Everybody is different of course, but I have a ton of writing laying around from blogs, articles and workshops over the past years. I used a piece that I have always thought of as "so-so" to run through the course and all I can say is Wow! The process brought out so much value, and so many nuggets, I was truly amazed. There are not only at least 15 good social posts but at least 4 long form ideas that had never occurred to me. I had value on my investment in the first 20 minutes, no doubt. I can't wait to dive into more of Erica and Rob's stuff.