My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better.

I joined the accelerator to strengthen sales as part of a strategic growth plan. The program’s tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales—it’s reassuring to know there’s no complex secret. I’d absolutely recommend it; the structured approach is adaptable to any business. While I’m still refining my target contact information, I feel more confident and equipped to move forward.

I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team—training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!

Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!

Loved Michael's course - very digestible daily steps and extremely founder friendly!

This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!

Joining the accelerator gave me great guidance while trying to get a startup off the ground. The tools and outreach messaging strategies provided were very impactful, especially the advice on following up, which led to noticeably better response rates. I’d recommend the program to anyone looking for a solid foundation and great resources to revisit as needed, such as Snowballn's Discovery Call GPT.

Incredible! This accelerator has kicked started our GTM Strategy, plan and helped us get laser focused. Each day is broken down into achievable tasks that are easy to understand and execute. By the end of it we’d replanned our workflows and used the content to onboard the wider Founding team on our ICP and value prop. I can highly recommend this accelerator and the timing was perfect for us ahead of our launch in 2025.

I joined the accelerator to build confidence in sales, a role I hadn’t seen myself in before. The step-by-step approach, accountability, and practical tools made a huge difference. I now have a clear process, a list of 64 engaged prospects, and my first win—a £37k project for January! The program’s focus on action and feedback helped me see tangible results quickly. I feel more prepared and confident in building a sales engine. I’d absolutely recommend it—you can fit it alongside your day job and see real progress faster than you’d expect!

Mike was instrumental in getting us sales-ready to launch our tech product to market. As we are not salespeople, he helped us understand the sales landscape and guided us through the entire process from beginning to end. His expertise in using the right language and effectively communicating—convincing the other party without overtly selling—was invaluable. We absolutely loved working with him and highly recommend his services. We look forward to continuing our collaboration; he's been fantastic.

The accelerator provided incredibly useful practical guidance and support on converting an ICP into a paying customer. Mike was highly responsive and always ready to assist with any questions throughout the process.

"Mike's guidance helped me navigate a challenging pricing negotiation with a customer who felt our tool was too expensive. He encouraged a fact-finding call without immediate recommendations, and we brainstormed negotiation ideas together. By presenting our proposal over a call, as he suggested, I could gauge the customer's reactions in real time. This approach led to a successful negotiation, leading to a signed 12 month contract leaving both the customer and us very satisfied."