"Eddie is probably the most efficient copywriter on the planet."
"You will 100% become a better writer by subscribing."
"The go-to place I rely on for coaching, references, and inspiration."
"Specific, highly actionable, practical and tactical."
"One of the best newsletters on all things copywriting."
"Likely the very best reading you’ll do on any given day about copywriting."
"My #1 recommendation for anyone from a Jr. to a Sr. copywriter."
"My advice: absorb every bit of gold dust Eddie generously puts out into the world."
"I couldn't recommend Eddie more. His storytelling and advice... incredible."
"You can tell Eddie puts real thought into what he says and how he says it."
"Eddie shares the thinking, behind the thinking, behind the writing."
"I learn something new from every one of Eddie’s emails."
"Eddie will never take your time or attention for granted."
"There isn't a single email I haven’t opened and read and learned from."
"The copy Eddie shares is fantastic and it's wrapped up in excellent storytelling."
"If you want to improve your writing, you need to follow Eddie."
"Everything Eddie does is top-shelf quality."
"Eddie is a genius copywriter."
"There’s no one better at the art of copywriting."
"Eddie is probably the best copywriter in B2B today."
"Eddie is a creative, artistic, and generous person."
"Eddie’s stuff is really easy to read, warm and human."
"I get something valuable out of Eddie’s stuff every single time I read it."
"I’ve learned so much about copywriting from Eddie, it’s unbelievable."
"Subscribing has been probably the most transformative thing I’ve done."
"Stranded on a deserted island, I’d want Eddie to write that message in a bottle."
"Eddie takes the best insights from B2C and applies them to B2B."
"If you’re a copywriter committed to the craft, subscribe."
"I love the way Eddie’s copy makes my brain stretch in fun ways."
"If I were building a Justice League of marketers, I'd want Eddie on my team."
"Eddie’s constantly sending actionable tips that improve my conversion rates."
"I appreciate how you make your writing personal."
"VGC has its own archiving folder, where I store it once I’ve read every single word."
Michael Roberts
I help brands BUILD and capture demand through email programs | Demand/Nurture Strategy Consultant & Contractor | Email, Automation, Demand Gen
Eddie's content consistently sparks new ideas I take back to my writing. They are practical principles that make a difference, not something that's just nice to read.
Oct 14, 2022
Diego Rios
B2B2C | mortgage marketing | fintech | YC startups
Reading list for Thanksgiving and Holidays 🎄🦃✈️
Very Good Copy by 🇺🇦 Eddie Shleyner (his writing style and principles are going to be even more important in an AI age)
Nov 20, 2025
"The value Eddie gave me is hard to put into words, which is saying something because that’s my job. In 45 minutes, I can say with confidence he saved me months, if not years, in additional trial and error. "
"Eddie is phenomenal. I was struggling with my landing page and set up time with Eddie and he helped me create a page that was true to me and to my brand—and it was so much simpler and more compelling than what I had before. It took a few hours and Eddie was so generous with his time and expertise. And it saved me days, if not weeks, of struggling to figure it out on my own. "
"Thanks to Eddie’s consulting, I recently crossed $100k in sales on my online course and closed retainer clients worth tens of thousands of dollars. He’s gone through my landing pages, emails, and strategy, and his advice has helped me improve my conversion rates, my offer, and most importantly, my mindset."
"Eddie's not just a genius copywriter, he's a genius copy strategist…and his style, the way he works, doesn’t come from text books…his genius comes from his years of experience working with so many brands."
Len Woods
StoryBrand Guide & Copywriter
I can't tell you how much I loved your book. So, SO good. I keep it close by. Thanks for writing it.
Jan 9, 2025
Marija Perinić
Storytelling copywriter | Making your audience feel heard | SaaS | B2B Tech | Cybersecurity
You know how there’s a quick 5-second window to capture someone’s attention on your website or they’re gone? That’s what I’m like with business books. I hate them.
Pretty sure it’s because I was spoiled with so many great novels in my youth. I’d devour most of them in one afternoon.
Now, as a mother of two little ones, I don’t have the time (or the willpower) to spend hating my life trying to learn something new.
But to get better, you have to.
That’s why Very Good Copy is at the very top of my must-read copywriting books.
There’s stories (sometimes with pictures).
There’s lessons.
They’re short.
It’s easy to read and easy to digest.
I smashed it out in a few nights after putting the little tackers to bed.
Thanks 🇺🇦 Eddie Shleyner it’s a 10/10 from me ♥️
#copywriting
#marketing
#verygoodcopy
Dec 16, 2024
Erhan Tartan
🤞 Man of my word | Creative Copywriter | Shareholder of The Freelance Qommunity
My Top 3 "saw-it-on-Linkedin" book recommendations for anyone starting their copywriting career.
All of them are easy to digest and make you go "Aaah, so I'm not the only one."
Dan Nelken's Self-help guide for copywriters: Start with this one and learn basic techniques to come up with the good stuff quickly.
Thomas Kemeny's Junior: A great one to learn more about agency-client dynamics, with good tips and moments where you turn the page laughing.
🇺🇦 Eddie Shleyner's VeryGoodCopy: An awesome collection of his micro-lessons that inspire and share great knowledge.
Remember, you are what you read. So read this and become better.
#funtomentals
Dec 12, 2024
Jordan Heal
Why focus on the 5% when you can go after the 95%?
It’s cold, wet, and rainy. Work feels slow. The creative juices aren’t flowing. So I jump into 🇺🇦 Eddie Shleyner’s Very Good Copy.
“Finally!” I thought. “I’ve been meaning to read this for ages.”
Hours flew by, but not a moment felt wasted. If anything, I was *more* productive reading the book than if I’d been manically writing thousands of words of copy.
For so long, I tried to put myself into the shoes of our ideal customer — trying to connect the dots between our solution and their pain.
Hell, I thought I’d nailed the recent website copy rewrite. I was sure the headlines would pop, and prospects would love reading all the new content.
But then I realised just how wrong I was. The copy isn’t bad… it’s just not great.
One lesson in the book was about windows. The late, great Eugene Schwartz would despair when people told him how great his headlines were.
Because they were seeing the words, not through them.
Good copy makes people see through the words to the product itself.
That’s when it hit me: the copy I’d been happily sitting on reads great in almost every other situation *except* the one it was written for.
Normally, I’d hit this realisation and curse myself for wasting my time.
But this time, it’s clear that this was exactly the revelation I needed.
I’ve spent the last hour rethinking all the copy I’ve drafted — zooming in on specific moments to connect with our audience in a more meaningful way.
It’s energising to see your work in a completely fresh light… which brings me to the whole point of this post:
Don’t force creativity. Take a step back. Let your ideas breathe.
Channel your customer’s demand.
Great marketing doesn’t come from forcing yourself to be creative on the spot.
It comes from everywhere — even a cold, rainy Wednesday afternoon spent reading a book.
#copywriting
#marketing
#writing
#creativity
Dec 4, 2024
David Goulden
Experienced B2B freelance Copywriter with a flair for technical writing and industry research.
Very Good Copy by 🇺🇦 Eddie Shleyner is a goldmine of ideas for marketers. One insight, in particular, stood out: a conversation with Kim Krause Schwalm, where she shared this principle:
🗣️ “40% of your advertising success depends on the strength of the offer.”
This makes perfect sense. You could have the ideal audience and a brilliant marketing campaign, but if your offer isn’t thoroughly researched or tested, it’s like taking a "leap into the dark".
The risk of this is wasting time, effort, and resources on a product or service that your audience may not even want.
Preparation is key. Before launching anything:
🔍 Assess the viability of your offer.
📊 Analyze trends in your industry.
🤝 Check what your competitors are doing.
Content is the conduit of your offer, not the offer itself. You need to believe that there is a strong chance that it will succeed.
#contentmarketing
#verygoodcopy
#competitoranalysis
#research
Dec 4, 2024
JeriLynn Thorpe
SEO & PPC Specialist // Copywriter // Co-Founder of Current Marketing
32 pages into “Very Good Copy” and blown away.
Thank you, 🇺🇦 Eddie Shleyner 🙏
Nov 30, 2024
Erica Svendsen
Premium Ghostwriter & SEO Copywriter
Shout out to 🇺🇦 Eddie Shleyner whose recent book is my only Black Friday purchase.
#writingcommunity If your writing is a business and not a hobby you need to think like a copywriter to market your work.
This book will help.
a.co/dAzP9Sk
I’m not affiliated with Eddie in any way, just a shameless admirer of his copy.
Nov 29, 2024
Violeta Lyskoit
Copywriter for NordVPN and Saily at NordSecurity
I can't express how happy I was to finally get my hands on this masterpiece. My expectations weren’t just met — they were exceeded. 📈
I had to hold myself back from reading it all in one sitting. I managed to stretch it out to three days. That was the best I could do. 🤷🏼♀️
It’s clear, easy to digest, and personal. A book every copywriter should refer to daily.
Kudos to 🇺🇦 Eddie Shleyner
Nov 28, 2024
Danielle Messler
Head of Content at Exit Five
3 books on marketing I've actually read cover to cover...
... and implemented lessons from:
📕 Everybody Writes by Ann Handley - this is a staple. I have screenshots of certain sections (have the hard copy *and* the kindle copy, I love it so much) that I go back to every week.
📗 Obviously Awesome by April Dunford - short with no fluff. The templates April gives you are worth 10x the price of the book itself. If you're a marketer, you *need* to know more about positioning and this will help you.
📘 Very Good Copy by 🇺🇦 Eddie Shleyner - I keep this on my desk all the time. I love the "micro lessons" and they're perfect for a bit of inspiration. No matter how many times I crack it open, I learn something new.
What's on your must read list? Looking for a few new ones to snuggle up with as we get into the holiday season!
Nov 25, 2024
Mo Alif 👻
Get more clients from your existing traffic 👻 Done-for-you funnel optimization for creators, coaches and consultants
Story Sunday, episode #1.
I usually run out of things to write about.
But as I was reading this book, I had an epiphany
The book is Very Good Copy by Eddie Shleyner.
In each of his 207 micro-lessons
He uses short stories to get the point across
Tidbits from his personal life
Moments most of us would discard as inconsequential
We're led to believe we need crazy stories to be "interesting"
We're led to believe our boring lives aren't "good enough"
But most of us are not Kardashians
Most of us lead ordinary lives
In "246 words on free ideas"
He recounts a dialogue between him, his wife and 2 of their friends
Brandon never talks to Uber drivers.
Eddie loves talking to Uber drivers.
Something most of us would never consider writing about.
But Eddie always finds a way to make a "boring" story...
Interesting.
Those everyday moments make him relatable.
Eddie also uses references from popular media
The show "Mad Men" in particular
He finds snippets he could relate back to the point he tries to make
And he makes them interesting
(I even started watching the show as a result)
Now you already know what I'm getting at
Next time you hit the brick wall
- Go on a walk
- Watch a movie
- Talk to that Uber driver
Ideas are everywhere.
You just need to catch them.
catch ya next Sunday for episode #2.
(yes you guessed it, another boring story).
Nov 24, 2024
Dayne Watkins
Copywriter, Designer, Branding Strategist and Awarded Screenwriter
Please, if you're a copywriter or just want to get better at copywriting, read this book!
In Very Good Copy, 🇺🇦 Eddie Shleyner doesn't just talk about copywriting tactics like most books do, but he also covers how to think like a good copywriter.
Not to mention there's several references to movies and other great storytelling books I've read like On Writing and Save the Cat.
As a screenwriter myself, I really appreciated that.
When copywriting, it's easy to get complacent and not try to peel back the layers on what you really want to say.
But reading this every day before work really made me think differently in my writing approach.
Highly suggest.
Nov 21, 2024
MP
Mark Pearce 🔍🖊️
Sales & Marketing Manager | BON CHARGE
Been a while.
Taking time away from this platform has felt cathartic.
Imagine waking up and not reading some spew from somebody somewhere doing something at 2.45am. (Because if you don't do the same thing, you're failing at life etc...)
Bliss.
Every now and then, it's worth posting something here. Especially, when it's something as good as 🇺🇦 Eddie Shleyner's new book.
110 lessons on thinking about your copy. 97 on writing it.
Eddie, if you're reading, this is a triumph. Thank you for writing it.
For anyone else in marketing, advertising, copywriting - Buy it.
Nov 20, 2024
Jimmy Farrell
CHS Happenings Publisher I Real Estate Broker I Former Retail Leasing Expert
I didn’t expect to read this book for anything other than lessons about marketing.
I’m in real estate and publishing. To do it well, really well, requires the ability to express myself in a way that resonates.
I expected snippets about persuasion. How to address a potential client’s “pain points”.
This book offers so much more. It’s about life and how to live it. Well.
I’m only 20% of the way through. I’m going to enjoy the hell out of the other 80%.
Thank you, 🇺🇦 Eddie Shleyner.
Nov 17, 2024
Bridget Poetker 👽
content never sleeps and neither do i
Running a creative business means I get to do work I love (with the absolute best clients ❤️)
But, you wanna know what’s really hard about running a creative business… learning new things.
It’s not even that the learning part is hard, it’s prioritizing it and actually fitting it into my cal.
Meetings, deliverables, lunch. Lots of stuff gets in the way.
The key is staying organized and giving myself space to learn with intention. ✨
I’m partnering with Skillshare to help me with this!! It’s the largest online learning community for creatives with thousands of classes.
I just picked a handful of classes on copywriting, creative strategy, and good old admin stuff (I’m an Asana girlie and Notion is killing me)
“Making the time” is something I’m extremely grateful for, and I control my own schedule now! It only makes my work better and my clients happier.
Let’s take some classes together! The first 500 people to use my link will get a one-month free trial of Skillshare 👉 lnkd.in/gejhyv-k
#SkillsharePartner
Nov 14, 2024
Kelvin Mukunya
Content writer | Junior Copywriter | Creative Storytelling | Help your brand communicate effectively either with content or sales copy.
A Journey to Longevity
Longevity isn’t just about how long you live.
It’s about living healthier and better.
While you may not know how many years you'll live.
Choose to make the most out of them.
This is part of my journey to longevity.
•Loving myself more.
•Learning every day.
•Smiling more.
•Working out.
•Eating well.
•Hydrating.
•Praying.
There are many other habits I try to practice,
But these are the ones that have brought me the most positivity.
To me, learning every day means constantly expanding my knowledge.
This year, I committed to reading more books.
Recently i'm reading Very Good Copy by 🇺🇦 Eddie Shleyner.
What’s the best book you’ve read that made a lasting impact on your life?
Nov 14, 2024
Michelle Zak
Product Marketing for early-stage startups | @ InCommon
Anyone else have an ever-present stack of books they're working through?
Any time there's a major shift in my role, responsibilities, company, personal life, etc., I refresh my pile. But it's almost always got at least one book from each of these groups:
✨ Books related to my current industry or interests
Currently: Social by Matthew Lieberman and The Business of Friendship by Shasta Nelson
✨ Books I refer back to as needed
Currently: Sales Pitch by April Dunford and Four Thousand Weeks by Oliver Burkeman
✨ New (or new-to-me) releases that I've added to my library
Currently: Very Good Copy by 🇺🇦 Eddie Shleyner
For the first group, I often start out with a copy from the library so I can sample lots of different books on the topic. After a couple of chapters, if it seems like something I want to dig into, I'll go grab my own copy. Then I highlight and mark up alllll the pages (ask me about my sticky note stash!), which I'll eventually reference when the book makes an appearance in the second category.
Any recommendations for my next rotation?
#startups
#readinglist
#productmarketing
Nov 12, 2024
Casey Hill
Sr. Growth Manager @ ActiveCampaign | Institutional Consultant | Founder
When I picked up Very Good Copy by 🇺🇦 Eddie Shleyner I didn’t have high expectations.
Most business books, sales books, marketing books, leadership books… are fluff.
High level frameworks, regurgitated truisms.
Yes, I get that culture matters. Yes, I get you need to be customer centric. Yes, I get I need to actively listen.
I closed the book after the first few chapters.
They felt disjointed, almost random. A story about staring at art and his grandma and I don’t remember what else.
I wanted specific B2B tips I could go execute tomorrow!
But for some reason, maybe idle curiosity, I picked it up again while my newborn sat plunked on my chest.
Some interesting chapters had me take a few notes.
And suddenly I found myself getting pulled back into it, odd for a book with no central characters or plot (save for Eddie himself).
But there was something about the simplicity and the storytelling.
I read a page and I would pause and think “that flowed” or “that made me smile”, that drew me back.
What was it about that chapter that “worked”?
I’ve now been through the book fully twice and have earmarked a handful of pages, things around dialogue and headlines and “copy working” to return to.
I am realizing that great writing has to have a soul to it. It can’t just be dry, bland facts pouring out.
Even more so in an age of AI.
Although I have close to 7,000,000 views on LinkedIn this year, I realize that my writing itself is a major thing that holds me back.
Too dense. Too many words. Flat hooks.
Hell this post is a stream of conscious and likely could be half the length.
If I improved that, maybe I could hit 10m. Maybe 20m.
This book by Eddie is a compelling guide, in that it “shows” rather than tells. It shows great dialogue. It shows great hooks. It shows emotional pieces.
I always like to recommend things that are helpful to marketers or B2B growth folks.
This book is brilliant. Buy it. Read it. Then read it again and action it.
Nov 12, 2024
Michael Rugland
Project Manager, Otimo Data AB
To everybody who loves to write:
Get this book!
If you don't already follow 🇺🇦 Eddie Shleyner then this is the perfect opportunity to get to know him. The book is about copywriting (obviously) but it takes on a both practical and philosophical approach to writing in general.
The tone is pleasant and conversational. Eddie feels like a knowledgeable but very patient teacher, each chapter feeling less like a lesson and more like hanging out with your friend Eddie over coffee.
Now I'll just have to put in the work and hope that my writing improves 😄
Nov 12, 2024
Damilola Michael 🥳
FRUSTRATED with "just okay" sales?... 🤑💰DRIVE THOSE WILD SALES with my emotional-response + psychology-powered copy... ➡️ Let's get talking in the DM 📥 || The Copy Scientist + 2x Author
I finally picked this up after about 3 months.
.
.
.
August 1st was my birthday.
My brother, Collin L. sent this book to me as a gift.
VERY GOOD COPY - written by a legendary copywriter, 🇺🇦 Eddie Shleyner ..
Who I believe to be the best storytelling copywriter I've seen.
He just released the book at the time and I bet I was the first copywriter to have a copy of it delivered right to my doorstep... here in Nigeria.
Well...
You know that feeling when you love a book so much you don't want to open it? Hehehe 😄.
I just kept gazing at the book for months...
And I'm wondering how a young copywriter like me in a third-world country has his hands on one of the best copywriting books ever.
If anyone ever told me I would have books ordered and delivered to me... right from Amazon...
I probably wouldn't have believed it... seeing I came from a very humble background... where we once ate pawpaw for days...
And slept in our home-church's kiosk for months because we were evicted out of a rented apartment.
But here I am...
Learning from some of the best guys in the game and gradually becoming one of them myself.
It only gets better 🤲.
And I'm happy I choose this path.
Happy New Week, Fam ❤.
P.S. What was that dream you never thought possible but now you're seeing it happening again and again?
Nov 11, 2024
Lori Biggs
Marketing and Communications Executive / Strategic Planning / Organizational Leadership / Reputation Management
Fall has finally set in here in Washington and when the family and I aren't filling bags with leaves, I’m curling up with a good read. Here’s what’s on my list:
📚 Smart Brevity by Jim VandeHei, Mike Allen & Roy Schwartz
Trim, trim, and trim again. My team hears me say this all too often. This book is all about simplifying your communication without losing impact. I'm hoping to walk away with tips on how to say more with less.
📚 Very Good Copy by 🇺🇦 Eddie Shleyner
This one has been on my shelf for a while now and I'm excited to dive in. I love a book with short, snackable chapters. Sometimes I only have a few minutes to read and this one is packed with real-world examples that I hope will help me make more engaging and effective content.
📚 Blue Ocean Shift by W. Chan Kim & Renée Mauborgne
I can't wait to start turning the pages of this one. I heard about it on an HBR podcast a few days ago, and the concept is super intriguing to me. It's all about thinking outside the box to find untapped opportunities — breaking away from the competition and creating new markets. Who knows what ideas it will spark?
What’s on your fall reading list? 🍁 If I get through these by Thanksgiving break, I'll be ready for recommendations for my winter bookshelf.
#Marketing
#BusinessGrowth
#Communication
#Strategy
#SmartBrevity
#BlueOceanShift
#VeryGoodCopy
#FallReading
Nov 7, 2024
Amanda Stein
I help busy executives establish themselves as thought leaders on LinkedIn through authentic, human stories that resonates deeply with their target audience.
Copy length is by far the most common question I get asked when I take on a project.
As 🇺🇦 Eddie Shleyner says “If your copy is fascinating, the length is irrelevant.”
*I got goosebumps the first time I read this*
Here's my take and what I tell my clients when they ask:
Don’t worry so much about the number of words or characters.
Worry over how fascinating your copy is -
Worry about the impact of your words -
Worry that your copy resonates with your audience -
The rest will fall into place.
#writing
#linkedin
#copy
#copywriting
Nov 6, 2024
Emilie Thorpe
Assistant Project Manager 📷📝🎬
From a young age, I have been fascinated with storytelling. I’d spend hours writing, compiling short stories into notebooks as a child; this never really stopped! Aiming to strengthen my skills in copywriting, I picked up this book as inspiration to write more ✍️
Only 26 pages in, and I instantly feel inspired - with my highlighter at the ready to detail those stand-out quotes!
A quote that has particularly resonated with me so far, is “to be a good copywriter - and creative person, in general - you must take your time. You must allow yourself to decelerate to the speed your work demands” ✨
In creative roles, we can appreciate how 'slowing down' isn't always an option, and how this can often be over-looked due to the fast-paced, ever changing nature of the industry, so seeing this quote was refreshing!
So, what inspires you, and helps fuels your creativity?
🇺🇦 Eddie Shleyner
#copywriting
#creativewriting
#storytelling
#inspiration
Nov 3, 2024
Fred Copestake
Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you?
A book on copywriting made me cry
I was reading 🇺🇦 Eddie Shleyner's 'Very Good Copy'
Luna came and curled up next to me on the sofa
Turning the page I hit the chapter on 'Emotional Writing'
A chapter where Paul Harvey's '10 Commandments for a Responsible Pet Owner' are cited as a great example
I reproduce them here:
1. My life is likely to last 10-15 years. Any separation from you is likely to be painful.
2. Give me time to understand what you want of me.
3. Place your trust in me. It is crucial for my well-being.
4. Don’t be angry with me for long and don’t lock me up as punishment. You have your work, your friends, your entertainments. But I have only you.
5. Talk to me. Even if I don’t understand your words, I do understand your voice when speaking to me.
6. Be aware that however you treat me, I will never forget it.
7. Before you hit me, before you strike me, remember that I have teeth that could easily crush the bones in your hand, and yet I choose not to bite you.
8. Before you scold me for being lazy or uncooperative, ask yourself if something might be bothering me. Perhaps I’m not getting the right food, I have been in the sun too long or my heart might be getting old or weak.
9. Please take care of me when I grow old. You too will grow old.
10. On the difficult journey, on the ultimate difficult journey, go with me please. Never say you can’t bear to watch. Don’t make me face this alone. Everything is easier for me if you are there. Because I love you so.
If you have a cat or dog it should be clear why it got me
Luna (and Oscar) had extra treats that night
Nov 3, 2024
axel sukianto
b2b saas marketer in australia | growth marketing consultant
🇺🇦 Eddie Shleyner’s book VeryGoodCopy is a delight to read and has helped me on how to think + write in a refreshing way.
he distills the world of copywriting into 207 of his “micro-lessons”, where he splits his book into two halves: (1) mindset: how to think like a copywriter, and (2) execute: how to write.
i placed an order for his book when he announced it and finished it in no time — and now i’ve added it on my list to re-read every year.
one immediate learning? the book has given me the confidence and license to write in a more “relaxed” fashion by using contractions, abbreviations, and colloquialisms (page 346).
if you’re looking for a book to read before end of the year where you will be entertained but also learn tips on copywriting, order a copy.
🇺🇦 Eddie is a legend and he has kindly offered to give away two copies of his book to Generate - The B2B Marketing Community in ANZ members so more aussie and kiwi marketers can be better writers.
Generate members: check out
#general channel to get a chance to get a copy.
Oct 31, 2024
Segismundo Palma
Responsable Estrategia y Desarrollo en Infodel Media
EL LIBRO DE COPYWRITING QUE FALTA EN TU BIBLIOTECA (aunque aún no lo sepas)
Para escribir como un
#copywriter hay que pensar como un copywriter.
Píllatelo ya.
#copywriting
🇺🇦 Eddie Shleyner
Oct 31, 2024
max hopkinson
Building Bind & The Keynote Club | Insider 42 Under 42
And marketing book of the year goes to...
Very Good Copy by 🇺🇦 Eddie Shleyner!
🏆👏🏆👏🏆👏🏆👏🏆👏🏆👏🏆
But the year isn't finished?
Irrelevant.
No book has changed my behaviour more in recent times :)
Well done Eddie!
PS it's esp good for the writers of LinkedIn - I've posted 21 times since reading and seen a step change in reach & engagement. 🔥
#verygoodcopy
#marketing
Oct 19, 2024
Chris Silvestri
The Conversion Alchemist | Message-market fit for B2B SaaS | Make your value impossible to ignore and join the conversation already happening in your customers’ heads. | 🎙️Host of The Message-Market Fit podcast
It’s easy to lose touch with our LLMs (or Little Life Moments as Jay Acunzo calls them).
Yet, as marketers and copywriters, it’s noticing these instants and nuances that allows us to truly connect with our audiences.
I’m often guilty of shutting the world out, headphones and virtual blinders on, going about my day.
I have to be deliberate and remind myself to slow down and pay attention.
What’s your favorite way of doing it?
(Photo: “Very good copy” by 🇺🇦 Eddie Shleyner )
Oct 18, 2024
Daniel Ricardo
🥚 Marketing manager @ FullProtein 🏍🏎 Hobbyist
Um dos livros que ando a devorar não se vende em Portugal.
E devia.
É que o livro Very Good Copy, do 🇺🇦 Eddie Shleyner é muito bom.
No entanto tem um defeito.
A espessura da capa fica como se fosse um meio half pipe.
Acontece.
O bom está no interior.
A capa está bem conseguida. Paginada.
O miolo também.
A forma como nos é apresentado cada capítulo.
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É um excelente livro para qualquer marketer, gestor, copywriter, palhaço/a do LinkedIn, top voice, 100k no...
Thank you Eddie.
I´m over page 186 and I needed to steal something.
Congratulations on this book and we needed it here.
Oct 18, 2024
Ryan Hussey
Story Teller | Clinical Education | Content Creation | Chicken & Waffles Enthusiast
Never travel without it! VeryGoodCopy
- - -
Thanks 🇺🇦 Eddie Shleyner for the exceptionally reliable AND valuable read.
Every time I pick up this book:
- I learn something new.
- I consider another perspective.
- I rethink everything! 😂
- I reflect on past ideas.
- and I think of new ones💡
Sometimes I pick it up and start where I left off.
Sometimes I close my eyes and pick a random chapter.
What’s your strategy?!
Oct 16, 2024
Emil Ivanov
✨ I help SaaS companies with Product Design and Strategy in building better products and services and growing sustainably ⭐️ UX Design & Product Expert ⭐️ Product Designer ⭐️ Freelance
I started reading "Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter" by 🇺🇦 Eddie Shleyner and it looks interesting.
I am interested in writing (generally, as a content creator and designer) so I can't wait to read it.
I am sharing an expert from the first pages:
"Noticing the details is a skill. And you develop it by slowing down, embracing tedium, and accepting that “things take the time they take,” as Burkeman puts it. Time illuminates the details. Details give way to connections. And connections are the basis of creativity, a cornerstone of copywriting. So, to be a good copywriter—and a creative person, in general—you must take your time. You must allow yourself to decelerate to the speed your work demands."
Shleyner, Eddie. Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter (p. 39). Very Good Copy Media. Kindle Edition.
Oct 15, 2024
Oksana Pervenonok
Freelancer | Content Marketing Manager | Copywriter | Technical Writer | Mental/Physical Health Advocate
On noticing, a very great quote from the book "Very Good Copy" by 🇺🇦 Eddie Shleyner.
I really loved this micro-lesson, and I love seeing how simply observing or noticing can make you a better writer.
#copywriting
#contentwriting
Oct 15, 2024
Giada Nizzoli
Brand messaging strategist & copywriter for women entrepreneurs
📚 eBooks are a thing, but they can’t replace the pleasure of carrying a physical book and annotating it with a pencil. Just like...
🔸Music platforms are handy, but vinyl records are making a comeback
🔸Streaming services are more practical, but going to the cinema is a whole memorable experience
🔸AI gives you words, but working with a professional gives you an external perspective, a bespoke strategy, and 1:1 support
(oh, and BETTER words 😏)
Already enjoying—and annotating like crazy—Very Good Copy by 🇺🇦 Eddie Shleyner.
What are you up to, today?
PS. That quote resonated with me because, even though I'm a fiction writer and poet on the side, I NEVER let it affect the way I approach copywriting, brand messaging, and marketing 🙅🏻♀️
So, remember: when you're writing about your business, the goal isn't to make people think "Oh, wow! They're really good with words."
It's to make your ideal clients think "Oh, wow! They can really solve my problem"...
and get them to take action 🙌🏻
Oct 14, 2024
Will Slater
Big ideas 'n' little words. brightonSEO speaker. Does that mean I'm a big deal?
I've banged on about this before.
But if you want to be a better (copy)writer, buy this book.
It's bloody brilliant. And 🇺🇦 Eddie Shleyner is quite possibly the nicest man in the whole entire word.
It's the kind of book you read cover to cover, then want to start again because you missed bits.
It's the kind of book you'll keep on your desk and dip into whenever you need inspiration.
Just go buy it, okay?
[Image description: Very Good Copy, a book by Eddie Schleyner, is perched on a bookshelf. Next to it is is a very old plastic toy Wampa, a snow monster from Star Wars. It doesn't look terribly impressed. But then it can't read. Booka on the shelf include Habibi by Craig Thompson, Poetry in (E)motion by Scroobius Pip and The Fountain by Darren Aronofsky.]
Oct 14, 2024
Dan Wade
Fractional Marketing Leader | Strategic Communications & Marketing Director | Growth Marketer
When your brain feels tapped out and copy isn't flowing, how do you break free?
One of my sure-fire cures for a creative rut lately has been to read a few sections of 🇺🇦 Eddie Shleyner's book and the method hasn't failed me yet.
This one hit me last night: There is a time and place for expertise, now more than ever with the rise of AI, but there's also value in being known for asking interesting questions. Connecting dots. Offering a creative POV on the topic, even if you don't have a clear answer to the most SEO-able question.
I know I need to get better at getting out of my own way, and maybe this is helpful for you, too!
Oct 9, 2024
James Bloedel
Helping nonprofit leaders turn vision into actionable strategy 🧭
Very Good Copy by Eddie Shleyner. Seriously, best book I read in 2024.
Dec 19, 2024
Garth Jemmett
Articulating your value in simple terms to drive growth | Founder We Explain Stuff
Founders, this book is a must-read.
It’s not just about writing better.
It’s about thinking better.
🇺🇦 Eddie Shleyner weaves a his life story through 207 micro lessons.
It will change the way you approach communication.
You’ll gain a deep appreciation for the art of writing.
And understand why clear thinking and writing are crucial.
As a founder, your mission is to inspire action and belief in others.
This book will help you get there.
#sales
#founder
#marketing
#sales
…more
Oct 1, 2024
Steve Wyatt
Writer / Creative Director / Organic Life Form
If you like words, read these books.
If you like putting words together in an entertaining order, read these books.
If you like combining words in unique ways to make an impact, read these books.
If you don’t like words and prefer the peaceful spaces between words, read these books.
Dan Nelken 🇺🇦 Eddie Shleyner Guan Hin Tay Nick Cohen and Adam Bloom
#copywriting
#advertising
#marketing
#comedy
#books
…more
Sep 28, 2024
Mike Doherty
Flowcasting specialist | Retail demand and supply planning consultant
Read a superb book by 🇺🇦 Eddie Shleyner – as good a book as I’ve read in a long time, and I read a shit-ton. Loved the section On Thinking – principles and concepts to improve your mindset.
Sep 29, 2024
Marina Hrvacanin
Copywriter @BURGA | No-Fluff Copy, CRO & $trategy
I snapped the pic on the left 👇 and sent it to 🇺🇦 Eddie Shleyner while chilling by the coast in Croatia, reading Very Good Copy on my iPad.
A few weeks later, one of my favorite former coworkers (aka my “padawan”) from a previous company, Vincent Mariani sends me a pic from Greece (right 👇 ), reading the same book, also in a seaside setting.
Clearly, the Force is strong with this one. 💫
P.S. If you’re into copywriting, now you know the secret formula—and how this book really should be read.
…more
Oct 1, 2024
Tim Tucker
Content Marketing & Copywriting Consultant and Trainer
I love a good book about writing. I'm really enjoying 🇺🇦 Eddie Shleyner on 'Very Good Copy' at the moment. The format is unique, fun and informative.
Anyone else reading this? Or other recommended copywriting books?
Sep 24, 2024
Traci Peebles-Jones
Co-founder + Chief Experience Officer at The Swell Co-Lab
484 words on Connection:
Recently, while reading VeryGoodCopy by Eddie Schleyner there was a 424-word feature on a word that stopped me in my tracks: sonder. It was one of those words that felt like it unlocks a part of you that’s been there all along but you hadn’t yet found the key. Sonder means realizing that every person around you has a life as vivid and complex as your own—full of hopes, dreams, struggles, and triumphs.
I sat with that word for a long time, letting it soak in. How often do we move through the world, so focused on our own story that we forget others are just as intricately woven into theirs? Later that evening, during dinner with my parents, I asked my dad if he had ever heard the word sonder.
Now let me tell you something about my dad—he’s incredibly sharp. The kind of smart where you never, and I mean never, want to face him in a game of Trivial Pursuit. But to my surprise, when I asked him if he knew what sonder meant, he paused, raised an eyebrow, and said, “Nope, never heard of it.”
With a smile, I pulled Eddie’s book out of my purse and read him the definition. As the words lingered in the air, my dad’s face softened, and after a moment, he shared something that made me realize just how much words have always been a part of his life.
While he was still working (he’s retired now), he and a few colleagues would pick a new word each week. They’d use that word in conversations, emails—basically in every context they could—until it became part of their vocabulary, part of them. It struck me that I hadn’t heard this story before, but it also made perfect sense.
Today is my dad’s birthday and I couldn’t help but think of how perfect a gift The Dictionary of Obscure Sorrows would be for him. So I bought it and slipped in a bookmark that read, “Dad, for your birthday, I thought we could have a little fun with words. Each Monday, we’ll pick a new one from this book, and during the week, we have to text or call each other and use that word. Happy birthday. I love you.”
Sometimes, the smallest things—a word, a moment, a shared tradition—can connect us in ways we never expect. I realized that sonder isn’t just a concept to marvel at; it’s a reminder to step into other people’s worlds, especially the ones we hold dear. Because their stories are as rich and profound as our own, and sometimes, we’re lucky enough to share a chapter.
#storytelling
#curiosity
#VeryGoodCopy
#WordsMatter
#marketing
…more
Sep 23, 2024
Aseel Murshed Ali
Communication | Marketing | Social Media
هذه الأيام أقرأ كتاب اسمه “Very Good Copy”، للكاتب 🇺🇦 Eddie Shleyner
فكرته أعجبتني، وهي عبارة عن 207 درس صغير ومختصر تتعلق بكتابة الإعلانات (Copywriting) 📝🚀
مبادئ، مفاهيم ، نصائح، تكتيكات، تمارين، مسلمات، لازم تكون عارفها عند عملك في مجال التسويق الإلكتروني أو كتابة الإعلانات 💡
يقول الكاتب إن هذه الدروس تساعدنا على التفكير بشكل أوسع وتطوير الـ mindset أو طريقة التفكير لزيادة الإنتاجية، والإبداع، وتكوين الأفكار، والتأثير، والإقناع، والبحث، اضافة الى الذكاء الاصطناعي، والكتابة بوضوح وإيجاز وحيوية، بعاطفة وإقناع.
كان يكتبها مثل الكشكول بدون التزام بأسلوب معين أو نمط محدد خلال مسيرته المهنية، رتبها بشكل احترافي ومتسلسل وأصدر الكتاب الحلو هذا 📓
…more
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Sep 23, 2024
Diana Prodan 🇺🇦
Telling the stories that reach customers | Product and Brand Positioning
Sundays are for Learning - Beyond the Pages 🌱 🌿🌳
My very lovely, refreshing vacation read was 🇺🇦 Eddie Shleyner’s book 'Very Good Copy'. Its bite-sized chapters made it perfect for dipping in and out of throughout my trip, which was especially important on a trip with 11 other people and lots of activities vying for attention.
The book is packed with insightful lessons and tips (honestly, I’ve never highlighted more in my Kindle than I did with this read), but one lesson really resonated with me: great copywriters (and, in my opinion, great creatives in general) lead different lifestyles.
The creative lifestyle isn’t just about reading and regurgitating information. It’s about experiencing it. it’s about stepping outside our comfort zone, engaging with the world, and learning through real experiences. Collecting stories by seeing, by hearing, by doing, and by being open to new things. By saying “sure, let’s do it!” any chance we get.
There’s a quote in the book by direct marketer Joe Sugarman that beautifully captures how becoming a copywriter is a lifestyle. “It’s a hunger for knowledge, a curiosity and desire to participate in life that is broad-based and passionate.”
That has been the core of my Learning Sundays - to be open to gaining more knowledge, to be willing to learn and grow in different ways — yes, sometimes within “the books” — but mostly just experiencing things and growing in my values and understanding. It’s about continuously evolving and gaining a deeper insight into the world around me. And that learning has no end in sight.
#sundaylearnings
#verygoodcopy
#creativegrowth
#mindfullearning
#lifelonglearner
#bookclub
Sep 23, 2024
Chris Humphrey
Copywriter | Photographer | Marketer
This is my new book.
OK, it’s not really new because I’ve been reading it for a month or two since it first came out.
🇺🇦 Eddie Shleyner is a copywriter (and a good one).
He wrote this book for writers, like me who have things to say but perhaps have a tough time explaining them in.
This book will inspire you in ways you’ll have to discover for yourself…even if you’re not a writer.
I read it before bed, but I do not recommend this because I usually read for 5 minutes and then restlessly think about what he said for the next hour.
It’s addictive and provoking like that.
…more
Sep 20, 2024
Richard King
5x founder | 3x exits | Follow for posts on product marketing, leadership, and building companies
Writing a killer headline is like catching lightning in a bottle.
Here’s 493 words on writing better headlines from
🇺🇦 Eddie Shleyner’s new book.
1/ Make it emotional
↳ Make it dramatic.
2/ Vivid
↳ Make it appeal to the senses.
3/ Logical
↳ Make it a question.
4/ Hopeful
↳ Make it inspirational
✨BONUS ✨
→ Make it metaphorical.
→ Make it inherently valuable.
→ Make it address the prospect directly.
→ Make it curious
__
What headline have you seen that stuck with you till this day?
Also make sure you get a copy of Eddie’s book ,it’s epic.
…more
Sep 19, 2024
Maile Timon
Copywriter & Content Strategist
The best part of waking up early before the kids?
A few quiet minutes with coffee and a good book. ☕📖
This morning, I was enjoying my coffee and reading 🇺🇦 Eddie Shleyner's book when my 4-year-old came downstairs and pulled the Dave & Buster's card I was using as a bookmark right out of the book.
"This is an arcade card!" he exclaimed while I tried to explain that I was utilizing it as a bookmark.
Of course, now I've lost my place in the book.
For the record, use and utilize aren't actually interchangeable, though people often think they are.
👉 Use is simply employing something for its intended purpose
👉 Utilize means to use something in a way it wasn’t originally meant for.
So, I was utilizing the arcade card as a bookmark.
Two lessons here:
1️⃣ Wake up earlier
2️⃣ Teach your kids the difference between use and utilize—because we can't let the next generation misuse utilize 😆
---
And yes, I did tell him, "Thanks for the idea for LinkedIn post, now please come here for a picture." 🤣
…more
Sep 19, 2024
Logan Hendrickson
Product Marketing Leader @ 15Five
“Wow, have you read this?”
I’m still breathing heavy from the garage-gym workout as I turn the corner.
Then I see the book in her hands.
I smile, “such a good writer, right?”
“Yeah I actually really like it," she says. "You write a lot like this too.”
And that’s when I knew.
9 years and 3 kids later, I married the right woman.
She thinks I write “a lot like” 🇺🇦 Eddie Shleyner which is either good or bad because I just started his book and course and I'm about to start writing A LOT more like him perhaps.
Which begs a real question for Eddie and/or other copywriters out there -- where do you draw the line when it comes to learning from other writers and accidentally copying their style?
//
P.S. don’t mind me just practicing in public what i am learning from VGC in private. And wooing my wife along the way.
Sep 17, 2024
José João Marafuz
Founder of StoryMeans.com
Great ideas cross oceans faster than ever!
It was great getting VeryGoodCopy Eddie’s book in Portugal just a few days after its launch in the US.
I am not a copywriter by trade. At StoryMeans, I am a video editor focusing on storytelling for organizations. Eddie’s teachings are invaluable in helping to get my message across. Thank you, 🇺🇦 Eddie Shleyner!
…more
Sep 17, 2024
Mona Andrei
Award-winning Humour Blogger | Author of SUPERWOMAN: A Funny and Reflective Look at Single Motherhood
🇺🇦 Eddie Shleyner, I just want to (publicly) mention how much I'm enjoying your book, Very Good Copy.
I've been a copywriter for a very long time (decades) and it just goes to show, you gotta keep on looking for opportunities to learn and expand.
All that to say, thank you for sharing your knowledge and experience!
Sep 16, 2024
Simone Lehmann Plett
Branding | Storytelling | Content marketing | Ghostwriting
Jeg bliver aldrig færdig med at:
Tage chancer.
Uddanne mig.
Udvide horisonten.
Indtage en meningsposition.
Finde nye måder at udtrykke gamle budskaber på.
Spørge 'hvorfor?' til ting, der måske er åbenlyse for andre.
Samle på gode mennesker, jeg kan kalde bekendte eller venner.
Så her er næste bevidsthedsudvidende stykke litteratur, jeg kaster mig frådende over: Seneste bogkøb fra copy-guruen 🇺🇦 Eddie Shleyner 👏
…more
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Sep 13, 2024
Nur Adilah Ramli
Content Writer
🇺🇦 Eddie Shleyner's VeryGoodCopy has landed in Kuala Lumpur, Malaysia 🇲🇾
I've thoroughly enjoyed Eddie's stories, and I can't wait to read more!
Grab a copy on Amazon: lnkd.in/gtVJ7Zvf
Subscribe to Eddie's newsletter for free: lnkd.in/g-QKKNDE
…more
Sep 11, 2024
Allen L.
International Enrollment Management, Student engagement, Recruitment, Global Partnerships
In the 37th week of the Art Appreciation project, it feels more like a meditation practice. This experience reminds me of a 492-word piece on "Noticing" by 🇺🇦 Eddie Shleyner in his new book, Very Good Copy. He writes, “When you take a class with Roberts, your initial assignment is always the same […] choose a painting or sculpture in a local museum, then go and look at it for three hours straight.” It's a great read, by the way! Thank you! 🙏
#verygoodcopy
#reflect
#notice
Sep 16, 2024
Lovely new book on copywriting… I was drawn to the subtitle: “207 Micro-Lessons”
Not 200, not 210 but the very precise 207.
And the fact it’s Micro lessons made it feel like it wouldn’t be hard work
So far it’s living up to the sub title twitter.com/rshotton/status/1835244855951286734/photo/1
Nate Bagley 🫶
Podcaster | Newsletter Writer
📖 Newsletters are like scripture to me.
I subscribe to about a dozen of them, and I read them religiously.
Then, I try to apply what I learn to my life to make me a better marketer, a better leader, and a better person.
(If you want a list of my favorite newsletters, let me know.)
🇺🇦 Eddie Shleyner's newsletter is one of my favorites.
Eddie recently wrote a book, and the ever-so-generous Brendan Hufford gifted me a copy out of the goodness of his heart.
Not only is Eddie an incredible storyteller, he's also great at breaking down the mechanics of good storytelling so n00bs like me can improve their writing.
Thanks, Eddie for being a prolific creator and inbox mentor. I'm stoked to read your book.
And huge thanks to Brendan for hooking a brother up.
Sep 12, 2024
Jim Hainis
Freelance Associate Creative Director
This is a completely unsolicited post.
🇺🇦 Eddie Shleyner's copywriting micro-lessons have been coming across my feed for quite some time. They're truly a bunch of nuggets that are worth every second of our time.
If you stopped the scroll, and are taking in these words, you're likely a lover of the copywriting craft. Take a moment, if you can afford to, show your support for a fellow creative by purchasing his book.
Thank you, Eddie.
I appreciate what you do for the creative community.
My heart goes out to you. I lost my grandma way earlier than I was prepared for, but I know that I am blessed for every moment I had with her. Your 411 words about your babushka will forever be with me.
…more
Sep 10, 2024
Gustavo Reyes
Founder @ Alluxi.com | I help companies transform their business through world-class digital products 🌎
In the middle of my night reading last night, I started speaking out loud:
I've been thinking, and it's time to start seeing someone else.
By this moment my wife is looking at me with a very odd face.
We've been together for the last ten years.
I've loved you passionately, and, and I still do...
I just don't feel like we're reaching our full potential together.
And there's something else....
I've met someone else.
By now, her odd face had turned into confusion...
You see, all my life has been dangling between 0s and 1s, passing and failing tests, user requirements, frameworks, deployments, agile methodologies, and daily standups.
#Technology without
#Copywriting is like a computer with no internet.
You can make the best software in the world, but if we can't use it to communicate value compellingly and effectively, no one will know about it. It's basically useless.
That's how I met my new love.
I've loved writing for as long as I can remember. However, I never thought it had any relationship with my Technical job.
But it has EVERYTHING to do with it.
I realized this is one of my most significant discoveries this year.
That's why stories like this one are so important; they allow us to share journeys in a way that is accessible to everyone.
Thanks so much to 🇺🇦 Eddie Shleyner for the night-side reading inspiration and introducing me to my new love.
…more
Sep 10, 2024
Marisa Jackels
Writer
Can’t wait to mark this one up. Thanks for sharing your micro-lessons 🇺🇦 Eddie Shleyner!
——
#cooywriting
#verygoodcopy
…more
Sep 10, 2024
Abhi Singh 🖖
Copywriting for founders & brands | Certified brand marketer | Top performing salesman
The ghostwriter's true work:
It's not writing. It's recognizing the client's human-ness.
It's recognizing patterns.
Preserving the relatable part of the founder's journey, and removing everything else.
Showcasing just that. That's the work of a ghostwriter.
The founder is sophisticated and intelligent.
Accomplished, today.
But what was the founder once curious about,
that he/she has answers to now?
What was the founder once clueless about,
that the audience is clueless about today?
"What to write next? What to write next? What to write next?"
That's pressure.
Making a founder sound smart. The next Naval Ravikant.
That's pressure.
Even Naval just talks about his curiosities.
About everyday things: stress, meditation, the known, the unknown.
'Content strategy' is way too loaded.
Keeping things simple, helpful, inspiring.
That's thought leadership. That's expert positioning.
_____
📌 If you're an expert, you can educate your audience on autopilot. Book a 1:1 from my featured section, I'll show you how.
P.S. Super how I'm now applying 🇺🇦 Eddie's ideas to ghostwriting.
…more
Sep 10, 2024
José Antonio Ruiz Pastor
International Trade and Investment Advisor // MBA in International Management at ICEX-CECO
All I did was shuffle through a couple of pages.
You know, just a cheeky sneak-peek of what's coming...
Have you ever come across a paragraph so profoundly obvious that you can't get it out of your head? That's what I just felt with 3 random extracts from this book.
It looks amazing, congratulations 🇺🇦 Eddie Shleyner, can't wait to dive in!
…more
Sep 9, 2024
Aleksandra Iakovleva
Writer | Content Marketing Specialist
If you’re a copywriter, marketer, or someone that wants to tap into the secrets of clear and eloquent communication — this book is for you.
Read it. Feel it. Understand it.
(Then get in touch and we can chat 😊 The world is full of wonderful coincidences!)
P.S. - I stopped on my tracks on page 105 to write this. 10/10
Thank you 🇺🇦 Eddie Shleyner at VeryGoodCopy
…more
Sep 7, 2024
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