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Professor at www.myra.ac.in

I taught my Entrepreneurship Class, using the Leanstack portal. The portal functioned beautifully. The students found it intuitive and easy as well. I would wholeheartedly recommend LEANSTACK.

Sona Mahendra

I'm a Venture Builder working at a Pan-African VC. I enrolled in 120DS to upgrade my skills and to be a better coach and partner to the idea-stage founders I work with. 120DS has THE best curriculum on the internet when it comes to early-stage startups. It's comprehensive, highly practical, focuses on principles instead of jargon, and the step-by-step layout makes the content easy to follow. I would highly recommend it for both founders and coaches alike.

Catalina Garcia Poitevin

associate professor

As a teacher, mentor, and entrepreneur, I identify with Ash's approach. It's the best way to reach a successful destination and not waste resources.

Daniel James Scott

Director, Entrepreneurship at Stetson University

Really great content. The best on business model design that I've experienced. Loved it so much that we brought it into our University to train future entrepreneurs.

Jerry Everet

Founder, Sojourner Assay

I read everything Ash writes. Why? Because he regularly and repeatedly helps me become a better entrepreneur. I've bootstrapped, built and sold a million-dollar startup, but still have much to learn. Recommended!

Fun Gus

I mentor a large number of entrepreneurs. This is my ONE book I insist they read - at the key of it is "how to make sure you are not fooling yourself" before they open their mouths to tell the world how clever they are with their oh so wonderful idea and take their family and friends savings down the tube in misplaced hubris. This edition is the best yet. Don't wait, buy it.

Chris

Customer Discovery is one of those lean startup ideas that is so easy to talk about but so hard to do well. “Talk to potential customers to discover their problems” is a critical mind shift for many but “ask open ended question” and “have a conversation” isn’t enough. Ash has done an amazing job in creating concrete steps and detailed frameworks to bring some tactics to the customer discovery (and many other) steps in the early stage journey. As an entrepreneurship advisor and educator, the Running Lean (and accompanying Leanstack.com) tools fill a missing void and help answer “how do I do that?”

Nick R.

Ash wrote a masterpiece. I even reached out to him on LinkedIn to tell him as personally as I could. I read the first edition years ago and re-read it a few months ago. Then I saw this edition came out and decided to give it a read. It is a 100% different write up compared with the first edition and reflects 10 years of startup consulting experience plus a lot more concepts baked in. I was at an accelerator for 2 months recently and I am consistently shocked at how little other founders know around the over arching concepts around innovation and basically “start up tech”. After reading this my approach to testing ideas is much more focused and informed.

Oliver Montalbano

Co-founder, Mozart

Fantastic book & toolset

Shawn Shen

gogolearning

Love your book. It has given such clarity and insights as an entrepreneur. I hope more people can find this treasure!

Prof. Sanjay Dwivedi

Professor at www.myra.ac.in

I taught my Entrepreneurship Class, using the Leanstack portal. The portal functioned beautifully. The students found it intuitive and easy as well. I would wholeheartedly recommend LEANSTACK.

Sona Mahendra

I'm a Venture Builder working at a Pan-African VC. I enrolled in 120DS to upgrade my skills and to be a better coach and partner to the idea-stage founders I work with. 120DS has THE best curriculum on the internet when it comes to early-stage startups. It's comprehensive, highly practical, focuses on principles instead of jargon, and the step-by-step layout makes the content easy to follow. I would highly recommend it for both founders and coaches alike.