Luke Ruffing. Full cycle AE. Taught me a ton with different prospecting strategies, sequences, and most importantly how to make them effective by actually getting them delivered. Took my deliverability from 30% to 69% and reply rates from 2% to 11%. Allowing me to book 12 outbound meetings in 1 month. Oh, we also did 2.5 million in outbound revenue at pandadoc with a 14k acv.... in 2 years.

I have worked closely with Jed over the years and have been able to see and put his practical prospecting skills to and content to use. There is no more complete guide. Practical Prospecting has helped me leverage tools correctly and cut down on wasted time.

As someone deeply involved in sales and business development, I’ve always been on the lookout for actionable insights to improve my prospecting efforts. Jed Mahrle’s "Practical Prospecting" newsletter has been a game-changer for me. Before subscribing, my outreach strategies were a bit scattered. I knew the basics but struggled with consistency and often found myself in a rut, unsure of how to approach potential clients effectively. Jed’s content, however, has provided me with clear, practical steps that I could implement immediately. One of the standout moments for me was when Jed shared a strategy on how to personalize outreach at scale without losing the human touch. I applied his advice in a recent campaign, and the results were incredible. My response rate increased, and I was able to secure meetings with several high-value prospects who had previously been unresponsive. What sets Jed apart is his ability to break down complex prospecting tactics into easy-to-follow steps, backed by real-world examples. His insights have not only helped me refine my approach but have also given me the confidence to experiment with new techniques. If you’re serious about improving your sales prospecting, Jed’s newsletter is must-read. His guidance has not only saved me time but has also significantly boosted my results.

Chris Derullieux - Account Executive @ Gong / Working on cold email and outbound prospecting. Jed helped me transform my email game. No more guess work. He set me up with a framework. And more importantly, he broke down the steps to a successful email. He helped me believe in his framework and why it would work. Phones have been my strength for a while. Now Im *actually* booking meetings over email. In the first month working with Jed my positive email replies literally tripled. In addition, I consume all of Jed's outbound content. He's helped me with every part of the game: phones, emails, linkedin, etc.

I am a founding sales hire at a software consultancy trying to increase revenue through outbound. Jed offers tested, tactical, actionable advice that gets results. His content is priceless to me.

Harry Sims, I’m just an SDR. Jed’s changed the way I think about outbound many times. He makes complex things simple. I’ve used his deliverability checklist many times and also steal a bunch of his targeting tips. His news letter made me better for sure!

Senior Enterprise Account Executive with 7 + years of experience with SaaS solutions. Have worked for small or start-up companies. Jed has helped by putting out quality sales related material. That I have used either in my sales cycle or for building out sales playbooks from prospecting, social, cold calling, ICP, etc. The content he provides is invaluable for helping create sales processes/frameworks. Referencing his content is an excellent way to standardize sales process. From a training prospective the content is excellent for developing and training SDR/BDR's and new account executives (SMB, Mid-Market, Enterprise). For senior sales professionals the content is excellent for refreshing or staying up to date with sales trends, tools, etc.

Who am I: Outbound email marketing ninja. How Jed has helped me (and others): Three things I admire about Jed and his work: 1. He knows the space and is 10points on the 1-10pt enthusiasm scale for getting it right. 2. He's up to date on current trends, shares them thoughtfully and thoroughly. 3. He is a logical thinker and translates his thoughts into impeccable resources. Amazing spreadsheets, chock full of information. Bonus point. Generous with his knowledge and time. Specific results and improvement: I used his problem identification document to interview the client and to structure the email content. Pretty darn terrific.

I've been following, learning from, and applying Jed's work for years. The least I could do is write a brief testimonial praising his work because he is a thought leader in every sense of the term. Whether it's collaborating on a single project, ongoing work, or simply following his content, I can't recommend him highly enough. Thanks for everything, Jed!

I run revenue for a working capital advisory. I use Jed's frameworks and tactics almost every day, usually with great success. The organization and clarity of thought is what I benefit from the most. I love using systems but creating them is not a strength of mine. He's a master at it.

I'm an SDR Manager currently working on helping my team create opportunities for a new product we recently launched. Since there was no specific path or roadmap on how to be a good SDR leader I've always used Jed's help to articulate what I know but in a way that is easily digestible to varying backgrounds and experience. Bringing neophytes up to speed and seasoned vets to feel more confident and experiment.

Jed really great about providing practical advice that's relevant to current techniques and strategies, and not regurgitating what worked a decade ago. I appreciate Jed's hard working and humble demeanor, and would recommend his content for anyone in the sales space.