I am Simon Parkinson the MD at Dot Group For much of the past 2 to 3 years, I have set about a transformation of Dot Group, including modernising our offerings, their go to market and alignment with our corporate objectives. 

This drove out a huge amount of activities, that all had to be handled 'within the dayjob'. As a consequence, shifts in focus, lack of a clear vision and inadequate individual ownership led to missed deadlines and objective achievement. 

When I connected with Charlie, he immediately helped me describe and confirm a clear vision and roll it out to my team. And in then adopting the OKR framework I was able to take that vision and enact it with OKRs, KPIs and the associated Initiatives, while being able to keep track on progress and ensure focus was maintained and objectives met (mostly). 

Charlie's key aid for me beyond the OKR technical aspect, was his ability to understand my business really quickly and be able to use his career experience to help me build out the initiatives and then to add the momentum to get them kicked off. 6 months in we are on track!

As CEO of CFS, I'm excited about our venture into a new SaaS business that complements our main operations. Charlie's insights were instrumental in refining our MVP's value proposition, ensuring it truly speaks to our customers. His extensive experience propelled our project forward, guiding us swiftly and effectively toward the right path, significantly faster than if we had ventured alone.

In my role as board advisor to a leading UK leadership skills company, Charlie has helped us drive strategic alignment through the Business Model Canvas process. Charlie's end-to-end expertise, rooted in real-world experience, makes him a superb partner for businesses seeking commercial excellence.

As an organisation experiencing a rapid rate of growth and change, having the opportunity to pause and work with Charlie on revisiting and recouping it commercial strategy, was hugely beneficial. An external perspective, coupled with lots of experience in strategy development and also facilitation, has really helped us to gain clarity and alignment on our next steps.

James Robinson, Director at Fieri. My functional role is FD, amongst some Account Direction, new business sales and a touch of training delivery on the side! Charlie facilitated two incredibly productive days for 3 directors and a key advisor to build out our much needed GTM strategy. Charlie delivers with emotional intelligence, he listens, gives relevant examples, and gets the best out of us to move forwards. Helpful, pragmatic, and technically knowledgeable facilitation. Thanks Charlie, you deserve a medal!

Excellent session, well structured, well facilitated and tailored to our specific needs. Thank you!

Charlie's method of looking at the effectiveness of a company's sales and marketing from the customer lens is invaluable for any company!

"How to Sell Tech" is a great book with a lot of actionable easy-to-implement tips and tactics for reps of any experience level. 

With his easy frameworks and hands-on approach Charlie breaks sales down to what it truly is - a simple, yet skilful craft - that is best learnt in the field.

I highly recommend Charlie's services based on my experience. Charlie conducted a Buyer Experience Audit for our business and the results were truly remarkable. 

His insights provided a fresh perspective, uncovering numerous actionable considerations that had previously escaped my attention. These insights were instrumental in identifying areas where our performance was lacking, resulting in low scores. 

After implementing Charlie's recommendations, we witnessed a significant improvement in our buyer experience. Not only did it enhance customer satisfaction, but it also led to a substantial increase in high-quality leads. 

Key among Charlie's recommendations was the strategic delivery of micro-content through both 1st and 3rd party channels. Additionally, he guided us in collaborating with our Customer Success team to develop comprehensive content that covered implementation, management optimization, and product usage. I am genuinely impressed with the positive impact Charlie's insights and recommendations have had on our business. 

If you're seeking ways to enhance your buyer experience and generate better results, I strongly urge you to engage Charlie for a "Buyer Experience Audit." His expertise and guidance will undoubtedly prove invaluable.

Amy Grenham, CMO, Endiem Charlie was a great guest speaker at our Sales Kick Off event. He shared his experience, methodology and top insights, gathered through his years of experience of selling enterprise technology. His presentation style is the perfect combination: inspiring, thought-provoking, and funny.

What an accessible and surprising book. I’ve worked in sales for 25 years and run a global team. I’ve read numerous books on the topic but never found one that I would recommend to newbies in the business. “How To Sell Tech” is the book I’ve been looking for and will be part of our onboarding pack for all new starters. Its an easy read, motivating and set out beautifully in chapters than can be accessed in any order. Its full of ideas and plain speaking. The section on the difference between prospecting and just looking busy made me laugh out loud. Highly recommended to sales professionals at all levels but especially for junior ones trying to find their groove.

Charlie is one of the most experienced and creative advisors in the RevOps space that I’ve met. His way of sharing knowledge is always inspiring and thought-provoking, which makes his content and advice really valuable for anyone looking to take their revenue engine to the next level.

Charlie Cowan stands out as a leading luminary in the European RevOps landscape. His expertise and content are unparalleled. We're honored to have him as a key member of our Advisor Team. Truly an exceptional individual!

I'm an SDR Manager trying to coach young sales professionals to accelerate their career and become high performing AEs and AMs This content here has become a central part of my coaching to level-up their understanding of how companies buy things and how to become the salesperson they want to be The best thing about How to Sell Academy is that it ISN'T trying to push some new methodology or trash an old one, it covers the less glamorous but far more important stuff. Reading the book was like reviewing everything I had picked up over the years all in one place. All the things you wouldn't think to ask about As well as the book, the annual report summaries help my team understand how to research a business so they can give them an excellent buying process

I had the pleasure of working with Charlie after reading his book. They provided me with invaluable industry insights and personally jumped on Zoom calls to provide me with the guidance I needed to succeed in tech sales. Their expertise and dedication to helping me reach my goals was invaluable and I would highly recommend his online course and resources to anyone looking for that extra to stand out from the pack.

Excellent content, guidance and mentorship for anyone selling in the software/technology space who is motivated to be a top performer! There's no doubt in my mind that having this as your guide will maximise success and accelerate your career.

I am Simon Parkinson the MD at Dot Group For much of the past 2 to 3 years, I have set about a transformation of Dot Group, including modernising our offerings, their go to market and alignment with our corporate objectives. 

This drove out a huge amount of activities, that all had to be handled 'within the dayjob'. As a consequence, shifts in focus, lack of a clear vision and inadequate individual ownership led to missed deadlines and objective achievement. 

When I connected with Charlie, he immediately helped me describe and confirm a clear vision and roll it out to my team. And in then adopting the OKR framework I was able to take that vision and enact it with OKRs, KPIs and the associated Initiatives, while being able to keep track on progress and ensure focus was maintained and objectives met (mostly). 

Charlie's key aid for me beyond the OKR technical aspect, was his ability to understand my business really quickly and be able to use his career experience to help me build out the initiatives and then to add the momentum to get them kicked off. 6 months in we are on track!

As CEO of CFS, I'm excited about our venture into a new SaaS business that complements our main operations. Charlie's insights were instrumental in refining our MVP's value proposition, ensuring it truly speaks to our customers. His extensive experience propelled our project forward, guiding us swiftly and effectively toward the right path, significantly faster than if we had ventured alone.