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Kristin Kinney

Sterling-Rice Group

Raymond Christinson

International Business Development Manager, Fuji Capsule Co., Ltd.

“Our holistic approach of targeting engaged subscribers of the Vitafoods Insights newsletter and retargeting an interested audience through your platforms helped us not only gain maximum brand visibility and awareness but also connect with relevant buyers. With measurable ROI, we were able to see visibility and engagement metrics, which exceeded our expectations. Have an open conversation with the team. They can help you identify the most effective channels and platforms to reach your audience and develop a customised strategy that aligns with your brand identity, ensuring maximum impact and ROI.”

Nov 27, 2023

Hanna Heijnen

Marketing & Communication Specialist, Cosun Protein

“The aim of our marketing campaign was to gain greater brand exposure and awareness for both our company and product, Tendra® Fava Bean Protein Isolate – which launched at Fi Europe 2022. Talk with the team and share what your aim is; they can make a proposal and you can choose your customised package to achieve your goals. They have an open and flexible way of working. We had a highly successful Fi Europe 2022 with many visitors to our booth.”

Nov 27, 2023

Alexandra Williams

Marketing Manager – Europe, Fonterra

“We found the Custom Branded Email to be a high-performing digital product. The unique open rate of 27.57% that we achieved was above industry benchmark. I would select the product again in future marketing campaigns to amplify event presence. Working with the Smartcore team was great and included a comprehensive follow-up report to assess performance. We were able to use a variety of digital products to create a compelling package with consistent messaging across touchpoints.”

Nov 27, 2023

Maggie McNamara

Marketing Director, Gencor

“Reaching our target audience was straightforward. The webinar essentially served as a valuable thought leadership tool. It proved to be an excellent platform to reach our target audience, as clear from the quality of leads generated. We collectively received over 650 leads. They were great and worthwhile for us. Your team did an excellent job of keeping us on track and we genuinely enjoy working with the Vitafoods Insights team. Overall, the package gave us a competitive edge in the market, achieved multiple objectives, and was a highly successful campaign for us. We’re 100% considering doing it again next year.”

Nov 27, 2023

Francesco Poerio

Hügli Nährmittel AG - Marketing Manager, Food Industry

"As exhibitors at Fi Europe, we opted for the ‘High Reach’ Boost-Your-Event Package to elevate our brand awareness and connect with relevant buyers. We invited visitors to our booth through Targeted Ads; while our Sponsored Article on Ingredients Network provided the space to share valuable insights with potential buyers. This comprehensive strategy enabled us to not only invite attendees to explore our offerings at Fi Europe but also share what our prospects could expect from us at the event. Our Sales team saw a notable increase in booth visits – attesting to the overall success of our pre-show marketing campaign.”

Jan 26, 2024