After doing Katie's behavior design, I felt very powerful.  I can actually get people to do things, and I know it works because I tested it out. 

When I implemented my 7-day plant-based challenge, I had 30 people sign up and 15 people actually go through with the whole challenge, and people had a lot of fun. Especially the competition piece. I was amazed to see even the biggest meat-eaters so determined to get to the top of the leaderboard. I saw how powerful these simple tools are for behavior change.

That's when I realized – gamification works! Climate action can be fun, and that is exactly what we need to create change. With these new tools, I feel more hopeful about the future and feel like the world is my oyster. 😀

For me, weaving and connecting different strategies into cohesive change frameworks was amazing. It removed a lot of the fear and gave me concrete steps for how to apply this work in the future.

Funnel design was completely new to me. Getting to explore things like landing pages and initial surveys was fascinating. We always expect people to “come to us” — but now I know how to be proactive!! I loved the experts you brought in. I can’t fit all of the ah-ha moments from those sessions into a sentence, but I’m pretty sure I had to turn my camera off a few times just to yell, “OH MY GOD. WOW.” at the ceiling.

Also, just personally, this has been such a fulfilling experience. I’ve been looking to learn about these topics for so much of my (short) career, and to find it all in one place has been incredible. Knowing that there are folks out there actually doing this work is also so meaningful — it gives me a path for the future.

Our journey with Katie was fantastic but, at the same time, daunting as she dissected what we'd developed from the ground up with a critical focus on improving long-term behaviour change. It required a healthy dose of humility as product designers to implement her recommendations, but the good news is the hard work is paying off. 

We're seeing users get through installation and setting up the App on their phones faster, with fewer support requests. More devices installed correctly, more data uploaded, more savings, and more delighted users. 

Katie is a world-class behavioural consultant. For anyone working in energy and water efficiency to drive behaviour change, Katie's Spotify podcast "How to save the world" is really worth a listen.

Katie Patrick is an expert on behavior change and breaks down complex topics in an easy (and fun!!) way. These workshops guide you through the steps to implement a program that actually gets people to change their behavior so that we can make climate action real.

It helped me see how behavior-change tools are like "ingredients in a recipe" we need to design, rather than hunting for the one silver bullet. 

I particularly love Katie's recent newsletter exploring the intersection of systems change and individual action. This is key for our students to understand.

I just did a pitch using your hero's journey for a funder. And it went so well. We got through to the next stage and now have 7 sites now composting on our programme :) 

I feel extremely confident now. I can't even remember how I felt before the Action Design School. I feel like we are in the bud stage and nothing can stop the serious flowering that will be happening soon. 

I so appreciate the Hello World site, and I can't wait to spend more time in there and keep learning.

Katie has a commendable skill for synthesizing complex engineering concepts and data together with her strong visual design talent.

Her insights into behavioral psychology together with her practical, hands-on design and attention to detail were invaluable for us in creating our new software platform.

Katie is a thought leader and game-changer. I booked an idea-storming call with her during the wireframing phase of a climate action platform. Her innovative approach and extensive knowledge of science-backed behavior change methods energized the design process and ultimately contributed to the development of a powerful tool that is now empowering users across the country.

Thank you very much for your awe-inspiring presentation on Thursday. You touched the hearts and the minds of burgeoning circular economists, and provided them with invaluable insights, and much inspiration!

Your passion is contagious, fueled by a powerful, holistic vision for effective strategies and tactics that deliver measurable change.

Your abundant wisdom and your hands-on approach to changing behaviors and measuring the results are a blessing to the movement.

Katie's clear vision for sustainability street aligned with what I wanted to do with my family and kids. She had already thought through everything we could possibly need and had prepared a colourful helpful kit of resources to help make it fun and easy to engage neighbours on their next steps to net zero emissions.

A must for people who want to make a difference in the world. It made a huge difference in the way I think about what really matters.

I work on a lot of projects related to climate and the environment, and I always come back to Katie's teachings when I feel that I'm being derailed or stuck. Highly recommended!

Such great advice from Katie Patrick, one of the brightest minds in behaviour change design. 😊