The tech and SaaS landscape is getting more crowded by the day. Understanding how you should react to competitors is always tricky. Andrew's course is a fantastic framework for building out a competitive intelligence resource. One that will actually get used! It's a pefect balance of theory & practical advice. He lays out every step from A-Z. Tips & strategies on how to conduct solid research, how to align an org (from top down), and ensure every team has the tools they need to be successful. Don't sleep on this course folx - I learned a ton. And I've spent a lifetime in B2B.

If you're looking for a way to give your organization a leg up on the competition, then you need to check out the Competitive Playbook. It's packed with information that will help you understand your market and make stronger strategic decisions. In today's business world, knowledge is power, and this playbook will give you all the knowledge you need to come out ahead.

I built the Competitive Intel program at my org from scratch and have watched numerous videos and courses, including the Product Marketing Alliance course. You are guaranteed to learn something new and refresh your thinking of how you approach CI with The Competitive Playbook. Andrew does a great job of breaking things down so it's digestible and actionable!

I purchased The Competitive Playbook as soon as it was released. Andy is a wealth of knowledge in the Competitive Intelligence space and this course provides any CI professional tremendous value regardless of experience!

Andy's Competitive Playbook gave me highly effective (and easy to use) frameworks to conceive, deliver and measure my Competitive Intel+Enablement program at WorkBoard. Andy's deep insights, actionable tips and rich examples helped me overcome my challenges around: 

1. How to best gauge the success of the program 

2. How to discern between useful and not-so-useful competitive intel 

3. How to share my findings/analysis around competition in an engaging and compelling way 

4. How to get the most out of Win/Loss interviews with the field and prospects/customers 

5. How to draft compelling battlecard content. 

Andy's Competitive Playbook is one of the most valuable learning assets I have consumed so far. If you really want to stay ahead of the competition then this playbook is a goldmine for you. It shares actionable frameworks to achieve your competitive goals. If you are a Product Marketer, Product Manager, or any product enthusiast then I highly recommended you go for it.

Andrew McCotter-Bicknell is an influential voice in the Competitive Intelligence space, and his Competitive Playbook is a resource that's packed with directional ideas and action items. If you're interested in pursuing a career in this growing discipline, then when Andy drops some knowledge, you'd better pick it up.

From someone who was a former seller turned product marketer and has built out competitive programs multiple times: this is a FANTASTIC course. Forget what you’re searching on YouTube or the random Slack channels you’re joining. Take this course instead—90 minutes that will not only help you lay out for your first 6-12 months of rolling out a new CI program, but also extremely actionable for folks like myself who have been running programs and can always learn something new. It’s the perfect blend of breaking down concepts while also being extremely actionable with recommendations on tools and formats to setup to be successful.

What sets this course apart is Andy's ability to provide the big picture while diving deep enough to unpack that big picture to run an effective competitive program end-to-end. I appreciate how he's able to make complex concepts simple and actionable, especially since I'm a full-stack product marketer who has to tackle a wide variety of product go-to-market activities. I feel as if I just got a power-up mushroom to make an even bigger impact with my competitive intelligence program. Thanks, Andy, for creating an amazing resource on competitive intelligence and continuing to be an important leader in this area!

Andy's Competitive Playbook is the perfect resource for anyone looking to transition their career into competitive intelligence and/or sales enablement. It has become a required mini-course to complete for our team as well.

I'm in so many Slack groups (literally 37 total) where so many channels are full of people asking the same question over and over or posting vague/unhelpful answers. But almost every post in here is full of real, tactical, helpful advice on how to be better. I love this.

I'm part of a few communities, but when I need help or just need to brain dump, I go to Healthy Competition. I feel safe putting my crazy ideas out there and getting candid feedback. Many times, a few good ideas become great ideas because of the feedback and dialogue that comes from this community.

Healthy Competition is a hidden gem for PMMs and competitive enablement professionals seeking a vibrant community. Connect with friendly peers, tap into expert knowledge, celebrate milestones, and grow together.

As a Product Marketing team of one at a small company, it’s been incredibly valuable to be able to lean on the expertise in this community. The guidance and wisdom on all things CI and product marketing have helped me tackle projects and become more confident in my role.

I've gotten more value out of Healthy Competition in 2 weeks than I have from any other community so far. Great people, the level of engagement is just right.

The tech and SaaS landscape is getting more crowded by the day. Understanding how you should react to competitors is always tricky. Andrew's course is a fantastic framework for building out a competitive intelligence resource. One that will actually get used! It's a pefect balance of theory & practical advice. He lays out every step from A-Z. Tips & strategies on how to conduct solid research, how to align an org (from top down), and ensure every team has the tools they need to be successful. Don't sleep on this course folx - I learned a ton. And I've spent a lifetime in B2B.

If you're looking for a way to give your organization a leg up on the competition, then you need to check out the Competitive Playbook. It's packed with information that will help you understand your market and make stronger strategic decisions. In today's business world, knowledge is power, and this playbook will give you all the knowledge you need to come out ahead.

I built the Competitive Intel program at my org from scratch and have watched numerous videos and courses, including the Product Marketing Alliance course. You are guaranteed to learn something new and refresh your thinking of how you approach CI with The Competitive Playbook. Andrew does a great job of breaking things down so it's digestible and actionable!

I purchased The Competitive Playbook as soon as it was released. Andy is a wealth of knowledge in the Competitive Intelligence space and this course provides any CI professional tremendous value regardless of experience!