Great book for people just starting out in sales and super readable. Charlie has a great way of explaining things simply!

I'm an SDR Manager trying to coach young sales professionals to accelerate their career and become high performing AEs and AMs This content here has become a central part of my coaching to level-up their understanding of how companies buy things and how to become the salesperson they want to be The best thing about How to Sell Academy is that it ISN'T trying to push some new methodology or trash an old one, it covers the less glamorous but far more important stuff. Reading the book was like reviewing everything I had picked up over the years all in one place. All the things you wouldn't think to ask about As well as the book, the annual report summaries help my team understand how to research a business so they can give them an excellent buying process

What was really enjoyable about this book is the writers ability to make the content relevant to a broad spectrum of sales professionals. A sales exec in their first role will benefit just as much as an experienced sales manager who is looking improve their performance and skill set. This isn’t a book you read once and put away never to be seen again, there are specific chapters in here that you will want to revisit on a regular basis if you are serious about improving your output and personal development

After reading the first 3 chapters, I had a new attitude and focused energy so I made a sales call, and discovered a new opportunity. I have taken onboard a new tool chest of sales techniques that I feel will help me to close this new, and any future, deals. Adding value instead of just checking in and making sure you're the right fit, while understanding the needs of the customer, ensures less time is wasted. I will keep dipping in to the guide for many years to come. It breaks down the sales process really concisely and the writer clearly has vast experience selling technical solutions.

A must read if you are in a Sales Development role with the aspirations of becoming an AE. A very approachable book full of useful information! I really enjoyed the "Dealing with the competition" and "Injecting urgency" sections.

A great book to break you into the world of tech sales, written by someone who understands the readers needs. We gave it to all of our SDRs and it's helped them tremendously understand the space.

Great book for people just starting out in sales and super readable. Charlie has a great way of explaining things simply!

I'm an SDR Manager trying to coach young sales professionals to accelerate their career and become high performing AEs and AMs This content here has become a central part of my coaching to level-up their understanding of how companies buy things and how to become the salesperson they want to be The best thing about How to Sell Academy is that it ISN'T trying to push some new methodology or trash an old one, it covers the less glamorous but far more important stuff. Reading the book was like reviewing everything I had picked up over the years all in one place. All the things you wouldn't think to ask about As well as the book, the annual report summaries help my team understand how to research a business so they can give them an excellent buying process

What was really enjoyable about this book is the writers ability to make the content relevant to a broad spectrum of sales professionals. A sales exec in their first role will benefit just as much as an experienced sales manager who is looking improve their performance and skill set. This isn’t a book you read once and put away never to be seen again, there are specific chapters in here that you will want to revisit on a regular basis if you are serious about improving your output and personal development

After reading the first 3 chapters, I had a new attitude and focused energy so I made a sales call, and discovered a new opportunity. I have taken onboard a new tool chest of sales techniques that I feel will help me to close this new, and any future, deals. Adding value instead of just checking in and making sure you're the right fit, while understanding the needs of the customer, ensures less time is wasted. I will keep dipping in to the guide for many years to come. It breaks down the sales process really concisely and the writer clearly has vast experience selling technical solutions.

A must read if you are in a Sales Development role with the aspirations of becoming an AE. A very approachable book full of useful information! I really enjoyed the "Dealing with the competition" and "Injecting urgency" sections.