I really loved the thorough break down and professionalism I received with this checklist. The amount of value this provides definitely exceeds the price. I'm a brand strategist that helps business owners build a stronger foundation for their company. But having the ability to approach other's unique situations unbiased is significantly harder to truly separate my personal influences when doing this for myself. Tad does a great job of providing the baseline to help keep me on track and focus on what matters.