Shailan Mattoo
Shailan Mattoo

Senior Marketing Specialist

Your story made my throat dry. Another brilliant post from the goat.
Shailan Mattoo
Shailan Mattoo

Senior Marketing Specialist

Your story made my throat dry. Another brilliant post from the goat.
Rapti M.
Rapti M.

Copywriter @Meesho | Ex-Shopsy

The story gave me literal goosebumps!
Rapti M.
Rapti M.

Copywriter @Meesho | Ex-Shopsy

The story gave me literal goosebumps!
Dennis Geelen
Dennis Geelen

Speaker | I use remarkable true stories to help leaders see their organizations differently

I love how this story not only draws the reader in, but also allows them to visualize the scene and 'feel' what the narrator is feeling. So good, Eddie. So good.
Dennis Geelen
Dennis Geelen

Speaker | I use remarkable true stories to help leaders see their organizations differently

I love how this story not only draws the reader in, but also allows them to visualize the scene and 'feel' what the narrator is feeling. So good, Eddie. So good.
Brice Trophardy
Brice Trophardy

Trouvez des clients sur LinkedIn en 1h/semaine

Thank you. I have a Master's degree in French Literature and I love your writing.
Brice Trophardy
Brice Trophardy

Trouvez des clients sur LinkedIn en 1h/semaine

Thank you. I have a Master's degree in French Literature and I love your writing.
Nilanjana Das
Nilanjana Das

Content Marketing Manager

I could actually visualize the entire story playing out in front of me! Such impact...!
Nilanjana Das
Nilanjana Das

Content Marketing Manager

I could actually visualize the entire story playing out in front of me! Such impact...!
Bryan Walker
Bryan Walker

FM Catalyst & Problem Solver

Great insight and information as always, Eddie! Everyone loves a good story, and by extension, a good storyteller.
Bryan Walker
Bryan Walker

FM Catalyst & Problem Solver

Great insight and information as always, Eddie! Everyone loves a good story, and by extension, a good storyteller.
Hayley Aaron
Hayley Aaron

PR & Comms Manager

I love this! You write so well and explain it really clearly.
Hayley Aaron
Hayley Aaron

PR & Comms Manager

I love this! You write so well and explain it really clearly.
Simona Schwab
Simona Schwab

Teacher/ Translator/ Copywriter

Oooh, God bless you!! What a joy to read! Thank you! 🤗
Simona Schwab
Simona Schwab

Teacher/ Translator/ Copywriter

Oooh, God bless you!! What a joy to read! Thank you! 🤗
Tomiwa Farombi
Tomiwa Farombi

Brand Storyteller

Worthy of a book! Thank you, always.
Tomiwa Farombi
Tomiwa Farombi

Brand Storyteller

Worthy of a book! Thank you, always.
Meredith (Rice) Cooley
Meredith (Rice) Cooley

Brand Messaging & Editorial

👏🙌 I love this. And I literally could feel the dryness in my mouth. The whole time.
Meredith (Rice) Cooley
Meredith (Rice) Cooley

Brand Messaging & Editorial

👏🙌 I love this. And I literally could feel the dryness in my mouth. The whole time.
David Pullan
David Pullan

Author of Amazon #1 ‘The DNA of Engagement’

Great story (and lesson), Eddie. Your thoughts have really clarified the value, and how well-crafted writing makes the listener/reader lean in and co-create the story. And this is the magic.
David Pullan
David Pullan

Author of Amazon #1 ‘The DNA of Engagement’

Great story (and lesson), Eddie. Your thoughts have really clarified the value, and how well-crafted writing makes the listener/reader lean in and co-create the story. And this is the magic.
Shiv Shenoy
Shiv Shenoy

Authority Branding for CXOs & Experts

This story is so vivid, Eddie. It hooks you instantly. Thanks for sharing.
Shiv Shenoy
Shiv Shenoy

Authority Branding for CXOs & Experts

This story is so vivid, Eddie. It hooks you instantly. Thanks for sharing.
Shelley Johnson
Shelley Johnson

Leadership development for bold businesses

WOW! This is so amazing Eddie. I actually forgot I was reading and felt like I was in the moment.
Shelley Johnson
Shelley Johnson

Leadership development for bold businesses

WOW! This is so amazing Eddie. I actually forgot I was reading and felt like I was in the moment.
Ubelejit Dandison
Ubelejit Dandison

Community & Event Strategist

I kept smiling till I subscribed. Beautiful Storytelling.
Ubelejit Dandison
Ubelejit Dandison

Community & Event Strategist

I kept smiling till I subscribed. Beautiful Storytelling.
Jacqueline Msimuko Mankanda
Jacqueline Msimuko Mankanda

Bringing stories to life through the power of words

Feel like I was right there in the room observing what was happening 👏👏👏
Jacqueline Msimuko Mankanda
Jacqueline Msimuko Mankanda

Bringing stories to life through the power of words

Feel like I was right there in the room observing what was happening 👏👏👏
Jonny Ross
Jonny Ross

Neurocognitive Creative Strategist

This, for me, has been one of those posts that actually changes me. Deeply refreshing insight and storytelling. Thank you, Eddie!
Jonny Ross
Jonny Ross

Neurocognitive Creative Strategist

This, for me, has been one of those posts that actually changes me. Deeply refreshing insight and storytelling. Thank you, Eddie!
Susie Pinon
Susie Pinon

Digital Marketing @ Ascender

What incredible storytelling. I felt like I was the one getting blood drawn! Really unique. The movie played in my head and my mouth felt unusually dry. This was fascinating.
Susie Pinon
Susie Pinon

Digital Marketing @ Ascender

What incredible storytelling. I felt like I was the one getting blood drawn! Really unique. The movie played in my head and my mouth felt unusually dry. This was fascinating.
Peggy Staver
Peggy Staver

| Blogger | Outdoor Enthusiast | Supporter of Small & Local Businesses

Thank you for this writing example, Ed. You pulled me into the room with you and I shared the experience. It was so concise. Not one word wasted.
Peggy Staver
Peggy Staver

| Blogger | Outdoor Enthusiast | Supporter of Small & Local Businesses

Thank you for this writing example, Ed. You pulled me into the room with you and I shared the experience. It was so concise. Not one word wasted.
Ernesto Gutierrez, MD
Ernesto Gutierrez, MD

The only Fractional CMO who practiced medicine

Absolutely love how you write dialogue, Eddie...
Ernesto Gutierrez, MD
Ernesto Gutierrez, MD

The only Fractional CMO who practiced medicine

Absolutely love how you write dialogue, Eddie...
Oscar Sanchez
Oscar Sanchez

27 Years in Live Sports Broadcasting

You are a master, Eddie. What would you recommend to improve at writing vivid stories like this one?
Oscar Sanchez
Oscar Sanchez

27 Years in Live Sports Broadcasting

You are a master, Eddie. What would you recommend to improve at writing vivid stories like this one?
Rebecca Harrison
Rebecca Harrison

Copywriter for thoughtful businesses

Great story, Eddie... maybe even a little too vivid in parts. 😂
Rebecca Harrison
Rebecca Harrison

Copywriter for thoughtful businesses

Great story, Eddie... maybe even a little too vivid in parts. 😂
Renee Tay 🍉
Renee Tay 🍉

Marketing Consultant

It’s like I'm watching a scene in a movie. Love, love, love this, Eddie! ❤️
Renee Tay 🍉
Renee Tay 🍉

Marketing Consultant

It’s like I'm watching a scene in a movie. Love, love, love this, Eddie! ❤️
Tom Schaeffer
Tom Schaeffer

Executive Ghostwriter & Corporate Writer

This is my favorite kind of writing style, Eddie. So visual and so good man.
Tom Schaeffer
Tom Schaeffer

Executive Ghostwriter & Corporate Writer

This is my favorite kind of writing style, Eddie. So visual and so good man.
Tabitha Macharia
Tabitha Macharia

Copywriting - VSLs, TSLs, Ads, Emails, and Advertorials

This is great. When I read your copy, I see myself in the scenario.
Tabitha Macharia
Tabitha Macharia

Copywriting - VSLs, TSLs, Ads, Emails, and Advertorials

This is great. When I read your copy, I see myself in the scenario.
Ben Collins
Ben Collins

brand & creative strategist

This is a damn good one, got my heart racing and my anxiety pumping. There words turned my office into an appointment room and for that, I applaud you
Ben Collins
Ben Collins

brand & creative strategist

This is a damn good one, got my heart racing and my anxiety pumping. There words turned my office into an appointment room and for that, I applaud you
Kevin D.
Kevin D.

Founder of Climate Hive

I found myself associating while reading this, Eddie. Very cool.
Kevin D.
Kevin D.

Founder of Climate Hive

I found myself associating while reading this, Eddie. Very cool.
Samuel Sullins
Samuel Sullins

I set up newsletters

Your dialogue is the best part Eddie—so clear and easy to read!
Samuel Sullins
Samuel Sullins

I set up newsletters

Your dialogue is the best part Eddie—so clear and easy to read!
Arshmah Ajmal
Arshmah Ajmal

Driving Business Impact with Words

Eddie, I was actually in that room with the lady imagining myself in your place. The writing really was so REAL.
Arshmah Ajmal
Arshmah Ajmal

Driving Business Impact with Words

Eddie, I was actually in that room with the lady imagining myself in your place. The writing really was so REAL.
Chris Rodriguez
Chris Rodriguez

Rocket Scientist turned Agile Coach turned TEDx Speaker

I never thought writing could feel so alive... Thanks, Eddie. Big fan!
Chris Rodriguez
Chris Rodriguez

Rocket Scientist turned Agile Coach turned TEDx Speaker

I never thought writing could feel so alive... Thanks, Eddie. Big fan!
Nick Centera
Nick Centera

Director of Marketing at Qcells EPC | Host of Renewable Storytellers Podcast

My arm hurts from where the needle went in after reading that.
Nick Centera
Nick Centera

Director of Marketing at Qcells EPC | Host of Renewable Storytellers Podcast

My arm hurts from where the needle went in after reading that.
Nuha Mariyam
Nuha Mariyam

Content writer | Copy Writer

Got so immersed in this post. Thank you for sharing.
Nuha Mariyam
Nuha Mariyam

Content writer | Copy Writer

Got so immersed in this post. Thank you for sharing.
Moritz K.
Moritz K.

Building digital marketing systems that drive revenue

Big fan of this writing style. So incredibly vivid...
Moritz K.
Moritz K.

Building digital marketing systems that drive revenue

Big fan of this writing style. So incredibly vivid...
Whitney Blankenship
Whitney Blankenship

Content Leader in the Ecommerce and SaaS Industry

This is brilliant. I'm absolutely one of those people who reads a story and watches the movie in their brain. I absolutely love when great text paints a picture for me.
Whitney Blankenship
Whitney Blankenship

Content Leader in the Ecommerce and SaaS Industry

This is brilliant. I'm absolutely one of those people who reads a story and watches the movie in their brain. I absolutely love when great text paints a picture for me.
Giovanni Niese
Giovanni Niese

Businesslinker

Man, it's like I was right there next to you the whole time I was reading. Nicely done, Eddie.
Giovanni Niese
Giovanni Niese

Businesslinker

Man, it's like I was right there next to you the whole time I was reading. Nicely done, Eddie.
Rajita Chopra
Rajita Chopra

Psych Major | IPCW’26 | Writer | Content Creator

It felt so real. Such a great way to explain, Ed!
Rajita Chopra
Rajita Chopra

Psych Major | IPCW’26 | Writer | Content Creator

It felt so real. Such a great way to explain, Ed!
Kamilah McDonald
Kamilah McDonald

Copywriter

VeryGoodCopy is regularly open on my desk for learning and reminders.
Kamilah McDonald
Kamilah McDonald

Copywriter

VeryGoodCopy is regularly open on my desk for learning and reminders.
Raja K.
Raja K.

Get Permit-Ready Site Plans That Pass on the First Submission.

VeryGoodCopy is by far the best copywriting book out of some twenty I have read.
Raja K.
Raja K.

Get Permit-Ready Site Plans That Pass on the First Submission.

VeryGoodCopy is by far the best copywriting book out of some twenty I have read.
Mahjabeen P.
Mahjabeen P.

DR Copywriter for high-converting Facebook ads

This was really immersive! I was there with you in the story, with dry mouth, opening and closing fist. What an example of power of great writing! I already have your book, gotta read this again.
Mahjabeen P.
Mahjabeen P.

DR Copywriter for high-converting Facebook ads

This was really immersive! I was there with you in the story, with dry mouth, opening and closing fist. What an example of power of great writing! I already have your book, gotta read this again.
Emmanuel Terdoo
Emmanuel Terdoo

Expert copywriting services

You think deeply and you produce powerfully, this post of yours Eddie is so inspiring.
Emmanuel Terdoo
Emmanuel Terdoo

Expert copywriting services

You think deeply and you produce powerfully, this post of yours Eddie is so inspiring.
Josephine Nguyen
Josephine Nguyen

Content | Strategy | Storytelling

Your book is such an enjoyable read, Eddie. I’m having a great time with it. 🙂 I actually read this micro lesson out loud to my partner because it felt so apt.
Josephine Nguyen
Josephine Nguyen

Content | Strategy | Storytelling

Your book is such an enjoyable read, Eddie. I’m having a great time with it. 🙂 I actually read this micro lesson out loud to my partner because it felt so apt.
The Real Amy Collins
The Real Amy Collins

Email Specialist | Strategy & Copywriting

this is so beautiful! just ordered your book last night. excited to dive in!
The Real Amy Collins
The Real Amy Collins

Email Specialist | Strategy & Copywriting

this is so beautiful! just ordered your book last night. excited to dive in!
Daniela Barchan
Daniela Barchan

Kommunikatör

I’ve read this argument more times than I can count, but NO ONE has ever expressed it in such an incredibly moving context. I’m shaken to my core. These are 813 words of pure, thought-provoking poetry 😍
Daniela Barchan
Daniela Barchan

Kommunikatör

I’ve read this argument more times than I can count, but NO ONE has ever expressed it in such an incredibly moving context. I’m shaken to my core. These are 813 words of pure, thought-provoking poetry 😍
Sanaa Aslan
Sanaa Aslan

Content Marketing | Natural Storyteller

This is one of the best posts I’ve ever read regarding this. It has captivated me all the way through. Bravo.
Sanaa Aslan
Sanaa Aslan

Content Marketing | Natural Storyteller

This is one of the best posts I’ve ever read regarding this. It has captivated me all the way through. Bravo.
Olumide A.
Olumide A.

The SaaS Copywriter Who Hates BORING

Those were 800+ words?! Couldn’t tell. Breezed through it. The undeniable enchantment of storytelling 🍷✨
Olumide A.
Olumide A.

The SaaS Copywriter Who Hates BORING

Those were 800+ words?! Couldn’t tell. Breezed through it. The undeniable enchantment of storytelling 🍷✨
Flor Maria Cruz
Flor Maria Cruz

I build buyer education systems for climate SaaS companies

I can't read any of your posts and go away unshaken, Eddie. You manage to touch every fiber of my brain and heart. Always. Thank you.
Flor Maria Cruz
Flor Maria Cruz

I build buyer education systems for climate SaaS companies

I can't read any of your posts and go away unshaken, Eddie. You manage to touch every fiber of my brain and heart. Always. Thank you.
Paul kay
Paul kay

E-commerce Email copywriter I employ the use of Emails as tool for the increase of sales and maximization of profits for Brands 📈 place a DM.

Bro… you just read my mind and posted it publicly. How do you keep doing this?!😃🤔
Paul kay
Paul kay

E-commerce Email copywriter I employ the use of Emails as tool for the increase of sales and maximization of profits for Brands 📈 place a DM.

Bro… you just read my mind and posted it publicly. How do you keep doing this?!😃🤔
Viktor Zarev
Viktor Zarev

Senior Editor, Cardiac Wire

Fantastic work phonetically transliterating the "slavicness" of these words. I bet it helps bridge the gap for all the people who never had a Babushka, and it made me 1000x more grateful for mine.
Viktor Zarev
Viktor Zarev

Senior Editor, Cardiac Wire

Fantastic work phonetically transliterating the "slavicness" of these words. I bet it helps bridge the gap for all the people who never had a Babushka, and it made me 1000x more grateful for mine.
Joel Haye
Joel Haye

Performance Marketer

Such a beautiful point of reference in your experience. Loved the mini language lesson too.
Joel Haye
Joel Haye

Performance Marketer

Such a beautiful point of reference in your experience. Loved the mini language lesson too.
Muhammad B.
Muhammad B.

Helping startups & business owners with Effective Copy |

Even with all your expertise, you still mine the simple, everyday moments for stories. That’s what makes your work so elite yet humble. 📈👑
Muhammad B.
Muhammad B.

Helping startups & business owners with Effective Copy |

Even with all your expertise, you still mine the simple, everyday moments for stories. That’s what makes your work so elite yet humble. 📈👑
Jenn Henry Horowitz
Jenn Henry Horowitz

Head of Marketing, Trexo Robotics

The only thing greater than your generosity in sharing helpful and actionable info, is your knowledge and skill when it comes to writing!
Jenn Henry Horowitz
Jenn Henry Horowitz

Head of Marketing, Trexo Robotics

The only thing greater than your generosity in sharing helpful and actionable info, is your knowledge and skill when it comes to writing!