Jo has been an absolutely fantastic copywriting teacher. Writing makes up such a large part of my role (in marketing), but it was something that I really lacked confidence and direction in. Additionally, it's been a very long time since I've actively had to learn new skills, but from the start Jo was so understanding and encouraging and created a programme that fit my needs perfectly. 

Upon completing the course, I am so much more comfortable and purposeful with my writing, and I am beyond grateful for everything she has taught me.

Jo came highly recommended by colleagues at UCL, and we were impressed by existing examples of work by All Things Words. We were struggling with some quite heavy, academic writing, which we wanted to transform into something much more accessible and user-friendly. 

Jo really understood our brief and provided a personalised approach for our issues. She was very communicative and punctual with review deadlines. We feel the work we have done with All Things Words has dramatically improved the experience of applicants to our programmes, who can now really understand the benefits of studying with us. 

All Things Words is a fantastic option, particularly for those battling with copy for higher education.

I have thoroughly enjoyed working with Jo and the All Things Words team as part of a transformational project at Loughborough Business School. This project saw All Things Words rewrite copy across our Business School website, all our postgraduate course webpages, and other ad-hoc projects. Jo took to these projects with a calm and collected manner, despite some challenging deadlines (and stakeholders!). 

Our copy has been hugely improved – what was once before pretty dry, drab and classic higher education copy now has a new lease of life thanks to Jo’s work. Jo’s input was really beneficial in terms of providing extra resource and a fresh pair of eyes. For example, for our course pages, Jo met individually with each programme director to get valuable nuggets of information from them that would resonate with prospective students, before embedding these within the copy. Her copy is clear, concise, well-structured and overall excellent quality. 

I have received positive feedback from several colleagues that have worked with Jo, or noticed our new copy. I have thoroughly enjoyed working with Jo and would highly recommend any institution to work with her to ‘banish the blah’ from their copy.