Moustapha
Moustapha

CEO & Co-founder

As a Social and Search Ads specialist, I’m constantly looking to level up by learning from the best. AdConversion has been a game-changer, their actionable templates and step-by-step tutorials provide real, tangible value I can apply immediately. Huge thanks to the team!
Moustapha
Moustapha

CEO & Co-founder

As a Social and Search Ads specialist, I’m constantly looking to level up by learning from the best. AdConversion has been a game-changer, their actionable templates and step-by-step tutorials provide real, tangible value I can apply immediately. Huge thanks to the team!

Jul 21, 2025

Jul 21, 2025

CF

Carter Ferguson

Paid Social Manager

I just joined a new Paid Social team and this course has been a life saver! Super helpful and explanatory. Helpful for both complete beginners and advanced marketers. Loved this course!
CF

Carter Ferguson

Paid Social Manager

I just joined a new Paid Social team and this course has been a life saver! Super helpful and explanatory. Helpful for both complete beginners and advanced marketers. Loved this course!

May 1, 2025

May 1, 2025

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Marion Tas

Growth Manager

Super well explained and perfect to watch before launching Reddit Ads. Even as an experienced media buyer, understanding the platform particularities is a must and how to leverage them is a must.
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Marion Tas

Growth Manager

Super well explained and perfect to watch before launching Reddit Ads. Even as an experienced media buyer, understanding the platform particularities is a must and how to leverage them is a must.

Apr 24, 2025

Apr 24, 2025

Okerosi Davis
Okerosi Davis

Product Letter

I am Okerosi Davis, I have been in marketing for over 7 years till 2024 when I decided to double down on LinkedIn ads. Considering that we are connected with Canberk on LinkedIn, I came across the LinkedIn ads course from AdConversion on my feed and opted to upskill. The lessons I have learnt are invaluable, proven, and actionable to add to my LinkedIn Marketing skills. I have already shared the AdConversion platform with a couple of my close marketer friends to upskill. Now, I am starting the B2B Google Ads course from Silvio. It's been a minute since I ran Google ads in general. Keep building AdConversion for paid ads teams. It has been way overdue.
Okerosi Davis
Okerosi Davis

Product Letter

I am Okerosi Davis, I have been in marketing for over 7 years till 2024 when I decided to double down on LinkedIn ads. Considering that we are connected with Canberk on LinkedIn, I came across the LinkedIn ads course from AdConversion on my feed and opted to upskill. The lessons I have learnt are invaluable, proven, and actionable to add to my LinkedIn Marketing skills. I have already shared the AdConversion platform with a couple of my close marketer friends to upskill. Now, I am starting the B2B Google Ads course from Silvio. It's been a minute since I ran Google ads in general. Keep building AdConversion for paid ads teams. It has been way overdue.

Mar 31, 2025

Mar 31, 2025

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Lizelle Rossouw
I'm a Paid Media Strategist working in global B2B SaaS, and I’m always looking to level up my skills. As a lifelong learner, I’ve done countless paid and free courses - Google, Meta, LinkedIn certifications, Udemy, LinkedIn Learning - you name it. But AdConversion Academy is next level! The content is incredibly high-quality, highly relevant, and packed with actionable insights - and it's free! Even with years of experience, I’ve walked away from these courses with fresh ideas and sharper strategies. The best part? It’s tailored for B2B marketers but valuable for anyone in performance marketing, no matter your skill level. The instructors are some of the best and most influential in their areas of expertise, and the real-world applicability makes it easy to put what you learn into practice immediately. I highly recommend it to any performance marketer looking to grow and stay ahead.
LR
Lizelle Rossouw
I'm a Paid Media Strategist working in global B2B SaaS, and I’m always looking to level up my skills. As a lifelong learner, I’ve done countless paid and free courses - Google, Meta, LinkedIn certifications, Udemy, LinkedIn Learning - you name it. But AdConversion Academy is next level! The content is incredibly high-quality, highly relevant, and packed with actionable insights - and it's free! Even with years of experience, I’ve walked away from these courses with fresh ideas and sharper strategies. The best part? It’s tailored for B2B marketers but valuable for anyone in performance marketing, no matter your skill level. The instructors are some of the best and most influential in their areas of expertise, and the real-world applicability makes it easy to put what you learn into practice immediately. I highly recommend it to any performance marketer looking to grow and stay ahead.

Mar 27, 2025

Mar 27, 2025

D

David

freelance ppc

Amazing training on linkedin ads ! Cheers
D

David

freelance ppc

Amazing training on linkedin ads ! Cheers

Jan 22, 2025

Jan 22, 2025

Ajay
Ajay

office beacon

This course has a lot of value; I love it more than many paid courses on the market
Ajay
Ajay

office beacon

This course has a lot of value; I love it more than many paid courses on the market

Sep 20, 2024

Sep 20, 2024

Ajay
Ajay

Growth Marketing & office beacon

Loved this course! Practical insights and engaging material. Worth it
Ajay
Ajay

Growth Marketing & office beacon

Loved this course! Practical insights and engaging material. Worth it

Oct 5, 2024

Oct 5, 2024

Ajay
Ajay

Growth Marketing & Office beacon

Very informative course! The second module taught me ads optimization, experimentation, and troubleshooting. Highly recommend!
Ajay
Ajay

Growth Marketing & Office beacon

Very informative course! The second module taught me ads optimization, experimentation, and troubleshooting. Highly recommend!

Oct 5, 2024

Oct 5, 2024

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Khaled

Perfect course and very beneficial takeaways.
K

Khaled

Perfect course and very beneficial takeaways.

Dec 15, 2024

Dec 15, 2024

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Gabriel

Fantastic google ads course, thank you
G

Gabriel

Fantastic google ads course, thank you

Oct 27, 2024

Oct 27, 2024

Benita Abucejo
Benita Abucejo

SEO Specialist

This B2B Google Ads course was excellent. The practical examples and clear explanations helped me master Google Ads. I highly recommend it for anyone looking to boost their B2B marketing.
Benita Abucejo
Benita Abucejo

SEO Specialist

This B2B Google Ads course was excellent. The practical examples and clear explanations helped me master Google Ads. I highly recommend it for anyone looking to boost their B2B marketing.

Oct 22, 2024

Oct 22, 2024

Sophie
Sophie

Performance Marketing Manager at OpenUp

I just finished the free online course on Google Ads, and it was super helpful! Silvio didn’t just explain the theory but also showed screen recordings of how everything works in Google Ads Manager. That made it so much easier to follow and actually use. Definitely recommend it!!
Sophie
Sophie

Performance Marketing Manager at OpenUp

I just finished the free online course on Google Ads, and it was super helpful! Silvio didn’t just explain the theory but also showed screen recordings of how everything works in Google Ads Manager. That made it so much easier to follow and actually use. Definitely recommend it!!

Nov 29, 2024

Nov 29, 2024

Marina Ortega
Marina Ortega

Paid Media Specialist @ Lokalise

Throughout the course, I've found myself constantly saying: "Wow, this is so simple yet so clever". I think it's clear how much consideration and care Silvio and his team have put into this course. The resources and templates are invaluable, and this course really gives you the mindset to think strategically about a paid media program without overcomplicating things too much. The examples with sales-led and product-led companies were also brilliant and helpful. I'm already thinking of putting some of these ideas into practice, like the automated library of learnings with Airtable and the scaling quadrant. Thank you, Silvio and team, great job!
Marina Ortega
Marina Ortega

Paid Media Specialist @ Lokalise

Throughout the course, I've found myself constantly saying: "Wow, this is so simple yet so clever". I think it's clear how much consideration and care Silvio and his team have put into this course. The resources and templates are invaluable, and this course really gives you the mindset to think strategically about a paid media program without overcomplicating things too much. The examples with sales-led and product-led companies were also brilliant and helpful. I'm already thinking of putting some of these ideas into practice, like the automated library of learnings with Airtable and the scaling quadrant. Thank you, Silvio and team, great job!

Jul 3, 2024

Jul 3, 2024

Myriam Hachem
Myriam Hachem

Digital Marketing Specialist at Innovation Consulting Group

Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads, but it also broadened my way of thinking while creating a campaign and executing it in the most effective way. I personally binge-watched the entire course in a day, the lessons are time efficient and straight to the point.
Myriam Hachem
Myriam Hachem

Digital Marketing Specialist at Innovation Consulting Group

Amazing course! Not only it gave me additional tools to improve my technical skills in paid ads, but it also broadened my way of thinking while creating a campaign and executing it in the most effective way. I personally binge-watched the entire course in a day, the lessons are time efficient and straight to the point.

May 25, 2023

May 25, 2023

Video Poster
Alejandro Perez

Digital Marketing Specialist at Bixal

Eliany Roman
Eliany Roman

Demand Generation Manager at Higharc

So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!
Eliany Roman
Eliany Roman

Demand Generation Manager at Higharc

So much content, training guides, and actionable templates that are useful for marketers that are just starting out with paid advertising... Can't wait to put everything I've learned into practice!

Jun 1, 2023

Jun 1, 2023

Sutton

Sutton

Demand Gen Manager, Stampli

AdConversion has helped me level up my online advertising game. Before, I wasn't sure if I was thinking through all of the right steps for true success. Now, I'm more confident than ever with a repeatable framework that gives me the guardrails I've needed. 10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home. Keep up the great work on these courses!!!
Sutton

Sutton

Demand Gen Manager, Stampli

AdConversion has helped me level up my online advertising game. Before, I wasn't sure if I was thinking through all of the right steps for true success. Now, I'm more confident than ever with a repeatable framework that gives me the guardrails I've needed. 10/10 content. There are multiple highlights: from the practicality of the content to the level of detail in each lesson to the real-life examples that drove the points home. Keep up the great work on these courses!!!

Jun 3, 2023

Jun 3, 2023

Mario Maier
Mario Maier

Founder & MD of igromo - B2B Performance Marketing Agency

Silvio's course on creating a Paid Media Program was one of the best content pieces on this topic I have ever seen. We really found many similarities to what we are doing all day long as a B2B Performance Marketing Agency. Every B2B Media Buyer should watch this. 👍
Mario Maier
Mario Maier

Founder & MD of igromo - B2B Performance Marketing Agency

Silvio's course on creating a Paid Media Program was one of the best content pieces on this topic I have ever seen. We really found many similarities to what we are doing all day long as a B2B Performance Marketing Agency. Every B2B Media Buyer should watch this. 👍

Jun 3, 2023

Jun 3, 2023

Mohamed El Hannaoui
Mohamed El Hannaoui

VP of Marketing

This course is truly exceptional and ranks among the top ones I have encountered. Silvio has demonstrated incredible dedication in seamlessly integrating various marketing concepts and making them easily comprehensible. It's as if he has a deep understanding of my thought process and has helped me organize my scattered ideas. I apply a similar approach in structuring my campaigns, however solely relying on my intuitive thinking and drawing from my experience. The most amazing part is that it's completely free!
Mohamed El Hannaoui
Mohamed El Hannaoui

VP of Marketing

This course is truly exceptional and ranks among the top ones I have encountered. Silvio has demonstrated incredible dedication in seamlessly integrating various marketing concepts and making them easily comprehensible. It's as if he has a deep understanding of my thought process and has helped me organize my scattered ideas. I apply a similar approach in structuring my campaigns, however solely relying on my intuitive thinking and drawing from my experience. The most amazing part is that it's completely free!

Jun 5, 2023

Jun 5, 2023

Jonas Kurzweg
Jonas Kurzweg

Growth Marketing Lead at UXCam

This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts. The course content was comprehensive and incredibly well-structured, covering every aspect of setting up a successful B2B paid program. Whether you're a seasoned marketer or a novice in the field, this course is a must-do. I can't believe it's free.
Jonas Kurzweg
Jonas Kurzweg

Growth Marketing Lead at UXCam

This course is an absolute game-changer for anyone looking to boost their B2B paid advertising efforts. The course content was comprehensive and incredibly well-structured, covering every aspect of setting up a successful B2B paid program. Whether you're a seasoned marketer or a novice in the field, this course is a must-do. I can't believe it's free.

Jun 30, 2023

Jun 30, 2023

Mike Carr
Mike Carr

B2B Marketer

My name is Mike Carr and I work as a Paid Media Strategist at a Digital Consulting Company. Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done, which is insane for 2 reasons: - We didn't open any of the platform interfaces - not once - It was completely free None of this is surprising coming from Silvio, all he does is deliver value.

Mike Carr
Mike Carr

B2B Marketer

My name is Mike Carr and I work as a Paid Media Strategist at a Digital Consulting Company. Without a doubt this is the most actionable, practical, and no-nonsense paid media courses I've ever done, which is insane for 2 reasons: - We didn't open any of the platform interfaces - not once - It was completely free None of this is surprising coming from Silvio, all he does is deliver value.

Jul 3, 2023

Jul 3, 2023

Arnold Bertasius
Arnold Bertasius

Senior Paid Media Specialist, Mad Leads

Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource for honing skills and continuous learning. The course provided practical insights, real-world case studies, and a focus on the specific needs of B2B marketers. The S.C.A.L.E framework concept taught in the course was exceptionally useful. I highly recommend this B2B paid ads course to fellow marketers, especially those looking to enhance their skills in the realm of B2B advertising.
Arnold Bertasius
Arnold Bertasius

Senior Paid Media Specialist, Mad Leads

Having worked in Google Ads for over 6 years in the ecommerce industry, I found the B2B paid ads course to be an excellent resource for honing skills and continuous learning. The course provided practical insights, real-world case studies, and a focus on the specific needs of B2B marketers. The S.C.A.L.E framework concept taught in the course was exceptionally useful. I highly recommend this B2B paid ads course to fellow marketers, especially those looking to enhance their skills in the realm of B2B advertising.

Jul 17, 2023

Jul 17, 2023

Mike Lenz
Mike Lenz

Sr. Marketing Manager, Instawork

Most resources in the marketing world are short on specifics and long on generalizations. As a marketer who doesn't focus entirely on paid, this course taught me so much about how to think of these channels as a holistic program - and provided incredible tactical detail and templates as well.
Mike Lenz
Mike Lenz

Sr. Marketing Manager, Instawork

Most resources in the marketing world are short on specifics and long on generalizations. As a marketer who doesn't focus entirely on paid, this course taught me so much about how to think of these channels as a holistic program - and provided incredible tactical detail and templates as well.

Jul 17, 2023

Jul 17, 2023

Zac
Zac

Marketing Manager, Intuit

A practical and easy-to-understand course that's presented in digestible chunks. Silvio cuts through all the fluff and gets straight to the point which is great for people like me who are wanting to learn at pace. The course notes and materials provided are also super helpful. I'd recommend this course to anyone in marketing looking to up-skill, get a refresher or learn new skills in paid media strategy.
Zac
Zac

Marketing Manager, Intuit

A practical and easy-to-understand course that's presented in digestible chunks. Silvio cuts through all the fluff and gets straight to the point which is great for people like me who are wanting to learn at pace. The course notes and materials provided are also super helpful. I'd recommend this course to anyone in marketing looking to up-skill, get a refresher or learn new skills in paid media strategy.

Aug 3, 2023

Aug 3, 2023

Ali
Ali

Founder @ Understory

I've been working in advertising for my entire professional career but I believe in always sharpening your skills. That's why I have to recommend Silvio's courses at AdConversion. Whether you're just starting out in paid ads or looking to refresh your skills - I highly recommend the course. My favorite segment is called "Allocating Budget Like an Investor", which is a topic I resonate with because when I plan campaigns with clients I like to treat the budgets as if they were my own. Marketers can't afford to work without this mindset in the current economic landscape. The courses are filled with super actionable content so take a look!
Ali
Ali

Founder @ Understory

I've been working in advertising for my entire professional career but I believe in always sharpening your skills. That's why I have to recommend Silvio's courses at AdConversion. Whether you're just starting out in paid ads or looking to refresh your skills - I highly recommend the course. My favorite segment is called "Allocating Budget Like an Investor", which is a topic I resonate with because when I plan campaigns with clients I like to treat the budgets as if they were my own. Marketers can't afford to work without this mindset in the current economic landscape. The courses are filled with super actionable content so take a look!

Sep 12, 2023

Sep 12, 2023

Romu Gaboriau
Romu Gaboriau

Sr Director of Digital Marketing, PerfectServe

I forwarded this course to a bunch of people! It's been a minute since I felt like a course provided that much value in very little time. Great job, and good luck!
Romu Gaboriau
Romu Gaboriau

Sr Director of Digital Marketing, PerfectServe

I forwarded this course to a bunch of people! It's been a minute since I felt like a course provided that much value in very little time. Great job, and good luck!

Sep 21, 2023

Sep 21, 2023

Kim Hoggan
Kim Hoggan

Paid Social Analyst

This course was an incredibly valuable experience. It provided a ton of actionable insights that left me with a large list of next steps and a bunch of innovative ideas I can't wait to implement. If you're looking to upskill and gain a strategic edge, I highly recommend giving this course a go.
Kim Hoggan
Kim Hoggan

Paid Social Analyst

This course was an incredibly valuable experience. It provided a ton of actionable insights that left me with a large list of next steps and a bunch of innovative ideas I can't wait to implement. If you're looking to upskill and gain a strategic edge, I highly recommend giving this course a go.

Oct 5, 2023

Oct 5, 2023

Vikash Koushik
Vikash Koushik

Head of Marketing, RevenueHero

AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world. It's a course that I've recommended to my team and I will recommend this to every B2B marketer out there irrespective of how experienced you. There's something in there for everyone.
Vikash Koushik
Vikash Koushik

Head of Marketing, RevenueHero

AdConversion is the best paid media course there is for B2B marketers. It takes a holistic approach that is important especially in today's world. It's a course that I've recommended to my team and I will recommend this to every B2B marketer out there irrespective of how experienced you. There's something in there for everyone.

Oct 9, 2023

Oct 9, 2023

James Dall
James Dall

Senior Performance Marketing Manager at Sopro

This is genuinely eye-popping value - and it's FREE. It's plain to see that Silvio has put his heart, mind and soul into this program from AdConversion. The digestible no-longer-than-10-minute videos, not to mention the additional resources, are a must for any marketer running paid activity.
James Dall
James Dall

Senior Performance Marketing Manager at Sopro

This is genuinely eye-popping value - and it's FREE. It's plain to see that Silvio has put his heart, mind and soul into this program from AdConversion. The digestible no-longer-than-10-minute videos, not to mention the additional resources, are a must for any marketer running paid activity.

May 15, 2024

May 15, 2024

Magda Misiorny
Magda Misiorny

Director of Marketing at Synthace

Hands down the best and most practical paid ads course I've taken. It is very digestible and value-packed. I love how every lesson gives you real-life examples, with templates, and breaks down the concepts in an easy-to-understand way (especially the budgeting part!). I will be applying the insights in my nexts paid ads strategies. Great work team!
Magda Misiorny
Magda Misiorny

Director of Marketing at Synthace

Hands down the best and most practical paid ads course I've taken. It is very digestible and value-packed. I love how every lesson gives you real-life examples, with templates, and breaks down the concepts in an easy-to-understand way (especially the budgeting part!). I will be applying the insights in my nexts paid ads strategies. Great work team!

Jun 2, 2024

Jun 2, 2024

Benji Walklet
Benji Walklet

Owner, Search and Perch

AdConversion is the almost too-good-to-be-true resource for B2B digital marketers. Their first course on building a paid media program is an excellent course with short lessons and some super useful templates. I can't wait for their platform-specific courses.
Benji Walklet
Benji Walklet

Owner, Search and Perch

AdConversion is the almost too-good-to-be-true resource for B2B digital marketers. Their first course on building a paid media program is an excellent course with short lessons and some super useful templates. I can't wait for their platform-specific courses.

Jun 3, 2024

Jun 3, 2024

Adam Bielanski
Adam Bielanski

Paid Search Specialist

B2B Advertising Foundations was one of the best online courses I have taken. While I had a fundamental understanding of PPC and SEO, this course significantly boosted my knowledge and confidence. The provided spreadsheets were invaluable, enhancing my understanding and promising to improve the effectiveness of my future work. Thank you!
Adam Bielanski
Adam Bielanski

Paid Search Specialist

B2B Advertising Foundations was one of the best online courses I have taken. While I had a fundamental understanding of PPC and SEO, this course significantly boosted my knowledge and confidence. The provided spreadsheets were invaluable, enhancing my understanding and promising to improve the effectiveness of my future work. Thank you!

Jun 9, 2024

Jun 9, 2024

Luke Winckler
Luke Winckler

Digital Marketing Manager at Cvent

Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course that takes things that advanced B2B marketers might already know, but formats them in a way that can streamline any paid program. Highly recommended!
Luke Winckler
Luke Winckler

Digital Marketing Manager at Cvent

Just completed "Building a Paid Media Program" by Silvio Perez on AdConversion. A great, concise course that takes things that advanced B2B marketers might already know, but formats them in a way that can streamline any paid program. Highly recommended!

May 24, 2024

May 24, 2024