I noticed an immediate uptick in engagement and people resonating with my posts once I applied the frameworks taught here - and I'm not even finished with the course yet! This course really helped me unlock the flow, psychology, and magic behind written content. So excited to keep learning with this team!

This was an excellent course on how to write better hooks, not just for LinkedIn but also for newsletters, ads, and anything I want people to read. The AI prompts and whiteprint stuff is effin' awesome! I gave them a spin and it made the hook ideation process so much easier. Obviously I need to stick with this and stay consistent, but I have a feeling that I can kiss goodbye to wasting 5 hours a day obsessing over editing my own hook only for it to flop. Those days are over!

According to the stats 90% of online courses don't get finished. I devoured Hooked on Writing Hooks from beginning to end and am going in for a second round. I learned so much from Erica's frameworks and editing notes, and loved Rob's Ai prompts and chatbots. There's a ton of value in this course bundle with zero fluff so you get everything you need out of it without being overwhelmed by masses of content. It's also really well organised. Can't wait to start applying what I've learnt!

While I am currently primarily a book editor and blog writer (using Chat GPT), the information and lesson presentation in this course was mind-blowing. I also write social captions for blogs and can directly apply these learnings to those, as well as all writing/editing I do. Erica's frameworks and editing tips are first rate and the examples are worth their weight in gold. Rob's explanation of how to use AI (Chat GPT) prompts supporting Erica's frameworks, together with the 100 examples of how to apply them, are unbelievably helpful. This course is simply outstanding! Now, to dig back in and enjoy the ride! Thank you.

This is among the most valuable and insightful courses I've ever invested in. With Erica's frameworks paired with Rob's deep knowledge of AI, I feel I can finally start consistently producing content on LinkedIn. What stood out most was the video in which Erica and Rob made live edits of the ChatGPT responses. I loved how Rob shared drafts of specific prompt commands to tailor GPT's responses to his liking. There's so much to learn from those prompts. I also appreciated how Erica graciously shared her 'Book of Hooks' alongside this course (which I'll soon devour). The course is so rich in content that a single run-through doesn't do it justice. I'll come back to it time and again while practicing everything I learned. I recommend this course a 10,000%!

Erica and Rob's course was masterful. It did something I haven't seen done here before - it matched hook writing strategy with tactical implementation. I'll be using these bots every day to brainstorm, troubleshoot and validate ideas. Well worth the price of admission!

Wow! Saying that Erica and Rob over delivered is an understatement! The value is insane and the bundle is worth every single penny! It helped me get more clarity and speed up my content creation. The best thing about it is that you can start experimenting and applying these frameworks right away. Thanks for breaking down the hook science for us!

@ericasmyname This hook course is OFF DA CHAIN

@ericasmyname I'd pay money to see you go bro mode! I did the course over the weekend. Most products I've purchased on Twitter have been trash, yours was terrific, especially the epic 55 minute module with both you and @thatroblennon

This course is worth every penny. I've run through it as fast as I could for the first time to get familiar etc. Now I'll go slower and make notes. BTW, I used the" Auto-Checklist AI Content Editor" prompt to edit ChatGPTs long-form article😄 The content makes more sense and is more refined after the checklist prompt. I'm pumped 🙏 And both of you were right about the 1-hour life edit it's 🔥🔥🔥

I just noticed that all of my best performing posts start with a hook I lifted verbatim from Erica Schneider's Book of Hooks. So, if you're trying to do more with LinkedIn, go get yourself a copy :)

@ericasmyname Apparently I'm live tweeting myself going through your course so there's that. I would honestly pay for an entire course of you editing swaths of content for hours at a time while explaining your decision making. It gives me all of the context I've been missing

@ericasmyname This product is so freaking cool. Full on game changer and I HATE using that term but it is!!! Do NOT miss this one. I got a sneak peak and it blows my mind in terms of value but also simplicity. Also Erica and Rob are two spectacularly smart fabulous humans. Get it!!!!

Picked this up today. Rob and Erica are brilliant writers to learn from - would recommend! twitter.com/ericasmyname/status/1701985977403621730

Just bought @ericasmyname + @thatroblennon’s Hooks Bundle. Ridiculously packed. My 17-year-old daughter & I are going through it — she’s freelancing for me now. Most excited … - 4-part hook formula - Swipefiles: X vs LinkedIn - AI megaprompts + checklist

@thatroblennon So good @thatroblennon & @ericasmyname

Bought the new Hook Course by @ericasmyname. It's called Hooked on hooking or writing...idk. I didn't read the sales page. I know from reading her threads that she gives deep and valuable insights. No surface level b.s. My hook game is about to change forever.

@ericasmyname Excited about your course! Just got it. Can’t wait to dive in

@ericasmyname Just got my copy now and am quite excited to dive in! Thanks @ericasmyname

@ericasmyname In case anyone is on the fence about it, Erica’s tips on how to write hooks helped me gain 100,000 followers in 10 months. Her advice actually works.

@ericasmyname Stoked to see anti-cringe content strike success. Started going through it today and it's a desperately needed breath of fresh air.

@ericasmyname I've been recently trying to deviate from the templates & BRO hooks (lol) and this comes at the right time. Excited to dig in.

@LaughsAndWrites @ericasmyname I didn’t read the sales page either. I saw @ericasmyname + @thatroblennon + learn to write hooks. It was an instant sell from there. You could say… I was hooked. 🪝😏

I'm hooked. @ericasmyname and @thatroblennon are two of my favorite creators. And they crushed it. Big time. Below you'll find the step-by-step of how their sales page works SHOWING what's possible:

Just grabbed a copy of this course. Excited to take my hooks from bro to anti-bro (lol) Thank you @thatroblennon @ericasmyname for this. LFG 🚀🚀

I came across @ericasmyname thanks to a tweet by @ItsKieranDrew yesterday, and I couldn't resist grabbing her course! 😄 That's the magic of a solid personal brand!

@ericasmyname This is so good. Best $50 I’ve spent this year.

Fully geeked out watching this training, especially the lesson on editing the AI outputs. Eager to try this out next week on any and all content I create.

In a world full of distractions, attention is the most valuable currency in the creator economy. If you can't stop the scroll within seconds you lose out on a potential follower, fan, or even customer. Erica's Book of Hooks is a fantastic primer on how to captivate your audience—without any of the nonsense clickbait tactics "gurus" tell you to use. If you're a creator looking to upgrade your content game, then look no further.

I love how Erica’s book is easy to digest. There’s zero fluff, straight action. Meaning: you won’t waste your time getting this book. It’s fast, it gets straight to the meaty bit, and it leaves you with actionable ways to start your next social media post. Make sure you not only buy this book but also keep it open and reference it every time you write for social media.

After 160 days of writing, I had a thread that took off. I used the advice I learned form you and am so excited for a win! I finally feel like I can imagine a path forward. Just wanted to thank you! Learned a ton through what you teach.

Erica gets straight to the point in this book, giving you clear principles to help you write your own hooks. And why frameworks are better than templates. Then she goes on to share a couple dozen frameworks + examples you can use to write Twitter & LinkedIn hooks. I just finished the book & I'm excited to start using everything I just learned.

I bought The Book of Hooks and it was a bliss to read. I was struggling to write more captivating hooks for LinkedIn posts and Twitter threads. I even tried to imitate other successful creators but couldn't achieve positive results. Then, I realised I was committing a critical mistake: I wasn't understanding the underlying principles and mindset that those writers considered while writing the hooks. Erica's book helped me understand the hook writing principles and implement them instantly. She wrote each hook formula with careful understanding of the human psychology and after testing those formulas out herself. If you have struggled in the past or are currently struggling to write hooks, grab this book without even thinking for a moment. You'll be a much better writer if you implement Erica's advice and formulas.

@ericasmyname I'm going viral this week because how good this book is. Spent the entire evening reading it yesterday

Hi, great resource this e-book! 1. Providing schemas that I can follow in a easy way. 2. Simplicity in the explanation of the contents 3. Easy to read, to follow, to apply!

I wanted to let you know I got a ton out of the Book of Hooks. And it really hit home with me as I've noticed all the Bro-BS garbage out there that seems self-serving as all get out. As a newbie to Twitter I'm so glad I found you so I can blaze a path that feels genuine going forward. Wanted to let you know you have a new fan! Thank you so much for the wonderful resource.

Bought 'Book of Hooks' this morning, read through 101 and unlocked a business plan. Thanks!

The Book of Hooks is pure gold. As someone who has always struggled to create SCROLL-STOPPING hooks, this is the secret weapon I need. If you don't want to sound like everyone else, but still want to learn how to grab a reader's attention, Erica is the expert, advisor, guru, and oracle you need. And The Book of Hooks is your bible.

@ericasmyname Incredible course...just in the first sections alone! I suck at hooks...like horribly. No-brainer to pick this one up.

@ericasmyname It was probably one of the best courses i bought this year I was glued to my screen the whole time

The frameworks provided an effective way for me to create concise yet effective messages for online writing. The Book of Hooks is a valuable reference guide! I would encourage anyone who wants to improve their writing to get this resource!

Hi Erica. I picked up a copy of your Book of Hooks yesterday. It's fantastic! I'm about halfway through and its blowing my mind. Cannot wait to implement some of these teachings. Thanks for creating this.

Just got the copy of your new course, I just went through half of it and damn it's already worth more than what you are charging for it 🤣

You're the absolute champ with these threads. Appreciate the content you puut out and the effort you put in. It's nice to see someone whoo speaks with depth and obvious knowledge instead of platitudes. Just wanted to send a thank you and some appreciation.

I just want to express my BIG THANK YOU for all you have shared and done. You are among the small number of accounts I follow on Twitter that's really really impactful and insightful for me, making me 'human' so to say. You are profound and genuine and just you! Thank you so much!

I wanted to thank you personally for this course. THe editing you did on my hook gave me so much clarity (it's so freaking good) It means a lot, so thank you 💛

Erica, just wanted to say a personal thank you. Just posted a thread on Hemingwway that I've wanted to do for a while but took time to figure out how best to do it. Was influenced by your threads focusing on the hows and whys to provide actual value so thank you for all your content!

Just wanted to drop by and give a big thank you. I'm finally moving on a personal brand and it's all your fault. Your sarcasm toward "bro-biz advise" was the trigger, of all things. 🤣 Thanks for being the kick in the pants I needed. I wanted to give credit where it was due.

I just wanted to appreciate you and what you do out here. There are so many creators tweeting about what you should and should not do. And it's kinda frustrating as an up and coming creator. But everytime you make me feel like "ha! I should just block out the noise and be myself" I've been loving that so far. Thank you so much for the motivation. You're a real one Erica 🙂

Have been a huge fan of your work and share it with others as an example of how to write viral threads that are actually original and funny and not just bro copy pasta

I'm a big fan of your work. I especially like your message that it's possible to grow an audience without resorting to all the alpha male cliches. I see it a ton in crypto/web3 writing. Thanks for all you do

Just wanted to say thank you for giving me the opportunity to learn social writing from you. I gained clarity. Even though I'm not perfect yet, I was able to get a client and now, I get to practice and test my writing skills with them. Thank you sensei 😍🙂🙂

Loved it! Appreciate all of the various examples....they really bring the format to life! Always appreciate diving in more and perhaps a bit more info about which hook works best for different audience types (if that's true).