I've had the privilege of having Rich as my sales leadership coach for over a year. Rich showed up prepared each week to help me navigate any challenges I was facing and more importantly, providing me the tools to get better. He's a great listener, expert problem solver and is able to present solutions that make sense to implement. We also brought Rich into our national sales meeting as our keynote speaker and he delivered so many "golden nuggets" for my sales team to implement immediately. Highly recommended for sales leaders and sales teams looking to elevate their game.
Sandler has done great things for me not only as a sales professional, but also as a business owner. This team is worth their weight in gold. They are truly thought leaders in Saas & B2B sales coaching, and they create an environment of genuine curiosity and a desire to learn. If you're considering your next investment into your sales ops, the search is over.
Rich with Sandler Training | SaleFish, LLC - PA was fantastic to work with. He stepped right in this year and helped create a coaching environment suited for high-energy discussions and real-world applicability for our sellers. Rich understands the common obstacles for sellers and coaches through some great techniques to provide winning outcomes. Was a pleasure working with Rich and hope to cross paths again at some point - highly recommend if you're looking to help improve your sales organization.
Rich Austin is the best sales coach i've ever had in my career thus far. Honestly I don't know where I would be without the constant guidance and honest feedback I get from Rich on my approach to sales and leadership. True definition of someone that is a great coach is someone who listens, cares, and is truly invested in your growth and success and that's Rich.
It has made me more thoughtful in my actions and planning. It has allowed me to spread my wings and really dive into coaching my team members with different perspectives. Working with Rich has been an awesome experience, and he makes the training very interactive and exciting. Every meeting is valuable, and we get a lot out of it as a company.
Since I began attending the Sandler training with Rich Austin, my ability to develop effective customer engagement processes has improved significantly. Rich brings incredible energy and enthusiasm to every session, making each one something I genuinely look forward to. His approach has transformed how I connect with customers and build relationships.
Rich and Christina have taken the time to understand my business, our needs and help put together a joint plan to achieve our goals in a timeline that works for us. They are both responsive and I also enjoy working with them. It feels like we're solving my problems together and my problems are being solved. Highly recommend.
My name is Paul Garcia. I am a Director of Sales for a marketing firm in Austin, TX. I have 10 direct reports all whom have benefited from the training provided by the Sandler Salefish team.
Sandler SaleFish provides a sales curriculum equal to a MASTERS Degree in the field of sales. I appreciate the thought, methodology, teaching, support, and guidance provided by this phenomenal group of Sales PROFESSIONALS. I capitalize that word because it's hard to find real sales professionals that take their craft seriously.
I'd recommend Sandler SaleFish to any and all sales leaders and sales professionals.
After 14 years in channel marketing, programs, and strategy, I wanted to truly understand sales including what drives a transaction and how to communicate in ways customers value. I chose Sandler Sales Training (via SaleFish) after strong word-of-mouth and their industry recognized certification.
The program was engaging and practical with interactive instructors, breakout groups, and real-world exercises that made the concepts stick. Since completing it, I’m more confident in asking the right questions, uncovering needs and guiding conversations to win-win outcomes. Highly recommend for anyone serious about mastering the sales lifecycle.
I recently had the opportunity to attend Sandler Foundation Training. I cannot express how positively it has impacted my recent performance. Sandler Training has truly been a game-changer for us, and I highly recommend it to any business looking to improve its sales strategy.
First and foremost, the trainers Rich, Suzette, and Christina are incredibly knowledgeable and experienced in the field of sales. They have a deep understanding of the challenges that sales professionals face and provide practical, real-world solutions to overcome them. The training sessions are not just about theory; they are filled with actionable insights and strategies that can be implemented immediately.
My early success can undoubtedly be attributed to the training I've received over the past month. Thank you!
Sandler is amazing! Our trainer Rich is even MORE amazing!
Rich brings the knowledge, experience, and energy every single meeting. Rich gets everyone involved whether they are ready for it or not. After the call we are always a percentage better then we were before. Awesome experience with Sandler/Rich!
Sandler Training exceeded my expectations. The instructors were engaging, the material was practical, and the framework completely transformed how I approach sales conversations. I left with stronger discovery skills, better questions, and a repeatable process I can use every day.
If you want to level up your sales game, Sandler is the real deal.
I recently completed the 10-week Sandler Sales Training Essentials program, and I would 100% recommend it! Even though I’m not in a direct sales role, I found the content incredibly valuable both professionally and personally. Each week, I looked forward to the sessions — they were engaging, well-structured, and packed with practical strategies that I could immediately apply.
Rich, Christina, and the entire team are fantastic. They create a supportive and welcoming environment, encourage questions, and make the learning experience enjoyable. The mix of role-playing, real-life examples, and actionable tips really helped me absorb the material and grow my confidence in communication, negotiation, and problem-solving.
Overall, this program exceeded my expectations. It’s a great investment for anyone looking to improve their sales skills, business acumen, or even just personal development. I walked away with knowledge and tools that I’ll continue to use in my career for years to come.
Highly recommend this training course! Karl and Chris were great presenters and knew how to keep your attention. They were both funny and shared many helpful stories of their experiences in sales. We did role plays with every topic we covered, which was extremely helpful! I left the course with valuable skills I know will help my succeed. As a bonus, you get access to online training and resources for a whole year to strengthen your skills!
Karl, Adam, John and the team have been incredibly helpful. One of my biggest takeaways is how effective it is to focus on having transparent conversations with prospects. Having a system to follow is huge, and having a team to help hold me accountable is invaluable. Highly recommend, no questions asked.
Modern Real life Sales training. The executive management training program is a platform to discuss sales challenges from other likeminded individuals.
Another benefit is that each of the trainers have different unique styles which is important when coaching/ training sales as not everyone is the same.
I've had the privilege of having Rich as my sales leadership coach for over a year. Rich showed up prepared each week to help me navigate any challenges I was facing and more importantly, providing me the tools to get better. He's a great listener, expert problem solver and is able to present solutions that make sense to implement. We also brought Rich into our national sales meeting as our keynote speaker and he delivered so many "golden nuggets" for my sales team to implement immediately. Highly recommended for sales leaders and sales teams looking to elevate their game.

