I was going to give up on market research since I wasn't getting any results. Ryan helped me structure a new market research campaign, uncovering insights that made a huge impact on shaping our business. Market Research is a super unique skill. Trying to do it on your own will take a long time with unpredictable results. Ryan's expertise gets you to the results you need, fast.

Ryan's guide is extremely helpful. He shares some well thought out templates and questions that are easily implementable and helpful to anyone who needs to capture customer feedback.

As a conversion copywriter who's passionate about customer research, I regularly conduct customer interviews. But I knew I was probably making mistakes in my interview process and not getting as much as I could out of these calls. Ryan's course helped me identify gaps and improve my interview skills. It's so clear, insightful and practical. I love his course because it gives you everything you need to know from big-picture stuff down to the most important details - all while keeping the material simple, easy to understand, quick to work through and, best of all, easy to implement. I'm so glad I have access to these modules whenever I need a refresher! Ryan, thanks so much for a course that's "just right" in every way!

Ryan's course is excellent. Super practical and easy to apply. It totally changed how I talk with customers – now more focused, and more insightful. So many insights in here that I hadn't seen anywhere else (and I looked). If you want to learn how to get valuable insights from your customers, definitely check this course out. It’s a worthy investment!

Where to even start!!! I reached out to Ryan to help me as I worked through my first qualitative customer research program, as I was honestly a little intimidated to go it fully alone. His videos and course are so helpful and easy to follow along with. If you have the budget to go the route where he helps, I would 100% recommend, especially if it's your first go at it. His insights and expertise were so appreciated as I worked through challenges and pulled the report together. My coworkers were so impressed with the final result. TLDR: worth every penny

Just buy it. Great value for money. Although I have conducted 100’s of interviews myself I learned so much from Ryan. It’s easy to digest and doesn’t take too much of your time, if that’s holding you back.

This guide was incredibly helpful as we were establishing a customer research function. It's become source material for people of varying disciplines who must conduct customer interviews for a variety of use cases. Enabling people to self serve and grow their ability to speak with customers and gain relevant/useful insights is a worthwhile endeavor as roles and responsibilities continue to expand.

Super actionable, highly strategic and compact. It's exactly that which makes it stand apart from a sea of meh & more of the same. I have started applying the stuff that's in this course immediately - i feel so much more confident about my customer research! It's a massive difference in my day-to-day - less stress, easier to get the job done and feel confident about the results.

I have a huge believer in the power of talking to customers, so Ryan's buide is invaluable to ensure that marketers ask the right questions and get the right insight and information

This guide rocks! Whenever I want somebody to start learning about Customer Interview, I recommend this short guide because it is so rich in relevant content.

A consultant turned me on to Ryan's course. I watched it, took a few notes, and with a couple hours started sending out emails to cold interview targets. These were NOT customers of mine - they're people who I had absolutely no previous relationship with. Using Ryan's templates, 16% of my targets agreed to an interview. That close rate blew my mind - why would people be willing to give me a half hour of their time for free? I still don't know, but they did, and I can only assume they did because I followed Ryan's methodology. A few weeks later and I've done over 10 hours of interviews with dozens of hyper-targeted super smart people. Thank you, Ryan, for creating a straight forward, easy to follow system that just works.

Seeing Ryan's process on "How to Run Customer Research Interviews ...That Don't Suck" has been a game-changer for me! The course is well-structured and easy to follow and includes a helpful workbook and templates to use during the interview process. I wish I had it when I started doing customer research. It would have saved me time and improved the quality of my insights. Along with how to run interviews, the section about Organizing the Data shows how to extract value from them. Pure value!

Ryan has a meticulous way of doing interviews, which still is straightforward to implement. I recommend this course to anyone who's serious about improving their marketing.

Customer interviews are the key to unlocking more sales, more retention, and ultimately more REVENUE. But how do you do them effectively? Ryan's zero-fluff course shows you how. It's one of the few courses that I share with every single client I work with.

Ryan's course on how to run customer research interviews is great both for beginners that need a step by step framework to get started and do it right, as well as those with experience conducting customer research who needs to sharpen their skills. It's insightful and valuable for anyone looking to up their customer interview game

This is the best and most thorough course on conducting high-value customer interviews I've ever taken. I'm still going through the videos and will return to them again and again as I do more customer interviews with my clients. 

The most valuable part: Ryan breaking down actual customer interview videos. WOW! 😍

If you're a marketing leader and want to get more value from your customer interviews (or start doing them), get this course today!

If you don't know where to start with customer interviews - this is the course you need. Covers everything: finding people to talk to, how to run productive interviews and how actually analyse qualitative data for MEANINGFUL insights. If you need to go from 0-10 in customer research quickly, it's worth trying this out.

Ryan is a great guy. I gotta say, I learned a lot about customer research in B2B just by following him, but then I was lucky to have him on my podcast, Funkz Marketing Show, where he additionally shared interesting insights that opened up my mind, which is exactly what I needed at that moment. Customer research is the foundation of every business, and Ryan is a guy you go to to make sure you do it right.

In a world full of online gurus that preach "just talking to customers," Ryan walks the walk and lays out a practical, no-fluff guide to HOW. When you finish it, you'll approach interviews completely differently. Personally, I know this will help improve the results of my win/loss program—but there are plenty of other programs and goals that this course can help with. It's a must-purchase for all B2B marketers and strategists.

“The question frameworks alone are worth the value of the guide, but Ryan takes it a step further and helps lay out in specific detail what you need to do to better understand your customers. Perfect for every marketer or founder struggling to achieve traction. Buy this now.”

Ryan is a true expert in all things customer research - that's been clear to me after following him for a loooong time I've done my fair share of interviews, but his approach and structure just takes it to the next level. He's managed to transfer so much of that knowledge in this course. The templates of questions to ask and outreach methods are so so helpful! Highly recommend to anyone who: (a) wants to do customer interviews, but is worried about how to get started (b) already conducts interviews, but wants to take their research methods to the next level Awesome value from an awesome guy - wouldn't expect anything less.

Ryan is the go-to resource for customer interviews.​ ​If you wa​nt to ​save a lot of grief​, ​blood​,​ sweat and tears​ as well as hard cash​ by setting you​ and your organisation up to do marketing properly​,​ I highly recommend you ​invest in ​Ryan’s online course. It’s a no brainer.

This is an amazing resource. This really tight guide falls under "product marketing" and most startups/smaller orgs can't hire a product marketer and start by hiring some sort of full-stack demand gen person. As one of those full-stack people, this content from Ryan was crucial to build the product marketing muscle and strengthen my demand gen and revenue generation efforts through customer insights.

I was going to give up on market research since I wasn't getting any results. Ryan helped me structure a new market research campaign, uncovering insights that made a huge impact on shaping our business. Market Research is a super unique skill. Trying to do it on your own will take a long time with unpredictable results. Ryan's expertise gets you to the results you need, fast.

Ryan's guide is extremely helpful. He shares some well thought out templates and questions that are easily implementable and helpful to anyone who needs to capture customer feedback.