Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

This was short, sharp, and super helpful. I’m just starting my journey as a copywriter and I’m learning a lot from your writing, Eddie.
Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

This was short, sharp, and super helpful. I’m just starting my journey as a copywriter and I’m learning a lot from your writing, Eddie.
Laura Woythe,
Laura Woythe, PhD

Ditched the lab to become a content & email creator 🖋️

VeryGoodCopy isn’t loud. It’s precise. Sharp. Unbothered by trends. This is what I am looking for...
Laura Woythe,
Laura Woythe, PhD

Ditched the lab to become a content & email creator 🖋️

VeryGoodCopy isn’t loud. It’s precise. Sharp. Unbothered by trends. This is what I am looking for...
Rob Oakley
Rob Oakley

Digital Fundraising & Marketing Manager @ The Leprosy Mission Great Britain

To be honest, I'd probably read your shopping list as everything you write is awesome... ;)
Rob Oakley
Rob Oakley

Digital Fundraising & Marketing Manager @ The Leprosy Mission Great Britain

To be honest, I'd probably read your shopping list as everything you write is awesome... ;)
Fiona Villamor
Fiona Villamor

Content Marketing Manager

“Love, explained by a copywriter:” is still one of my favorite pieces of copy...
Fiona Villamor
Fiona Villamor

Content Marketing Manager

“Love, explained by a copywriter:” is still one of my favorite pieces of copy...
Anthony O'Connor
Anthony O'Connor

Writer, editor and trainer

Thanks for sharing, Eddie. I love your storytelling, you just totally know how to convey pure emotion.
Anthony O'Connor
Anthony O'Connor

Writer, editor and trainer

Thanks for sharing, Eddie. I love your storytelling, you just totally know how to convey pure emotion.
John Waire
John Waire

Curator of everyday magic

This is gold, Eddie!
John Waire
John Waire

Curator of everyday magic

This is gold, Eddie!
Daniel Rose
Daniel Rose

Conversion Copywriter for B2B SaaS companies

Based on the quality of everything you've written so far, I'd probably pick up a cookbook if it had your name on it.
Daniel Rose
Daniel Rose

Conversion Copywriter for B2B SaaS companies

Based on the quality of everything you've written so far, I'd probably pick up a cookbook if it had your name on it.
Rick Ostler,
Rick Ostler, Copywriter

Cold Email Campaign Expert

I absolutely love your writing style...
Rick Ostler,
Rick Ostler, Copywriter

Cold Email Campaign Expert

I absolutely love your writing style...
Jamie Ahmed
Jamie Ahmed

Business Coach & Mentor | Writer

VeryGoodCopy by Eddie Shleyner is your new writing Bible. Not sure there is a better single resource out there.
Jamie Ahmed
Jamie Ahmed

Business Coach & Mentor | Writer

VeryGoodCopy by Eddie Shleyner is your new writing Bible. Not sure there is a better single resource out there.
Tanya Edgar
Tanya Edgar

Forbes Business Coach | 400+ New Coaches Mentored

Eddie, thank you for your service to the copywriting world...we love you.
Tanya Edgar
Tanya Edgar

Forbes Business Coach | 400+ New Coaches Mentored

Eddie, thank you for your service to the copywriting world...we love you.
David Jones
David Jones

Head of Brand & Strategy @ POLAR | Founder of Brand Noob.

You’re such a skillful writer, Eddie, and a great storyteller. I don’t follow you for the copywriting tips as much as for the stories you tell. 🙏
David Jones
David Jones

Head of Brand & Strategy @ POLAR | Founder of Brand Noob.

You’re such a skillful writer, Eddie, and a great storyteller. I don’t follow you for the copywriting tips as much as for the stories you tell. 🙏
Danny Seals
Danny Seals

Experience Strategy, CX/EX Integration & Innovation

Anything Eddie Shleyner touches is gold.
Danny Seals
Danny Seals

Experience Strategy, CX/EX Integration & Innovation

Anything Eddie Shleyner touches is gold.
Renee Foster
Renee Foster

Copywriter, ghostwriter

Beautiful writing and beautiful comments in response. Onwards and inwards, hey.
Renee Foster
Renee Foster

Copywriter, ghostwriter

Beautiful writing and beautiful comments in response. Onwards and inwards, hey.
Vinay Ahuja
Vinay Ahuja

Founder & CEO @ Genmark AI

Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.
Vinay Ahuja
Vinay Ahuja

Founder & CEO @ Genmark AI

Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.
Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

This touched my soul. Thank you, Eddie.
Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

This touched my soul. Thank you, Eddie.
Eamonn Cottrell
Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

this piece reminds me of the hope i felt at the end of mccarthy's the road. coupled with the sorrow i felt when my friend died.
Eamonn Cottrell
Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

this piece reminds me of the hope i felt at the end of mccarthy's the road. coupled with the sorrow i felt when my friend died.
Daria Rudnik
Daria Rudnik

10+ Yrs in the C-Suite | ex-Deloitte | Bestselling Author

VeryGoodCopy is exactly how I want to write — honest, clear, and impactful without the fluff.
Daria Rudnik
Daria Rudnik

10+ Yrs in the C-Suite | ex-Deloitte | Bestselling Author

VeryGoodCopy is exactly how I want to write — honest, clear, and impactful without the fluff.
Jennifer Anderson
Jennifer Anderson

Helping sales teams elevate win rates and crush buyer indecision

You have such a gift, Eddie. Thank you for sharing this with us.
Jennifer Anderson
Jennifer Anderson

Helping sales teams elevate win rates and crush buyer indecision

You have such a gift, Eddie. Thank you for sharing this with us.
Sarra Richmond
Sarra Richmond

If You’ve Bought From the Best, You’ve Read My Copy 🌱

VeryGoodCopy is a constant reminder that you don't need 10,000 words to write something that sticks.
Sarra Richmond
Sarra Richmond

If You’ve Bought From the Best, You’ve Read My Copy 🌱

VeryGoodCopy is a constant reminder that you don't need 10,000 words to write something that sticks.
Elizabeth Corley
Elizabeth Corley

Strategic communications

Genuine + Generous + Gifted = Eddie Shleyner
Elizabeth Corley
Elizabeth Corley

Strategic communications

Genuine + Generous + Gifted = Eddie Shleyner
Shari Berg
Shari Berg

Award-Winning Journalist / Copywriter / Storyteller / Content created by humans, for humans

I would read any thing you produce because you're one hell of a storyteller.
Shari Berg
Shari Berg

Award-Winning Journalist / Copywriter / Storyteller / Content created by humans, for humans

I would read any thing you produce because you're one hell of a storyteller.
Sara Starling
Sara Starling

Unique, award-winning British voiceovers

I love the simplicity of your newsletter!
Sara Starling
Sara Starling

Unique, award-winning British voiceovers

I love the simplicity of your newsletter!
Erin Higgins
Erin Higgins

Copywriter ✍️ | Strategic storyteller 🧠 | View work → erinhiggins.com

I don't know if we can still call this a "micro lesson" when it's so powerful. Beautifully written, Eddie.
Erin Higgins
Erin Higgins

Copywriter ✍️ | Strategic storyteller 🧠 | View work → erinhiggins.com

I don't know if we can still call this a "micro lesson" when it's so powerful. Beautifully written, Eddie.
Subinita Mazumder
Subinita Mazumder

Communication Strategist | Brand Management | Social Media Marketing

You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.
Subinita Mazumder
Subinita Mazumder

Communication Strategist | Brand Management | Social Media Marketing

You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.
Allison Dolan
Allison Dolan

Strategic Nonprofit Leader | Marketing & Communications Executive

"Realest" thing I've read today. Thank you.
Allison Dolan
Allison Dolan

Strategic Nonprofit Leader | Marketing & Communications Executive

"Realest" thing I've read today. Thank you.
Nusrat Jahan
Nusrat Jahan

Creative Writer for B2B/B2C brands

Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?
Nusrat Jahan
Nusrat Jahan

Creative Writer for B2B/B2C brands

Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?
Eamonn Cottrell
Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

VeryGoodCopy rivals some of the one-liner heartstrings that Fredrik Backman is so good at 💪
Eamonn Cottrell
Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

VeryGoodCopy rivals some of the one-liner heartstrings that Fredrik Backman is so good at 💪
Rachel Bishop
Rachel Bishop

Senior Content Strategist | Cybersecurity Marketing Leader | Content @ Authentic8

You could re-write the phone book in your own words and I'd read it. Your writing gives me a sense of peace and tranquility while simultaneously teaching me how to be a better writer. Thank you for doing what you do!
Rachel Bishop
Rachel Bishop

Senior Content Strategist | Cybersecurity Marketing Leader | Content @ Authentic8

You could re-write the phone book in your own words and I'd read it. Your writing gives me a sense of peace and tranquility while simultaneously teaching me how to be a better writer. Thank you for doing what you do!
Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!
Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!
Ed Resetar
Ed Resetar

Former Hollywood storyteller

Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.
Ed Resetar
Ed Resetar

Former Hollywood storyteller

Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.
Erin Wigginton
Erin Wigginton

B2B SaaS Content Strategist

I LOVE your words Eddie 😁💜 I'll read any and all of them.
Erin Wigginton
Erin Wigginton

B2B SaaS Content Strategist

I LOVE your words Eddie 😁💜 I'll read any and all of them.
Mark Tosczak,
Mark Tosczak, MBA

📈 Marketing strategist

Beautiful story, important point — thanks Eddie.
Mark Tosczak,
Mark Tosczak, MBA

📈 Marketing strategist

Beautiful story, important point — thanks Eddie.
Godwin Idoko
Godwin Idoko

B2B outbound marketing

Love reading stuff like this. Truly inspiring.
Godwin Idoko
Godwin Idoko

B2B outbound marketing

Love reading stuff like this. Truly inspiring.
Priyanka Nathani
Priyanka Nathani

I help founders and CXOs build credibility on LinkedIn

Finally someone spoke about the dark side of marketing. The gimmicks people use for their benefit without realizing the impact it can have on their audience. Well crafted, Eddie. No one could have put it put better than you did.
Priyanka Nathani
Priyanka Nathani

I help founders and CXOs build credibility on LinkedIn

Finally someone spoke about the dark side of marketing. The gimmicks people use for their benefit without realizing the impact it can have on their audience. Well crafted, Eddie. No one could have put it put better than you did.
Gladys Paulinus
Gladys Paulinus

Events Fanatic | Multimedia and Creative Tech Student

My favorite thing I've read this morning ♥️
Gladys Paulinus
Gladys Paulinus

Events Fanatic | Multimedia and Creative Tech Student

My favorite thing I've read this morning ♥️
Angela McCallum
Angela McCallum

Copywriting/SEO/Marketing

This is a masterclass on much more than copywriting and storytelling. The perfect "show me, don't tell me" example with each part grabbing our attention and filling our emotional buckets until we all felt just as furious as you and then you send it home with the lesson (plus Seth Godin as authority) and compelling CTA where I might learn to be this good. I mean, damn! I wish I had a Babushka relationship like yours. The photos you can't turn away from. Your eyes, her eyes. The heart of the dialog. The crappy, dishonest ad. It's all perfect. And now I'm in your funnel :)
Angela McCallum
Angela McCallum

Copywriting/SEO/Marketing

This is a masterclass on much more than copywriting and storytelling. The perfect "show me, don't tell me" example with each part grabbing our attention and filling our emotional buckets until we all felt just as furious as you and then you send it home with the lesson (plus Seth Godin as authority) and compelling CTA where I might learn to be this good. I mean, damn! I wish I had a Babushka relationship like yours. The photos you can't turn away from. Your eyes, her eyes. The heart of the dialog. The crappy, dishonest ad. It's all perfect. And now I'm in your funnel :)
Joe Olivo,
Joe Olivo, CFP®

Helping Professionals 50+ Retire With Clarity, Confidence & No Guesswork

Love how you always make creativity feel actionable, Eddie. This one’s a keeper.
Joe Olivo,
Joe Olivo, CFP®

Helping Professionals 50+ Retire With Clarity, Confidence & No Guesswork

Love how you always make creativity feel actionable, Eddie. This one’s a keeper.
Nicola Withers
Nicola Withers

Freelance copywriter and content writer

I follow some inspirational writers (esp. Eddie Shleyner and his book Very Good Copy is just brilliant), and enjoy reading their writing and seeing what they've been up to...
Nicola Withers
Nicola Withers

Freelance copywriter and content writer

I follow some inspirational writers (esp. Eddie Shleyner and his book Very Good Copy is just brilliant), and enjoy reading their writing and seeing what they've been up to...
Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

This is one of the most valuable things I've read. Thank you, Eddie 😊👍
Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

This is one of the most valuable things I've read. Thank you, Eddie 😊👍
Theo Bulosan
Theo Bulosan

Writing for action. Marketing Strategist & Content Designer

Agh, my heart. Truly beautiful. Thanks for giving us a glimpse into another lovely memory of yours and bringing some of our own upfront. Onward!
Theo Bulosan
Theo Bulosan

Writing for action. Marketing Strategist & Content Designer

Agh, my heart. Truly beautiful. Thanks for giving us a glimpse into another lovely memory of yours and bringing some of our own upfront. Onward!
V Sairam
V Sairam

Cloud & AI Advocate

Been an admirer of your work and writing, since quite a long time. I'd read anything you'd write, Eddie.
V Sairam
V Sairam

Cloud & AI Advocate

Been an admirer of your work and writing, since quite a long time. I'd read anything you'd write, Eddie.
Sanjeev Lamsal
Sanjeev Lamsal

Content Creator

I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.
Sanjeev Lamsal
Sanjeev Lamsal

Content Creator

I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.
B Randall
B Randall Willis

25+ Years in Growth Strategy

Eddie Shleyner's approach really does cut through the noise. It’s refreshing to see writing that prioritizes honesty and clarity over trends. It reminds us that the best words often come from a place of genuine understanding.
B Randall
B Randall Willis

25+ Years in Growth Strategy

Eddie Shleyner's approach really does cut through the noise. It’s refreshing to see writing that prioritizes honesty and clarity over trends. It reminds us that the best words often come from a place of genuine understanding.
Patrik Longauer
Patrik Longauer

I help Heads of Sales grow their pipeline & authority

"Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter" is the best book on writing I’ve read. The first half is all about how to think like a writer, the second half about actually writing.
Patrik Longauer
Patrik Longauer

I help Heads of Sales grow their pipeline & authority

"Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter" is the best book on writing I’ve read. The first half is all about how to think like a writer, the second half about actually writing.
Diana Parker
Diana Parker

If your sales don’t get people EXCITED to buy, you’re doing sales wrong.

I never get tired of your story examples Eddie 💜 never.
Diana Parker
Diana Parker

If your sales don’t get people EXCITED to buy, you’re doing sales wrong.

I never get tired of your story examples Eddie 💜 never.
Vicky Quinn
Vicky Quinn Fraser

The MicroBook Magician!

Friendly salute to Eddie Shleyner for introducing me to Jennifer Roberts’s art history assignment in his book Very Good Copy. (Incidentally, one of the best books on writing I’ve ever read, and I’ve read a LOT of them.)
Vicky Quinn
Vicky Quinn Fraser

The MicroBook Magician!

Friendly salute to Eddie Shleyner for introducing me to Jennifer Roberts’s art history assignment in his book Very Good Copy. (Incidentally, one of the best books on writing I’ve ever read, and I’ve read a LOT of them.)
Martha Grant
Martha Grant

Copywriter ✨Writer for Freelance Coaches

Your short stories and vignettes are da bomb!
Martha Grant
Martha Grant

Copywriter ✨Writer for Freelance Coaches

Your short stories and vignettes are da bomb!
Jessica Dowding
Jessica Dowding

Conscious Copywriter🌱 | Director @ Evergreen Animal Rescue

I love the way you write stories.
Jessica Dowding
Jessica Dowding

Conscious Copywriter🌱 | Director @ Evergreen Animal Rescue

I love the way you write stories.
Kosi Uba
Kosi Uba (ACArb)

Afe Babalola University LL.B

To be honest, I'd read ANYTHING you write.
Kosi Uba
Kosi Uba (ACArb)

Afe Babalola University LL.B

To be honest, I'd read ANYTHING you write.
Sarra Richmond
Sarra Richmond

If You’ve Bought From the Best, You’ve Read My Copy 🌱

If even half of today’s copy had a fraction of this heart, we’d all be out of jobs. Most “bad copy” just misses the human bit - no chance of sticking.
Sarra Richmond
Sarra Richmond

If You’ve Bought From the Best, You’ve Read My Copy 🌱

If even half of today’s copy had a fraction of this heart, we’d all be out of jobs. Most “bad copy” just misses the human bit - no chance of sticking.