The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay’s high-value transactional keywords and pages. Key outcomes included: 1. Improved keyword rankings in both Canada and Australia, with several “buy crypto” and “buy bitcoin” terms moving into page one positions. 2. Increased local visibility and traffic to MoonPay’s /buy/ pages, directly supporting regional revenue growth. 3. Higher domain authority and strengthened backlink profile within the crypto and fintech verticals, improving MoonPay’s competitive positioning versus local players (e.g., Shakepay in Canada, Swyftx in Australia).