Community is a powerful way to engage in continuous learning. The Healthy Competition community has a great foundation that brings together an incredible group of professionals all engaged in asking questions, sharing examples and past experiences. It's very valuable and rare to find a community so committed in elevating and supporting all of its members career paths in CI and Product Marketing.

Healthy Competition one of the best CI/PMM communities out there. The conversations are real, with people cheering you on for successes and offering practical advice when needed. I can't recommend it enough.

Being a part of the Healthy Competition community has been an invaluable experience for me as a CI practitioner. Being able to collaborate with other professionals who share the same passion for competitive intelligence and constant exchange of insights, strategies, and ideas has helped elevate my understanding and approach to not just competitive intel but product marketing as well. This community serves as an indispensable resource for anyone looking to expand their CI skill set and experience.

This group empowers me to be the best product marketing and competitive intelligence professional I can be.

I've gotten more value out of Healthy Competition in 2 weeks than I have from any other community so far. Great people, the level of engagement is just right.

This class was incredibly comprehensive and actionable. I enjoyed every minute and I am already applying many of the lessons. Andy's explanations are remarkably clear and concise. Moreover, the course is conveniently divided into bite-sized videos, making it easy to locate and revisit specific topics whenever needed.

I’ve been in the Competitive Intelligence field for MANY years and this is truly one of the most valuable communities I have found. I’m constantly learning of new tools, tips, resources that can bring immediate impact to my role. I also love the personal connections I have made and look forward to nurturing these relationships. Thank you Andy for your vision and thoughtful execution of this community!

As a Product Marketing team of one at a small company, it’s been incredibly valuable to be able to lean on the expertise in this community. The guidance and wisdom on all things CI and product marketing have helped me tackle projects and become more confident in my role.

Healthy Competition is the best community for anyone who wants to get their Competitive Intel geek on. Whether you're new to CI or a seasoned pro, there is support for every CI issue, topic, conundrum or rant brought to the table. Healthy Competition is a non-judgmental forum that addresses a wide-range of perspectives, experiences and best practices, regardless of age, gender or level of CI experience. I use the community as a sounding board for new ideas or issues I'm encountering, as well as a trusted space where people "get" what I do and have genuine interest in the issues I bring to the table.

Healthy Competition is such a wonderful and engaged community of CI and PMM folks. It's a space to ask questions, share wins, and nerd out on all things competitive intelligence. It's become my favorite community.

Without a doubt, the community is the best Competitive Intel resource I've come across. It is full of amazingly talented people who share some absolute fire takes on CI. I'm grateful to be a part of the group and to the people in it. If your job includes any kind of competitive work, I'd recommend joining.

Healthy Competition is such a great collaborative community. It's a place where great minds in the competitive world come together to support, share successes, and discover best practices. Being able to ask honest questions and see & hear what others are doing has been extremely helpful. It's a one-stop-shop CI resource.

Just want to point out how amazing it is that a question was posed to the community and 3 hours later there is a thread with 33 replies from ~10 different PMM & CI pros. This community is epic.

Huge shoutout to this community for connecting Product Marketers like myself to teams that are hiring. I got an offer from one of them and I'm pretty stoked about it!

Healthy Competition is like Cheers for PMM & CI professionals -- a place where everyone knows what you're talking about, even if they don't necessarily know your name. I love the discussions we've had around deliverables, ethics, and everything in between. And I've gotten to connect more deeply with folks I know from the industry!

You need community and feedback to up your game. Healthy Competition is a tight-knit community for Product Marketers and CI professionals filled with people that are willing to jump on a call, help you solve your challenges, and give you the encouragement you need to grow.

Healthy Competition is a hidden gem for PMMs and competitive enablement professionals seeking a vibrant community. Connect with friendly peers, tap into expert knowledge, celebrate milestones, and grow together.

I'm part of a few communities, but when I need help or just need to brain dump, I go to Healthy Competition. I feel safe putting my crazy ideas out there and getting candid feedback. Many times, a few good ideas become great ideas because of the feedback and dialogue that comes from this community.

I'm in so many Slack groups (literally 37 total) where so many channels are full of people asking the same question over and over or posting vague/unhelpful answers. But almost every post in here is full of real, tactical, helpful advice on how to be better. I love this.

Great course for anyone in B2B marketing! :)

Andy's Competitive Playbook is the perfect resource for anyone looking to transition their career into competitive intelligence and/or sales enablement. It has become a required mini-course to complete for our team as well.

Excellent content - very well designed in a succinct and engaging format. Really enjoyed going through it.

Andy has NAILED the "how to" starting guide that will be a game changer for any PMM needing to start competitive motions at their organization. It is tactical, chock full of recommendations, action steps and is built on the lessons learned from industry veterans. As a PMM or anyone supporting an emerging competitive program, you can't afford to not read this. The course will not only make your organization more deadly in your respective industry but allow you to hypercharge your career and provide untapped, unique value to your team.

The Competitive Playbook is exactly the course I wish I'd had when I started my Competitive Intelligence career. Andy does an incredible job building short, specified lessons that go over each topic, including a breakdown of the topic, why it's important, specific examples, and how to put it into practice. You won't find all high-level language here -- Andy provides real-life examples of each lesson and gives simple, tactical steps to take so you can implement this in your own program. Andy discusses how to engage with and deliver for separate stakeholders throughout your organization and how to get people involved in competitive culture from day 1. Stakeholder buy-in is absolutely crucial to any competitive program and Andy does a phenomenal job outlining who should be involved, how to engage them, and best practices for providing them with valuable information, as well as how to best collect information from these stakeholders. I've seen Andy present a number of times over the past year and I've learned something new every time. This program is a culmination of all of Andy's experience and more. I've been working in Competitive Intelligence for over a year and I gained a TON of new knowledge from this course. I can't wait to implement these additional items into my competitive program!

Whether you already have a competitive intelligence program or you're just getting started out - The Competitive Playbook is filled with actionable gold you can implement tomorrow.

The Competitive Playbook is an ideal blend of both strategic and tactical guidance to help you kick start or revamp your Competitive Intelligence program. Andy is also an engaging, clear educator who brings in real life examples to deepen your understanding of the material. Great playbook!

It's one thing to simply be aware of competitors. It's another to have an active strategy in place that helps you win against them. Andy is a phenomenal resource for companies that are interested in the latter scenario. Look no further if you're in need of actionable advice on building or optimizing a Competitive Intelligence program.

What sets this course apart is Andy's ability to provide the big picture while diving deep enough to unpack that big picture to run an effective competitive program end-to-end. I appreciate how he's able to make complex concepts simple and actionable, especially since I'm a full-stack product marketer who has to tackle a wide variety of product go-to-market activities. I feel as if I just got a power-up mushroom to make an even bigger impact with my competitive intelligence program. Thanks, Andy, for creating an amazing resource on competitive intelligence and continuing to be an important leader in this area!

If I was told I could only keep one resource in my swipe file about Competitive Intelligence and delete everything else - The Competitive Playbook would be it. Whether you’re the only PMM at your company, or part of a Product Marketing team, Andy's course provides tons of actionable takeaways you can use straight away to help give your company a competitive edge in whatever market you’re in. And in <90 mins! Even if you don't have access or budget to spend on specialised CI or enablement tools, you'll find a lot of value in this course.

From someone who was a former seller turned product marketer and has built out competitive programs multiple times: this is a FANTASTIC course. Forget what you’re searching on YouTube or the random Slack channels you’re joining. Take this course instead—90 minutes that will not only help you lay out for your first 6-12 months of rolling out a new CI program, but also extremely actionable for folks like myself who have been running programs and can always learn something new. It’s the perfect blend of breaking down concepts while also being extremely actionable with recommendations on tools and formats to setup to be successful.

Andrew McCotter-Bicknell is an influential voice in the Competitive Intelligence space, and his Competitive Playbook is a resource that's packed with directional ideas and action items. If you're interested in pursuing a career in this growing discipline, then when Andy drops some knowledge, you'd better pick it up.

As someone tasked with launching a competitive intel program from scratch, this course took me from zero to launch quickly. I’ve read several recommended books and plenty of articles from great resources. Andy’s course pulled it all together and made it actionable. This course is a must for anyone in competitive intel. Andy delivers the course in just 90 minutes. But it’s length isn’t the important part. The course includes short, easy-to-digest segments with action items built in. The structure makes it easy to get started and a great reference. The examples included are super helpful. I was stuck on how to present quick-hit competitive info and in-depth intelligence. Andy’s guidance on Slack updates and his monthly newsletter gave me what I needed to define how we deliver intel. You’ll have a next-level competitive intel program going in no time if you follow Andy’s advice. Recommend.

Whether you’re looking for fresh, new ideas or a launching point to start the first competitive program/focus at your organization, this playbook gives you it all. The content is thoughtful, concise, easy to follow along, and chock-full of great ideas that can drive impact immediately.

As a “young” PMM, Competitive Intelligence was a task I recognized as valuable to the company and our bottom line, but I struggled to understand where to begin. The legal technology market is vast and ever changing. Acquisitions happen constantly while other competitors receive fresh rounds of funding and continue building their feature sets. In a word, our competitive landscape is “threatening," which is why growing our Competitive Intelligence program is a clear step toward our continued success. The Competitive Playbook does an incredible job of making clear the path toward a meaningful competitive program that gives individuals AND the whole company an edge in the market. It is an extremely actionable course, with every lesson encouraging a new idea or action item that could benefit how we build our program. On top of all that, Andy is a magnificent thought leader, with obvious proficiency on CI best practices and a penchant for being accessible to those in the course who want to talk shop. Whether you're looking to breathe new life into your competitive program or trying to start from scratch with best practices in mind, this course provides a outstanding beacon to guide CI practitioners, full stack PMMs, marketing leaders, or anyone wanting to enable their organization with competitive knowledge.

I enjoyed going through the course and will definitely be using some of the frameworks! 🙏💪

Andy's Competitive Playbook is one of the most valuable learning assets I have consumed so far. If you really want to stay ahead of the competition then this playbook is a goldmine for you. It shares actionable frameworks to achieve your competitive goals. If you are a Product Marketer, Product Manager, or any product enthusiast then I highly recommended you go for it.

Andy's Competitive Playbook gave me highly effective (and easy to use) frameworks to conceive, deliver and measure my Competitive Intel+Enablement program at WorkBoard. Andy's deep insights, actionable tips and rich examples helped me overcome my challenges around: 

1. How to best gauge the success of the program 

2. How to discern between useful and not-so-useful competitive intel 

3. How to share my findings/analysis around competition in an engaging and compelling way 

4. How to get the most out of Win/Loss interviews with the field and prospects/customers 

5. How to draft compelling battlecard content. 

This course was exactly what I was looking for and needed! I wanted a quick, simple, and actionable course to run through before starting up a competitive intel program and this checked all the boxes. I watched all the classes and left feeling energized, motivated, and ready to start! I recommend this course to anyone feeling a little lost in ambiguity or looking for the first step to build a super powerful CI program. Thank you for creating this!

I purchased The Competitive Playbook as soon as it was released. Andy is a wealth of knowledge in the Competitive Intelligence space and this course provides any CI professional tremendous value regardless of experience!

I built the Competitive Intel program at my org from scratch and have watched numerous videos and courses, including the Product Marketing Alliance course. You are guaranteed to learn something new and refresh your thinking of how you approach CI with The Competitive Playbook. Andrew does a great job of breaking things down so it's digestible and actionable!

If you're looking for a way to give your organization a leg up on the competition, then you need to check out the Competitive Playbook. It's packed with information that will help you understand your market and make stronger strategic decisions. In today's business world, knowledge is power, and this playbook will give you all the knowledge you need to come out ahead.

I am so impressed with not just the level of content in The Competitive Playbook, but the clarity and efficiency with which it is presented. Each lesson is succinct, clear, and actionable. My notes from the course read like a map for my next 6 months of work.

If you're looking for a resource to help you build a competitive program, this is it. In The Competitive Playbook, Andy dives into the tactics of building your program from scratch. He also provides the mindset/philosophy that you can use to stay on top of things after you've finished. Each lesson is explained in detail and includes action steps for you to follow. He even recommends different tools to use based on your budget. Even if you already have a competitive program in place, pick this course up. There's a good chance that you'll learn multiple things to optimize what you have in place.

If anyone is working or trying to get into competitive intelligence and/or product marketing, the competitive playbook is a must have! Andy is a competitive intelligence Jedi!!

If you're looking to establish the benefits and importance of competitive intelligence while becoming a linchpin within your company, take this course. No matter if you're at a small or large organization, Andy's playbook will help you grow and strengthen your CI program.

Andy is a stellar resource for building Competitive Intelligence programs. His work is in-depth, well explained, and led us to win more competitive deals.

This playbook covers everything a CI team needs. Definitely a lot of value for anyone who is interested in Competitive Intelligence.

I've seen Andy build successful competitive programs at both ZoomInfo and ClickUp using this exact playbook. The program's deliverables make my job in Enablement easier, and I can see firsthand how much more confidence it gives our sellers when they're in competitive situations.

The tech and SaaS landscape is getting more crowded by the day. Understanding how you should react to competitors is always tricky. Andrew's course is a fantastic framework for building out a competitive intelligence resource. One that will actually get used! It's a pefect balance of theory & practical advice. He lays out every step from A-Z. Tips & strategies on how to conduct solid research, how to align an org (from top down), and ensure every team has the tools they need to be successful. Don't sleep on this course folx - I learned a ton. And I've spent a lifetime in B2B.

Andrew is a Competitive Intelligence swiss army knife. He knows the ins and outs of Competitive Intelligence more than anyone I know.

This course was everything I’d hoped it to be, and more. Andy pulls back the curtain and teaches you the exact systems, softwares, steps–literally everything you need to know to set up a successful competitive intelligence program. And the cherry on top? I was able to finish it in two short sittings and walk away having gained a ton of new tools I can use with my clients as B2B tech copywriter. Thank you Andy!

You absolutely have to grab The Competitive Playbook. I just went through it a second time—it’s tactical and great if you’re a startup leader and need to put something in place without having to hire someone full time. The course essentially pays for itself.

The Competitive Playbook is amazing. Thanks, Andy, for the game-changing content.

Community is a powerful way to engage in continuous learning. The Healthy Competition community has a great foundation that brings together an incredible group of professionals all engaged in asking questions, sharing examples and past experiences. It's very valuable and rare to find a community so committed in elevating and supporting all of its members career paths in CI and Product Marketing.

Healthy Competition one of the best CI/PMM communities out there. The conversations are real, with people cheering you on for successes and offering practical advice when needed. I can't recommend it enough.

Being a part of the Healthy Competition community has been an invaluable experience for me as a CI practitioner. Being able to collaborate with other professionals who share the same passion for competitive intelligence and constant exchange of insights, strategies, and ideas has helped elevate my understanding and approach to not just competitive intel but product marketing as well. This community serves as an indispensable resource for anyone looking to expand their CI skill set and experience.

This group empowers me to be the best product marketing and competitive intelligence professional I can be.

I've gotten more value out of Healthy Competition in 2 weeks than I have from any other community so far. Great people, the level of engagement is just right.

This class was incredibly comprehensive and actionable. I enjoyed every minute and I am already applying many of the lessons. Andy's explanations are remarkably clear and concise. Moreover, the course is conveniently divided into bite-sized videos, making it easy to locate and revisit specific topics whenever needed.

I’ve been in the Competitive Intelligence field for MANY years and this is truly one of the most valuable communities I have found. I’m constantly learning of new tools, tips, resources that can bring immediate impact to my role. I also love the personal connections I have made and look forward to nurturing these relationships. Thank you Andy for your vision and thoughtful execution of this community!

As a Product Marketing team of one at a small company, it’s been incredibly valuable to be able to lean on the expertise in this community. The guidance and wisdom on all things CI and product marketing have helped me tackle projects and become more confident in my role.

Healthy Competition is the best community for anyone who wants to get their Competitive Intel geek on. Whether you're new to CI or a seasoned pro, there is support for every CI issue, topic, conundrum or rant brought to the table. Healthy Competition is a non-judgmental forum that addresses a wide-range of perspectives, experiences and best practices, regardless of age, gender or level of CI experience. I use the community as a sounding board for new ideas or issues I'm encountering, as well as a trusted space where people "get" what I do and have genuine interest in the issues I bring to the table.

Healthy Competition is such a wonderful and engaged community of CI and PMM folks. It's a space to ask questions, share wins, and nerd out on all things competitive intelligence. It's become my favorite community.

Without a doubt, the community is the best Competitive Intel resource I've come across. It is full of amazingly talented people who share some absolute fire takes on CI. I'm grateful to be a part of the group and to the people in it. If your job includes any kind of competitive work, I'd recommend joining.

Healthy Competition is such a great collaborative community. It's a place where great minds in the competitive world come together to support, share successes, and discover best practices. Being able to ask honest questions and see & hear what others are doing has been extremely helpful. It's a one-stop-shop CI resource.

Just want to point out how amazing it is that a question was posed to the community and 3 hours later there is a thread with 33 replies from ~10 different PMM & CI pros. This community is epic.

Huge shoutout to this community for connecting Product Marketers like myself to teams that are hiring. I got an offer from one of them and I'm pretty stoked about it!

Healthy Competition is like Cheers for PMM & CI professionals -- a place where everyone knows what you're talking about, even if they don't necessarily know your name. I love the discussions we've had around deliverables, ethics, and everything in between. And I've gotten to connect more deeply with folks I know from the industry!

You need community and feedback to up your game. Healthy Competition is a tight-knit community for Product Marketers and CI professionals filled with people that are willing to jump on a call, help you solve your challenges, and give you the encouragement you need to grow.