I had to share some important feedback with you, Rob. 

What inspired me to even consider Copy Chief was another frustrating experience in landing a potential client. I had enough of knowing I had the skills, but feeling they were going to waste without a better way of landing more opportunities for using them. 

There was no question the all the copywriting frameworks, training, and skillset I was getting wasn't the problem because it came from some of the best in the industry. I just knew there was something missing that I couldn't quite put my finger on.

So just over 15 days ago, when I reached out to see if Copy Chief could meet my demanding needs for advancing my copywriting career, you replied with some bold claims of how you all were different. 

Honestly, I didn't trust all of them - but, I did trust myself in being determined enough to put in the work of proving whether you were telling the truth or full of it. 

Well - in only 2 weeks - you, your team, and all the fantastic pro's in the community (special shout out to Joshua Lee Henry) have not only proven expertise in my specialty niche of financial copywriting; I'm uncovering those missing lessons and advice that was never shared in over 2 years of studying the craft from others. 

My vision for how much better I'll be at landing and supporting my clients has never been clearer. And I've never felt more confident that I finally have the tools, resources, training, and access to experts needed. 

So, I'll forever be grateful and appreciate everything you've done for putting me on this path.

"What is your biggest takeaway from Copy Lab? It's hard to pinpoint just one. The funnel walkthrough was amazing - especially for someone like me who has never seen that side of things before. Yes, some of the acronyms I was familiar with, but to really get a deep dive into what, how and why - that was priceless. 

Everything means so much more when it has context - and there was context by the bucketload. Not just that though - there were so many micro-lessons to be learned, especially in the review at the end. 

Some things were a good reminder of things I did know, some were so obvious you kick yourself when you realise you forgot them, and others were like mini-ephiphanies bang bang bang one after the other. 

How do you see Copy Lab helping you advance your copywriting career? I think it will help in many ways. Broadening my knowledge of what tangible impacts the copy has, where it sits in the funnel, slight differences in the way people approach things. 

Then there's the more introspective side - putting myself out there to submit some work (increasing confidence), (becoming "not scared" of) getting feedback, learning from peers - and being really honest with myself as to where I could have done things differently and maybe had a different outcome. 

What happened – or did you learn – during Copy Lab which you least expected? I think I was so blinded by wanting to do well, I literally forgot how I would normally approach a project and start working on it. 

There were some really simple framing question I could (and should) have asked myself before I started writing my submission, that would made such a difference to the finished piece. 

But also - I didn't read anyone's submission until after I'd posted mine, and then spent ages thinking "oh that's so much better" etc. Mine wasn't great and although I didn't push for feedback on the call, I know why. 

But I was surprised to see that a lot of submissions I automatically put as "so much better" also had some pretty brutal feedback (in a good, constructive way - not mean). 

Who (identity - not name) would get the most by watching or participating in Copy Lab? Why? 100% definitely newer copywriters, as it puts a lot of context around the copy that most courses (and believe me, I've collected a lot of them) don't even touch on. 

But also more experienced copywriters who may have a lot of experience providing copy, but not much of seeing "the bigger picture"."

"My #1 Takeaway - Be Bold and Courageous… Brands are looking for partners, collaborators, and allies who can bring new ideas and challenge the status quo (with different angles or perspectives). They don't need a boring wordsmith (AI's got that covered). And the brutally honest insights to craft scroll-stopping messages (you must grab attention in the first (maybe second) sentence, or you’ve lost) and keeping razor-sharp focus (ONE idea, concept, pain point) were particularly valuable. It’s not about writing better—it’s about thinking differently."

"Copy Lab showed me the same question can have a thousand answers and each can make it's own sense when dived into. I'm thankful for Adam, Tom, Kevin, and Rob for a once-in-a-lifetime opportunity (hopefully I'll be a part of many more to come). And for someone like me, who never had an atom of comedy in him, BAM is the a tough challenge to face and I'm glad I got to get out of my comfort zone. Anyone who wants to know 1. What makes a great copy, 2. The thought process, 3. The feedback from an expert who gives the behind the scenes of what a brand looks for in a good copy, 4. Why a style of copy never works. 5. The words or phrases that scream AI even to the common man. And a lot more. Tom,Adam, and Kevin talk about atleast 13 different tips when approaching and writing a good copy."

"I was super excited after hearing about Chris’ email copywriting mentorship, knowing that he’s sold 10s of millions of dollars for some HUGE names and spoken on some great stages. I set the goal of finding ‘that one great nugget’ as a practicing email copywriter. But the nuggets just kept coming, over and over and over again. RIDICULOUS value.

Chris explained everything so clearly and emotionally, telling entertaining and impactful stories that keep the lessons in mind (I keep thinking about that crazy elevator story.) He gave us these ‘simple epiphanies’ week after week. It was easy to understand, in your face common sense that nobody’s ever articulated.

12/10 would recommend. If you’re wondering to yourself ‘Should I get it? Is it worth it?’ Just sign up and start figuring out how you want to spend/invest all the extra money you’re going to make."

I thought Copy Lab would be good... I just didn't know how good! And it wasn't for the chance to have my work tested, it wasn't for the cash prize(s), and it wasn't even for the thought there might have been a job at the end of it... 

When you're up against 60-odd of the best copywriters in the business, "winning" would come down to marginal differences in approach, ideas, and even personnel preferences. For me, I took part for the insights I’d gain and I wasn’t disappointed.

What *really* stood out was Adam and Tom's incredible lessons in the (often harsh) realities of running traffic, SLOs and funnel economics and how a "winning ad" could actually be one that lost money on the front end but planted the seed for the OTOs and monthly subscriptions. 

The content and insights they shared were incredible and seriously could (and maybe should) be turned into a paid training at some point. 

We tend to get so absorbed in our little piece of the marketing puzzle and obsess over every single word when we're writing, but the reality is most campaigns fail, most copy misses the mark, and our writing doesn't reach or connect with as many people as we’d hope. 

All we can do is understand the part we play with our big ideas and the fresh approaches we bring and sometimes, we get to collaborate with incredible clients and bring a business' marketing efforts to life. And that was priceless. 

In terms of advancing my career, it’s broadened my outlook and given me so much confidence that I can talk about ROAS, CPAs, and LTVs and have an idea of how they all work together to determine a campaign's success.  

It’s also shown me that I can write copy while lying by the pool on vacation… (hopefully, the next Copy Lab will fall on better dates for me!!) I think any copywriter (especially a beginner in the industry) would benefit from going through Copy Lab. 

It lets you see that you’re a (very important) cog in a much bigger wheel of success and inspires you to show up with ideas and input because they can add incredible value to a business. 

Thanks to you and Kev for putting this together and to Adam and Tom for being so open and willing to share (and for creating such a great product!)

"I wish the Copy Lab was around when I first started. If it were, I feel like I’d be a lot further ahead in my career. I used to write spec pieces, and while the practice is good, the copy could still be terrible because you have no way to test the performance. 

What’s harder is working with clients who don’t come from a copywriting background. They just say, ‘That’s great, thanks very much,’ and off you pop. So it’s hard to get feedback on a technical/skill level. Half the time I feel like I’m just winging it.

And without access to the performance data, it’s hard to know how you could have done better. 

With a Copy Lab Challenge, you get an actual offer with real metrics to work with. It’s like having a real client, with all the info, but none of the pressure (well, not much anyway). The feedback and the insights shared by the team was invaluable.

It’s definitely helped my understanding not only in terms of the psychology and craft but also what top level marketers are thinking and looking for. Honestly, I’ve been at this for four years and never had the opportunity to get the depth of insight that the Copy Lab offers. 

The Copy Chief motto is Nobody Writes Alone… I’d add that nobody grows alone either. And the Copy Lab is a great way for copywriters to grow."

"I am eternally grateful for the opportunity to have taken part in this program. I can wholeheartedly say it was one of the most valuable experiences of my entire freelance career of over 5 years (and I've spent over $50k in courses and masterminds). Kevin and Rob are the coolest dudes. They give specific, career-changing advice that is very hard to come by elsewhere. If you think you've seen it all in the copy world, do not pass this up because they will not disappoint you!"

"The Goods has been such a rewarding experience for me! It helped me gain confidence in my copywriting skills and my ability to sell myself to future clients. I wasn't chosen as a finalist. I wanted to win. But in a sense, that doesn't really matter to me. The value I got from investing time and effort into this process goes far beyond any job offer, even one as awesome as the one we were competing for on Jeff Walker's team. Kevin Rogers and Rob Tillman, along with everyone else involved, I cannot thank you enough! My copywriting career will never be the same. To anyone reading this: if you're on the fence about applying for The Goods, my advice is to go for it!"

"Incredible experience - would have loved to get the gig, but just being a part of The Goods Round 2 was priceless. I'm now WAY more equipped with tools (and confidence) I can use to go after high-level gigs and land them in the future. Can't wait for Round 3!"