I found the Tracking mastery course very complehensive and I have particularly enjoyed the comprehensive step by step guides for implementation as well as additional guides and email templates. Overall, this is a very good value for money course and I have already started advancing my account tracking set up off the back of what I have learnt. If I were to give some constructive feedback as well, I would have appreciated some parallels to Foodlight tracking as well as many of us adserve PPC campaigns.

I highly recommend doing the conversion tracking mastery. It’s a hands-on course with lots of info, it also includes step by step guides on how to implement basic and advanced tracking. A must-do for every PPC-specialist!

This course helped me demystify the whole tagging and tag manager environment and provided step by step instructions for setting up Google Ads account tracking in any ecommerce platform. 

It solves the garbage in, garbage out problem that you either inherit from new clients or can fix for existing clients. It tells you which rocks to look under to make sure the account is structurally sound.

I learned how to set primary and secondary conversion actions. Funny enough, through this course I discovered that I had too many primary conversion actions and had to switch several of them to secondary (add to cart, begin checkout). 

This switch resulted in wasteful spending cuts by about 25% per day in my Google Shopping campaigns and contributed to an increase in ROAS from 2.63x to 3.45x. There were other contributing factors, but this played a role.

This course has helped me get more confident in my data and skills. It's helped me get crystal clear on all types of conversion tracking and which to implement based on client goals. One cool thing I learned is using data layers to enrich our clients' data, which we can then use to optimize better.

I've spent a lot of time (and money!) over the last year on various courses and none of them could clearly explain the steps I needed to take to implement the type of gold-level conversion tracking that I wanted for google ads. Then along came Bob & Miles with Conversion Tracking Mastery. The course covers every kind of useful conversion tracking for Google Ads and, very importantly, why you need to implement it (this is so helpful to explain to clients that don't really understand the technical aspects and just want analytics imported conversions.) I found the step by step walkthroughs really useful, particularly for unpicking my failed tracking attempts.

Conversion Tracking Mastery gave me clarity on how to set up my tracking the right way. From basic to advanced techniques, Micro to Macro, and how to measure real results instead of just spammy leads. If you’re still just tracking form submissions without importing real values I'd suggest you start right away and become a Master in Conversion Tracking.

So far the knowledge and insights that Bob & Miles shared with us are remarkable. Extremely insightful and amazing.

I had the privilege of attending the Advanced Conversion Tracking Mastery Workshop on February 8th, and let me just say, it was an absolute game-changer! I was thrilled to dive into this one-time live event and explore the intricate world of advanced Google Ads conversion tracking. First off, let's talk about the value-packed recordings. The organisers wasted no time in making these available, ensuring that we could revisit and absorb the wealth of knowledge shared during the workshop. Whether you're a seasoned veteran or just starting out, these recordings are an invaluable resource. Now, onto the content itself. Wow! In just two hours, the workshop covered an extensive array of topics, leaving no stone unturned. From preventing data loss to navigating the ever-evolving landscape of privacy regulations, the workshop provided total clarity on how to optimise your Google Ads tracking setup for maximum impact. One aspect that truly stood out was the focus on staying ahead of the curve. With insights into advanced tracking techniques and leveraging first-party data, attendees were equipped to not only keep up with but surpass their competition. I must also commend the Q&A session, where additional resources were shared, including invaluable guides and tutorials. The inclusion of practical implementation steps, such as Consent Mode. In summary, if you're serious about enhancing your Google Ads performance and maximising your conversions, this workshop is an absolute must-watch. Kudos to Bob & Miles for delivering such a comprehensive and impactful event. I can't recommend it highly enough!

The conversion mastery course paid for itself within 20-mins. Genuinely learnt a ton plus more which I wasn't expecting. The guys explain in simple layman terms and it's easy to grasp quickly. 100% recommend!

One of the best course that I have ever taken! The way that they explain every module and the ind depth information is invaluable. Well done!

Enrolling in the Conversion Tracking Mastery course has been a transformative experience for me. Diving deep into the complexities of Conversion Tracking and Server-Side Tracking, I've emerged with a wealth of knowledge that has significantly elevated my expertise. The course meticulously covered advanced tactics and strategies, empowering me to implement cutting-edge solutions for my clients. I'm now equipped with the tools and insights needed to deliver exceptional results, optimizing conversions with precision and confidence. This course has undoubtedly taken my skills to the next level, and I'm excited to apply this newfound knowledge to drive success for my clients. A heartfelt thank you to the instructors and community for this invaluable learning journey!

I have been taking the PPC Mastery course by Bob & Miles, and I can confidently say that it has been a game-changer for my digital marketing journey. This course not only exceeded my expectations but also equipped me with a wealth of knowledge and practical strategies that I can implement immediately in my client accounts. One of the standout features of the PPC Mastery course is the in-depth knowledge shared by Bob & Miles. Their expertise in pay-per-click advertising shines through in every module, providing a comprehensive understanding of the intricacies of running successful campaigns. What sets this course apart is its hands-on approach. Bob & Miles don't just talk about theory; they provide real-world examples that allow you to see the concepts in action. The course goes beyond the basics, delving into advanced concepts and strategies that have significantly expanded my skill set.

I needed to update my knowledge of what must be done with the EU's new cookie consent requirement. With so much complexity, having it all in 1 package is an excellent tool in your arsenal.

The Conversion Tracking Mastery course was incredibly helpful. I've always believed in the importance of proper conversion tracking setup, and this was an incredibly valuable course to catch up on the latest thinking and technology. I found this course especially valuable to get up to speed on advanced techniques for conversion tracking and enriching data input with custom variables, etc. Especially helpful info on solving data errors, etc. Highly recommend this course!

I just completed the Conversion Tracking Masterclass Workshop and it was so insightful. The knowledge of Bob and Miles is huge. There was so much I learnt today and everything is explained clearly and practically to be able to put into practice. With the upcoming deprecation of 3rd party cookies, this workshop was so useful to understand how to put in place all the elements to still ensure that conversions are being tracked correctly. Each scenario was covered for Lead Gen, SaaS, and ecommerce ads accounts. Plus we got all the slides and the actual video recording!

If you are looking for a comprehensive a to z course that explains how to plot accurately and how you are in the right place! This course cleared up all the doubts I had about google ads tracking and helped me increase the conversion value of my clients. I am now confident with respect to tracking and have been able to sell my clients this service.

Really helped me with setting up server side tagging. Couldn't find the right information anywhere so this was a dream come true!

The Advanced Conversion Tracking Mastery Workshop was just what I needed to ensure that my clients comply with privacy regs and collect accurate data. The workshop was clear with supporting resources to guide me through the implementation of what I'd learnt. Excellent value. Would 100% recommend.