BDR Manager @ Surety Systems
The SDR Leader Bootcamp was a wonderful course! As a new leader in my organization, it gave me a lot of great insight on keeping my team motivated and finding ways to be optimistic and engaging, while offering great ways to measure/value metrics along the way as well.
Sep 11, 2024

Ally O'Riordan
SDR Manager @ Compliance & Risks
I really enjoyed this bootcamp and would highly recommend to anyone considering taking part. My main objectives in taking part was to go back to fundamentals to better understand where I could make changes that would positively impact my team, and to increase my confidence. I can say without a doubt that I've seen and felt improvements in both of those areas since completing the bootcamp. The bootcamp was well thought out and well organized, and Chris & Laurence are engaging presenters and facilitated some really valuable group discussions. I really valued the opportunity to connect with other leaders in similar situations, facing similar challenges to me. Another aspect I was really impressed by was the emphasis both on quantitative & qualitative within sales, and on developing the less tangible & quantifiable elements of the team to improve quantitative outcomes and team engagement. Thank you Chris & Laurence.
Dec 6, 2024
SDR Team Lead @ Seismic
I enjoyed the Bootcamp very much. It went over too fast and all the meetings are really personalized. Chris & Laurence take time for your questions and concerns you are dealing with on a daily basis. I have learned more than in any other online course I attended before and received really helpful tools I can use in my Job. 10/10 recommendation!
Mar 14, 2024
Francesco Baccari
BDR Leader @ Infoblox
Shout out to the amazing experience at the SDR Leader Bootcamp! 🎉 The training sessions and networking opportunities provided invaluable insights into the world of sales development. It honed my strategic thinking, leadership skills, and taught me how to effectively manage and motivate a team for peak performance. It was an incredible journey that transformed my approach to sales development leadership. The comprehensive curriculum dove deep into the nuances of SDR strategies, while the mentorship from industry veterans (Chris and Laurence) provided a wealth of knowledge and actionable insights. This experience sharpened my skills, expanded my understanding, and hopefully made me a more effective leader. To anyone considering this bootcamp, I’d say, “Go for it!” It’s an investment in yourself that pays dividends in professional growth and the success of your team. You’ll come out with a sharper edge in the competitive field of sales development and a strong network of peers and mentors. 👍
Mar 13, 2024
SDR Leader @ Pabau
Attending the SDR Leadership Bootcamp totally shifted my mindset. I got a different perspective on team organization, goals and target markets. Plus, the hiring and onboarding advice was priceless. Chris and Laurence are really selfless when it comes to their knowledge. If you want to step up your leadership skills, this bootcamp is a must.
Mar 12, 2024
SDR Team Lead @ Reachdesk
I was a fairly new BDR leader when joining into Chris and Laurence’s Bootcamp and had a feeling of I didn't know what I didn't know. The guys provide some great structure of what you should be focusing on a BDR leader, the key objectives you should be thinking about and how to implement them correctly. This course has everything you need, from boosting team performance, structuring difficult conversations and finding out what the north star of your BDR team should be. Thanks for the great content both of you, you've really helped boost my confidence as a BDR leader!
Mar 12, 2024

SDR @ Morningstar
Chris and Laurence are brilliant, insightful, supportive... If you're looking for training to step confidently into your new SDR leadership role, this is IT! No gimmicks, just experienced people coming together, sharing best practice and building a cool community. The format is great as well - some learning, plenty of Q&A, group & solo practicals and basically, brain food.
Oct 31, 2023
Business Development Manager @ Capchase
This bootcamp provided a useful framework and overview of SDR leadership. On top of this, the practical sessions and 1 to 1 time both Chris and Laurence offered up made it relevant to my role. I've already started tweaking and re-using the material they shared and will continue referring back to it I'm sure.
Nov 1, 2023
BDR Team Lead @ Tava Health
Chris and Laurence were instrumental in helping me ramp quickly as a new BDR/SDR leader. They really helped me move from making decisions based off of "I think..." to "I know this is the best step forward". They provided actionable frameworks from team structure to outbounding processes to coaching & hiring. I believe one of the greatest investments is “paying for speed” and this was exactly that. I will have this knowledge for the rest of my life; It truly would have taken me years of testing and failing to learn what I did from Chris and Laurence in the bootcamp.
Oct 31, 2023
Head of Sales @ Hire Space
The SDR Leader course was super valuable, showcasing a well-structured format with thoughtfully curated topics. Laurence & Chris' experience and expertise was evident, delivering extremely clear and concise content. I've often found other sales courses to be a bit too high-level. What stood out with The SDR Leader was the very specific, actionable tips they provided – many of which we've already implemented. Each session was promptly followed up with slides and a recap. On top of this, Laurence & Chris both made themselves readily available for 1:1 discussions, helping me solve a few problems directly. Highly recommended!
Nov 2, 2023
SDR Lead @ Agility Communications
I've just wrapped up one of the most enriching courses I've ever attended. Laurence and Chris are truly exceptional guides, demonstrating a remarkable blend of expertise and coaching finesse. The content is not only well-crafted but also presented with thoughtful precision. Every segment, particularly the exploration of how data serves as a compass for enhancing team performance, has left a lasting impact. Highly recommend this course for anyone seeking a transformative learning experience!
Nov 2, 2023
SDR Team Lead @ Allocator
This bootcamp really allowed me to understand my role as an SDR manager better, what I am supposed to be doing, why I am supposed to be doing it and how. It gave me a crucial structure to follow so I can be on top of all the different areas which I am responsible for, which helped me organise myself and focus on my priorities. I am still going through all the materials weeks after the Bootcamp ended and incorporating different protocols into my workflow. It was very useful to be able to do exercises and communicate with other fellow SDR managers, who are in similar boats and who share different ways of overcoming common challenges.
Sep 6, 2023
SDR Manager @ Infinidat
Attending the SDR leader bootcamp was an empowering experience. The camaraderie among first-time managers was heartwarming, and the technical sessions offered invaluable templates to optimize processes and assess team performance. Most importantly, the bootcamp encouraged me to embark on a journey of self-discovery, helping me recognize my strengths and areas for development, and providing me with actionable tools to enhance my leadership skills. Grateful for this enriching opportunity, as it has positioned me for greater success as an SDR manager and beyond.
Jul 26, 2023
SDR Manager @ Attest
As an SDR leader, there isn't much material out there to help self-develop to the same extent there is for IC roles. It's easy to feel imposter syndrome, which is why this SDR Bootcamp has been so valuable to managers like myself. The mix of theory and practical sessions delivered by both Chris and Laurence act as a perfect blend to help action the learnings we made earlier in the week. In some ways, it's educated me on just how many hats we wear as managers (leader, coach, recruiter, culture builder, trainer etc) how to manage your biases, provided templates to help build an effective strategy, frameworks for hiring plans but equally important it's also helped to validate that I am on the right track and taking the right action, in the interest of my team. If you're starting out in your SDR leadership journey or considering management as the next step in your career, this course will be one of the best investments you make.
Jul 27, 2023
Head of Pipeline Generation @ Yulife
As an extremely new SDR Leader, I see Chris and Laurence as my superheroes. Starting my new role was very overwhelming, I had no idea on how or where to begin but the training provided has been extremely useful to help me shape a successful process and team. I get excited to learn new things every week and ensure that I put everything they say into practice. The tools they provide after the sessions have been a saviour too. I genuinely would have been lost without them. I hope I do them proud and become a successful SDR Leader and I’ll definitely be able to say that I learnt from the best.
Jul 27, 2023
BDR Leader @Uncapped
This has genuinely been one of the best courses I've taken. Chris and Laurence are excellent coaches and the content, how they delivered it and how the entire course flowed was so very well thought through. I cant recommend this enough to any SDR/BDR leaders whether new to the game or seasoned. I've gained some valuable tips and processes that have already benefitted my current team.
Aug 17, 2023