I thought the Clarity Kit was going to be a kind of survey that would put me into present "personas" or "categories." But it didn't box me in a predetermined character. It helped me create a category of one, a positioning unique to me, my personality, my impact, and the unique value I bring to my clients. Marketing used to be challenging to me because my service has multiple benefits and I kept alternating between them in the messaging. I thought that if I talked about all the different benefits then it would make my work more appealing. And maybe it did, but when I heard others explaining my work and its value I noticed they all said something different. The messaging needed to be clearer. After I did the Clarity Kit, I narrowed down my positioning to one word and one phrase. And the best thing is that it was super accurate to my sentiment. This has been a huge relieve for me. Now I can focus on the one thing that matters to my business. I highly recommend this Clarity Kit to CEO's or founders who know they have a great product, they've had enough clients to collect meaningful testimonials and feedback, but still feel like their messaging is all over the place or not converting well.

Paul's "Clarity Kit" blew my mind... The steps made sense, and the output was amazing... it was HALF what I've been thinking, but couldn't quite clarify 100% and HALF new ideas to execute in a tighter way... I also have gotten to know Paul through the process, and he's just straight up NICE - a REALLY good guy. You will NOT be disappointed in this exercise. And you have to do it FAST. Every decision you make should be aligned to this output. Sooner the better.

When I first saw the Clarity Kit, I figured it would be just another positioning exercise, but Paul over-delivered on this one. Working through the kit made me realize I’d fallen into Solomon’s Paradox: it’s much harder to apply the same sharp lens to your own business that you use with clients. The kit broke that cycle. It gave me genuine clarity on my positioning and shifted how I see the core problem I’m solving. The most impactful part for me was how simple but sharp the framework is. It cut through noise I’d been carrying around for months and left me more confident in my message. I’d recommend this to any CEO or founder who’s serious about growth. If you think you already know your business inside and out, the Clarity Kit will prove you wrong in the best way possible.

As someone who also does positioning for a living, Paul's trained-up AI has me a little concerned for my job! Some of the insights it was able to pull out from my answers were scarily accurate and insanely helpful for clarifying my thinking around my own business.

The world is full of positioning gurus. Most will give you theory and frameworks. Then there’s Paul and his Clarity Kit. Where others stop at science, the Clarity Kit goes further to probe, diagnose, and translate insights into clarity and actionable next steps. Both the kit and my conversation with Paul helped me cut through the fog and finally get clear on how to position my venture in a crowded, trust-deficit space. If you’re wrestling with positioning, I can’t recommend Paul and the Clarity Kit enough.

I really had no expectations when I submitted my answers to the Clarity Kit, I figured it would be helpful but I wasn’t sure how helpful. Since I’m really early in my startup, my biggest challenge was positioning my product in a whole new market that does not yet exist, so naturally there was a lot of doubt when articulating what I’m trying to do. The answers I got back were so on point, it’s as if it had tapped into my brain and my heart. The Clarity Kit gave me the confidence boost and validation I needed and even took my idea further by giving me messaging options to test out along with concrete next steps, the more I engaged with it the more I received. It was as if all of a sudden I had a CEO, sales team, marketing team and creative team all in my back pocket, I was blown away. I feel like I have no more excuses at this point not to bring this to life!

I thought the Clarity Kit would be a bit like a horoscope - so high level it could apply to anyone. Instead, it helped me home in on what was unique and special about our business. Paul's connection of positioning with business strategy makes the theoretical concrete. It brings alive the trade-offs that turn a wish list into a strategy that drives business results. The Clarity Kit represents huge value for money. I would recommend any CEO or founder work through the kit and get their own clarity before engaging an agency. You may find you no longer need one or need less than you thought you did.

I thought the Clarity Kit was going to be a kind of survey that would put me into present "personas" or "categories." But it didn't box me in a predetermined character. It helped me create a category of one, a positioning unique to me, my personality, my impact, and the unique value I bring to my clients. Marketing used to be challenging to me because my service has multiple benefits and I kept alternating between them in the messaging. I thought that if I talked about all the different benefits then it would make my work more appealing. And maybe it did, but when I heard others explaining my work and its value I noticed they all said something different. The messaging needed to be clearer. After I did the Clarity Kit, I narrowed down my positioning to one word and one phrase. And the best thing is that it was super accurate to my sentiment. This has been a huge relieve for me. Now I can focus on the one thing that matters to my business. I highly recommend this Clarity Kit to CEO's or founders who know they have a great product, they've had enough clients to collect meaningful testimonials and feedback, but still feel like their messaging is all over the place or not converting well.

Paul's "Clarity Kit" blew my mind... The steps made sense, and the output was amazing... it was HALF what I've been thinking, but couldn't quite clarify 100% and HALF new ideas to execute in a tighter way... I also have gotten to know Paul through the process, and he's just straight up NICE - a REALLY good guy. You will NOT be disappointed in this exercise. And you have to do it FAST. Every decision you make should be aligned to this output. Sooner the better.

When I first saw the Clarity Kit, I figured it would be just another positioning exercise, but Paul over-delivered on this one. Working through the kit made me realize I’d fallen into Solomon’s Paradox: it’s much harder to apply the same sharp lens to your own business that you use with clients. The kit broke that cycle. It gave me genuine clarity on my positioning and shifted how I see the core problem I’m solving. The most impactful part for me was how simple but sharp the framework is. It cut through noise I’d been carrying around for months and left me more confident in my message. I’d recommend this to any CEO or founder who’s serious about growth. If you think you already know your business inside and out, the Clarity Kit will prove you wrong in the best way possible.

As someone who also does positioning for a living, Paul's trained-up AI has me a little concerned for my job! Some of the insights it was able to pull out from my answers were scarily accurate and insanely helpful for clarifying my thinking around my own business.

The world is full of positioning gurus. Most will give you theory and frameworks. Then there’s Paul and his Clarity Kit. Where others stop at science, the Clarity Kit goes further to probe, diagnose, and translate insights into clarity and actionable next steps. Both the kit and my conversation with Paul helped me cut through the fog and finally get clear on how to position my venture in a crowded, trust-deficit space. If you’re wrestling with positioning, I can’t recommend Paul and the Clarity Kit enough.

I really had no expectations when I submitted my answers to the Clarity Kit, I figured it would be helpful but I wasn’t sure how helpful. Since I’m really early in my startup, my biggest challenge was positioning my product in a whole new market that does not yet exist, so naturally there was a lot of doubt when articulating what I’m trying to do. The answers I got back were so on point, it’s as if it had tapped into my brain and my heart. The Clarity Kit gave me the confidence boost and validation I needed and even took my idea further by giving me messaging options to test out along with concrete next steps, the more I engaged with it the more I received. It was as if all of a sudden I had a CEO, sales team, marketing team and creative team all in my back pocket, I was blown away. I feel like I have no more excuses at this point not to bring this to life!

I thought the Clarity Kit would be a bit like a horoscope - so high level it could apply to anyone. Instead, it helped me home in on what was unique and special about our business. Paul's connection of positioning with business strategy makes the theoretical concrete. It brings alive the trade-offs that turn a wish list into a strategy that drives business results. The Clarity Kit represents huge value for money. I would recommend any CEO or founder work through the kit and get their own clarity before engaging an agency. You may find you no longer need one or need less than you thought you did.