We got Jo and her team to help us review and rework a huge amount of copy on our Business School pages last year, after a large brand repositioning project. A lot of our content had been developed piecemeal over a number of years, and was too long and not in line with our new messaging. So after being recommended to Jo by several contacts, we asked All Things Words to work their magic on it for us. 

The copy they came back with is now much more in line with the tone and messaging we wanted for our new brand. It’s clearer, better structured and has clear calls to action. Most importantly, we now have a solid platform in place we can build on across other channels. Great copy, great service and a safe pair of hands. Highly recommended.

To support our degree projects at Coursera, we needed a person who could speak UK higher education language to shape the key messages of our programs and convey those persuasively to global markets. We’ve now worked with Jo and her team on a number of in-depth program pages and we’ve had great feedback from all our university partners on the quality of the copy! 

I particularly appreciate her and her team's ability to tailor the tone and voice of the university brand they’re working with. We host the programs of lots of different universities on our platform, so it was important to us to have that flex. The team also has great research skills and have helped us source extra information and relevant stats to support the copy, where needed. All of this while working to tight deadlines!

I was looking for someone who has experience, but also a fresh perspective on what university copy can look like. I’d seen Jo’s work being praised on LinkedIn, so I investigated in more detail, liked what I saw and invited her to collaborate. 

We commissioned All Things Words to work with us to create a new program description for one of our priority programs, the Master of Liberal Arts – which we knew was being let down by academic, fluffy copy. Drawing together key messages from a team of academics, Jo created copy that was much more to the point, highlighting in a more compelling and straightforward way what this program is really about. 

For the team, it was a great opportunity to learn how to approach such a project and, by surveying academics, we arrived at a strong set of messages to allow us not only to create a program page but also to revise holistically our communication approach. 

In short, Chat-GPT will not do! If you want to stand out, you need some brains on it. Plus the writing is just the tip of the iceberg - the ‘invisible research’ preceding writing is where the sweat is. The writing is the rework of all the hard work.