Boris Murdzev
🧊 cold outreach 🧊 Sales @ Mailshake 💌
After around 30 live pieces of training with 🚀 Mor Assouline I have to share some of the best advice I got on presenting demos: 1. Respect people's time - but also respect your time 2. Set agenda - have control over the demo 3. Recap right after discovery - just before screen share 4. Show features that only matter to the prospect 5. Always set clear next steps on the calendar It's been amazing working and learning with Mor! Following his advice and recommendations helped me get to a 60%+ close rate at one point. #fdtc
Sam S.
Sales Manager
Shoutout post to 🚀 Mor Assouline If you are looking to level up your demo's, Mor is the guy to follow! His advice will make your product demonstration impactful and compelling. If people aren't compelled, why should they care about what you're showing? Would you? #salesdemo #sales #demos
Account Executive with DoorLoop
Mor has an expert knowledge on the way consumers behave. His relentless pursuit of navigating and roadmapping the sales landscape for us in the SaaS industry has been nothing short of a necessity for growth in my professional career.
Andrés Angulo
Helping businesses book more qualified meetings | B2B Marketing & Sales
I've never asked about prospect's FUDs (fears, uncertainties and doubts) after the demo. I can tell that I am missing out completely on addressing the biggest obstacles in my deals. Usually in my discovery/demo I am pretty good at getting pains, processes and desired outcomes, but when it comes to obstacles that may prevent a prospect from buying, I might as well be blind. Funny thing, its so easy to solve with a simple question after the demo has ended and you have agreed that you are a fit. "It seems like we are moving in the right direction, if you decided to move forward with our solution, what would be your main concerns?" All the credit to Mor Assouline and his FDTC course for making me aware of this. I am really looking forward to ask this on my next call! #sales #salesenablement
AE at 1build
Simple, repeatable, and effective. If you are on the fence about bringing on Mor as a coach, do it. There is no comparison to spamming your sales reps with free content online versus bringing in a professional coach like Mor. It's simply not comparable! Mor worked with us during the launch of our software product to match our service. Our team was well-versed in pitching and closing a service versus showing a technical software product. Big difference. Mor leaned down our demo and gave us coaching feedback that was specific to the demo we each hosted. Specificity is key, and why Mor is so effective. I left with a sense of confidence to run a technical demo while keeping things simple and repeatable. No more second-guessing. Follow the steps, rinse and repeat. My biggest regret about leaving my last role was no longer having Mor as a coach.
Sales Evangelist @ Mailshake
What makes Mor an exceptional sales coach is that he tracks the progression of the team he is working with. He takes detailed notes on what reps need to work on for the future and follows up on that progress. As someone who was working as a team lead, Mor communicated to myself and the manager all areas that he thought reps could improve. This was EXTREMELY helpful especially when he did our own internal training and coaching. Mor's passion for coaching, follow up on progress, & attention to detail will have your rep's close rates increase rapidly. Lastly, Mor is a delightful colleague to have as well!
SDR at Mailshake
I am so grateful for every piece of advice in every single coaching that we received by Mor. He helped me grow in a big way in just a short period of time in closing my deals.
@mistamor Hey, teacher! Just hit my first milestone in Sales (1 milion in ARR). Tks for all the tweets and course!
Account Executive
Great trainings overall! 1-on-1's with Mor are incredibly helpful and has allowed me to continue to level up my game. FDTC is one of the best things that had happened to my sales career.
Account Executive at DoorLoop
Mor has been instrumental to my success as an AE. His FDTC mastermind has provided a blueprint and framework that is proven to work, easy to digest and implement. His knowledge and guidance is extremely valuable. I highly recommend this to both new and experienced AEs, and I firmly believe that your return on the investment for the FDTC will be massive, assuming you implement!
Julian Rojas
Enterprise Sales at ZoomInfo | Nasdaq Listed: ZI
Want to improve your sales game? Check out Mor Assouline You'll get taught small tweaks to use within your meetings that'll go a long way ⤵ "Besides [Name Of Your Product], who else are you evaluating? This way I can give you an objective comparison throughout the demo." #B2bSales #Fromdemotoclose #SaaS
Elliot Levine
Sales Manager
Such great structure and learning. Everything was quick, no fluff and straight to the point!
Account Executive at Mailshake
The coaching that earned me a promotion in under 6 months! I was an average rep with average numbers trying to figure things out on my own. Fashforward just 3 months of coaching following Mor's teachings and I was already leading the charts. Only a couple of months later I was promoted to a founding sales position thanks to my high performance. Investing in your sales skills is the best investment you can do for yourself/family today and Mor is one of the best for this!
COO, Buzzbassador
Mor spent a lot of time and effort helping me with a hyper-customized strategy for my unique business needs. The advice and practical recommendations he gave me have already been implemented and have helped our business reach the right contacts at each of our leads, and book more calls that help us convert and retain customers. Super helpful!
Gerardo B.
I reached out to Mor when I transitioned from BDR to a full cycle closing role and had no idea what I was doing. Mor took the time to get to know me, personalize my coaching sessions, and immensely helped improve my demo and discovery skills within 4 weeks. I highly recommend Mor to anyone looking to close more demos and conduct effective discovery.

Account Executive
Matt Mangold
This was super valuable for me, all of it made an impact. If I had to choose something i got the most from, I would say the section on curiosity. Highly recommend this for anyone looking to up their game in sales!!
Outbound AE at Mailshake
I was trained by Mor when I was an inbound AE. His style is very structured and he does a really good job at giving pros and cons. He taught me a lot about the importance of discovery and how to conduct a successful discovery.
JPZ
Inbound Account Executive
Mor played an instrumental part during my training for demos. He provided surgical analysis of phone calls / demos, play by play script reviews and areas of improvement each session in order to elevate several aspects of my sales process. He made sure to emphasize a different goal every week while still highlighting what I did right.