I cannot thank you enough for the launch playbook. I'm 2-3 weeks out from launching my course, so this DEFINITELY helps me get my arms around the work I need to do. And the AI tools give me a great starting point.

I've been a student of Erica and Rob's for most (if not all) their amazing collab products, and I can say that it is one of the most comprehensive and thorough ways to pair hard analog work and digital work of writing so that YOU are the one in control of the content that you create and share. This playbook is a natural progression of all the work you put into finding your voice and your direction. Up to this point, I've been struggling to figure out exactly what all the writing and thinking that I've been doing for the past few years is leading towards, and this course certainly is helping me reframe it all more effectively with the limited amount of time that I have!

What an incredible addition to the armoury this is. My launch plan was confused and disjointed; like looking in the mirror after a shower and seeing nothing but condensation - then The Launch content Playbook comes along to evaporate the confusion - and everything is crystal clear. I always expect high standards from Erica and Rob - but they have surpassed themselves with this. Just get it ...

Rob & Erica are setting the bar high for speed to implementation with this new course. They just keeping getting better and more comprehensive. Even if you don't have a product to launch immediately, this course has boat loads of value and it can be deployed at any time!

The Launch Content Playbook is powerful stuff and super simple to implement. The dynamic duo delivery again!

The Launch Content Playbook is spot-on. Really impressive to see it all come alive both in the clarity report, but especially in the Launch Content Blueprint. I used to struggle a lot with selling my offers, but now I have a blueprint to sell organically.

Everything Erica and Rob do is magic. This is great. Just flippin' great.

I’m truly amazed at how accessible this course was for someone like me, who has minimal knowledge of AI. In the past, I’ve taken numerous courses from marketing experts, but they often left me feeling overwhelmed by the sheer volume of tasks required for genuine success (many are good at selling dreams...). However, with Erica and Rob, it was a refreshing experience. Their approach was trustworthy, enjoyable to engage with, insightful, and practical to implement (though there is still some work ahead). A heartfelt thank you to them for sharing their expertise and passion in this course.

There's a lot of Ai noise out there, and some of it adds just more work instead of more value (hello, ego depletion from all the decision-making! and sifting through a pile of sh. ) Enter The Launch Content I've got to tell you, it's spooky. It reads my mind. It extracts my half baked ideas and organizes them in a spreadsheet. How the hell?! I now question everything. CLEARLY we live in a simulation. I need a tall glass of white and then back to polishing my launch strategy (mostly me sipping white, and the Ai doing the magic).

Another fantastic product by Rob and Erica. There is so much value here that I am excited to put to use in my next launch.

I (almost) never finish courses. And yeah, the irony stings - I've spent 30 years in the learning industry. I should be better at this. But maybe I'm not just another 'course collector.' Maybe I just needed teachers who could match my pace and need for action. Rob and Erica just proved me right - and solved an even bigger problem in the process. See, I have 7 products sitting in my pipeline. For months, I've been paralyzed about how to launch them, when to launch them, where to even start. And my usual pattern of half-finished courses wasn't helping. Some learning 'expert' I am, right? But then I noticed something weird in my learning journey. Every time I see Rob or Erica's name on a course, something different happens. I actually finish it. And implement it. And get results. So when they announced their collaboration on The Launch Content Playbook, I couldn't not buy it. Took me a bit to get in there, but I binged it over lunch, took the knowledge and tools, worked with my own AI, and somehow I already have a complete launch strategy mapped out. Not vague plans. Not theory. An actual, ready-to-execute roadmap that finally showed me a clear path forward. When two creators consistently get you to finish AND implement their courses, and then they team up? Pay attention. Their slightly rough-around-the-edges, no-BS approach cuts through all the overthinking and gets straight to what works. If you're like me - someone who learns differently, who needs content that's fast-paced and actionable - these are your people and this is the course that will make the difference.

it just speeds up everything!!

The clarity report and launch playbook are honestly mind-blowing. I know a bit about AI and what it can do, but these 2 outputs alone are... not from this planet. I'm just in a phase of announcing my new "AI in Grant Writing" training, am superbly short in time, and with these AI tools, I just won a week of my time. Typically, my biggest problem was "what to post when you try to sell an event" and ideas and hooks provided (and reasoning where these fit and what AHA moment you will create)—it all makes total sense; it's attractive and not salesy at all. It's, in fact, completely aligned with my "educational nature," which really makes me happy. I don't want to ruin surprise but GPTs that are included...it's an eyewatering experience in the most positive way. Enjoy, I know you will.

It's amazing that I can create content at the click of a button.

Rob and Erica are great teachers and make what seems complex on the surface very easy to digest. The AI tools are amazing and provide a step-by-step implementation method that makes it very easy to apply to my business!

You are the expert on your offer. You NEED Erica and Rob's Launch Content Playbook to take you out of your own echo and discover elements of what you bring that you haven't even thought about. Between Erica's content expertise and Rob's AI genius, you can take that idea you've been noodling and create an exciting and RESULTS FOCUSED plan. There's no other resource out there like it.

I've looked through the courses made by Rob and Erica, the Clarity report and blueprint are amazing, and the system can help you prepare all content in just 10 minutes, even though I didn't get through all the content step by step and how to use them on my project, but I still think it is a good start of that.

Now, I can post and plan multiple content throughout the week. Before, I'd been stuck with writing a blog post, not repurposing it. Now, I can make content that truly matters without being STUCK with it.