"LeanFoundry’s Business Model Design (BMD) framework has been transformative for my marketplace connecting local pet businesses and pet owners. Before BMD, I struggled to articulate our value proposition and validate assumptions efficiently. The framework gave me the structure to refine our model, prioritize investments in affordability, speed, and service, and—most importantly—embed customer validation into every decision. One standout aspect was BMD’s focus on iterative testing. It pushed us to engage directly with pet owners and businesses early, avoiding costly missteps and building a platform that truly addresses their needs. If you’re tackling a complex market gap, LeanFoundry doesn’t just offer tools—it gives you a roadmap to execution. Highly recommended!" — Iqbal, Founder, Trillmate

I am the Founder of Nurl, a company building an end-to-end platform for the Tabletop Role-play game industry. BMD has provided such a strong foundation from the beginning that I immediately gained my first early adopter using the playbook's provided. More importantly, it helped me to realize many gaps and areas I had wrong in my original (pre-BMD) canvas. Absolutely worth every penny.

If you're interested in entrepreneurship, forget going to Harvard Business School (FYI, I am an MBA graduate of HBS). Apply these concepts instead. Had I done so, I know I would have saved myself much time, money, and the attendant dead brain cells.

Before this program, I had goals set, but, I didn't have a clear understanding of how or when I needed to achieve those goals.

This program not only changed my approach to building my startup, but it made sure I was focusing on loving the problem and not the product, and constantly reminding myself that the product is the whole business model and not just the MVP itself.

BMD really expanded my notions of what is possible and changed my thinking regarding the whole process of starting a business. The information was communicated clearly and in a way that retained my interest as well as kept me interested in continuing.

I'm using the BMD to stress my business model. The BMD taught me to test my idea before going ahead and implement it.

I heard about BMD through a friend and I applied and got in. The biggest takeaway I got from BMD is getting to learn from other founders and hearing their stories and seeing just how possible it is. They're not any different than me, if they can do it, I can do it.

I bought Running Lean when a client was transitioning from consulting to a product firm. Now I'm using it to inform my own transition as I co-develop an app. While the canvas is good on its own, it's the well thought-out process I really appreciate (Fermi estimates, customer factory, customer forces canvas, etc). The videos are short, punchy and useful. Great stuff!

I'm a growth consultant focused on helping startups design scalable business models at LongBridge Growth. Participating in the Business Model Design Challenge Program with Ash Maurya was a game-changer. The structured, iterative approach helped me move from assumptions to validated insights faster than ever. What stood out most was how seamlessly the framework guides you to uncover real customer problems before building solutions. It’s a must for anyone serious about building businesses that work in the real world.

I'm Hunter from China. I want to have my own business so that I can work for myself. BMD teach me a great way to start with.

i am trying out different ideaas. BMD helped me with an structured approach.

Hello all, I am engineering professional with background in scientific computing, working on Saas product for clinical community. The BMD framework helped me gain clarity and identify how & where can I prioritize efforts and iterate quickly.

The BMD masterclass was an eye-opening experience. It gave our team the tools and structure to turn our affordable housing concept into a viable, scalable business model. The framework helped us think critically about our value proposition, customer segments, and revenue streams while keeping our social mission at the core. I’d highly recommend this course to anyone looking to make a real-world impact through innovative business design.

Im a business consultant, helping clients to gain clarity on some of the ideas they have. BMD has helped me exactly with that, gaining clarity on how to think about this ideas so they can become workable. The video lessons, and the short lenght of them, makes the whole experience very pleasable.

As the founder of elo and now elo works, I’ve been building a new business to sell standard clothing—T-shirts, polos, hoodies, and jackets—targeted first at tech companies in Pakistan, and eventually to businesses around the world. Going through the Business Model Design framework has been a game-changer. It helped me move from a broad, scattered approach—targeting anyone who wanted customized clothing—to discovering a clear, focused niche. Tech companies in Pakistan are a low-hanging fruit: they value quality, they have the budget, and they’re actively looking for corporate wear and gifts. I might have missed that insight without this process. If I had to highlight one thing, it’s the structure of the program. Absolutely brilliant. It forced me to slow down, think deeply, and answer the questions I didn’t even know I should be asking. Whether this business succeeds or not, I know I’m making more informed decisions—and that’s invaluable.

I am reviewing materials to be used as part of a company intrapreneurship program. So far, I like BMD and see how it can help us to reach our growth goals.

Hi! I'm Ricardo Esteban CEO and Founder of HitchGuardian. So far BMD has helped me understand the importance of bulletproofing my business plan. This understanding comes with perks like allowing me to focus and narrowd down into the key pathways to success. I'd like to highlight how easy it is to get into it and how Ash keeps the viewer engaged with valuable info.

I am applying BMD to my company, Wellstrack! There are so many great aspects of the BMD masterclass, I enjoyed the structure of the models and the ease of use. It was great to have built-in templates to help calculate ARPAs, the customer traction map, etc.