Back in February I (again) reported on Bot Traffic in Shopify Analytics. Traffic surged across multiple storefronts all originating in Ashburn VA and Boardman OR. Did you know both of these cities have a low population and host massive data centers? Thankfully back in February many of our merchants used Cloudflare O2O via EDGEMESH allowing us to set up additional firewall rules and see the real bot traffic. Again over the past week I’ve observed bot traffic surging across more than a dozen merchants. Half of them had 15% of sessions or more that were bots. The % we could attribute were not from Cloudflare but intense analysis and the traffic originated again in those cities and viewed a single page. Imagine what the real percent of bot sessions are? The malicious scrapers and other bots coming from different regions… I’d confidently say more than 15% of sessions in analytics are illegitimate. When is this being addressed? Who knows, it’s been years unaddressed. Luckily for our merchants this time around they use Blotout which automatically excludes bot traffic from ALL platforms (GA, Meta, Google, etc).

Building customer data infrastructure for analytics has gone from Client-Side ➝ Server-Side ➝ Edge-Side — What’s Really Changing? Started with client-side tracking (pixels, JS snippets everywhere). Then came server-side (Facebook CAPI, GA server-side tagging) Now, it’s moving edge-side. Pros and Cons • Client-side = fragile, slows the site, browser rules change every quarter, IDs mismatch • Server-side = more reliable, but centralized + latency heavy, better tracking and integration with internal systems Great article : lnkd.in/gkbDzdSE • Edge-side = data decisions made closest to the user, nascent tech but growing , leverages client side storage and events together , prevents signal loss to ad blockers and increases retargetability.. Permutive started this in the cookiecalypse phase and players like Blotout have taken it to next level… The real question data and analytics leaders should ask: how should I balance my infra - browser, server, or edge — for signals, quality , resilience, compliance, and growth? Not sure of the answer, but don’t want to leave revenue on the table ? Check with Spectra Global ! lnkd.in/dvub7pj7 #data #analytics #cdp

It’s about damn time. For companies like Amplitude, Mixpanel, and Heap | by Contentsquare with serious data ambitions, Blotout’s server-side CDP is the upgrade to dream-stack status. Real-time ID, consent management, server-side tagging, no-code, and built to scale. Already supporting $40B+ in revenue—this is the future of SaaS infrastructure. If you’re in attribution, retention marketing, or a dev agency, connect with Blotout and Mandar Shinde, the hardest working data wrangler I know, and see how this can level up your stack (or DM me and I'll intro you!).

With privacy changes reshaping how D2C e-commerce brands advertise on platforms like Meta & TikTok, the ability to activate real-time first-party data, instantly personalize experiences, and test creative has never been more crucial. We connected with Lauren Lyster, group director of paid social at Wpromote to explore how her team leverages Blotout to deliver personalized ad experiences in milliseconds, while enhancing identity resolution and attribution.

Blotout is forward-integrating to deliver a Vertical AI solution that addresses the whole job-to-be-done rather than just another piece of software that creates more work for the marketer.

Oh yes—and how fantastic. With a European lens in the mix, I had the privilege to accompany EdgeTag’s emergence. 1,000 customers don’t happen on their own; they’re the result of your deep expertise, clarity amid noise and uncertainty, decisiveness, customer focus, and perseverance. On to the next chapter—excited to see what follows!

Best in the game! Excited for the story we get when you hit 10k ;)

Thrilled to have signed a contract with Blotout today for Layers. We’ve previously used their Event Sink with shared customers and utilize their SDK when installed on sites. But from now forward all Layers installations will be inheriently built on Blotout. What does this mean? - Information on users from all sessions is available with no dev work. - Our tracking will plug and play into any Storefront, Liquid or Hydrogen. - Our tracking will inheriently be CCPA, GDPR, and fully privacy compliant. - Our customers will OWN the data warehouse. This will allow us to ship faster, support more use cases, and ensure compliance across regions. We are #BuiltOnBlotout.