If you are a solopreneur do not miss this. Baseline probably cuts down the design time to 1/10th. Granted this is not an alternative to photoshop, but that's not what the target market for baseline is. What baseline does, is sort of a remarkable stuff for solopreneurs who don't have the chops for design or time, which nobody has these days. The builder can definitely be improved upon. I am hoping gillie will keep bringing in new templates. Anywho, baseline is a keeper, so don't miss this one.