ProductLab CMTY & CONF> volunteer team 💚 Video credits: Aleksandra Kononchenko

Sep 29, 2025

Silvanus Alt, PhD

Founder & CEO | UXCam

If your goal is to get from Berlin to Rome, do you build the car yourself or do you rent one? That was the question Ahmed Wafaey asked us ProductLab CMTY & CONF>. It sounds obvious, but it captures the hype around vibe coding perfectly. Teams are so excited about spinning up AI prototypes in a weekend that they forget the real point isn’t to build the car. The point is to get to Rome. Ebrahim Kargar from HelloFresh spoke about the thrill of speed. How easy it is to test an idea when anyone on your team can vibe code. He’s right, the barrier has dropped to almost zero. But prototypes are not production. If you push vibe-coded features into the wild, you don’t just risk bugs. You risk burning your customer base. You get fake insights. You end up drowning in useless information. Speed alone won’t save you. Everyone can vibe code now. That’s not the advantage anymore. The advantage is knowing what to validate, and when to stop. So if everyone on your team can vibe code, who decides which experiments are worth keeping? Do you stop at internal validation, or do you put them in front of customers? And at what point does speed stop creating outcomes and start creating noise?

Sep 29, 2025

Liubov Antonova

Founder @ WeBlimp | Event Team @ ProductLab Community

Maybe for someone ProductLab CMTY & CONF> is just a few words, but for those who were with us at the Conference, it was two amazing days of inspiration and connection. My own impressions are more about feelings than anything else. 1. Something more than gratitude, appreciation, and fulfilment. A peak-experience, if we talk Maslow terms (how do I even know this), is something I felt a couple of times during those days and again while reading some of the posts about the Conference afterwards. 2. Coming from the first point: all of us (participants, organisers, volunteers, sponsors, and speakers) we are the heroes. One can tell it was a COMMUNITY-DRIVEN conference. Daniele Ronca, you did it, and those applause weren’t just ordinary. The level of freedom, engagement, and depth of conversations I saw during those two days was crazy. Familiar faces and unfamiliar ones who became part of this community the moment they entered the door, the atmosphere we had there was something else. It’s more than just about a product, it’s about people connection. Seeing this is rewarding. 3. This time I realised once again that one of my favourite parts is welcoming people. It’s one of the most vulnerable moments, the starting point for setting the mood they’ll carry for the rest of the day. Capturing these first moments on polaroid was totally worth it. Huge thanks to everyone who made it happen and to the incredible team Daniele Ronca Francesca Cortesi Ahmed Wafaey Fabio Muroni Ahmed Sulaiman Elena Eremeeva Veronika Morozová Leila Montazeri Alessia Marchi Aleksandra Kononchenko Srishti Maitra Elif Gümüş Marco D'Ávila Olivia Allen

Sep 30, 2025

Veronika Morozová

Solution Consultant @ Contentsquare | Organizer of the first CRO Meetup in Berlin (CROdashians) | ProductLab Community & Conference> event organizer| Optimizing Digital Experiences

Do you trust an ad or a friend’s recommendation when you’re buying a new pair of shoes? For most of us, the answer is: 𝒂𝒍𝒎𝒐𝒔𝒕 𝒂𝒍𝒘𝒂𝒚𝒔 𝒂 𝒇𝒓𝒊𝒆𝒏𝒅 And that’s exactly why referrals are such powerful growth drivers. At our recent ProductLab CMTY & CONF> in Berlin, Asya Kuznetsova shared an amazing keynote about how her team grew new users by +70% without spending a cent on paid growth. The secret? A smart referral strategy. Here are my 3 biggest takeaways: 🔹 𝐒𝐭𝐚𝐫𝐭 𝐞𝐚𝐫𝐥𝐲 People are most excited about your product at the beginning of their journey and this is the best time to ask them to refer you. 🔹 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐠𝐫𝐨𝐮𝐩 Not every user is the right one to drive referrals. Target the people who are your target audience. Why? They’ll naturally bring in others that are like them 🔹 𝐁𝐞 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 Instead of asking: “Do you know someone who needs travel insurance?” Try: “Do you know someone traveling abroad in the next few weeks who might need travel insurance?” The clearer the ask, the higher the chance of action. It was really inspiring to hear from Asya how referrals can be a powerful growth driver and why they shouldn’t be treated as just a side tactic. You could clearly see her passion for the topic, and as she said herself, she could talk about it for hours and hours.

Sep 30, 2025

Stefan Ostwald

Co-Founder & CAIO at Parloa

Thanks for the opportunity to deliver the opening keynote for the ProductLab CMTY & CONF> conference in Berlin! 🚀 It was a pleasure to dive into the intelligence age and explore how we can shift from building AI tools to creating AI workers that solve problems autonomously. Huge thanks to Daniele Ronca and the entire ProductLab team for bringing together such an inspiring community of product thinkers and innovators! #ProductLab #AI #ProductManagement #TechLeadership

Oct 1, 2025

Dajana Aleksić

Head of Product & CX @ Mercedes-Benz Mobility

How do you keep that hype alive after an inspiring event!? It has been 2 weeks since ProductLab CMTY & CONF> and the hype and inspiration I felt on that day are slowly fading away. But what a shame! On that day I had so many ideas, bolder ideas than usual... I felt more courageous than usual... and I loved my job... yes more than usual :D Three things I find helpful to extend that feeling: 1. Noting down more than what was said ✅ Writing down my notes during an event and instantly capturing ideas on how this connects to my product,team or flow and what I need to check further gives a good starting point to get back into that inspiration from the moment. Not just writing what was said but already capturing why I found that interesting helps get back to it later. 2. Act next day ✅ Picking one experiment or idea to try right away. Momentum fades quickly, so putting even a small insight into action keeps the inspiration alive. From this event I acted on a few reflections I made during great conversations in OKRs roundtable with Tim Herbig. 3. Make yourself accountable ✅ Share your takeaways and plans with colleagues, or schedule a calendar reminder to revisit them later. Accountability, whether with others or yourself, makes it much more likely you’ll follow through. How do you keep this hype last longer? I would be happy to hear more from you to add to the list! #ContinuousLearning #ConferenceTakeaways #PostConference #productlab

Oct 2, 2025

Darinka Burovska

sPM @ Frontiers

Finally, I got my head around everything that happened at ProductLab CMTY & CONF> 🔥 And well, where to start - thank you Francesca Cortesi for allowing us to say "I don't know", we needed this when thinking about the future of product management. So yes, I don't know where to start. What we do know though, is that we need to completely change our mindset for building products. This means new ways of framing the user problem, new ways of building, validating, and iterating, new ways of navigating uncertainty and setting the right goals, and new ways of collaborating with customers, but also with our team. 🤓 So instead of jumping to the next FOMO-driven, AI-powered pivot, first ask yourself: 1️⃣ Is this the right problem to solve, and how certain am I that I have enough data to prove it? 2️⃣ What is LLM-able and what is NOT? 3️⃣ How can I know that I can trust the new "vibe-coded" prototype or product? 4️⃣ This is my current thinking, what am I missing? Then, as a product builder, shift your focus: 6️⃣ From defining features to building orchestrators. 7️⃣ From gathering feature specs to setting the context architecture. 8️⃣ From writing user stories to building agents infrastructure. 9️⃣ From single launch planning to continuous orchestration. And yeah, I know these are still just a bunch of AI buzzwords until proven otherwise. So, ready to jump on this new AI learning wave and am really curious what the future brings. 🚀 Big thanks to all speakers for sharing your uplifting learnings and insights: Stefan Ostwald from Parloa, Asya from Wise, Lucie McLean from Google, Akash Kedia from N26, Fabian from Miro, Tim Herbig, Tamer, Mirza, Francesca Cortesi, Henrique, Pranav, Chris, Silvanus Alt, Vivek, Dr. Hayder, Elena, Simone. And special thank you to the organising team Daniele, Ahmed, Elena, Veronika, Elif, Fabio. Until the next one! #productmanagement #ai

Oct 2, 2025

Dave Feldman

Product Leader

Posting my notes from ProductLab CMTY & CONF> conference a few weeks ago! Huge kudos to Daniele Ronca & team: conferences can be boring and chaotic, and they created a fantastic experience that kept me engaged beginning to end. ➡️ AI and vibe-coding are allowing more people to build higher-fidelity prototypes. On a high-trust, psychologically safe team this can democratize idea-generation and spark great conversations. ➡️ AI seems to be the catalyst for a lot of teams reevaluating their processes in ways that aren’t actually specific to AI. I heard a lot of people talking about process that had calcified and gotten overly waterfally and pedantic. This hits PMs especially hard because great product-development requires ambiguity and flexibility, which is in conflict with predictable linear process. For example: I’m still a believer in understanding the customer problem separately from testing solutions…but those things don’t have to happen in series and sometimes they bleed into each other. ➡️ We’re starting to get real about AI. I see this in the news and on LinkedIn, too. That’s great: all the “AI will take all our jobs and solve all our problems and destroy the world” talk is exhausting and makes us all feel gaslit. Whereas, “Hey, AI can do some cool stuff and we’re figuring it out,” is energizing. ➡️ Vibe-coding is not production coding—I’ve always felt that way and it was good to hear it from multiple speakers. ➡️ Humans are great at stuff that AIs aren’t, and some of that stuff is needed in product management. Find stuff that’s “un-LLM-able” and do it. And the specific sessions I attended: 🎙️ Stefan Ostwald laid out some useful principles when thinking about AI product design: ➡️ Design for reference, not description. ➡️ Design for review, not perfection. ➡️ Design for behavior validation, not configuration. 🎙️ Fabian Strunden: made the first really practical case I’ve heard for PMs vibe-coding prototypes. His team uses them as a communication tool, with the hashtag “badidea”. 🎙️ Pranav Pathak got into specific frameworks and examples for how to prioritize and evaluate AI product experiments. 🎙️ Lucie McLean led a great roundtable discussion of organizational change with a lot of advice requested and given with kindness and vulnerability. 🎙️ Elena Leonova 🇺🇦 reminded us that the third-party AI model on which you build your product isn't a moat: you need something more. 🎙️ Asya Kuznetsova gave a great, highly-specific talk on strategies for driving organic growth in a world where paid growth is unsustainable and expensive. 🎙️ Simone Basso walked us through a new product from vibe prototype to MVP and beyond, with lessons learned along the way. 🎙️ Francesca Cortesi wrapped up with an inspiring talk on how to acknowledge uncertainty, proceed with curiosity, and focus on the un-LLM-able. "Trust is your most important currency." I have more comprehensive notes that I can post someplace if anyone wants them.

Dave Feldman

Product Leader

Posting my notes from ProductLab CMTY & CONF> conference a few weeks ago! Huge kudos to Daniele Ronca & team: conferences can be boring and chaotic, and they created a fantastic experience that kept me engaged beginning to end. ➡️ AI and vibe-coding are allowing more people to build higher-fidelity prototypes. On a high-trust, psychologically safe team this can democratize idea-generation and spark great conversations. ➡️ AI seems to be the catalyst for a lot of teams reevaluating their processes in ways that aren’t actually specific to AI. I heard a lot of people talking about process that had calcified and gotten overly waterfally and pedantic. This hits PMs especially hard because great product-development requires ambiguity and flexibility, which is in conflict with predictable linear process. For example: I’m still a believer in understanding the customer problem separately from testing solutions…but those things don’t have to happen in series and sometimes they bleed into each other. ➡️ We’re starting to get real about AI. I see this in the news and on LinkedIn, too. That’s great: all the “AI will take all our jobs and solve all our problems and destroy the world” talk is exhausting and makes us all feel gaslit. Whereas, “Hey, AI can do some cool stuff and we’re figuring it out,” is energizing. ➡️ Vibe-coding is not production coding—I’ve always felt that way and it was good to hear it from multiple speakers. ➡️ Humans are great at stuff that AIs aren’t, and some of that stuff is needed in product management. Find stuff that’s “un-LLM-able” and do it. And the specific sessions I attended: 🎙️ Stefan Ostwald laid out some useful principles when thinking about AI product design: ➡️ Design for reference, not description. ➡️ Design for review, not perfection. ➡️ Design for behavior validation, not configuration. 🎙️ Fabian Strunden: made the first really practical case I’ve heard for PMs vibe-coding prototypes. His team uses them as a communication tool, with the hashtag “badidea”. 🎙️ Pranav Pathak got into specific frameworks and examples for how to prioritize and evaluate AI product experiments. 🎙️ Lucie McLean led a great roundtable discussion of organizational change with a lot of advice requested and given with kindness and vulnerability. 🎙️ Elena Leonova 🇺🇦 reminded us that the third-party AI model on which you build your product isn't a moat: you need something more. 🎙️ Asya Kuznetsova gave a great, highly-specific talk on strategies for driving organic growth in a world where paid growth is unsustainable and expensive. 🎙️ Simone Basso walked us through a new product from vibe prototype to MVP and beyond, with lessons learned along the way. 🎙️ Francesca Cortesi wrapped up with an inspiring talk on how to acknowledge uncertainty, proceed with curiosity, and focus on the un-LLM-able. "Trust is your most important currency." I have more comprehensive notes that I can post someplace if anyone wants them.

Oct 2, 2025

Chris Compston

Founder & Consultant

It was two weeks ago!? Time flies and two weeks ago I flew to Germany to kick-off my conference speaking season! 🇩🇪 I got things going in Berlin as the opening keynote for the second track at ProductLab CMTY & CONF> where I shared my new talk, ‘Make the Product Shift’ and was blown away by the response from audience, 25% of them registered interest in my upcoming book project with Esra Yetis and Hugo Froes. 📘 Interested in the book? You can register here: lnkd.in/eDN4HQjA Thanks to Daniele Ronca, Ahmed Wafaey and the team for inviting, organising and hosting a great first time conference where they made everyone feel valued and welcome. Can only recommend this to other speakers! Thanks to other speakers and friends who supported my talk from the crowd; Tim Herbig, ✨ Büşra Coşkuner, Christoph Steinlehner and Liza Mello. And all the great new connections I made on the day, to name just a few; Jonas Kurzweg, Nicole Gottselig, Dr. Hayder Schneider, Wijdene Khachaà, Marina Ustinova, Jeremy Tan, Julia Oehme, Annika Grunewaldt, Seda Oğuzer, Armin Krahl, Simone Basso, Bedrettin Güner and Darinka Burovska. 🎤 Interested in bringing this talk to your teams? Let's chat, book a free call here: lnkd.in/e7UfS3_D Next for me; 🇵🇹 PRODUCTIZED in Lisbon, followed by 🇱🇹 Product Leaders Conference in Vilnius.

Oct 2, 2025

Simone Basso

Technology and Product @ WeRoad

Super, super talk by Pranav Pathak on how they Scaled Experimentations with AI at Booking.com ProductLab CMTY & CONF>

Sep 18, 2025

Liza Mello

Product Leader | SumUp | ex-Trustpilot

Tomorrow is the day! I'll attend -- and speak! -- at ProductLab CMTY & CONF> in Berlin. It's so energizing to meet other Product people, I'm looking forward to it. Also, happy my talk is in the morning, so I can actually relax and enjoy the talks of others afterward. 😂

Sep 17, 2025

Erika Lauro

Freelance Sn. Staff Product Designer

Product discovery holds incredible untapped potential in how many companies build products. I first met Fabio Muroni three years ago when we worked together on the same team at flaconi through Equal Experts. We quickly discovered a shared passion for improving how teams work, especially in product discovery and prioritization, and together, we helped the team build stronger processes and elevate their practice. Since then, we’ve often found ourselves deep in conversation about how product managers and designers can be truly empowered to lead meaningful discovery work within their teams. This year, we finally got the chance to join forces again and we were invited by Daniele Ronca and Ahmed Wafaey as speakers and facilitators at the ProductLab CMTY & CONF>, where we led two product discovery workshops, with 16 product managers representing a wide range of seniority, companies and countries across Europe. Thanks again for having us! The conversations that we shared with the group were incredibly energizing and reinforced a key belief we both share: Discovery is the heartbeat of great product cultures. When discovery becomes a natural part of a team’s rhythm, embedded in rituals, conversations, and decisions, everything changes: • Teams gain clarity and focus on what truly matters, making smarter prioritization and execution choices. • Product managers are empowered as strategic thinkers who shape direction and impact, rather than acting purely as executors. • Cross-functional collaboration flourishes, unlocking more creative solutions from diverse perspectives. • Discovery becomes not just a phase, but a mindset. We collected some useful feedback, and we’re now developing an evolved version of our training to help even more teams and organizations strengthen their product culture through discovery. If you or someone in your network wants to strengthen discovery skills, elevate your product culture, or bring engaging, hands-on workshops to your company or conference we’d love to connect and explore how we can help.

Erika Lauro

Freelance Sn. Staff Product Designer

Product discovery holds incredible untapped potential in how many companies build products. I first met Fabio Muroni three years ago when we worked together on the same team at flaconi through Equal Experts. We quickly discovered a shared passion for improving how teams work, especially in product discovery and prioritization, and together, we helped the team build stronger processes and elevate their practice. Since then, we’ve often found ourselves deep in conversation about how product managers and designers can be truly empowered to lead meaningful discovery work within their teams. This year, we finally got the chance to join forces again and we were invited by Daniele Ronca and Ahmed Wafaey as speakers and facilitators at the ProductLab CMTY & CONF>, where we led two product discovery workshops, with 16 product managers representing a wide range of seniority, companies and countries across Europe. Thanks again for having us! The conversations that we shared with the group were incredibly energizing and reinforced a key belief we both share: Discovery is the heartbeat of great product cultures. When discovery becomes a natural part of a team’s rhythm, embedded in rituals, conversations, and decisions, everything changes: • Teams gain clarity and focus on what truly matters, making smarter prioritization and execution choices. • Product managers are empowered as strategic thinkers who shape direction and impact, rather than acting purely as executors. • Cross-functional collaboration flourishes, unlocking more creative solutions from diverse perspectives. • Discovery becomes not just a phase, but a mindset. We collected some useful feedback, and we’re now developing an evolved version of our training to help even more teams and organizations strengthen their product culture through discovery. If you or someone in your network wants to strengthen discovery skills, elevate your product culture, or bring engaging, hands-on workshops to your company or conference we’d love to connect and explore how we can help.

Oct 6, 2025

Asya Kuznetsova

Product & Growth @Kraken

🎤 Had an absolute pleasure speaking at ProductLab CMTY & CONF> Berlin on how to 𝐞𝐬𝐜𝐚𝐩𝐞 𝐭𝐡𝐞 𝐩𝐚𝐢𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐫𝐚𝐩 - 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐥𝐨𝐨𝐩𝐬 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐮𝐬𝐞𝐫 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲. I talked about how industry leaders transform customer love into lasting growth - creating advocacy flywheels that scale far beyond paid channels. The Q&A that followed was the best part: an open, thoughtful dive into the real economics of growth. Huge thanks to the organisers Daniele Ronca Ahmed Wafaey Francesca Cortesi Veronika Morozová for pouring their heart into such an inspiring event - to all the speakers for sharing their hard-earned insights, and to everyone who joined with genuine curiosity and a drive to challenge the status quo 💚

Oct 7, 2025

Chris Compston

Founder & Consultant

Had a great time speaking with UXCam at ProductLab CMTY & CONF> in Berlin last month 🎤 We touched on the importance of output driving outcomes, especially in the age of AI. Whether it’s building AI products for customers or leveraging AI internally to boost efficiency, the key is deeply understanding the value and impact, rather than jumping in just because it’s the trend. Big thanks to UXCam, Nicole Gottselig and Jonas Kurzweg for the conversation. I’m really looking forward to diving deeper in our longer session later this month!

Oct 13, 2025

UXCam

The real language of product management isn’t coding. It’s translation. At the ProductLab CMTY & CONF> Conference, we spoke with Shruti Gandhi about her role, AI tools, and the skills she believes matter most for product managers today. Q: What does your role involve? Shruti leads front-end website solutions for ALDI SÜD across multiple countries. Her team of developers, architects, business analysts, researchers, and designers benchmarks against industry standards, runs user tests, and studies customer behavior to ensure the digital experience meets real needs. Q: What AI tools are part of your work today? Her developers use GitHub Copilot daily, along with Atlassian integrations for Jira. The team is also beginning to explore AI in content and asset management; still a new area with lots to learn. Q: What’s the most important skill for someone starting out in product? You need to speak multiple languages. Not coding languages, but the ability to adapt to different perspectives, such as the language of stakeholders, the language of developers, even the language of AI tools. Pairing that with empathy and individualization skills makes it possible to bring everything together and keep the customer at the center. Q: Where do you find inspiration? Research, benchmarking, and online communities. Shruti follows what customers and other companies are doing, which is also how she first discovered ProductLab. Her perspective is a reminder that product management is about more than tools or frameworks. It’s about connecting people, perspectives, and priorities; and learning to speak everyone’s language. What do you think, is translation the most underrated skill in product management?

Oct 16, 2025

Maria Lynda Missier

Product Consultant

✨ The ToolTime presentation by Marcel Mansfeld was truly inspiring from the demo of the product to the story of how it all began and its real-world impact today. It was impressive to see the vision come to life. 👏 A heartfelt thanks to the ProductLab team, especially to Daniele Ronca for always hosting such meaningful gatherings. The Christmas celebration was the perfect final blending of innovation, reflection and festive cheer 🎄. Looking forward to more insightful sessions and celebrations together in 2026!

Dec 14, 2025

Viktoria Repich

Growth/Data PM

Everyone wants to “digitize industries”. Very few pick the ones that actually hurt. This week I visited the ProductLab Christmas event at ToolTime’s office. Their CEO Marcel Mansfeld explained how they’re digitizing a vertical everyone in Germany depends on → Handwerker. Plumbers. Electricians. Craftspeople. Real work. Real pain. No hype. Just software fixing missed appointments, paper chaos, and lost hours = lost money. A few things that stuck: • Vertical SaaS wins when the pain is obvious. No education needed. • Digitization is respect. Build for how people really work. • Execution > storytelling. Especially in Germany. Bonus: I got to play chess with Chadha Amara (and lose with dignity) and ask a few sharp questions directly to Marcel. Privileged moment. Also, they’re hiring. If you want to build tech that solves real problems, link is in the comments. Honest question: Which “boring” industry is still criminally under-digitized?

Dec 16, 2025

Julia Rosenblau

Recruitment Lead @Lightspeed Commerce

Thank you Daniele Ronca and for bringing such a great bunch of people to our new office tonight! We really enjoyed the talks on AI (what else is there to talk about nowadays?) and if you want to hear more about our open position at Lightspeed Commerce please reach out! A special thank you to my colleague Fırat Gömi for the insightful talk on the dos & donts of using AI in building products and to our volunteers Roman Iachenko Anastasiia Zelenova Valentina Vasilkova Dima Heidebrecht and Konstantin Schröder!

Jan 29, 2026

Daniele Ronca

Product&Community@ ProductLab Conf>

We are so back! Thanks Productlab community Fırat Gömi C. Serkan Baydin Guannan Li Julia Rosenblau The whole fan Lightspeed Commerce ‘ s team

Jan 29, 2026

Veronika Morozová

Solution Consultant @ Contentsquare

The energy in the room 🔥 vs The temperature outside. 🥶 Yesterday, we hosted our first event of the year at the stunning new Lightspeed Commerce offices in Berlin Friedrichshain. Despite the Berlin freeze, the community showed up in full force, and the vibe was anything but cold. I’ll be honest: I enjoyed every single session. It wasn't just "AI hype", it was real people sharing real wins and honest struggles. Three big takeaways: 👉 Speed is a superpower: Fırat Gömi walked us through how he built an AI prototype in just a few days. The best part? It actually solved their onboarding and implementation bottlenecks. 👉 The Trust Gap: C. Serkan Baydin gave us some serious food for thought on why we shouldn’t blindly trust AI. We talked deeply about avoiding hallucinations and keeping a "human-in-the-loop" mindset 👉 Culture over Code: Guannan Li delivered an incredible talk on how they’re integrating AI at work. The secret sauce? It’s not just the tech, it’s about how you drive AI adoption across the entire company. As she said, it is 20% tech and 80% people! A massive thank you to everyone who braved the minus temperatures to join us. Huge shoutout to the Lightspeed Commerce team for being world-class hosts and of course, the Productlab team for the amazing organisation. 2026 is off to a great start. 🥂 📷 Ahmed Sulaiman

Jan 30, 2026

Fırat Gömi

Product Manager | AI | SaaS | E-Commerce

What an evening it was! Yesterday my two journeys aligned at quite an amazing event; 👨‍💻 My work at the Lightspeed 🫶 Beginning of my volunteering at Productlab I presented my latest favorite skill in the age of AI, validating the needs with AI prototyping, and I think it went quite well :stonks: 📈 Thanks to the presentations of C. Serkan Baydin regarding human in the loop AI system design and Guannan Li in effects of AI transformation at legacy products, we were all able to take home some insights we can work on and be better prepared for the future 🎯 I want to thank to all wonderful people, who have made this possible. It felt so easy to organize the event thanks to wonderful help of my colleagues Anastasiia Zelenova, Berke Atac, Ekaterina Iakusheva, Franziska Sundarp, Julia Rosenblau, Konstantin Schröder, Roman Iachenko, Valentina Vasilkova, and the non-tiring Productlab crew Ahmed Sulaiman, Elena Eremeeva, Leila Montazeri, Liubov Antonova, Polina Petrova and Veronika Morozová 🫶 And thank you Daniele Ronca for keeping this ship going, 2.5 years since our first talk, and still wonderful events every single time. Looking forward to our next events together 🍀

Jan 30, 2026

Baptiste Lapuyade

Discovery-first Product Manager

Yesterday I was at the first Productlab event of 2026 at the beautiful office of Lightspeed Commerce in Berlin. All three talks were super interesting, focused on using AI in Product (Surprise 🎊 ), but especially on how to use it as a rapid prototyping tool to build prototypes and learn faster than ever before. I was happy to hear about the different but similar topics discussed by Fırat Gömi, C. Serkan Baydin and Guannan Li that all adressed challenges that I'm working on right now at Diskoe, implementing AI in ways that work reliable and safe. Looking forward to the next event by the amazing team from Productlab which organise these events (Pizza, drinks and networking are a great plus on top 🥳 ).

Jan 30, 2026

C. Serkan Baydin

AI Product Leader

Still smiling after a really nice meetup. Great people, thoughtful questions, and one of those rare moments where an AI conversation didn’t turn into hype, buzzwords, or “the model will solve it.” I shared some thoughts on AI Quality, Trust and Human in the Loop and honestly, the room did most of the work. The questions, the examples, the “wait… this happened or could happened to us too” moments were the best part. We talked about why working AI can still fail users, how hallucinations quietly break trust, and why Human in the Loop is not a checkbox you add at the end but a design decision you make from day one. Big reminder for me as well that building AI products is less about sounding smart and more about being honest about uncertainty, limits, and human judgment. Thanks to everyone who joined, asked questions, challenged ideas, and stayed after to chat and connect. These conversations are the reason I enjoy this work so much. Until the next one 👋 Thank you for hosting such a great event Productlab, Lightspeed Commerce, Daniele, Fırat and many more that I cannot list here (Or my memory is just terrible)

Jan 30, 2026

Guannan Li

Director of Product Growth

AI is a co-pilot—but are you a good pilot? ✈️ Last week, with Daniele Ronca and Productlab, I spoke with a group of Product Managers about the AI transformation I’ve been leading at ablefy. Reflecting on our wins (and some painful losses), I realized something critical: AI is a world-class co-pilot in domains where you are already a skilled pilot. But if you're just a passenger? You’re headed for a crash. In our AI-native program, "Speedboat," we didn't just add AI features. We rebuilt the way we build. The results after 6 months: 🚀 6x increase in development velocity. 📈 30% higher CSAT after just 4 months. ⏱️ Real customers live within 30 days of development. This journey fundamentally changed how I’ve worked for the last 10 years. Here is what "Pilot-mode" looks like now: 🤝 The Codebase is my Best Friend: I chat with it daily to brainstorm ideas and estimate complexity. No more guessing. 🤷‍♀️ Goodbye, Jira Fatigue: We almost dumped Jira. My engineers and I work from prototypes and Miro boards. I see the progress in the code, not in a ticket status. 📃 Instant Context: Briefings for Support and GTM are generated directly from the code + 50 customer interview notes. It’s always up-to-date. 🫎 Creative Muscle: I built a custom business simulator to predict revenue shifts and "vibe-coded" prototypes for instant user testing. But here is the reality check: AI couldn't save us where we lacked expertise. ❌ The Design Gap: We tried letting designers "vibe-code" production UI. Without a deep understanding of engineering structure, it created more review work for engineers than if they’d just built it themselves. ❌ The Context Gap: an external team using AI for security audits without understanding the underlying logic led to massive hallucinations and false alarms. The Lesson: AI empowers you to do what you are good at faster and smarter. But utilizing AI in a field where you lack core expertise leads to frustration, delays, and "fancy" errors. AI won't take your job, but a pilot who knows how to use it will. Are you facing similar challenges and learnt the same or different along the way? Glad to chat! On the side note, kudos to the amazing Speedboat team Shirley Xue Anatoliy Plastinin Oleksandr Osaulenko Pavel Khlustikov Kaan Mert Koç, and our latest wonderful addition Orest Prystayko Max B Bartosz Chlebowicz Look forward to rocking the AI journey with you. #productmanagement #AI #AItransformation #casestudy #AIproduct

Guannan Li

Director of Product Growth

AI is a co-pilot—but are you a good pilot? ✈️ Last week, with Daniele Ronca and Productlab, I spoke with a group of Product Managers about the AI transformation I’ve been leading at ablefy. Reflecting on our wins (and some painful losses), I realized something critical: AI is a world-class co-pilot in domains where you are already a skilled pilot. But if you're just a passenger? You’re headed for a crash. In our AI-native program, "Speedboat," we didn't just add AI features. We rebuilt the way we build. The results after 6 months: 🚀 6x increase in development velocity. 📈 30% higher CSAT after just 4 months. ⏱️ Real customers live within 30 days of development. This journey fundamentally changed how I’ve worked for the last 10 years. Here is what "Pilot-mode" looks like now: 🤝 The Codebase is my Best Friend: I chat with it daily to brainstorm ideas and estimate complexity. No more guessing. 🤷‍♀️ Goodbye, Jira Fatigue: We almost dumped Jira. My engineers and I work from prototypes and Miro boards. I see the progress in the code, not in a ticket status. 📃 Instant Context: Briefings for Support and GTM are generated directly from the code + 50 customer interview notes. It’s always up-to-date. 🫎 Creative Muscle: I built a custom business simulator to predict revenue shifts and "vibe-coded" prototypes for instant user testing. But here is the reality check: AI couldn't save us where we lacked expertise. ❌ The Design Gap: We tried letting designers "vibe-code" production UI. Without a deep understanding of engineering structure, it created more review work for engineers than if they’d just built it themselves. ❌ The Context Gap: an external team using AI for security audits without understanding the underlying logic led to massive hallucinations and false alarms. The Lesson: AI empowers you to do what you are good at faster and smarter. But utilizing AI in a field where you lack core expertise leads to frustration, delays, and "fancy" errors. AI won't take your job, but a pilot who knows how to use it will. Are you facing similar challenges and learnt the same or different along the way? Glad to chat! On the side note, kudos to the amazing Speedboat team Shirley Xue Anatoliy Plastinin Oleksandr Osaulenko Pavel Khlustikov Kaan Mert Koç, and our latest wonderful addition Orest Prystayko Max B Bartosz Chlebowicz Look forward to rocking the AI journey with you. #productmanagement #AI #AItransformation #casestudy #AIproduct

Feb 2, 2026

Birte Loeckel

Fractional Director of Product

Product discovery looks great on slides—and falls apart on Monday morning when work starts. On September 16th, I am offering a full-day workshop at Productlab Conference about what actually works when you're dealing with tight deadlines, loud opinions, and limited resources. You are an expert in Discovery? Dont join! You want to recap, get some methodology that you can actually use in your busy days and get the sprinkle of AI hacks on top? Join! Beyond the workshop: on September 17th at the Main Conference, I'll also be hosting a roundtable on Company Politics—the unwritten rules and power dynamics that shape product decisions behind the scenes. Because great discovery doesn't fail because of bad ideas. It fails because of people, priorities, and politics. I'll be joined by incredible practitioners: Zsuzsanna Tamás Tamas (Amazon), Ravi Mehta (ex-Reforge, Tinder, Facebook), Rory Woodbridge (The Product Marketer), Tim Herbig (Product Coach), Tamer El-Hawari (Productbench), and Rich Mironov (Mironov Consulting). 450+ senior product leaders. Berlin. September 15-17. Grateful for the strong board behind the scenes: Fabio Muroni, Francesca Cortesi, Salvador Restelli, Csaba Tamas, Florian Bonnet, Pranav Pathak, and Daniele Ronca who's making this happen. Learn more about my workshop: lnkd.in/d8qQKKMt Productlab Conference

Feb 24, 2026

Liubov Antonova

Founder @ WeBlimp | Community @ ProductLab

𝗔 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗯𝗹𝗲𝗻𝗱 𝗼𝗳 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀, 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝗰𝗮𝗺𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸. I organised and moderated the Productlab community event, and I’m really proud of how it turned out. 𝗠𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 🤩 Abhishekkumar Savita Rai and Daniel Quiter. Their journeys are very different, yet equally valuable. Real stories and experiences from people who are building now are often missing behind polished narratives and the usual “5 things to be a successful entrepreneur” advice from past decades. 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝘀𝗲𝘀𝘀𝗶𝗼𝗻. You could really feel that founders were in the room. The spotlight session brought in three founders who shared their projects and what they were looking for from the community. Big applause to Max Scheidlock, Davide Senigalliesi, and Anvar Atash for making it happen this way 🚀 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴. A trust-based environment makes networking powerful (and sometimes wonderfully unpredictable). I knew a few strong synergies could happen… and they did 🔥 There’s definitely even more potential there, but that’s a story for another time. Codee Smith, it’s a pleasure working with you. Thanks to Beam for hosting. I highly recommend checking out the opportunities they offer for founders. Feel free to reach out if you’re interested. And finally, the team 💙 amazing as always. Special thanks to Leila Montazeri, my main organising partner behind the scenes, and the entire Product Lab team Elena Eremeeva Veronika Morozová Ahmed Sulaiman Fırat Gömi Daniele Ronca

Apr 2, 2026

Maie ElZeiny

sPM @ Zalando

🌟 Tonight was absolutely inspiring! I had the chance to attend an incredible talk with the one and only Marty Cagan, where he shared insights from his latest book, Transform. We dove deep into the product operating model and explored what it truly takes to build successful, empowered product teams. As a former startup founder, the discussion resonated on multiple levels. The emphasis on aligning a clear vision with robust business knowledge was very meaningful. Startups thrive when teams are not only empowered but also deeply rooted in the “why” behind their work. Marty's insights on fostering a product culture that prioritizes problem-solving and strategic decision-making felt like a powerful reminder of how crucial vision and business understanding are to driving sustainable growth. Now, working within a larger organization, I’m facing new challenges, especially around aligning cross-functional teams and maintaining agility at scale. Marty's framework for the product operating model provided a clear path forward, emphasizing not just the need for vision but the importance of strong product operating principles that can guide teams to deliver impactful outcomes within complex organizational structures. Some standout takeaways: ▶ Product Operating Model: Marty broke down the essential dimensions of product work, from deciding which problems to solve to building and delivering solutions effectively. His holistic approach highlighted the balance between vision and execution. ▶Empowered Teams: We explored the importance of cross-functional roles within product teams—Product Managers, Designers, and Tech Leads working together to balance value, usability, and feasibility. ▶Product Leadership: Providing strategic context is key. Product leaders must ensure teams understand the bigger picture, enabling them to make informed, impactful decisions even in large, dynamic environments.. One of the best parts? Reconnecting with my amazing product community and catching up with incredible people like Darinka Burovska and Henry Burnett and meeting inspiring experts like Thomas Fredell and Maria von Watzdorf Sharing ideas and experiences with such talented product leaders truly made the night special! 🎉 A huge thank you to Daniele Ronca , ProductLab Community Conference Community Conference, Ahmed Wafaey and everyone who made this event possible! And, of course, a shout-out to SVPG for their ongoing support in helping product professionals grow and succeed. The energy and insights shared were invaluable! Thank you Delivery Hero for making his happen and Google berlin for hosting us If you're in product management, I highly recommend checking out Marty’s articles on Transform. They’re packed with valuable insights for building empowered, vision-driven teams at any scale! #ProductManagement #ProductLeadership #EmpoweredTeams #SVPG #MartyCagan #Transform #Community …see more

Maie ElZeiny

sPM @ Zalando

🌟 Tonight was absolutely inspiring! I had the chance to attend an incredible talk with the one and only Marty Cagan, where he shared insights from his latest book, Transform. We dove deep into the product operating model and explored what it truly takes to build successful, empowered product teams. As a former startup founder, the discussion resonated on multiple levels. The emphasis on aligning a clear vision with robust business knowledge was very meaningful. Startups thrive when teams are not only empowered but also deeply rooted in the “why” behind their work. Marty's insights on fostering a product culture that prioritizes problem-solving and strategic decision-making felt like a powerful reminder of how crucial vision and business understanding are to driving sustainable growth. Now, working within a larger organization, I’m facing new challenges, especially around aligning cross-functional teams and maintaining agility at scale. Marty's framework for the product operating model provided a clear path forward, emphasizing not just the need for vision but the importance of strong product operating principles that can guide teams to deliver impactful outcomes within complex organizational structures. Some standout takeaways: ▶ Product Operating Model: Marty broke down the essential dimensions of product work, from deciding which problems to solve to building and delivering solutions effectively. His holistic approach highlighted the balance between vision and execution. ▶Empowered Teams: We explored the importance of cross-functional roles within product teams—Product Managers, Designers, and Tech Leads working together to balance value, usability, and feasibility. ▶Product Leadership: Providing strategic context is key. Product leaders must ensure teams understand the bigger picture, enabling them to make informed, impactful decisions even in large, dynamic environments.. One of the best parts? Reconnecting with my amazing product community and catching up with incredible people like Darinka Burovska and Henry Burnett and meeting inspiring experts like Thomas Fredell and Maria von Watzdorf Sharing ideas and experiences with such talented product leaders truly made the night special! 🎉 A huge thank you to Daniele Ronca , ProductLab Community Conference Community Conference, Ahmed Wafaey and everyone who made this event possible! And, of course, a shout-out to SVPG for their ongoing support in helping product professionals grow and succeed. The energy and insights shared were invaluable! Thank you Delivery Hero for making his happen and Google berlin for hosting us If you're in product management, I highly recommend checking out Marty’s articles on Transform. They’re packed with valuable insights for building empowered, vision-driven teams at any scale! #ProductManagement #ProductLeadership #EmpoweredTeams #SVPG #MartyCagan #Transform #Community …see more

Nov 12, 2024