Aakash Gupta

Aakash Gupta

CPO, Product Growth and Former VP of Product, Apollo.io

If a company is taking off, Ramli studies its onboarding. Having done so for so many years, he has built up an industry-leading perspective on what does and doesn't work. I couldn't think of a better adviser or consultant to improve your onboarding work.
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Tara Robertson

Tara Robertson

CMO, Bitly

Ramli provides a step-by-step guide on how to build a proper onboarding strategy. Having worked at Hotjar, Sprout Social, Teamwork, and now Bitly, I appreciate the level of detail and accountability Ramli lays out for the entire organization.

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Kate Syuma

Kate Syuma

Founder, Growth Mates and Former Head of Growth Design, Miro

Ramli John is one of the top experts on user onboarding or product adoption. He has a unique perspective on that, combined with his experience from the content and marketing sides. It's great to have more like-minded experts in the product community who evangelize Onboarding and User experience. If you'd like to learn more about this field in a fun and engaging format — Ramli is the go-to person!

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Marc Thomas

Marc Thomas

Senior Growth Marketer, Podia

Look. There’s a lot of pretenders out there trying to tell you what to do. Ramli isn’t one of them. I’ve known Ramli for many many years now, and he is one of the most gifted, hard-working growth leaders I know. Some people focus on strategy, some people are obsessed with tactics – why not work with someone like Ramli who can do both? Onboarding? You bet! Activation? This guy can fix your stagnating growth. Yup. Does this testimonial seem gushing? Good. It is – but deservedly so. Ramli is boss level.

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Georgiana Laudi

Georgiana Laudi

Co-Founder and Author, Forget the Funnel and CX Advisor

Ramli is one of very few I would work with to help SaaS improve their onboarding. He knows that it takes a customer-led approach to first address the core issues that hinder adoption and retention. Don’t miss your chance to work with and learn from him.
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Sean Ellis

Sean Ellis

Bestselling Author, Hacking Growth and Founder of GrowthHackers.com

Most growth problems start in the onboarding when people signup and leave. If you need help with this critical activity, I highly recommend trying to work with Ramli.

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Phil Gamache

Phil Gamache

Founder, Humans of Martech and Former Director of Growth Marketing, WordPress.com

If there’s anyone who knows the most about onboarding, it’s Ramli. His EUREKA Framework helped me significantly improve WordPress's activation rate and free-to-paid conversion. If your company struggles with those and wants a clear direction and strategy, Ramli’s your man.

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Emily Lonetto

Emily Lonetto

Director of Community and Agencies, Webflow

Ramli is a seasoned growth practitioner, and it shows. If you're looking to up-level your onboarding or invest in scaling your startup, he is your guy.
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Kevin Indig

Kevin Indig

Growth Advisor (Dropbox, Riverside.fm, Snap Inc.) and Former Director of SEO, Shopify

I've been following Ramli for years and read his excellent book. I can confidently say that Ramli is a master of the onboarding craft! You'd be lucky to work with him.

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Jackson Noel

Jackson Noel

Co-Founder and CEO, Appcues

Ramli hosted a workshop for our team. I have to say that I just saw his superpower! Ramli guided us through identifying roadblocks in our free trial experience and coming up with solutions to engage and convert our trial users. I highly recommend him if you need a solid strategy to onboard and convert your users.

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Kevan Lee

Kevan Lee

Co-Founder, Bonfire and Former VP of Marketing, Buffer

Onboarding has been one of the most critical stages of driving growth for the companies I advise and for the teams I've led at fast-growing PLG startups like Oyster and Buffer. And Ramli is one of the very best in the onboarding business! He has a process and strategy in his book that is brilliant for turning signups into active, engaged users. I'm so impressed by his onboarding expertise, and I'm even more appreciative for the humble, thoughtful, curious approach he takes to his work. Any company would be very luck to get the chance to partner with him!

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Meg Gowell

Meg Gowell

Director of Growth Marketing, Typeform

Ramli John is a true expert in user onboarding and product adoption. He doesn't just provide theoretical concepts; he offers a step-by-step guide that any team can implement immediately. And he makes it all easy to understand with really engaging examples. If you're serious about improving your product's onboarding and driving exponential growth, Ramli is the expert you need.

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Andrew Capland

Andrew Capland

Founder, Delivering Value and Former Head of Growth, Wistia

Ramli breaks down everything a product-led business needs to know about onboarding—from understanding our users, defining success criteria, and driving engagement.
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Nir Eyal

Nir Eyal

Bestselling Author, Hooked

Before you can get HOOKED on your product, you have to first ensure they start using it. Ramli provides a detailed, practical, how-to guide to crafting the perfect onboarding experience.
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Wes Bush

Wes Bush

Founder and CEO, ProductLed

Ramli's extremely creative and has bold ideas to help any SaaS company turn its product into a growth engine. He's a natural educator and knows how to make an impact on other people's lives and businesses.

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Shareil Nariman

Shareil Nariman

Director of CX, Arrows and former Customer Onboarding Manager, Sprout Social

Ramli is one of the few people who actually GETS onboarding and it's impact on growth. He takes the time to understand, is incredibly curious to learn more, and goes out of his way to share that wisdom. 
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May Luk

May Luk

Growth Ops, Vidyard

Ramli was incredibly helpful and I learned so much not just about user onboarding best practices but also about PLG. If you need help with your onboarding, you should reach out and work with him!
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Susan Fancher

Susan Fancher

Director of Customer Success, SE Healthcare

Ramli identified the bottlenecks in our onboarding and developed actionable strategies to streamline it. Thanks to him, we have a plan to reduce our customer onboarding time from weeks to days.
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Daniel Zarick

Daniel Zarick

CEO, Arrows and former Product Manager, Twilio

Ramli's onboarding workshops and consulting sessions are well-produced, easy to understand, and so insanely valuable. Most importantly: he's extremely thoughtful and just a nice guy. Anybody would be lucky to work with him.

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Wyatt Tucker

Wyatt Tucker

Former Director of Growth Ops, Mixpanel

I participated in ProductLed's program. Ramli helped me work more closely with product, engineers, and design to improve our onboarding experience. It helped everyone get aligned in the same direction and strategy.
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Lyla Rozelle

Lyla Rozelle

Sr. Product Manager, Quickbase and Former Sr. Product Growth Manager, Litmus

Folks, Ramli is not just a thought leader--he's the real deal. Ramli can take yucky, confusing, and stress-inducing onboarding experiences and make them user-friendly and effective. 

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Ben Williams

Ben Williams

Founder, PLGeek and Former VP of Product, Snyk

Ramli has seen it, done it, wrote the authoritative book on product-led onboarding. If you're considering partnering with someone to help take your onboarding to the the next level, Ramli has to be top of your list.
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Will Cumming

Will Cumming

Lifecycle Marketing Manager - Global, Bynder

Ramli will give you tangible outcomes on how to improve your onboarding experience. I highly recommend him.
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Anand Patel

Anand Patel

Director of Product Marketing, Goldcast

After one session with Ramli, our team got practical insights and actionable steps to improve our onboarding process. His expertise in user onboarding and activation is noticeable and obvious. Ramli provides great suggestions to create engaging onboarding experiences that drive long-term user success. I’d recommend him to anyone looking to increase user activation or optimize their PLG funnel.

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Shannon Howard

Shannon Howard

Director of Customer & Content Marketing, Intellum

I first met Ramli John several years ago when my team and I joined the PLG Certification Program with Product-Led Institute. Over the years, we've stayed in touch, and I've been consistently impressed by his deep knowledge and practical approach to onboarding and growth. Ramli has the unique ability to break down complex problems into tangible, actionable strategies that drive real results. What sets Ramli apart is his genuine passion for helping companies succeed and his commitment to staying at the forefront of industry trends.
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Christopher Grande

Christopher Grande

Senior Product Manager, Springboard

Ramli is an excellent instructor AND facilitator! It was amazing to have live sessions with my peers. It was a great experience to learn the best practices for good onboarding.

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Mario Araujo

Mario Araujo

Head of Product Growth, Penpot and Former Sr. Director of PLG, OutSystems

Ramli is one of the top product-led growth experts. He gives insightful and actionable advice that can help you uncover hidden opportunities for growth and optimize your user onboarding experience. Ramli has a structured approach to creating engaging and effective onboarding flows. Whether you're a startup looking to establish a strong foundation or an established company aiming to revitalize your user experience, work with Ramli now. He can help you create an onboarding journey that drives growth and retention.
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Anuj Adhiya

Anuj Adhiya

Growth Mentor, Techstars and Bestselling Author, Growth Hacking for Dummies

Retention is the foundation of sustainable growth, starting during onboarding. Ramli has a framework to optimize and build on that moment to raise the odds of people making your product an integral part of how they achieve their goals.
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Eric Keating

Eric Keating

VP of Marketing and Sales, Appcues

Not only is Ramli one of the most thoughtful and intelligent people I know, but he's also one of the most passionate and experienced user onboarding consultants in the world. His EUREKA framework is the go-to process for building great onboarding experiences.
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Alli Blum

Alli Blum

Growth Consultant and Former Growth, MURAL

Ramli’s workshop completely reframed the concept of onboarding and delight with compelling data, examples, and actionable next steps. His engaging and approachable style, combined with his ability to blend quantitative and qualitative insights, left me feeling energized and excited about the potential of genuine delight in user experiences.
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Hiten Shah

Hiten Shah

Co-Founder of Nira, Crazy Egg, and KISSMetrics

Your product's growth depends on how successful you are in onboarding new users. Ramli offers a specific, detailed, and useful approach to improving your product's onboarding.
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Maja Voje

Maja Voje

Bestselling Author, GTM Strategist

After teaching the growth process to thousands of people from PayPal, IBM, and Booking.com, a growth problem I often see is poor user onboarding. Ramli will help you onboard new users better, which will improve your acquisition cost, user retention, and revenue growth. He's workshops are directly applicable, easy to follow, and filled with great examples.
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Josh Garofalo

Josh Garofalo

Founder and SaaS Product Marketing Consultant, Sway Copy

As a SaaS consultant and copywriter, I've seen the guts of dozens of companies. Most have a piecemeal approach to onboard and retain customers. Ramli has the most complete, systematic, and actionable onboarding framework I've come across.
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Jane Portman

Jane Portman

Co-Founder and CEO, Userlist

If you aren't investing in your user onboarding now, it will catch up to you later. Ramli can help you nail down your onboarding with his step-by-step EUREKA framework.
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Roger Maxwell

Roger Maxwell

Director of Growth, Whistic

The examples Ramli provided throughout the workshop were relevant and helped me understand my company's users much better. If you're looking to take your user onboarding to a new level, Ramli can help.

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Osman Koc

Osman Koc

Co-Founder and CEO, UserGuiding

Ramli John distills the most fundamental information about improving user onboarding experiences so you can turn more of your users into lifelong customers.
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Pierre Le Poulain

Pierre Le Poulain

Growth Marketing Manager, Pleo

Ramli deconstructs the core of what makes good onboarding and gives a framework to build a best-in-class onboarding experience for your users.
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Esben Friis-Jensen

Esben Friis-Jensen

Co-Founder, Userflow

Ramli is an amazing growth leader He wrote the incredible book on Product-Led Onboarding. Highly recommend working with him to create an onboarding strategy that will grow your SaaS business.

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Katelyn Bourgoin

Katelyn Bourgoin

CEO, Customer Camp

Why do so many onboarding experiences suck? Because they try to showcase ALL THE THINGS their product can do. Ramli gives product, CS, and growth teams a step-by-step process to follow so that they can avoid missteps and create an onboarding experience that wow users from day one.
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Josh Ho

Josh Ho

Founder and CEO, Referral Rock

Ramli gives a practical and relatable framework for user onboarding that drives real business value. Don't let all the talk about product-led fool you; his approach is getting the right people first to drive a collaborative process. Ramli will help you unlock magic for your onboarding.
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Corey Haines

Corey Haines

Founder, Conversion Factory and Former Head of Growth, Baremetrics

User onboarding is the crux to success for every business. I love how Ramli breaks it down into an actionable framework that your team can follow step-by-step.

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Ethan Garr

Ethan Garr

Growth Trainer, Breakout Growth Labs and Former SVP Growth, Teltech

Ramli will provide you with a step-by-step framework to build a fully optimized onboarding flow that drives higher user activation rates and engagement.

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Tom Blake

Tom Blake

Founder, PipeAI

Ramli delivered! I am a big fan of his book, Product-Led Onboarding, and was excited to meet him and work with him live. His workshops were in-depth, interactive, and packed with immediately applicable insights. I HIGHLY recommend Ramli if you want to move the metrics that matter in the right direction.
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Claire Suellentrop

Claire Suellentrop

Co-Founder, Forget The Funnel and Former Director of Marketing, Calendly

Ramli will give you a tactical primer on improving your product's onboarding experience and moving your entire organization in the right direction.

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Dusing Chang

Dusing Chang

Growth Engineer, Mendix

Despite having worked on the user onboarding topic for 1.5 years, I still struggle sometimes to create something new and think outside the box. However, Ramli's workshop has given me some great ideas about what our new onboarding experience could be like.
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Maryna Tkachova

Maryna Tkachova

Lifecycle Marketing Strategist, Bench Accounting

After attending Ramli's onboarding workshop, you'll be able to create a personalized SaaS onboarding process based on user data and business goals. You'll make an excellent investment in yourself and be proud of yourself for working with him.
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Mary Botros

Mary Botros

Product Marketing Manager, Adam.ai

Ramli has a knack for making information engaging and immediately useful. He creates a welcoming atmosphere that puts you at ease. When Ramli hosts an onboarding workshop, he truly gets what people are looking for.

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Greg Coticchia

Greg Coticchia

CEO, SE Healthcare and Former CEO, Sopheon (acquired 2023)

I've worked with Ramli John twice at two different companies. Both times, he nailed his workshops on product-led growth and onboarding. He guided our team through interactive exercises to uncover the underlying issues and identify possible solutions. What I love about Ramli is his unique ability to break down complex growth challenges into actionable steps. If you're looking for someone to break through growth stalls, you've got to talk to Ramli now.
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Alan Arduin

Alan Arduin

Principal Product Manager, Azion

The insights I gained, especially regarding my company onboarding strategies, have been a game-changer for me. Ramli's onboarding workshop was not just informative but also engaging, offering a deep understanding of user behavior and needs.
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Amanda Natividad

Amanda Natividad

VP of Marketing, SparkToro

Ramli helped us reduce the number of steps in our welcome tour and gave us guidance on improving our entire onboarding flow. He walked us through strategy, created wireframes, and was an excellent thought partner. Ramli was our trusted strategic advisor and wasn't above rolling up his sleeves to do the work as well

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Fred Melanson

Fred Melanson

Partner, House of Growth

If you want sustainable growth for your SaaS business, you have to care about onboarding. Unfortunately, for most products, it sucks. Ramli can help fix it for you. He’s got years of experience, deep expertise, and a proven framework to level up your onboarding experience. If a company I’m working with at House of Growth needs help with their onboarding, I only refer them to one person—Ramli!
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Britney Mackey

Britney Mackey

Group Product Designer, Zapier

Ramli facilitated a workshop for our Zapier onboarding growth team, and he was amazing! Ramli helped us align on our main problems and prioritize solutions together. Thanks to him, we've got a fresh backlog of ideas and are more united in improving our customer onboarding process. I highly recommend Ramli to any team looking to level up their onboarding and come together to find solutions.

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Danny Villareal

Danny Villareal

VP of Customer Success, Toolio

Ramli has hands-down one of the best roadmaps I've seen to successful user onboarding. Working with Ramli is an investment in your customers, business, and future.
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Yaakov Carno

Yaakov Carno

Founder, Valubyl

Ramli’s incredible range of knowledge and expertise around product, user onboarding, and growth is pure GOLD. Best thing is, Ramli is just a great guy all round - funny, kind, and genuine.
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Georgiana Laudi

Georgiana Laudi

Co-Founder and Author, Forget the Funnel and CX Advisor

Ramli is a natural presenter. He's that good! If you're looking for a speaker for your event, get Ramli right now!
Nicole Gottselig

Nicole Gottselig

Former Content Marketing Manager, Hotjar and Organizer, Hotjar's HOTSAUCE Conference

Ramli's energy and enthusiasm are contagious. He got the audience to laugh, stay engaged, and learn actionable insights. I can't wait to work with him again!
Monica Chen

Monica Chen

Director of Brand, Helix

I was inspired and intrigued by Ramli's session, hence I grabbed a copy of his book right away. I cant wait to share what I learned with my team!
Katya Ryabova

Katya Ryabova

Organizer, SaaStock Local

Ramli was an informative, knowledgeable, and very entertaining speaker! Not only did his talk cover highly relevant points to my audience, but also he was very open to interacting with attendees. I wouldn't hesitate to invite Ramli back to speak at SaaStock Local again!
Lloyed Lobo

Lloyed Lobo

Co-Founder, Traction Conference

Ramli absolutely rocked it with his high energy for his session. If you want a speaker who's both fun and informative, grab this guy ASAP!
Shane Fay

Shane Fay

Ramli's keynote about the push and pull thinking is super relevant for our business. Plus his Super Mario analogy was entertaining!

Aisha Shabazz

Aisha Shabazz

Strategic Consultant

I love how Ramli tied his stories into his approach to content creation and branding! Ramli's keynote talk helped me look deeper at how I can hype up my future and current clients.
Dave Rigotti

Dave Rigotti

Co-Founder, Inflection.io and The PLGTM Conference

Ramli was the highest-rated speaker at the PLGTM Conference. He was educational, authentic, and engaging. I'm already scheming ways to work with him again. Don't hesitate to get him to speak at your event now.

Eric Menzie

Eric Menzie

Head of Product, Every

One of my favorite product talks from the Hotjar HOTSAUCE conference was Ramli John's session. His funny stories about Super Mario Kart was captivating.
Gabrielle Hayes

Gabrielle Hayes

Co-Founder, Product x Agile

The friction hierarchy that Ramli shared during his keynote talk was genius! I can now easily identify good versus bad friction.
Thomas Sjöberg

Thomas Sjöberg

Co-Founder, SaaSiest

Ramli is a PHENOMENAL speaker, with an energy and enthusiasm that's contagious! He kept the audience engaged with the perfect blend of knowledge, expertise, and showmanship. Can't wait to work with him again!
Rebecca Rozakis

Rebecca Rozakis

Sr. Director of Marketing, Writers' Bloc

Our product needs better onboarding and stickiness cues. Ramli's keynote session is exactly what I needed to level that up.

Louis Miller

Louis Miller

Partner, Client Services, Experience, eCity Interactive

What I loved about Ramli's session was that he shared how to tactically think about congratulating and pushing users through a process.
Aakash Gupta

Aakash Gupta

CPO, Product Growth and Former VP of Product, Apollo.io

If a company is taking off, Ramli studies its onboarding. Having done so for so many years, he has built up an industry-leading perspective on what does and doesn't work. I couldn't think of a better adviser or consultant to improve your onboarding work.
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Tara Robertson

Tara Robertson

CMO, Bitly

Ramli provides a step-by-step guide on how to build a proper onboarding strategy. Having worked at Hotjar, Sprout Social, Teamwork, and now Bitly, I appreciate the level of detail and accountability Ramli lays out for the entire organization.

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Kate Syuma

Kate Syuma

Founder, Growth Mates and Former Head of Growth Design, Miro

Ramli John is one of the top experts on user onboarding or product adoption. He has a unique perspective on that, combined with his experience from the content and marketing sides. It's great to have more like-minded experts in the product community who evangelize Onboarding and User experience. If you'd like to learn more about this field in a fun and engaging format — Ramli is the go-to person!

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Marc Thomas

Marc Thomas

Senior Growth Marketer, Podia

Look. There’s a lot of pretenders out there trying to tell you what to do. Ramli isn’t one of them. I’ve known Ramli for many many years now, and he is one of the most gifted, hard-working growth leaders I know. Some people focus on strategy, some people are obsessed with tactics – why not work with someone like Ramli who can do both? Onboarding? You bet! Activation? This guy can fix your stagnating growth. Yup. Does this testimonial seem gushing? Good. It is – but deservedly so. Ramli is boss level.

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Georgiana Laudi

Georgiana Laudi

Co-Founder and Author, Forget the Funnel and CX Advisor

Ramli is one of very few I would work with to help SaaS improve their onboarding. He knows that it takes a customer-led approach to first address the core issues that hinder adoption and retention. Don’t miss your chance to work with and learn from him.
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