My name is Bas Sturm. I work for VLAIO, Flanders Innovation and Entrepreneurship. We provide subsidies for companies in Flanders. I am co-responsible for a program that focuses on startups, called ISS. In this role I select and coach startup companies. This workshop has given me extra hands-on tools for this job. I already knew the lean canvas. The customer factory is a fantastic extra tool that helps quantifying the sales (predictions). Really good and a great added value in my job. Apart from that I got lot's of practical tips and insights during the course.

I am a professional in B2B Sales, with a focus on post product/market fit revenue scaling. In my coaching capacity, I primarily mentor emerging leaders within the organization and teams looking to implement lean methodologies. My goal in mentoring is to show how the company needs to micro-pivot continuously to move from early adopters to the center of the SAM market. The Coaching Lean Level 2 training provided me with advanced strategies for stress testing business models and assumptions, and validate product/market fit via customer interviews among other things.. It equipped me with practical tools and methodologies that I can directly apply in my coaching practice, particularly in validating traction and market strategies. My biggest takeaway from the workshop was the emphasis on continuos innovation not only in product but also go-to-market strategies, and the importance of having the entire team aboard during the stress and validation processes. And how it can be systematically integrated into daily operations'. The role of empathy and effective communication in coaching for lean management was also a valuable takeaway. I cannot wait until the Customer Forces tool is out in its next version, and will come back for Certification 3

This is David Jackson, and I coach founders in Business Model Design, and Leadership Development. I had read the book and had been a member of the Coaching Lean Academy group, but reading through the material was nothing like taking the course live. I. Really enjoyed the class and I would recommend it to others.

Running Lean is a necessary mindset and skill for all those who want to bring about innovation. I was able to understand concretely from a coach's perspective how to proceed with a systematic process to avoid the mistakes that startups make and increase the probability of success. The best part about training is being able to learn and be inspired by passionate members from all over the world. 

As an early-stage startup coach, I understand that startups thrive on iteration. The Continuous Innovation Framework has been an invaluable asset for founders to systematically address uncertainties from ideation to scale-up in today's dynamic challenges

Hi, my name is Wayne Troy. I run a start-up coaching and software development business in Sydney, Australia. We work with a mixed bag of mainly non-technical entrepreneurs who are developing technology based products and business models. Some of our clients are at the very early stages of their idea, whilst others have an early MVP and some paying customers. What they all have in common is a need to gain clarity around their business model and their path to validation and execution. This is where the Coaching Lean Academy has provided enormous benefit. By adopting Ash's Continuous Innovation Framework, we are able to provide our clients with a practical, staged based framework that helps them move their venture forward with more confidence and less risk. The best thing about the coaching academy is the continual training and access to the latest LeanStack playbooks, coaching materials and tools which ensures we remain at the forefront of this ever evolving space - and direct access to Ash when you have specific challenges or questions is a massive bonus!

As a CTO, I collaborate with other executives and engineering leaders. Previously, as a startup CTO, conversations with my co-founders seemed to always only revolve around building the product while ignoring the rest of the business. It wasn't enough to just understand the concepts of Continuous Innovation. At the end of the day, those concepts have to translate into vision and objectives that the whole team is aligned behind. The Coaching Lean Academy has helped me develop the ability to inspire my co-founders and team to embrace the entire business and apply Continuous Innovation to build a winning business.

LEANSTACKs coaching approach, which uses a defined innovation framework, coupled with resources from content to online tools, will help you systematically guide your entrepreneurs through the early stages of their startup.

I lead an entrepreneurship center in a private university. We provide, through an online platform, a network of experienced Mentors who support the regional entrepreneurial ecosystem. The center is also responsible for developing programming, education, and services part of which are directed inward toward the student body. I had no resource for a systematic methodology for teaching/coaching entrepreneurship. The Coaching Lean Academy satisfied that Job-To-Be-Done.

My name is Bas Sturm. I work for VLAIO, Flanders Innovation and Entrepreneurship. We provide subsidies for companies in Flanders. I am co-responsible for a program that focuses on startups, called ISS. In this role I select and coach startup companies. This workshop has given me extra hands-on tools for this job. I already knew the lean canvas. The customer factory is a fantastic extra tool that helps quantifying the sales (predictions). Really good and a great added value in my job. Apart from that I got lot's of practical tips and insights during the course.

I am a professional in B2B Sales, with a focus on post product/market fit revenue scaling. In my coaching capacity, I primarily mentor emerging leaders within the organization and teams looking to implement lean methodologies. My goal in mentoring is to show how the company needs to micro-pivot continuously to move from early adopters to the center of the SAM market. The Coaching Lean Level 2 training provided me with advanced strategies for stress testing business models and assumptions, and validate product/market fit via customer interviews among other things.. It equipped me with practical tools and methodologies that I can directly apply in my coaching practice, particularly in validating traction and market strategies. My biggest takeaway from the workshop was the emphasis on continuos innovation not only in product but also go-to-market strategies, and the importance of having the entire team aboard during the stress and validation processes. And how it can be systematically integrated into daily operations'. The role of empathy and effective communication in coaching for lean management was also a valuable takeaway. I cannot wait until the Customer Forces tool is out in its next version, and will come back for Certification 3

This is David Jackson, and I coach founders in Business Model Design, and Leadership Development. I had read the book and had been a member of the Coaching Lean Academy group, but reading through the material was nothing like taking the course live. I. Really enjoyed the class and I would recommend it to others.