Ziv Steinberg
Ziv Steinberg

Identity Design @ Talk ID

linkedin-comment
love your conclusion here Paul Syng - things are moving fast, they should pay attention.
Ziv Steinberg
Ziv Steinberg

Identity Design @ Talk ID

linkedin-comment
love your conclusion here Paul Syng - things are moving fast, they should pay attention.

Jan 18, 2026

Jan 18, 2026

Rene Faurskov
Rene Faurskov

@renefaurskov

tweet
@jasonfried This is just great; I love to see the way you and DHH interact with everyone.
Rene Faurskov
Rene Faurskov

@renefaurskov

tweet
@jasonfried This is just great; I love to see the way you and DHH interact with everyone.

Oct 15, 2025

Oct 15, 2025

Akshay
Akshay

@typeangled

tweet
@jasonfried Nassim Taleb’s quote on ‘teaching birds to fly’ came to mind when reading this.
Akshay
Akshay

@typeangled

tweet
@jasonfried Nassim Taleb’s quote on ‘teaching birds to fly’ came to mind when reading this.

Oct 15, 2025

Oct 15, 2025

Naum Shapkarovski
Naum Shapkarovski

@nshapkar

tweet
@jasonfried I definitely felt in control after switching to Basecamp and it felt great. I wonder if that "control" positioning emerged naturally or was subtly shaped by Jason and Ryan’s friendship with @bmoesta and their deep grasp of JTBD. They truly don’t sell features, they sell identity.
Naum Shapkarovski
Naum Shapkarovski

@nshapkar

tweet
@jasonfried I definitely felt in control after switching to Basecamp and it felt great. I wonder if that "control" positioning emerged naturally or was subtly shaped by Jason and Ryan’s friendship with @bmoesta and their deep grasp of JTBD. They truly don’t sell features, they sell identity.

Oct 16, 2025

Oct 16, 2025

Mike Sudyk
Mike Sudyk

@sudyk

tweet
@jasonfried I enjoyed the read! Felt spot on. Somewhat obvious to someone following for years, yet a good focus.
Mike Sudyk
Mike Sudyk

@sudyk

tweet
@jasonfried I enjoyed the read! Felt spot on. Somewhat obvious to someone following for years, yet a good focus.

Oct 16, 2025

Oct 16, 2025

Ivan Raszl
Ivan Raszl

@iraszl

tweet
@paulsyng @jasonfried @dhh @37signals Makes sense. I do feel in control and in safe hands with @37signals' products, and that's invaluable.
Ivan Raszl
Ivan Raszl

@iraszl

tweet
@paulsyng @jasonfried @dhh @37signals Makes sense. I do feel in control and in safe hands with @37signals' products, and that's invaluable.

Oct 16, 2025

Oct 16, 2025

Bob Durie
Bob Durie

@mobob

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Part 5 is an excellent dissection and counterpoint uncovering, gives some good examples on how to explore and bottom out value difference nuance with other founders/partners. Lots to chew on.
Bob Durie
Bob Durie

@mobob

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Part 5 is an excellent dissection and counterpoint uncovering, gives some good examples on how to explore and bottom out value difference nuance with other founders/partners. Lots to chew on.

Oct 16, 2025

Oct 16, 2025

Patzer
Patzer

@geraeldo

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Very original.
Patzer
Patzer

@geraeldo

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Very original.

Oct 16, 2025

Oct 16, 2025

Aaron W. W.
Aaron W. W.

@aaron_dubdub

tweet
@paulsyng @jasonfried @dhh @37signals This feels incredibly insightful, like removing a veil. Well done @paulsyng
Aaron W. W.
Aaron W. W.

@aaron_dubdub

tweet
@paulsyng @jasonfried @dhh @37signals This feels incredibly insightful, like removing a veil. Well done @paulsyng

Oct 16, 2025

Oct 16, 2025

John Kuehl
John Kuehl

@Kuehl

tweet
@paulsyng @jasonfried @dhh @37signals This is an elite piece of thinking and I'm buying the analysis 100%.
John Kuehl
John Kuehl

@Kuehl

tweet
@paulsyng @jasonfried @dhh @37signals This is an elite piece of thinking and I'm buying the analysis 100%.

Oct 15, 2025

Oct 15, 2025

Alex Durston
Alex Durston

@alex_durston

tweet
@paulsyng @jasonfried @dhh @37signals THIS is a billion dollar blueprint that shits all over any modern day VC backed SaaS product strategy. I model so much of what I do on the 37 Signals philosophy but this just packages it up into an easy to follow frame work. Thank you @paulsyng for writing this.
Alex Durston
Alex Durston

@alex_durston

tweet
@paulsyng @jasonfried @dhh @37signals THIS is a billion dollar blueprint that shits all over any modern day VC backed SaaS product strategy. I model so much of what I do on the 37 Signals philosophy but this just packages it up into an easy to follow frame work. Thank you @paulsyng for writing this.

Oct 15, 2025

Oct 15, 2025

Adam Whitcroft
Adam Whitcroft

@AdamWhitcroft

tweet
@paulsyng @jasonfried @dhh @37signals Insanely good read.
Adam Whitcroft
Adam Whitcroft

@AdamWhitcroft

tweet
@paulsyng @jasonfried @dhh @37signals Insanely good read.

Oct 16, 2025

Oct 16, 2025

Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Demand Gen Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts
Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Demand Gen Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts

Oct 12, 2025

Oct 12, 2025

Joe Speiser
Joe Speiser

Partner at Hampton

linkedin-post
Fantastic piece by Paul, spot on about kinship being the real moat. He nailed what actually drives Hampton’s growth: connection and accountability, not just community. It’s rare to see someone unpack the business with that level of clarity. We built this for founders who needed what we needed ourselves, and it’s been incredible to shepherd it's growth.
Joe Speiser
Joe Speiser

Partner at Hampton

linkedin-post
Fantastic piece by Paul, spot on about kinship being the real moat. He nailed what actually drives Hampton’s growth: connection and accountability, not just community. It’s rare to see someone unpack the business with that level of clarity. We built this for founders who needed what we needed ourselves, and it’s been incredible to shepherd it's growth.

Oct 8, 2025

Oct 8, 2025

Damien Mair
Damien Mair

Co-Founder + CEO : FUSION :: Do you want to fuel business growth? Eradicate Bad Digital Experiences from the planet by Creating Experiences People Love™️.

linkedin-comment
Just read the Wynter Gravity Report. Indepth, intelligent, insightful, high-value and compelling. Peep Laja will surely be intrigued. Interesting to see what the Wynter business model will look like in a few years.
Damien Mair
Damien Mair

Co-Founder + CEO : FUSION :: Do you want to fuel business growth? Eradicate Bad Digital Experiences from the planet by Creating Experiences People Love™️.

linkedin-comment
Just read the Wynter Gravity Report. Indepth, intelligent, insightful, high-value and compelling. Peep Laja will surely be intrigued. Interesting to see what the Wynter business model will look like in a few years.

Oct 12, 2025

Oct 12, 2025

Dave Gerhardt
Dave Gerhardt

Founder: ExitFive.com (top community for marketing pros)

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more
Dave Gerhardt
Dave Gerhardt

Founder: ExitFive.com (top community for marketing pros)

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more

Oct 12, 2025

Oct 12, 2025

Junaid Kamal
Junaid Kamal

Founder | Executive Leader | Growth Accelerator | Solutions Catalyst

linkedin-comment
Really thoughtful perspective. It captures something most founders overlook.
Junaid Kamal
Junaid Kamal

Founder | Executive Leader | Growth Accelerator | Solutions Catalyst

linkedin-comment
Really thoughtful perspective. It captures something most founders overlook.

Oct 12, 2025

Oct 12, 2025

John Schuler
John Schuler

Co-Founder @ PSQuote - Predictable Services Quoting | a Crystal Ball for Services Delivery | Built for Services by Services Experts

linkedin-comment
some great insights & questions in here, Paul - really enjoying the recent write-ups like this you've been doing with Hampton and Fyxer
John Schuler
John Schuler

Co-Founder @ PSQuote - Predictable Services Quoting | a Crystal Ball for Services Delivery | Built for Services by Services Experts

linkedin-comment
some great insights & questions in here, Paul - really enjoying the recent write-ups like this you've been doing with Hampton and Fyxer

Oct 12, 2025

Oct 12, 2025

Joshua Landua
Joshua Landua

Youtube Strategy Consultant

linkedin-comment
what an amazing read!
Joshua Landua
Joshua Landua

Youtube Strategy Consultant

linkedin-comment
what an amazing read!

Oct 12, 2025

Oct 12, 2025

Craig Sweeney
Craig Sweeney

Founder & Managing Partner @ Special Ops. Launched Exit Navigator, the first Operating System for Founder Exits.

linkedin-comment
Powerful.
Craig Sweeney
Craig Sweeney

Founder & Managing Partner @ Special Ops. Launched Exit Navigator, the first Operating System for Founder Exits.

linkedin-comment
Powerful.

Oct 12, 2025

Oct 12, 2025

Ziv Steinberg
Ziv Steinberg

Identity Design @ Talk ID

linkedin-comment
love your conclusion here Paul Syng - things are moving fast, they should pay attention.
Ziv Steinberg
Ziv Steinberg

Identity Design @ Talk ID

linkedin-comment
love your conclusion here Paul Syng - things are moving fast, they should pay attention.

Jan 18, 2026

Jan 18, 2026

Rene Faurskov
Rene Faurskov

@renefaurskov

tweet
@jasonfried This is just great; I love to see the way you and DHH interact with everyone.
Rene Faurskov
Rene Faurskov

@renefaurskov

tweet
@jasonfried This is just great; I love to see the way you and DHH interact with everyone.

Oct 15, 2025

Oct 15, 2025

Akshay
Akshay

@typeangled

tweet
@jasonfried Nassim Taleb’s quote on ‘teaching birds to fly’ came to mind when reading this.
Akshay
Akshay

@typeangled

tweet
@jasonfried Nassim Taleb’s quote on ‘teaching birds to fly’ came to mind when reading this.

Oct 15, 2025

Oct 15, 2025

Naum Shapkarovski
Naum Shapkarovski

@nshapkar

tweet
@jasonfried I definitely felt in control after switching to Basecamp and it felt great. I wonder if that "control" positioning emerged naturally or was subtly shaped by Jason and Ryan’s friendship with @bmoesta and their deep grasp of JTBD. They truly don’t sell features, they sell identity.
Naum Shapkarovski
Naum Shapkarovski

@nshapkar

tweet
@jasonfried I definitely felt in control after switching to Basecamp and it felt great. I wonder if that "control" positioning emerged naturally or was subtly shaped by Jason and Ryan’s friendship with @bmoesta and their deep grasp of JTBD. They truly don’t sell features, they sell identity.

Oct 16, 2025

Oct 16, 2025

Mike Sudyk
Mike Sudyk

@sudyk

tweet
@jasonfried I enjoyed the read! Felt spot on. Somewhat obvious to someone following for years, yet a good focus.
Mike Sudyk
Mike Sudyk

@sudyk

tweet
@jasonfried I enjoyed the read! Felt spot on. Somewhat obvious to someone following for years, yet a good focus.

Oct 16, 2025

Oct 16, 2025

Ivan Raszl
Ivan Raszl

@iraszl

tweet
@paulsyng @jasonfried @dhh @37signals Makes sense. I do feel in control and in safe hands with @37signals' products, and that's invaluable.
Ivan Raszl
Ivan Raszl

@iraszl

tweet
@paulsyng @jasonfried @dhh @37signals Makes sense. I do feel in control and in safe hands with @37signals' products, and that's invaluable.

Oct 16, 2025

Oct 16, 2025

Bob Durie
Bob Durie

@mobob

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Part 5 is an excellent dissection and counterpoint uncovering, gives some good examples on how to explore and bottom out value difference nuance with other founders/partners. Lots to chew on.
Bob Durie
Bob Durie

@mobob

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Part 5 is an excellent dissection and counterpoint uncovering, gives some good examples on how to explore and bottom out value difference nuance with other founders/partners. Lots to chew on.

Oct 16, 2025

Oct 16, 2025

Patzer
Patzer

@geraeldo

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Very original.
Patzer
Patzer

@geraeldo

tweet
@paulsyng @jasonfried @dhh @37signals Great read. Very original.

Oct 16, 2025

Oct 16, 2025

Aaron W. W.
Aaron W. W.

@aaron_dubdub

tweet
@paulsyng @jasonfried @dhh @37signals This feels incredibly insightful, like removing a veil. Well done @paulsyng
Aaron W. W.
Aaron W. W.

@aaron_dubdub

tweet
@paulsyng @jasonfried @dhh @37signals This feels incredibly insightful, like removing a veil. Well done @paulsyng

Oct 16, 2025

Oct 16, 2025

John Kuehl
John Kuehl

@Kuehl

tweet
@paulsyng @jasonfried @dhh @37signals This is an elite piece of thinking and I'm buying the analysis 100%.
John Kuehl
John Kuehl

@Kuehl

tweet
@paulsyng @jasonfried @dhh @37signals This is an elite piece of thinking and I'm buying the analysis 100%.

Oct 15, 2025

Oct 15, 2025

Alex Durston
Alex Durston

@alex_durston

tweet
@paulsyng @jasonfried @dhh @37signals THIS is a billion dollar blueprint that shits all over any modern day VC backed SaaS product strategy. I model so much of what I do on the 37 Signals philosophy but this just packages it up into an easy to follow frame work. Thank you @paulsyng for writing this.
Alex Durston
Alex Durston

@alex_durston

tweet
@paulsyng @jasonfried @dhh @37signals THIS is a billion dollar blueprint that shits all over any modern day VC backed SaaS product strategy. I model so much of what I do on the 37 Signals philosophy but this just packages it up into an easy to follow frame work. Thank you @paulsyng for writing this.

Oct 15, 2025

Oct 15, 2025

Adam Whitcroft
Adam Whitcroft

@AdamWhitcroft

tweet
@paulsyng @jasonfried @dhh @37signals Insanely good read.
Adam Whitcroft
Adam Whitcroft

@AdamWhitcroft

tweet
@paulsyng @jasonfried @dhh @37signals Insanely good read.

Oct 16, 2025

Oct 16, 2025

Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Demand Gen Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts
Megan Bowen
Megan Bowen

CEO @ Refine Labs | B2B Demand Gen Agency

linkedin-comment
Damn I want one of these reports for refine labs - love these posts

Oct 12, 2025

Oct 12, 2025

Joe Speiser
Joe Speiser

Partner at Hampton

linkedin-post
Fantastic piece by Paul, spot on about kinship being the real moat. He nailed what actually drives Hampton’s growth: connection and accountability, not just community. It’s rare to see someone unpack the business with that level of clarity. We built this for founders who needed what we needed ourselves, and it’s been incredible to shepherd it's growth.
Joe Speiser
Joe Speiser

Partner at Hampton

linkedin-post
Fantastic piece by Paul, spot on about kinship being the real moat. He nailed what actually drives Hampton’s growth: connection and accountability, not just community. It’s rare to see someone unpack the business with that level of clarity. We built this for founders who needed what we needed ourselves, and it’s been incredible to shepherd it's growth.

Oct 8, 2025

Oct 8, 2025

Damien Mair
Damien Mair

Co-Founder + CEO : FUSION :: Do you want to fuel business growth? Eradicate Bad Digital Experiences from the planet by Creating Experiences People Love™️.

linkedin-comment
Just read the Wynter Gravity Report. Indepth, intelligent, insightful, high-value and compelling. Peep Laja will surely be intrigued. Interesting to see what the Wynter business model will look like in a few years.
Damien Mair
Damien Mair

Co-Founder + CEO : FUSION :: Do you want to fuel business growth? Eradicate Bad Digital Experiences from the planet by Creating Experiences People Love™️.

linkedin-comment
Just read the Wynter Gravity Report. Indepth, intelligent, insightful, high-value and compelling. Peep Laja will surely be intrigued. Interesting to see what the Wynter business model will look like in a few years.

Oct 12, 2025

Oct 12, 2025

Dave Gerhardt
Dave Gerhardt

Founder: ExitFive.com (top community for marketing pros)

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more
Dave Gerhardt
Dave Gerhardt

Founder: ExitFive.com (top community for marketing pros)

linkedin-comment
This is a very thorough / thoughtful analysis wow Paul Syng - can’t say all of my moves have been this methodical. Just taking things a few weeks at a time, getting new data, learning what works / what doesn’t. We have an amazing community of people and I’ve met so many through marketing but connected on a personal level. This job has been a ton of fun and I’m learning every day. Gonna do a call with you so I can get more of this wisdom because I’m not this smart! …more

Oct 12, 2025

Oct 12, 2025

Junaid Kamal
Junaid Kamal

Founder | Executive Leader | Growth Accelerator | Solutions Catalyst

linkedin-comment
Really thoughtful perspective. It captures something most founders overlook.
Junaid Kamal
Junaid Kamal

Founder | Executive Leader | Growth Accelerator | Solutions Catalyst

linkedin-comment
Really thoughtful perspective. It captures something most founders overlook.

Oct 12, 2025

Oct 12, 2025

John Schuler
John Schuler

Co-Founder @ PSQuote - Predictable Services Quoting | a Crystal Ball for Services Delivery | Built for Services by Services Experts

linkedin-comment
some great insights & questions in here, Paul - really enjoying the recent write-ups like this you've been doing with Hampton and Fyxer
John Schuler
John Schuler

Co-Founder @ PSQuote - Predictable Services Quoting | a Crystal Ball for Services Delivery | Built for Services by Services Experts

linkedin-comment
some great insights & questions in here, Paul - really enjoying the recent write-ups like this you've been doing with Hampton and Fyxer

Oct 12, 2025

Oct 12, 2025

Joshua Landua
Joshua Landua

Youtube Strategy Consultant

linkedin-comment
what an amazing read!
Joshua Landua
Joshua Landua

Youtube Strategy Consultant

linkedin-comment
what an amazing read!

Oct 12, 2025

Oct 12, 2025

Craig Sweeney
Craig Sweeney

Founder & Managing Partner @ Special Ops. Launched Exit Navigator, the first Operating System for Founder Exits.

linkedin-comment
Powerful.
Craig Sweeney
Craig Sweeney

Founder & Managing Partner @ Special Ops. Launched Exit Navigator, the first Operating System for Founder Exits.

linkedin-comment
Powerful.

Oct 12, 2025

Oct 12, 2025