💫 I'm excited to share I received a new certification in AI in GTM from Pavilion. What made this different wasn't just the curriculum. It was learning alongside GTM leaders who are doing this work in the real world, and watching how quickly theory becomes practice when the people in the room have real decisions and pipeline on the line. A huge thanks to Andy Jolls for balancing accessibility with ambition, ensuring no one got left behind while pushing the cohort to adopt emerging AI capabilities as fast as they're being released. A few things that stuck with me: 🔍 AI isn't just a research tool. It's a growth strategy layer. From competitive positioning analysis to executive-ready presentations, @JohnWilliams alone reframed how I approach growth planning. 🤖 Agents are no longer experimental. We went hands-on building multiple step autonomous workflows that research, decide, and execute, with guardrails built in. 👥 The "AI teammate" concept hit differently than I expected. We learned how to consider the five design decisions behind teammates, thanks to Liza Adams GRACE framework. ⚙️ Automation ROI is measurable. Mapping high volume GTM workflows to no code sequences, then calculating the return, makes the business case concrete. Prompting for the first 90-days by Jonathan M K. was dynamite! Thank you to all the session facilitators - Chris Black Chris_Crystalblack, @RyanStaley, Josh Carter, Scott Wueschinski Happy to share what I learned with anyone building in this space. 🫶

I'm thrilled to share that I've completed Pavilion's AI in GTM course. Over 8 weeks, 500+ revenue leaders came together to learn how to apply AI to real business challenges: streamlining workflows, driving smarter decisions, and building AI-driven systems without needing a technical background. The depth and practicality of the content made every session worth showing up for. I walked away with hands-on knowledge of the latest AI tools, use cases, prompts, and automations - and I'm already putting subscriptions like Claude Cowork, Manus AI, Cursor, and Lovable to real work. If you're a GTM leader looking to harness AI for growth without the complexity, I highly recommend this program. And if you're on your own learning curve, I'm happy to share what I've picked up along the way. Thank you Jonathan Moss, Andy Jolls, John Williams, Liza Adams and all the other outstanding instructors who made this such a valuable experience!

I’m happy to share that I’ve obtained a new certification: AI in GTM School from Pavilion! 8 weeks talking all things AI in GTM with some of the most advanced AI practitioners. Plus a weekly cohort meeting with a dozen operators all sharing experiences, best practices, and ideas using AI in GTM. Thank you, Pavilion, what an awesome program!

This course was one of the most valuable AI courses that I have taken. It covered essential topics such as AI Tools in Action, Vibe Coding and Agents, which helped us understand what to build, what resonates, and the importance of human intervention. I've already used many of the tools presented and it's amazing what you can do. Many thanks to all the exceptional speakers: Jonathan Moss, Andy Jolls, Ryan Staley, John Williams, Crystal Black, Scott Wueschinski, Josh Carter, Liza Adams & Jonathan M K. They effectively cut through all the noise, ensured we had hands on experience of provided valuable use cases. Thank you!

I am proud and excited to announce I've been certified by Pavilion in the inaugural AI in GTM School. 🎉 Many thanks to Andy Jolls and all of the instructors who made this course so timely and hands-on with the AI strategies and tactics GTM leaders need to effectively leverage AI in our organizations. As always, the cohorts are among the most valuable part of Pavilion courses and I appreciate the relationships I've built and deepened through this program. I look forward to my next course in April "P&L Fluency for GTM Leaders" with Sam Jacobs - hope to see you there.