A special thank you to Cassie Davison for such an honest and thought-provoking talk on Stand Out Hospitality. Hearing Cassie’s perspective on what makes a successful hospitality business in today’s tough and fast-changing climate really resonated. Her message about building a business that works for you - staying aligned with your values, loving what you do, and avoiding resentment and burnout - felt especially important.

I have just finished reading Cassie Davison, MBA, FBII brilliant new book Stand Out Hospitality and to quote Cassie: “selling food and drink has always had its place, the hospitality industry we know today is built around something deeper: the human need to belong, to connect, and to contribute”. This is our industry’s real value and should be celebrated!

It was fascinating to hear Cassie’s thoughts on what makes a successful hospitality business in the current climate, which we can all agree is tough and fast-changing. She also delivered a really important message about building a business that works for you: loving what you do, staying aligned with your values, and avoiding the slow slide into resentment and burnout. A huge thank you to Cassie for sharing insights so generously.

Great insight! Loving the book so far! An excellent read!

An impactful and insightful talk, followed by a thoughtful discussion and a genuinely engaged crowd!

An absolute pleasure to work with you, Cassie Davison, and publish such a great book!

You are Maverick - thank you for making the industry better

I was hooked from start to finish. Stand Out Hospitality is insightful, thought-provoking, and refreshingly practical. I took away so many ideas I can apply straight to our Airbnbs

Part history lesson, part business advice, part love letter to hospitality, this book is a must read to remind us why we do what we do and help us to do it better!

Cassie Davison captures the beating heart of hospitality – the people, the purpose, and the promise of belonging. Stand Out Hospitality is essential reading for anyone serious about leading with care and creating places people never want to leave. This book is one our industry has been waiting for. A thoughtful, actionable framework that reconnects leadership to empathy and excellence. Every independent operator should have a copy.

Cassie’s belief in the power of hospitality to transform lives is like fuel for those who need to believe it too

I recognised so much from my own experience. The approaches are practical, grounded, and real. A thoughtful, credible read for anyone who’s been in the industry a while.

Bold, honest, and full of heart. It felt like sitting down for a proper chat with someone who just gets it. The personal stories hit hard — and the way Cassie names burnout, doubt, and the messy bits no one else talks about is genuinely powerful.

Great book told from a true life experience and so valuable to anyone in the hospitality Business

A brilliant must read! Honest, raw and above all amazingly helpful and inspiring. 5⭐️

I'm going to leave you this year with a recommendation for a present if you know anyone who earns a living at the coal face.Whether they be a waiter, a washer upper a barman or a manager. they could benefit from reading "Stand out hospitality" by the brilliant Cassie Davison, MBA, FBII . Reminds me muchly of "Setting the table", Danny Meyers game-changing hospitality book of a couple of decades ago. Big companies could do worse than order a few boxes to send out to their managers, it's a really thoughtfully put together and thought provoking collection of ideas. Unlike Danny's excellent book however this is written from a UK perspective, and although Macdonald's operators could benefit from reading it, it's a pubs book really.

WOW! What a book! A Christmas gift from my kids, who know all too well how hard Dad works! Of course, I'm working right through this festive period, and always have & actually love it, but hence I'm still only half way through the book, but as book reading goes for me, this is record breaking progress to be page 103 in after a week... Anyway big takeaways so far, for me: A great few lines on "When business partnerships drift" as someone in business with just shy of a ten people, you realise the mad balance partnerships take... are we pulling in the same direction? A great chapter around "Stand Out" and specifically the noise you have to endure as an operator - "the risk of becoming just another" and "the room of ten" but above all my favourite so far: "surround yourself with excellence" And at this time of year, the chapter "Overwhelm, the weight we carry." which also includes a summary of 7 Common Mistakes we in Hospitality often make... well Cassie - you've just reminded not to repeat them, and sometimes that's exactly what a book does for us, helps us realign and check-in within oneself. Hospitality followers - this is a must read!

Such a great discussion and lots to think about! Great to hear you speak! 💙

What a session, very informative and great turnout! 

Cassie Davison, was a fantastic guest speaker and very insightful. 

A massive thank you  to Cassie Davison, for delivering such a fantastic session.The feedback we’ve had has been incredible, people left energised, focused, and already thinking differently about how to stand out in their markets. 

Writing a recommendation for Cassie is both straightforward yet challenging due to the breadth of her skillset. An unwavering passion for hospitality. From spearheading award-winning restaurants and bars to Kith & Kin, Cassie's expertise in this sector is unparalleled. I wholeheartedly recommend anyone in hospitality to connect with her at your earliest opportunity. Discover first-hand how she can propel your business forward. 

 Given that we crossed paths during the pandemic it was an extremely troubled time for hospitality. Cassie recognised that the sector needed something that the pandemic had taken away....Human Connection. Cassie set up Kith and KIn to allow hospitality people to reconnect to one another and equally important although not immediately obvious to themselves as well. At a time when the world became extremely introverted Cassie recognised the need for connection and unity. That in essence is Cassies strength, to recognise a challenge and to rise to meet it. 

It was brilliant having Cassie speaking at our launch event - she has a raw, unadulterated passion for hospitality and quality of service and gave some spectacular insight into her experiences as an industry professional- I highly recommend her!

I’m blown away. Her ability to capture these stories with such care and connection is exactly why she’s been an inspiration to me from day one. Cassie has always had a talent for creating space — not just physical space, but emotional space, where people can connect, grow, and dream a little bigger. Thank you again, Cassie — for the platform, the words, and for being a true hospitality original. 

Sometimes the universe brings you the people bearing the kind message you need to hear at just the right moment. Spending some time with Cassie last week was a joy, talking hospitality, guest experience and community then reading her kind words and the comments gave me the boost I needed on a tough day this week. Thank you Cassie.

Your humility reminds us that it OK to be human and embrace what makes us who we are. That life is never going to perfect and we need to embrace the imperfections.  And also, you have inspired us because you see your challenges as part of your beautiful life, you show Gratitude for the difficulties and take every Learning you can from them. I love how you've aligned this with what it means to be a leader too 💚🫶

I  received your support growing the Impact Group and can only thank you from the bottom of my heart for that. One thing I've noticed since we met many years ago is your support for others. You never question anything which is invaluable. 

I have always felt that everyone has their own story but yours is incredible and to run a good business alongside all of this is testament to your resilience. To know this now and know the conversations we have had and the smile you always carried is astounding. 

Remarkably open and honest. What An inspirational story. Please keep being you. 👏

Thanks to you all for making this happen, such helpful sessions encouraging us to think differently about our businesses.

Thanks Cassie, I really enjoyed our conversation. Wow I need to vary my vocabulary beyond the word "incredible"!

Brilliant work, Cassie! Love what you are achieving, all with good values embedded!

Honestly, my plan was simple: invest the first day. If it didn’t feel worthwhile, I’d bail on days two and three. But I didn’t.  A huge thank you to Cassie Davison, Wes Henstock, and Ash Rathod for an amazing Masterclass. Three days in a hotel room in Leicester, surrounded by others who also trusted you with their precious time—that’s a big responsibility. And you delivered. The time was WELL SPENT.  And thank you to everyone in that room who gave their time so openly and honestly. I hope you all took as much from it as we did. I’ll never get that time back. Time I’ll never regret spending. TIME WELL SPENT. 

A special thank you to Cassie Davison for such an honest and thought-provoking talk on Stand Out Hospitality. Hearing Cassie’s perspective on what makes a successful hospitality business in today’s tough and fast-changing climate really resonated. Her message about building a business that works for you - staying aligned with your values, loving what you do, and avoiding resentment and burnout - felt especially important.

I have just finished reading Cassie Davison, MBA, FBII brilliant new book Stand Out Hospitality and to quote Cassie: “selling food and drink has always had its place, the hospitality industry we know today is built around something deeper: the human need to belong, to connect, and to contribute”. This is our industry’s real value and should be celebrated!

It was fascinating to hear Cassie’s thoughts on what makes a successful hospitality business in the current climate, which we can all agree is tough and fast-changing. She also delivered a really important message about building a business that works for you: loving what you do, staying aligned with your values, and avoiding the slow slide into resentment and burnout. A huge thank you to Cassie for sharing insights so generously.

Great insight! Loving the book so far! An excellent read!

An impactful and insightful talk, followed by a thoughtful discussion and a genuinely engaged crowd!

An absolute pleasure to work with you, Cassie Davison, and publish such a great book!

You are Maverick - thank you for making the industry better

I was hooked from start to finish. Stand Out Hospitality is insightful, thought-provoking, and refreshingly practical. I took away so many ideas I can apply straight to our Airbnbs

Part history lesson, part business advice, part love letter to hospitality, this book is a must read to remind us why we do what we do and help us to do it better!

Cassie Davison captures the beating heart of hospitality – the people, the purpose, and the promise of belonging. Stand Out Hospitality is essential reading for anyone serious about leading with care and creating places people never want to leave. This book is one our industry has been waiting for. A thoughtful, actionable framework that reconnects leadership to empathy and excellence. Every independent operator should have a copy.

Cassie’s belief in the power of hospitality to transform lives is like fuel for those who need to believe it too

I recognised so much from my own experience. The approaches are practical, grounded, and real. A thoughtful, credible read for anyone who’s been in the industry a while.