I'm a Head of People... and l've taken Pavilion's CMO, CRO, and CCO, and Forecasting Schools. Why? Because everyone in leadership is responsible for the business as a whole. So, it pays — sometimes literally — to be able to understand and contribute to business discussions ranging from MQL goals and sales incentive plan design to retention targets and revenue recognition standards. Do you need to be the CMO, CRO, CCO, and CFO? No, absolutely not. But, it's hugely beneficial to have enough base knowledge to be able to ask good questions that result in productive debates. What do you think: Should people leaders be expected to have strong business acumen outside of their core domain? ___ 🔔 If your answer was a resounding “Yes” then hit follow and subscribe to The Business of People newsletter in my profile. Over the next two weeks, I’ll be focusing on the biggest things HR leaders need to know to be strong business partners to enterprise sales teams.

If I went back in time 8 years, and told my graduating self that his degrees in Finance and Accounting would lead him to one day going all in on Marketing and RevOps, he would probably have said, "What's RevOps?" Yet, here we are. A bit of a roundabout journey - but one I'd never wish to trade or replace. Recently, I worked my way through 8 impactful sessions of content presented as part of Pavilion's CMO School. While I'm no CMO, I had the opportunity to learn from some of the nation's best - each discussing strategies, tactics, and novel approaches to help strengthen all of the dimensions needed in the ever-evolving role of head marketer. From Board dynamics, budgeting, hiring, and DemandGen, to AI, product marketing, and ecosystem-led growth, I'm left with tons of great insights - some for now, some for (maybe one day) later. Major thanks to Pavilion for putting together such a valuable curriculum.

Thrilled to share that I’ve officially completed CMO School and earned a new certification from Pavilion! 🎓✨ Thank you to all of the instructors for sharing their amazing knowledge. Can't wait to bring my learnings back to the Guardify team!

Proud to share that I’ve completed the CMO School by Pavilion! As Socrates said: “The only true wisdom is in knowing you know nothing.” This experience has reinforced how vital it is to stay curious and keep learning especially in a world that’s changing fast. From business alignment and GTM strategy to partner ecosystems, team management, and the impact of AI and emerging tech, the sessions were insightful. But what stood out most was learning from the experiences of other marketing leaders. Grateful for the journey, the lessons, and the community. #CMOSchool #Pavilion #MarketingLeadership #ContinuousLearning #B2BMarketing #GTM #AI #TeamManagement #Partnerships

In May I joined the Pavilion community for marketing leaders. I did it for two reasons. First, I wanted to connect with others in similar roles, facing similar challenges. Second, I wanted to complete their 8-week Chief Marketing Officer School. I have to admit I was a bit sceptical about the CMO School. Several presenters (despite being highly experienced marketing practitioners) came from IT companies that sell go-to-market tools, and I found myself wondering if the course would turn into a sales pitch. But I couldn’t have been more wrong. The sessions were full of practical frameworks, templates and playbooks. From how to drive sustainable growth and budget smarter to how to make the most of GenAI and rethink go-to-market strategies, it gave me a lot to think about and apply. The cherry on the top was last week's session by Anthony Kennada on the subject of Brand Humanity which covered the subjects that we preach for here all the time at Tribal Impact -> authentic executive thought leadership and creator-led content and how it all builds trust in B2B companies. He also talked about the importance of investing in building our personal resiliency and wellbeing which hit home hard for me. Best part? Meeting marketers from all over the world and realising that all of us are in the same speedboat figuring out how to stay ahead in an industry that's is being transformed by AI at a breakneck pace. If any of this sounds familiar, I honestly can’t recommend this enough. The only way for us to stay relevant is to keep learning. And learning together is great! Thank you Kathleen Booth for introducing me to this incredible community!

Just wrapped up the 8-week live intensive Pavilion CMO School, and wow...what a ride! The course was packed with insights from B2B experts, who taught everything from building stronger CEO relationships to leveraging AI (because, I hate to break it to you, but the robots are here to stay). Honestly, though, the real value of the course was in the ability to participate in the discussions with the incredible cohort I got to learn with—sharp minds and soooo much experience. Feeling inspired, equipped, and ready to put these lessons into action in my new role (and eager to start the GTM Leadership Accelerator School next week 🎓).

I just completed the CMO School from Pavilion. Highly recommended! I was super excited to sit in and hear from my old colleague, Jen Spencer, on how she crafts DG and leverages Account-based Experience as a key driver in her GTM motion.

We met a few years ago through Pavilion’s CMO School…three women navigating leadership, ambition, and all the chaos in between. Since then: 💼 I made a job change to VEED.IO 🚀 Hannah Garner shifted from CMO to CRO 😻 Maeva Cifuentes is moving from agency Founder to solo Strategist What started as a few peer workshops turned into something much more valuable: Zoom catch-ups, WhatsApp check-ins, podcast guest appearances and genuine support through every career twist. Because career growth is better when you’re not doing it alone.

I'm a Head of People... and l've taken Pavilion's CMO, CRO, and CCO, and Forecasting Schools. Why? Because everyone in leadership is responsible for the business as a whole. So, it pays — sometimes literally — to be able to understand and contribute to business discussions ranging from MQL goals and sales incentive plan design to retention targets and revenue recognition standards. Do you need to be the CMO, CRO, CCO, and CFO? No, absolutely not. But, it's hugely beneficial to have enough base knowledge to be able to ask good questions that result in productive debates. What do you think: Should people leaders be expected to have strong business acumen outside of their core domain? ___ 🔔 If your answer was a resounding “Yes” then hit follow and subscribe to The Business of People newsletter in my profile. Over the next two weeks, I’ll be focusing on the biggest things HR leaders need to know to be strong business partners to enterprise sales teams.

If I went back in time 8 years, and told my graduating self that his degrees in Finance and Accounting would lead him to one day going all in on Marketing and RevOps, he would probably have said, "What's RevOps?" Yet, here we are. A bit of a roundabout journey - but one I'd never wish to trade or replace. Recently, I worked my way through 8 impactful sessions of content presented as part of Pavilion's CMO School. While I'm no CMO, I had the opportunity to learn from some of the nation's best - each discussing strategies, tactics, and novel approaches to help strengthen all of the dimensions needed in the ever-evolving role of head marketer. From Board dynamics, budgeting, hiring, and DemandGen, to AI, product marketing, and ecosystem-led growth, I'm left with tons of great insights - some for now, some for (maybe one day) later. Major thanks to Pavilion for putting together such a valuable curriculum.

Thrilled to share that I’ve officially completed CMO School and earned a new certification from Pavilion! 🎓✨ Thank you to all of the instructors for sharing their amazing knowledge. Can't wait to bring my learnings back to the Guardify team!

Proud to share that I’ve completed the CMO School by Pavilion! As Socrates said: “The only true wisdom is in knowing you know nothing.” This experience has reinforced how vital it is to stay curious and keep learning especially in a world that’s changing fast. From business alignment and GTM strategy to partner ecosystems, team management, and the impact of AI and emerging tech, the sessions were insightful. But what stood out most was learning from the experiences of other marketing leaders. Grateful for the journey, the lessons, and the community. #CMOSchool #Pavilion #MarketingLeadership #ContinuousLearning #B2BMarketing #GTM #AI #TeamManagement #Partnerships