This book could well have been titled 'some mistakes that I have already made in the first year of my startup' - I wish I'd had this book 18 months ago. As a founder trying to build a product, find our product market fit and start to generate revenue, this is my go to guide. The chapters are short enough for me to read in a sitting and each rich enough in content to help me navigate this completely new area, and to avoid the pitfalls (that I'd already fallen into a few before I picked up the book). I've not finished it yet but the time I spend reading The Revenue Operations Playbook is time well invested.
Revisado en España el 22 de abril de 2024
This book was a revelation to me after many years of marketing and sales with SaaS based companies in the broadcast, media and entertainment solutions space. I am a very impatient and generally sceptical reader of this type of book. This one had me gripped from Chapter One and I read the whole thing over a single weekend. It has revolutionised how I think about the traditional value proposition-lead approach and its limitations. Really looking forward to putting some of the techniques suggested to the test with my customer teams.
Reviewed in the United Kingdom on 29 February 2024
Most people think they have a sales problem - they don't. They have a GTM issue but this is often compounded because when a business scales the fundamentals change - ICP, PMF, P&P etc all change - its effectively a moving target. Charlie does a brilliant job explaining this challenge and shares the frameworks and tools to help the reader to get ahead of the challenge with systems, data and processes.
Reviewed in the United Kingdom on 5 April 2024
From the very first chapter, it's clear that this book is not just another theoretical discourse on revenue optimization. Cowen masterfully intertwines actionable insights with real-world applications, making the playbook an indispensable resource. The strategies laid out are both innovative and practical, designed for immediate implementation. This book speaks directly to professionals looking to elevate their game, regardless of the industry. What sets this playbook apart is its holistic approach to revenue operations. Cowen doesn't just focus on the 'what' but delves deep into the 'how' and 'why,' offering a comprehensive view that's often missing from similar texts. The methodologies presented are scalable, making them suitable for businesses of all sizes - from startups to established corporations. Another aspect of the book I greatly appreciate is its emphasis on the importance of aligning sales, marketing, and customer success teams. In my years of experience, this alignment has been pivotal in driving growth and operational efficiency. Cowen's playbook offers a blueprint for achieving such synergy, backed by practical examples and case studies that underscore its effectiveness.
Reviewed in the United States on March 8, 2024
This book could well have been titled 'some mistakes that I have already made in the first year of my startup' - I wish I'd had this book 18 months ago. As a founder trying to build a product, find our product market fit and start to generate revenue, this is my go to guide. The chapters are short enough for me to read in a sitting and each rich enough in content to help me navigate this completely new area, and to avoid the pitfalls (that I'd already fallen into a few before I picked up the book). I've not finished it yet but the time I spend reading The Revenue Operations Playbook is time well invested.
Revisado en España el 22 de abril de 2024
This book was a revelation to me after many years of marketing and sales with SaaS based companies in the broadcast, media and entertainment solutions space. I am a very impatient and generally sceptical reader of this type of book. This one had me gripped from Chapter One and I read the whole thing over a single weekend. It has revolutionised how I think about the traditional value proposition-lead approach and its limitations. Really looking forward to putting some of the techniques suggested to the test with my customer teams.
Reviewed in the United Kingdom on 29 February 2024
Most people think they have a sales problem - they don't. They have a GTM issue but this is often compounded because when a business scales the fundamentals change - ICP, PMF, P&P etc all change - its effectively a moving target. Charlie does a brilliant job explaining this challenge and shares the frameworks and tools to help the reader to get ahead of the challenge with systems, data and processes.
Reviewed in the United Kingdom on 5 April 2024
From the very first chapter, it's clear that this book is not just another theoretical discourse on revenue optimization. Cowen masterfully intertwines actionable insights with real-world applications, making the playbook an indispensable resource. The strategies laid out are both innovative and practical, designed for immediate implementation. This book speaks directly to professionals looking to elevate their game, regardless of the industry. What sets this playbook apart is its holistic approach to revenue operations. Cowen doesn't just focus on the 'what' but delves deep into the 'how' and 'why,' offering a comprehensive view that's often missing from similar texts. The methodologies presented are scalable, making them suitable for businesses of all sizes - from startups to established corporations. Another aspect of the book I greatly appreciate is its emphasis on the importance of aligning sales, marketing, and customer success teams. In my years of experience, this alignment has been pivotal in driving growth and operational efficiency. Cowen's playbook offers a blueprint for achieving such synergy, backed by practical examples and case studies that underscore its effectiveness.
Reviewed in the United States on March 8, 2024