Our challenge was untangling a complex product story in the water utility space—and turning it into something clear, compelling, and usable across all our efforts: the website, our outbound sales messaging, and all our marketing efforts. Not an easy feat! 

Logan has a rare mix of clarity, curiosity, and candor. He asked the right questions, challenged our assumptions, and gave us a structure that brought everything into focus. And on top of all that, he's just genuinely enjoyable to work with, and his process helped make this feel like a true team effort. 

 

The work gave us a messaging foundation that finally reflects what we do—and one we’re excited to build on. The water utility space isn’t easy to simplify, but Logan made it feel possible. If you’re trying to sharpen your positioning or build a site that actually reflects what you do, Logan’s the partner you want in the room.