If you're considering building an application using Lean methodology, you are wasting your time by not following the path Ash has laid out.

Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable.

Ash has a magical ability to distill the art and science of being a successful entrepreneur into simple, practical, and highly effective practices. It's a masterpiece of depth and simplicity.

Ash provides compelling, actionable guidance for applying Lean principles to a startup. His startup canvas changed the way I think about my own startup.

Ash has laid out a clear compass for anyone to validate their ideas, solve real problems, and create a successful business. 

Ash's approach is one of the few that I have seen that truly reflects the reality of my experiences over my 40-year career of entrepreneurship, innovation, and new product creation.