The power of LinkedIn is ridiculous! At the beginning of 2021, I was a nobody on LinkedIn. I almost never posted on LinkedIn. I then started posting every day on LinkedIn. This one decision completely changed my life. Since that time because of LinkedIn I was able to: -Find my dream job -Start a company -Host a TV show I'm forever thankful for LinkedIn. It has created life-changing opportunities. I'm now living my dream life because of it. This, my friends, is the power of LinkedIn. #linkedin #job #connections #opportunities #power

The upside of expressing yourself online • Building a resume based on how you think • Becoming a lighthouse for likeminded people • Increasing your surface area to make great connections The downside: Worrying what people will think about you. The reality? Once you learn they don't think about you, the downside goes away. So it's only upside.

Here's a story I've seen played out 50+ times: A CEO is active on LinkedIn ~4X per year: - They announce when their company is funded. - They're "humbled" to be featured in a major article. - They need help hiring a key employee. - They share a post from their company page. They're active quarterly. It's all about their company. We shift them to start posting 3-5X per WEEK. - They share an industry insight. - They teach a specific skill that helps people. - They open up about professional failures and what they learned. - They give shout-outs (frequently) to people on their team. - They demonstrate their company values. - They talk about what it's like building their company They're active daily. It's all about adding value to their audience. On the rare occasion that this CEO needs help: - hiring - fundraising - partnering they have an audience that is 100X larger, and willing to help out. The rules of engagement for CEOs have changed. Don't get left behind.