Joshua Landua
Joshua Landua

Youtube Strategy

linkedin-comment
what an amazing read!
Joshua Landua
Joshua Landua

Youtube Strategy

linkedin-comment
what an amazing read!

May 30, 2026

May 30, 2026

Craig Sweeney
Craig Sweeney

Founder | AI Systems Architect for Operators | Personal GPT Copilots • Company AI OS • Applied AI Workshops | Helping Leaders Work 10x Faster, Not Harder

linkedin-comment
Powerful.
Craig Sweeney
Craig Sweeney

Founder | AI Systems Architect for Operators | Personal GPT Copilots • Company AI OS • Applied AI Workshops | Helping Leaders Work 10x Faster, Not Harder

linkedin-comment
Powerful.

May 30, 2026

May 30, 2026

Sam Parr
Sam Parr

Founder of Hampton

linkedin-comment
tell me how you see it? and how i can improve the messaging. thank you for this
Sam Parr
Sam Parr

Founder of Hampton

linkedin-comment
tell me how you see it? and how i can improve the messaging. thank you for this

May 30, 2026

May 30, 2026

Isabelle Cohen
Isabelle Cohen

MM+M 40u40 | Healthcare | Advisor | Operator

linkedin-comment
I really enjoyed reading this. As a (hopefully) future Hamptons member, I think you hit the nail on the head on the value prop. Ive evaluated, and joined, many peer advisory groups, but Hampton seems to generate a different type of connection. …more
Isabelle Cohen
Isabelle Cohen

MM+M 40u40 | Healthcare | Advisor | Operator

linkedin-comment
I really enjoyed reading this. As a (hopefully) future Hamptons member, I think you hit the nail on the head on the value prop. Ive evaluated, and joined, many peer advisory groups, but Hampton seems to generate a different type of connection. …more

May 30, 2026

May 30, 2026

Vertika Nigam
Vertika Nigam

CEO, Openthrive | Website, Commerce, & Content experience | Building Engagement-First Experiences for B2B

linkedin-comment
I like your idea of owning a noun.
Vertika Nigam
Vertika Nigam

CEO, Openthrive | Website, Commerce, & Content experience | Building Engagement-First Experiences for B2B

linkedin-comment
I like your idea of owning a noun.

May 30, 2026

May 30, 2026

Dave Gerhardt
Dave Gerhardt

Owner of ExitFive.com. Top community for B2B marketing professionals. Former CMO in tech. Author: Founder Brand

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more
Dave Gerhardt
Dave Gerhardt

Owner of ExitFive.com. Top community for B2B marketing professionals. Former CMO in tech. Author: Founder Brand

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more

May 30, 2026

May 30, 2026

Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Marketing Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts
Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Marketing Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts

May 30, 2026

May 30, 2026

Joao Landeiro MSc.
Joao Landeiro MSc.

Productize with Workshops ✺ I Design Flagship Workshops for Expertise Businesses

linkedin-comment
your appreciation of thoughtful contrarianism is very consistent. Bravo!
Joao Landeiro MSc.
Joao Landeiro MSc.

Productize with Workshops ✺ I Design Flagship Workshops for Expertise Businesses

linkedin-comment
your appreciation of thoughtful contrarianism is very consistent. Bravo!

May 30, 2026

May 30, 2026

Andreea Borcea
Andreea Borcea

Growing Businesses with Retention-Driven Marketing | Founder @Dia Creative | Guest Speaker

linkedin-comment
The idea of examining the story founders tell versus what customers actually experience is insightful. It reminds us that clarity in communication and positioning requires stepping outside our own assumptions. This approach can significantly strengthen brand identity and market relevance. …more
Andreea Borcea
Andreea Borcea

Growing Businesses with Retention-Driven Marketing | Founder @Dia Creative | Guest Speaker

linkedin-comment
The idea of examining the story founders tell versus what customers actually experience is insightful. It reminds us that clarity in communication and positioning requires stepping outside our own assumptions. This approach can significantly strengthen brand identity and market relevance. …more

May 30, 2026

May 30, 2026

John Schuler
John Schuler

COO @ PSQuote - Pro Services Quoting & Rev/Cash Forecasting | Salesforce Native & Slack integrated

linkedin-comment
Great stuff Paul- hadn’t thought about the way you laid it out re citations and trust etc. perplexity news and finance features also sneaky good. Flying to Vegas today for conference and had the thought - you should do Southwest Airines in one of these writeups. First time I paid for checked bag today and took 15 min longer for bag drop than the older days (feel like southwest giving up ground to competitors for one of these unique things that they did that nobody else did)… anyway, love these postitioninf write ups your doing ! …more
John Schuler
John Schuler

COO @ PSQuote - Pro Services Quoting & Rev/Cash Forecasting | Salesforce Native & Slack integrated

linkedin-comment
Great stuff Paul- hadn’t thought about the way you laid it out re citations and trust etc. perplexity news and finance features also sneaky good. Flying to Vegas today for conference and had the thought - you should do Southwest Airines in one of these writeups. First time I paid for checked bag today and took 15 min longer for bag drop than the older days (feel like southwest giving up ground to competitors for one of these unique things that they did that nobody else did)… anyway, love these postitioninf write ups your doing ! …more

May 30, 2026

May 30, 2026

Simcha Kackley
Simcha Kackley

CEO, Swivel — The Revenue Operating System, not another agency | Pipeline in 100 days | 10–20x ROI

linkedin-comment
Genius. Again. Trust is a much stronger position than Curiosity. Leverage it Perplexity
Simcha Kackley
Simcha Kackley

CEO, Swivel — The Revenue Operating System, not another agency | Pipeline in 100 days | 10–20x ROI

linkedin-comment
Genius. Again. Trust is a much stronger position than Curiosity. Leverage it Perplexity

May 30, 2026

May 30, 2026

Alexander David McMath
Alexander David McMath

Consensity.AI - Audience MarTech | Speaker & Writer, Fractional Executive, Connector | Supporting Decisions for Execution, Systems, Transformation, & Identity | Christian, U.S. Army Veteran, MIT/PMP

linkedin-comment
This is bold. 😎
Alexander David McMath
Alexander David McMath

Consensity.AI - Audience MarTech | Speaker & Writer, Fractional Executive, Connector | Supporting Decisions for Execution, Systems, Transformation, & Identity | Christian, U.S. Army Veteran, MIT/PMP

linkedin-comment
This is bold. 😎

May 30, 2026

May 30, 2026

Chris D'Amico 🌊
Chris D'Amico 🌊

Make your brand terribly tangible.

linkedin-comment
Agree with you again Paul. I think Gong’s positioning was earlier in the AI in everything days…they were early and one of the first to category with real time sales intelligence for front line salespeople. It’s super powerful tech and insight for those folks. I think their positioning around “Reality” is more rooted in the tech they created, more for investor decks….but once you put it in the hands of the user/customer…that is the real unlock for what real time buyer intelligence can give that salesperson. And that is for sure “Confidence.” And now that they are the category king, they should reposition around a more emotional powerful position. 💪 …more
Chris D'Amico 🌊
Chris D'Amico 🌊

Make your brand terribly tangible.

linkedin-comment
Agree with you again Paul. I think Gong’s positioning was earlier in the AI in everything days…they were early and one of the first to category with real time sales intelligence for front line salespeople. It’s super powerful tech and insight for those folks. I think their positioning around “Reality” is more rooted in the tech they created, more for investor decks….but once you put it in the hands of the user/customer…that is the real unlock for what real time buyer intelligence can give that salesperson. And that is for sure “Confidence.” And now that they are the category king, they should reposition around a more emotional powerful position. 💪 …more

May 30, 2026

May 30, 2026

Wouter In 't Velt
Wouter In 't Velt

Helpt CEOs en commercieel leiders in B2B software en services om (weer) te groeien, door een betere connectie met hun doelgroep.

linkedin-comment
An excellent view from the outside on Shopify! Love what you did here Paul Syng! The clarity, the accessible language, and most of all the depth with nuance of your research deserve praise. A great example that even the most successful companies can be out of tune with their customers. 🙏 …more
Wouter In 't Velt
Wouter In 't Velt

Helpt CEOs en commercieel leiders in B2B software en services om (weer) te groeien, door een betere connectie met hun doelgroep.

linkedin-comment
An excellent view from the outside on Shopify! Love what you did here Paul Syng! The clarity, the accessible language, and most of all the depth with nuance of your research deserve praise. A great example that even the most successful companies can be out of tune with their customers. 🙏 …more

May 30, 2026

May 30, 2026

Rim Aoude 👣
Rim Aoude 👣

A Marketer and a Poet. I work with tech companies to generate growth and children in Palestine through poetry 💪

linkedin-comment
Am very familiar with Clay, and all their marketing effort. Everything they do clearly communicates two things: You get unique data, and the ability to act on that data. Their newest features are actually designed to remove the engineering part - anyone can create workflows, even me! Am not sure GTM engineering is what they are trying to own.
Rim Aoude 👣
Rim Aoude 👣

A Marketer and a Poet. I work with tech companies to generate growth and children in Palestine through poetry 💪

linkedin-comment
Am very familiar with Clay, and all their marketing effort. Everything they do clearly communicates two things: You get unique data, and the ability to act on that data. Their newest features are actually designed to remove the engineering part - anyone can create workflows, even me! Am not sure GTM engineering is what they are trying to own.

May 30, 2026

May 30, 2026

Will Taylor
Will Taylor

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

linkedin-comment
Love your point about positioning being earned through actions, what’s the most overlooked signal that truly shapes a company’s position in the market?
Will Taylor
Will Taylor

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

linkedin-comment
Love your point about positioning being earned through actions, what’s the most overlooked signal that truly shapes a company’s position in the market?

May 30, 2026

May 30, 2026

Sarah Heal
Sarah Heal

CEO, Information Leadership | Help organisations achieve information mastery

linkedin-comment
I'm watching this with interest Paul. 'Frontier' is a well-chosen noun. I've been thinking of it as akin to a belief in 'science-magic'.
Sarah Heal
Sarah Heal

CEO, Information Leadership | Help organisations achieve information mastery

linkedin-comment
I'm watching this with interest Paul. 'Frontier' is a well-chosen noun. I've been thinking of it as akin to a belief in 'science-magic'.

May 30, 2026

May 30, 2026

Ziv Steinberg
Ziv Steinberg

Identity Design @ Talk ID

linkedin-comment
love your conclusion here Paul Syng - things are moving fast, they should pay attention.
Ziv Steinberg
Ziv Steinberg

Identity Design @ Talk ID

linkedin-comment
love your conclusion here Paul Syng - things are moving fast, they should pay attention.

Jan 18, 2026

Jan 18, 2026

Rene Faurskov
Rene Faurskov

@renefaurskov

tweet
@jasonfried This is just great; I love to see the way you and DHH interact with everyone.
Rene Faurskov
Rene Faurskov

@renefaurskov

tweet
@jasonfried This is just great; I love to see the way you and DHH interact with everyone.

Oct 15, 2025

Oct 15, 2025

Akshay
Akshay

@typeangled

tweet
@jasonfried Nassim Taleb’s quote on ‘teaching birds to fly’ came to mind when reading this.
Akshay
Akshay

@typeangled

tweet
@jasonfried Nassim Taleb’s quote on ‘teaching birds to fly’ came to mind when reading this.

Oct 15, 2025

Oct 15, 2025

Naum Shapkarovski
Naum Shapkarovski

@nshapkar

tweet
@jasonfried I definitely felt in control after switching to Basecamp and it felt great. I wonder if that "control" positioning emerged naturally or was subtly shaped by Jason and Ryan’s friendship with @bmoesta and their deep grasp of JTBD. They truly don’t sell features, they sell identity.
Naum Shapkarovski
Naum Shapkarovski

@nshapkar

tweet
@jasonfried I definitely felt in control after switching to Basecamp and it felt great. I wonder if that "control" positioning emerged naturally or was subtly shaped by Jason and Ryan’s friendship with @bmoesta and their deep grasp of JTBD. They truly don’t sell features, they sell identity.

Oct 16, 2025

Oct 16, 2025

Mike Sudyk
Mike Sudyk

@sudyk

tweet
@jasonfried I enjoyed the read! Felt spot on. Somewhat obvious to someone following for years, yet a good focus.
Mike Sudyk
Mike Sudyk

@sudyk

tweet
@jasonfried I enjoyed the read! Felt spot on. Somewhat obvious to someone following for years, yet a good focus.

Oct 16, 2025

Oct 16, 2025

Ivan Raszl
Ivan Raszl

@iraszl

tweet
@paulsyng @jasonfried @dhh @37signals Makes sense. I do feel in control and in safe hands with @37signals' products, and that's invaluable.
Ivan Raszl
Ivan Raszl

@iraszl

tweet
@paulsyng @jasonfried @dhh @37signals Makes sense. I do feel in control and in safe hands with @37signals' products, and that's invaluable.

Oct 16, 2025

Oct 16, 2025

Bob Durie
Bob Durie

@mobob

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Part 5 is an excellent dissection and counterpoint uncovering, gives some good examples on how to explore and bottom out value difference nuance with other founders/partners. Lots to chew on.
Bob Durie
Bob Durie

@mobob

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Part 5 is an excellent dissection and counterpoint uncovering, gives some good examples on how to explore and bottom out value difference nuance with other founders/partners. Lots to chew on.

Oct 16, 2025

Oct 16, 2025

Patzer
Patzer

@geraeldo

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Very original.
Patzer
Patzer

@geraeldo

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Very original.

Oct 16, 2025

Oct 16, 2025

Aaron W. W.
Aaron W. W.

@aaron_dubdub

tweet
@paulsyng @jasonfried @dhh @37signals This feels incredibly insightful, like removing a veil. Well done @paulsyng
Aaron W. W.
Aaron W. W.

@aaron_dubdub

tweet
@paulsyng @jasonfried @dhh @37signals This feels incredibly insightful, like removing a veil. Well done @paulsyng

Oct 16, 2025

Oct 16, 2025

John Kuehl
John Kuehl

@Kuehl

tweet
@paulsyng @jasonfried @dhh @37signals This is an elite piece of thinking and I'm buying the analysis 100%.
John Kuehl
John Kuehl

@Kuehl

tweet
@paulsyng @jasonfried @dhh @37signals This is an elite piece of thinking and I'm buying the analysis 100%.

Oct 15, 2025

Oct 15, 2025

Alex Durston
Alex Durston

@alex_durston

tweet
@paulsyng @jasonfried @dhh @37signals THIS is a billion dollar blueprint that shits all over any modern day VC backed SaaS product strategy. I model so much of what I do on the 37 Signals philosophy but this just packages it up into an easy to follow frame work. Thank you @paulsyng for writing this.
Alex Durston
Alex Durston

@alex_durston

tweet
@paulsyng @jasonfried @dhh @37signals THIS is a billion dollar blueprint that shits all over any modern day VC backed SaaS product strategy. I model so much of what I do on the 37 Signals philosophy but this just packages it up into an easy to follow frame work. Thank you @paulsyng for writing this.

Oct 15, 2025

Oct 15, 2025

Adam Whitcroft
Adam Whitcroft

@AdamWhitcroft

tweet
@paulsyng @jasonfried @dhh @37signals Insanely good read.
Adam Whitcroft
Adam Whitcroft

@AdamWhitcroft

tweet
@paulsyng @jasonfried @dhh @37signals Insanely good read.

Oct 16, 2025

Oct 16, 2025

Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Demand Gen Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts
Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Demand Gen Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts

Oct 12, 2025

Oct 12, 2025

Joe Speiser
Joe Speiser

Partner at Hampton

linkedin-post
Fantastic piece by Paul, spot on about kinship being the real moat. He nailed what actually drives Hampton’s growth: connection and accountability, not just community. It’s rare to see someone unpack the business with that level of clarity. We built this for founders who needed what we needed ourselves, and it’s been incredible to shepherd it's growth.
Joe Speiser
Joe Speiser

Partner at Hampton

linkedin-post
Fantastic piece by Paul, spot on about kinship being the real moat. He nailed what actually drives Hampton’s growth: connection and accountability, not just community. It’s rare to see someone unpack the business with that level of clarity. We built this for founders who needed what we needed ourselves, and it’s been incredible to shepherd it's growth.

Oct 8, 2025

Oct 8, 2025

Damien Mair
Damien Mair

Co-Founder + CEO : FUSION :: Do you want to fuel business growth? Eradicate Bad Digital Experiences from the planet by Creating Experiences People Love™️.

linkedin-comment
Just read the Wynter Gravity Report. Indepth, intelligent, insightful, high-value and compelling. Peep Laja will surely be intrigued. Interesting to see what the Wynter business model will look like in a few years.
Damien Mair
Damien Mair

Co-Founder + CEO : FUSION :: Do you want to fuel business growth? Eradicate Bad Digital Experiences from the planet by Creating Experiences People Love™️.

linkedin-comment
Just read the Wynter Gravity Report. Indepth, intelligent, insightful, high-value and compelling. Peep Laja will surely be intrigued. Interesting to see what the Wynter business model will look like in a few years.

Oct 12, 2025

Oct 12, 2025

Dave Gerhardt
Dave Gerhardt

Founder: ExitFive.com (top community for marketing pros)

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more
Dave Gerhardt
Dave Gerhardt

Founder: ExitFive.com (top community for marketing pros)

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more

Oct 12, 2025

Oct 12, 2025

Junaid Kamal
Junaid Kamal

Founder | Executive Leader | Growth Accelerator | Solutions Catalyst

linkedin-comment
Really thoughtful perspective. It captures something most founders overlook.
Junaid Kamal
Junaid Kamal

Founder | Executive Leader | Growth Accelerator | Solutions Catalyst

linkedin-comment
Really thoughtful perspective. It captures something most founders overlook.

Oct 12, 2025

Oct 12, 2025

John Schuler
John Schuler

Co-Founder @ PSQuote - Predictable Services Quoting | a Crystal Ball for Services Delivery | Built for Services by Services Experts

linkedin-comment
some great insights & questions in here, Paul - really enjoying the recent write-ups like this you've been doing with Hampton and Fyxer
John Schuler
John Schuler

Co-Founder @ PSQuote - Predictable Services Quoting | a Crystal Ball for Services Delivery | Built for Services by Services Experts

linkedin-comment
some great insights & questions in here, Paul - really enjoying the recent write-ups like this you've been doing with Hampton and Fyxer

Oct 12, 2025

Oct 12, 2025

Joshua Landua
Joshua Landua

Youtube Strategy Consultant

linkedin-comment
what an amazing read!
Joshua Landua
Joshua Landua

Youtube Strategy Consultant

linkedin-comment
what an amazing read!

Oct 12, 2025

Oct 12, 2025

Craig Sweeney
Craig Sweeney

Founder & Managing Partner @ Special Ops. Launched Exit Navigator, the first Operating System for Founder Exits.

linkedin-comment
Powerful.
Craig Sweeney
Craig Sweeney

Founder & Managing Partner @ Special Ops. Launched Exit Navigator, the first Operating System for Founder Exits.

linkedin-comment
Powerful.

Oct 12, 2025

Oct 12, 2025

Joshua Landua
Joshua Landua

Youtube Strategy

linkedin-comment
what an amazing read!
Joshua Landua
Joshua Landua

Youtube Strategy

linkedin-comment
what an amazing read!

May 30, 2026

May 30, 2026

Craig Sweeney
Craig Sweeney

Founder | AI Systems Architect for Operators | Personal GPT Copilots • Company AI OS • Applied AI Workshops | Helping Leaders Work 10x Faster, Not Harder

linkedin-comment
Powerful.
Craig Sweeney
Craig Sweeney

Founder | AI Systems Architect for Operators | Personal GPT Copilots • Company AI OS • Applied AI Workshops | Helping Leaders Work 10x Faster, Not Harder

linkedin-comment
Powerful.

May 30, 2026

May 30, 2026

Sam Parr
Sam Parr

Founder of Hampton

linkedin-comment
tell me how you see it? and how i can improve the messaging. thank you for this
Sam Parr
Sam Parr

Founder of Hampton

linkedin-comment
tell me how you see it? and how i can improve the messaging. thank you for this

May 30, 2026

May 30, 2026

Isabelle Cohen
Isabelle Cohen

MM+M 40u40 | Healthcare | Advisor | Operator

linkedin-comment
I really enjoyed reading this. As a (hopefully) future Hamptons member, I think you hit the nail on the head on the value prop. Ive evaluated, and joined, many peer advisory groups, but Hampton seems to generate a different type of connection. …more
Isabelle Cohen
Isabelle Cohen

MM+M 40u40 | Healthcare | Advisor | Operator

linkedin-comment
I really enjoyed reading this. As a (hopefully) future Hamptons member, I think you hit the nail on the head on the value prop. Ive evaluated, and joined, many peer advisory groups, but Hampton seems to generate a different type of connection. …more

May 30, 2026

May 30, 2026

Vertika Nigam
Vertika Nigam

CEO, Openthrive | Website, Commerce, & Content experience | Building Engagement-First Experiences for B2B

linkedin-comment
I like your idea of owning a noun.
Vertika Nigam
Vertika Nigam

CEO, Openthrive | Website, Commerce, & Content experience | Building Engagement-First Experiences for B2B

linkedin-comment
I like your idea of owning a noun.

May 30, 2026

May 30, 2026

Dave Gerhardt
Dave Gerhardt

Owner of ExitFive.com. Top community for B2B marketing professionals. Former CMO in tech. Author: Founder Brand

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more
Dave Gerhardt
Dave Gerhardt

Owner of ExitFive.com. Top community for B2B marketing professionals. Former CMO in tech. Author: Founder Brand

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more

May 30, 2026

May 30, 2026

Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Marketing Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts
Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Marketing Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts

May 30, 2026

May 30, 2026

Joao Landeiro MSc.
Joao Landeiro MSc.

Productize with Workshops ✺ I Design Flagship Workshops for Expertise Businesses

linkedin-comment
your appreciation of thoughtful contrarianism is very consistent. Bravo!
Joao Landeiro MSc.
Joao Landeiro MSc.

Productize with Workshops ✺ I Design Flagship Workshops for Expertise Businesses

linkedin-comment
your appreciation of thoughtful contrarianism is very consistent. Bravo!

May 30, 2026

May 30, 2026

Andreea Borcea
Andreea Borcea

Growing Businesses with Retention-Driven Marketing | Founder @Dia Creative | Guest Speaker

linkedin-comment
The idea of examining the story founders tell versus what customers actually experience is insightful. It reminds us that clarity in communication and positioning requires stepping outside our own assumptions. This approach can significantly strengthen brand identity and market relevance. …more
Andreea Borcea
Andreea Borcea

Growing Businesses with Retention-Driven Marketing | Founder @Dia Creative | Guest Speaker

linkedin-comment
The idea of examining the story founders tell versus what customers actually experience is insightful. It reminds us that clarity in communication and positioning requires stepping outside our own assumptions. This approach can significantly strengthen brand identity and market relevance. …more

May 30, 2026

May 30, 2026

John Schuler
John Schuler

COO @ PSQuote - Pro Services Quoting & Rev/Cash Forecasting | Salesforce Native & Slack integrated

linkedin-comment
Great stuff Paul- hadn’t thought about the way you laid it out re citations and trust etc. perplexity news and finance features also sneaky good. Flying to Vegas today for conference and had the thought - you should do Southwest Airines in one of these writeups. First time I paid for checked bag today and took 15 min longer for bag drop than the older days (feel like southwest giving up ground to competitors for one of these unique things that they did that nobody else did)… anyway, love these postitioninf write ups your doing ! …more
John Schuler
John Schuler

COO @ PSQuote - Pro Services Quoting & Rev/Cash Forecasting | Salesforce Native & Slack integrated

linkedin-comment
Great stuff Paul- hadn’t thought about the way you laid it out re citations and trust etc. perplexity news and finance features also sneaky good. Flying to Vegas today for conference and had the thought - you should do Southwest Airines in one of these writeups. First time I paid for checked bag today and took 15 min longer for bag drop than the older days (feel like southwest giving up ground to competitors for one of these unique things that they did that nobody else did)… anyway, love these postitioninf write ups your doing ! …more

May 30, 2026

May 30, 2026

Simcha Kackley
Simcha Kackley

CEO, Swivel — The Revenue Operating System, not another agency | Pipeline in 100 days | 10–20x ROI

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Genius. Again. Trust is a much stronger position than Curiosity. Leverage it Perplexity
Simcha Kackley
Simcha Kackley

CEO, Swivel — The Revenue Operating System, not another agency | Pipeline in 100 days | 10–20x ROI

linkedin-comment
Genius. Again. Trust is a much stronger position than Curiosity. Leverage it Perplexity

May 30, 2026

May 30, 2026

Alexander David McMath
Alexander David McMath

Consensity.AI - Audience MarTech | Speaker & Writer, Fractional Executive, Connector | Supporting Decisions for Execution, Systems, Transformation, & Identity | Christian, U.S. Army Veteran, MIT/PMP

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This is bold. 😎
Alexander David McMath
Alexander David McMath

Consensity.AI - Audience MarTech | Speaker & Writer, Fractional Executive, Connector | Supporting Decisions for Execution, Systems, Transformation, & Identity | Christian, U.S. Army Veteran, MIT/PMP

linkedin-comment
This is bold. 😎

May 30, 2026

May 30, 2026

Chris D'Amico 🌊
Chris D'Amico 🌊

Make your brand terribly tangible.

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Agree with you again Paul. I think Gong’s positioning was earlier in the AI in everything days…they were early and one of the first to category with real time sales intelligence for front line salespeople. It’s super powerful tech and insight for those folks. I think their positioning around “Reality” is more rooted in the tech they created, more for investor decks….but once you put it in the hands of the user/customer…that is the real unlock for what real time buyer intelligence can give that salesperson. And that is for sure “Confidence.” And now that they are the category king, they should reposition around a more emotional powerful position. 💪 …more
Chris D'Amico 🌊
Chris D'Amico 🌊

Make your brand terribly tangible.

linkedin-comment
Agree with you again Paul. I think Gong’s positioning was earlier in the AI in everything days…they were early and one of the first to category with real time sales intelligence for front line salespeople. It’s super powerful tech and insight for those folks. I think their positioning around “Reality” is more rooted in the tech they created, more for investor decks….but once you put it in the hands of the user/customer…that is the real unlock for what real time buyer intelligence can give that salesperson. And that is for sure “Confidence.” And now that they are the category king, they should reposition around a more emotional powerful position. 💪 …more

May 30, 2026

May 30, 2026

Wouter In 't Velt
Wouter In 't Velt

Helpt CEOs en commercieel leiders in B2B software en services om (weer) te groeien, door een betere connectie met hun doelgroep.

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An excellent view from the outside on Shopify! Love what you did here Paul Syng! The clarity, the accessible language, and most of all the depth with nuance of your research deserve praise. A great example that even the most successful companies can be out of tune with their customers. 🙏 …more
Wouter In 't Velt
Wouter In 't Velt

Helpt CEOs en commercieel leiders in B2B software en services om (weer) te groeien, door een betere connectie met hun doelgroep.

linkedin-comment
An excellent view from the outside on Shopify! Love what you did here Paul Syng! The clarity, the accessible language, and most of all the depth with nuance of your research deserve praise. A great example that even the most successful companies can be out of tune with their customers. 🙏 …more

May 30, 2026

May 30, 2026

Rim Aoude 👣
Rim Aoude 👣

A Marketer and a Poet. I work with tech companies to generate growth and children in Palestine through poetry 💪

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Am very familiar with Clay, and all their marketing effort. Everything they do clearly communicates two things: You get unique data, and the ability to act on that data. Their newest features are actually designed to remove the engineering part - anyone can create workflows, even me! Am not sure GTM engineering is what they are trying to own.
Rim Aoude 👣
Rim Aoude 👣

A Marketer and a Poet. I work with tech companies to generate growth and children in Palestine through poetry 💪

linkedin-comment
Am very familiar with Clay, and all their marketing effort. Everything they do clearly communicates two things: You get unique data, and the ability to act on that data. Their newest features are actually designed to remove the engineering part - anyone can create workflows, even me! Am not sure GTM engineering is what they are trying to own.

May 30, 2026

May 30, 2026

Will Taylor
Will Taylor

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

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Love your point about positioning being earned through actions, what’s the most overlooked signal that truly shapes a company’s position in the market?
Will Taylor
Will Taylor

Helping SaaS build trusted content with third-party expertise • Co-Founder @ AudienceLed • GTM & Partnerships Operator • Your buyer trusts 👉 People, brands, and places they already transact with. Activate them.

linkedin-comment
Love your point about positioning being earned through actions, what’s the most overlooked signal that truly shapes a company’s position in the market?

May 30, 2026

May 30, 2026

Sarah Heal
Sarah Heal

CEO, Information Leadership | Help organisations achieve information mastery

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I'm watching this with interest Paul. 'Frontier' is a well-chosen noun. I've been thinking of it as akin to a belief in 'science-magic'.
Sarah Heal
Sarah Heal

CEO, Information Leadership | Help organisations achieve information mastery

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I'm watching this with interest Paul. 'Frontier' is a well-chosen noun. I've been thinking of it as akin to a belief in 'science-magic'.

May 30, 2026

May 30, 2026

Ziv Steinberg
Ziv Steinberg

Identity Design @ Talk ID

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love your conclusion here Paul Syng - things are moving fast, they should pay attention.
Ziv Steinberg
Ziv Steinberg

Identity Design @ Talk ID

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love your conclusion here Paul Syng - things are moving fast, they should pay attention.

Jan 18, 2026

Jan 18, 2026

Rene Faurskov
Rene Faurskov

@renefaurskov

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@jasonfried This is just great; I love to see the way you and DHH interact with everyone.
Rene Faurskov
Rene Faurskov

@renefaurskov

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@jasonfried This is just great; I love to see the way you and DHH interact with everyone.

Oct 15, 2025

Oct 15, 2025

Akshay
Akshay

@typeangled

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@jasonfried Nassim Taleb’s quote on ‘teaching birds to fly’ came to mind when reading this.
Akshay
Akshay

@typeangled

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@jasonfried Nassim Taleb’s quote on ‘teaching birds to fly’ came to mind when reading this.

Oct 15, 2025

Oct 15, 2025

Naum Shapkarovski
Naum Shapkarovski

@nshapkar

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@jasonfried I definitely felt in control after switching to Basecamp and it felt great. I wonder if that "control" positioning emerged naturally or was subtly shaped by Jason and Ryan’s friendship with @bmoesta and their deep grasp of JTBD. They truly don’t sell features, they sell identity.
Naum Shapkarovski
Naum Shapkarovski

@nshapkar

tweet
@jasonfried I definitely felt in control after switching to Basecamp and it felt great. I wonder if that "control" positioning emerged naturally or was subtly shaped by Jason and Ryan’s friendship with @bmoesta and their deep grasp of JTBD. They truly don’t sell features, they sell identity.

Oct 16, 2025

Oct 16, 2025

Mike Sudyk
Mike Sudyk

@sudyk

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@jasonfried I enjoyed the read! Felt spot on. Somewhat obvious to someone following for years, yet a good focus.
Mike Sudyk
Mike Sudyk

@sudyk

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@jasonfried I enjoyed the read! Felt spot on. Somewhat obvious to someone following for years, yet a good focus.

Oct 16, 2025

Oct 16, 2025

Ivan Raszl
Ivan Raszl

@iraszl

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@paulsyng @jasonfried @dhh @37signals Makes sense. I do feel in control and in safe hands with @37signals' products, and that's invaluable.
Ivan Raszl
Ivan Raszl

@iraszl

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@paulsyng @jasonfried @dhh @37signals Makes sense. I do feel in control and in safe hands with @37signals' products, and that's invaluable.

Oct 16, 2025

Oct 16, 2025

Bob Durie
Bob Durie

@mobob

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@paulsyng @jasonfried @dhh @37signals Great read. Part 5 is an excellent dissection and counterpoint uncovering, gives some good examples on how to explore and bottom out value difference nuance with other founders/partners. Lots to chew on.
Bob Durie
Bob Durie

@mobob

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Part 5 is an excellent dissection and counterpoint uncovering, gives some good examples on how to explore and bottom out value difference nuance with other founders/partners. Lots to chew on.

Oct 16, 2025

Oct 16, 2025

Patzer
Patzer

@geraeldo

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@paulsyng @jasonfried @dhh @37signals Great read. Very original.
Patzer
Patzer

@geraeldo

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Very original.

Oct 16, 2025

Oct 16, 2025

Aaron W. W.
Aaron W. W.

@aaron_dubdub

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@paulsyng @jasonfried @dhh @37signals This feels incredibly insightful, like removing a veil. Well done @paulsyng
Aaron W. W.
Aaron W. W.

@aaron_dubdub

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@paulsyng @jasonfried @dhh @37signals This feels incredibly insightful, like removing a veil. Well done @paulsyng

Oct 16, 2025

Oct 16, 2025

John Kuehl
John Kuehl

@Kuehl

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@paulsyng @jasonfried @dhh @37signals This is an elite piece of thinking and I'm buying the analysis 100%.
John Kuehl
John Kuehl

@Kuehl

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@paulsyng @jasonfried @dhh @37signals This is an elite piece of thinking and I'm buying the analysis 100%.

Oct 15, 2025

Oct 15, 2025

Alex Durston
Alex Durston

@alex_durston

tweet
@paulsyng @jasonfried @dhh @37signals THIS is a billion dollar blueprint that shits all over any modern day VC backed SaaS product strategy. I model so much of what I do on the 37 Signals philosophy but this just packages it up into an easy to follow frame work. Thank you @paulsyng for writing this.
Alex Durston
Alex Durston

@alex_durston

tweet
@paulsyng @jasonfried @dhh @37signals THIS is a billion dollar blueprint that shits all over any modern day VC backed SaaS product strategy. I model so much of what I do on the 37 Signals philosophy but this just packages it up into an easy to follow frame work. Thank you @paulsyng for writing this.

Oct 15, 2025

Oct 15, 2025

Adam Whitcroft
Adam Whitcroft

@AdamWhitcroft

tweet
@paulsyng @jasonfried @dhh @37signals Insanely good read.
Adam Whitcroft
Adam Whitcroft

@AdamWhitcroft

tweet
@paulsyng @jasonfried @dhh @37signals Insanely good read.

Oct 16, 2025

Oct 16, 2025

Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Demand Gen Agency

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Damn I want one of these reports for refine labs - love these posts
Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Demand Gen Agency

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Damn I want one of these reports for refine labs - love these posts

Oct 12, 2025

Oct 12, 2025

Joe Speiser
Joe Speiser

Partner at Hampton

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Fantastic piece by Paul, spot on about kinship being the real moat. He nailed what actually drives Hampton’s growth: connection and accountability, not just community. It’s rare to see someone unpack the business with that level of clarity. We built this for founders who needed what we needed ourselves, and it’s been incredible to shepherd it's growth.
Joe Speiser
Joe Speiser

Partner at Hampton

linkedin-post
Fantastic piece by Paul, spot on about kinship being the real moat. He nailed what actually drives Hampton’s growth: connection and accountability, not just community. It’s rare to see someone unpack the business with that level of clarity. We built this for founders who needed what we needed ourselves, and it’s been incredible to shepherd it's growth.

Oct 8, 2025

Oct 8, 2025

Damien Mair
Damien Mair

Co-Founder + CEO : FUSION :: Do you want to fuel business growth? Eradicate Bad Digital Experiences from the planet by Creating Experiences People Love™️.

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Just read the Wynter Gravity Report. Indepth, intelligent, insightful, high-value and compelling. Peep Laja will surely be intrigued. Interesting to see what the Wynter business model will look like in a few years.
Damien Mair
Damien Mair

Co-Founder + CEO : FUSION :: Do you want to fuel business growth? Eradicate Bad Digital Experiences from the planet by Creating Experiences People Love™️.

linkedin-comment
Just read the Wynter Gravity Report. Indepth, intelligent, insightful, high-value and compelling. Peep Laja will surely be intrigued. Interesting to see what the Wynter business model will look like in a few years.

Oct 12, 2025

Oct 12, 2025

Dave Gerhardt
Dave Gerhardt

Founder: ExitFive.com (top community for marketing pros)

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This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more
Dave Gerhardt
Dave Gerhardt

Founder: ExitFive.com (top community for marketing pros)

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more

Oct 12, 2025

Oct 12, 2025

Junaid Kamal
Junaid Kamal

Founder | Executive Leader | Growth Accelerator | Solutions Catalyst

linkedin-comment
Really thoughtful perspective. It captures something most founders overlook.
Junaid Kamal
Junaid Kamal

Founder | Executive Leader | Growth Accelerator | Solutions Catalyst

linkedin-comment
Really thoughtful perspective. It captures something most founders overlook.

Oct 12, 2025

Oct 12, 2025

John Schuler
John Schuler

Co-Founder @ PSQuote - Predictable Services Quoting | a Crystal Ball for Services Delivery | Built for Services by Services Experts

linkedin-comment
some great insights & questions in here, Paul - really enjoying the recent write-ups like this you've been doing with Hampton and Fyxer
John Schuler
John Schuler

Co-Founder @ PSQuote - Predictable Services Quoting | a Crystal Ball for Services Delivery | Built for Services by Services Experts

linkedin-comment
some great insights & questions in here, Paul - really enjoying the recent write-ups like this you've been doing with Hampton and Fyxer

Oct 12, 2025

Oct 12, 2025

Joshua Landua
Joshua Landua

Youtube Strategy Consultant

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what an amazing read!
Joshua Landua
Joshua Landua

Youtube Strategy Consultant

linkedin-comment
what an amazing read!

Oct 12, 2025

Oct 12, 2025

Craig Sweeney
Craig Sweeney

Founder & Managing Partner @ Special Ops. Launched Exit Navigator, the first Operating System for Founder Exits.

linkedin-comment
Powerful.
Craig Sweeney
Craig Sweeney

Founder & Managing Partner @ Special Ops. Launched Exit Navigator, the first Operating System for Founder Exits.

linkedin-comment
Powerful.

Oct 12, 2025

Oct 12, 2025