Received this lovely easy to read book from Neil Hoyne today. I have just started reading it and recommend it to anyone who is interested in better customer relationship management.
Jun 22, 2023
AL
Audible Listener
This book is fantastic. It covers how to maximize CLV using data, misconceptions of data and how to spot them, and tips from some of the best companies in the world and how they optimize their data.
Dec 26, 2023
Finished CONVERTED this morning on a flight home. Superb insights and much needed thought piece for evolving from "clicks" to "cliques". A must read text for every modern marketer. well done Neil Hoyne!
Feb 27, 2022
This couldn't have come at a better time where measuring and converting customers has become more complex than ever. Thank you!
Feb 7, 2022
Congrats Neil Hoyne on the publication of the both interesting and actionable "Converted"!! Love that during the pandemic you were able to organize a career's worth of thoughts into a 204 page manual on "understanding and communicating with your customers in a new and different way." This book is a total page-turner and should be required reading for anyone who hopes to have better customer interactions.
Mar 19, 2022
Neil Hoyne is one of the most brilliant minds in digital marketing and measurement. I love the way Neil thinks about data, I enjoyed digging into this!
Reviewed in the United States 🇺🇸 on February 27, 2022
The most impactful marketing techniques of today simplified down into conversational stories. The author not only understands the subject of growth, but knows how to craft an engaging story around it.
Reviewed in the United States on March 5, 2022
An essential read for Marketers and Non-Marketers alike on how to win and own the relationship with your customers.Thanks Neil for giving us a glimpse into your brain. Super interesting read.
Reviewed in the United States on March 7, 2022
Neil’s writing is informative, yet humorous and the examples and scenarios he offers from his own experience working at Google are valuable and insightful. A book that makes a case for why we data and people go hand in hand!
Reviewed in the United States 🇺🇸 on February 22, 2022
Finished reading my copy of Neil Hoyne's "Converted" this weekend. Having spent a couple of decades doing customer analytics, I can say that the immenantly practical guidance found here will be valuable to the experienced and those new to digital marketing alike.
Reviewed in the United States 🇺🇸 on March 2, 2022
This book is a wonderful guide to building and maximizing business relationships. Also, cultivating the right clientele and maintaining those relationships. I don't keep many books on my office bookshelf, but I have found this one to be essential as a daily reference.
Reviewed in the United States 🇺🇸 on March 3, 2022
A perfect guide for making the most of digital advertising. Does a great job breaking down the best steps to take when engaging with customers and backs it up with both humorous anecdotes and relevant real world data. Can't recommend this book enough.
Reviewed in the United States on March 18, 2022
I've worked with Neil for years at Google. He is one of the absolute smartest people i know and his advice has helped hundreds of companies delight customers and grow profitably.I got the book today and devoured it.If you read only one business book this year, this is the one!!!
Reviewed in the United States on February 23, 2022
Couldn’t wait for my copy of Converted to arrive! Neil Hoyne is the most brilliant and witty measurement strategist I’ve had the pleasure of meeting. The book had me hooked at, “a digital marketer walks into a bar….” Pick up a copy of Converted to learn the rest of the punchline, you won’t regret it!
Reviewed in the United States 🇺🇸 on February 26, 2022
Truly wonderful,insightful read. I highly recommend to all data driven people who seek results.Must have in your library!
Reviewed in the United States 🇺🇸 on March 11, 2022
Neil Hoyne is a rare bread in terms of keeping up with academic findings and putting them to work. This book does a great job in codifying many important actionable insights.
Reviewed in the United States on March 2, 2022
A must read! This book is full of practical guidance that will help you develop more meaningful business relationships. Your customers will thank you!
Reviewed in the United States on March 11, 2022
CONVERTED: The Data-Driven Way to Win Customers' Hearts is a great and insightful book that explains how to make more authentic, successful, and profitable customer relationships. It's informative and completely accessible to readers of all experience levels. It is a must-read!
Reviewed in the United States 🇺🇸 on February 26, 2022
this is a very helpful and easy to read book filled with fantastic tools to build lasting relationships... with customers!
Reviewed in the United States on February 26, 2022
This book is a must-read for any and all digital marketers and businesses looking to grow their customer base with the RIGHT customers. Neil presents data-driven strategies guaranteed to lead to your ultimate customer base as well as to a develop long-term relationships with said customers.
Reviewed in the United States on March 12, 2022
It is a wonderful book that can give guidance on building customer relationships with business success! It has lots of practical advice on how to make the business successful. I really enjoyed reading it. It's very easy to read and I liked the author's storytelling.
Reviewed in the United States on March 12, 2022
As an entrepreneur building a business on customer centricity principles, the book reinforced my belief in long-term relationships and CLV. More specifically, it serves as a useful handbook for marketing practitioners to ask the right questions to identify the best customers and how to serve them better.I recommend this book to any marketer who wants to learn about measuring long-term customer relationships, and building businesses around your best customers.
Reviewed in the United States 🇺🇸 on February 28, 2022
This is a top reference book for today's modern data-driven marketers. So many great lessons and nuggets of guidance. I have already read it twice and I expect to reference it over and over again.What I loved about this book is that it contains so many non-obvious insights that most marketers will find really valuable. I also love the conversational tone of the book that makes it an easy read.
Reviewed in the United States 🇺🇸 on February 24, 2022
I am not a sales or marketing person in the traditional sense, but I am selling and marketing my ideas all the time - at work and at home. I'm excited to see just how much I can glean from the data I've been ignoring. If I had to boil it all down, the concepts the author illustrates in CONVERTED can be applied to real life.I'm already on the second listen. It's that good.
Reviewed in the United States 🇺🇸 on February 28, 2022
If you’re looking for a to the point and fun read about how to think and put forth action as a marketer, pick up this book. It is not just a book with numbers in there, it covers the bases from building relationships to improving yourself—often underrated but important levers to lean on! Thanks Neil for sharing your ideas and encouragements in this book.
Reviewed in the United States on March 11, 2022
Converted is not for marketers only but a book for anyone seeking to gain a basic understanding of how to build a sustainable relationship with customers, and what approaches and techniques to use to make that possible.Written by one of the top voices in the field, Converted is a great book for data scientists too as it discusses how marketers should approach this problem, how and why they should value and measure Customer Lifetime Value, and how to make use of other data-driven approaches to bring value to the organizations and create a tailored experience for the customers.
Reviewed in the United States on March 6, 2022
It is important for all of us to remember that our journey in life is about making relationships. This also includes the workplace. When we deal with customers/clients , both internal and external, we sometimes forget that those relationships made can help us in the future. The author is not writing to you but conversing with you. Which helps the reader to absorb the points Mr. Hoyne is bringing to the table. This book is for everyone in business-data crunchers, sales, accounting.
Reviewed in the United States 🇺🇸 on March 4, 2022
I read this book on a beach. On vacation. It's that much of a page turner. Nearly every page has a memorable story or an actionable tip. It's written in a really accessible way, but chock full of insights and data-supported concepts. If you are trying to acquire, engage and/or retain customers--you should definitely read Converted
Reviewed in the United States 🇺🇸 on August 2, 2022
Neil is an absolute genius when it comes to marketing and acquisition strategy. He knows customers better than anyone - and he knows how to measure results - which is even more important. I recommend this book for anyone who is involved in marketing OR analytics in any way, shape, or form. It will help you understand your customer and the business way more clearly!
Reviewed in the United States 🇺🇸 on February 24, 2022
I’d watch many of Neils you tube videos and knew that this book would be good, but it exceeded my expectations. It gave me new insight. Their is so much lip service paid to costumer service, but Converted explain how to make that real. Not just how to build great relationships, but the right relationships with the right customers.
Reviewed in the United States on March 16, 2022
The book is superb and with practical steps, which is rare in books. Often times loyalty is missed and long term customers are not engaged properly or are lost due to different ways of optimization techniques. This book covers it all on how to start that journey and to think in that direction.Love the analogy with chocolate cake.Thank you for the great resource!
Reviewed in the United States on March 6, 2022
If you haven't already, I highly recommend grabbing a copy of Neil's book "Converted" 👉
Nov 21, 2022
What a great day to be with the Georgia State University - J. Mack Robinson College of Business's CMO Roundtable. Neil Hoyne, chief measurement strategy officer crushed it and shared amazing insights from his new book, "Converted" -a must read.
Oct 16, 2022
Which companies are known to be very successful in the field of digital marketing and maximizing customer lifetime value?🧐
Good lenses to acquire through this book: “Converted” by Neil Hoyne, Chief Measurement Strategist of Google!🤗
“Gathering a whole bunch of customers and then trying to make them valuable is incredibly hard!” (Page. 114)😳
It is better to understand the behaviors of our best customers and execute successful acquisition campaigns?!😄
So, how to become more successful? It is not simple but well explained in the book!😆
We all may need to accept that there are no short cuts, but to try communicating better continuously with the right customers through analyzing the most relevant data.🤔
Enjoy the new insights!🤩
#digitalmarketing #google #data #customerlifetimevalue #leadership #profitability
Jun 13, 2022
I love Neil Hoyne's new book Converted.
It is geared towards winning customers' hearts, but if you know anything about me you know I'm deeply passionate about winning employee's hearts. How to lead your teams through changes, to supercharge your team's performance, to be the best we can be.
And this book delivers - blending #behavioralscience with stories and data and common sense.
Sep 2, 2022
I recently read Neil Hoyne's book, "Converted: The Data-Driven Way to Win Customers' Hearts," and what is interesting to me is that the book talks about data, but it mostly talks about the lost art of really focusing on doing the right thing for your customers, listening to them and adjusting your business to meet their needs.
So yes, quantitative and qualitative analytics are important, but there is nothing more powerful than picking your head up and engaging with your customers.
I would highly recommend this read for anyone needing some inspiration on where to start on revamping your #shorttermrental #marketingstrategy.
Feb 21, 2023
Converted (by Neil Hoyne), might just be the simplest explanation I've ever read of the reason to focus on customer relationship marketing over everything else in B2C.
Sep 8, 2022
¡Qué buena manera de comenzar un libro! #Recomendado “Converted” de Neil Hoyne
Sep 22, 2022
A great reminder on how to build great relationships with the right customers. This book shares thought-provoking insights and tools to challenge the best listener. I'm using the approaches in my work and sparking curiosity in client conversations.
Dec 1, 2022
'Converted' by Neil Hoyne is one of the few data driven books which is more honest about the power of data and not just put it on a pedestal while being extremely useful.
Oct 9, 2022
Excited my copy of The Customer-Base Audit arrived today and is now sitting beside Neil Hoyne’s Converted as a frequently referenced fixture on my desk.
Bhanu, Gregg, Nalin, Adrian - will be sharing with you!
Neil Hoyne looking forward to following up on our last conversation as we continue to implement data-driven customer centric strategies.
Nov 17, 2022
This is my easy reading; love: the very approachable way the author talks about the complex toping of data-driven marketing.
Aug 12, 2022
The book is well-written, compelling and actionable. I'd highly recommend this book to everyone!
Dec 6, 2022
I’ve used dating as a marketing analogy so many times when trying to explain marketing. Yes, the goal is to drive revenue, but the days of saying buy this now to 300 people, where 100 will pick up, 10 will listen, and 1 will say yes is becoming a hard way to grow a business.
Instead, real relationships, where the buyer is a person and not just a number on a sales report, is what builds a successful business, especially in SaaS where real growth is found in LTV not the intial sale.
The book is called Converted by Neil Hoyne.
Jan 16, 2023
I can strongly recommend Converted by Neil Hoyne. It is definitely worth your time if you actually want to develop relationships that last with your customers!!
Jun 10, 2022
What a pleasure to get this amazing book from Neil Hoyne - CONVERTED! Thank you so much.
Jun 10, 2022
The business lounge in Bengaluru, India has a nice little book exchange. Guess who’s here, Neil Hoyne?
Sep 12, 2022
Neil makes technical concepts extremely clear through real world examples. If you know Neil or heard him speak, you can hear his straightforward (and humorous) voice throughout the book as he introduces pragmatic approaches...And as an indication of how useful I found the content, below you can see all the pages I marked for future reference.
Dec 31, 2022
😈 Don't know about you, but when I really like a book I tend to draw random stuff on its cover.
I had posted that "Converted" by Neil Hoyne was one of the books I looked forward to putting my hands on in 2022, was finally able to read it over the weekend and I definitely recommend.
Jun 26, 2022
Recently finished Neil Hoyne's book, Converted: How to Apply Data-Driven Insights in Consumer Packaged Goods, have to say that this is a great read. What I really appreciate and loved is how he uses real world examples that you can apply to your dataset (that means an immediate ROI on your investment of $20 for all you marketing pros out there).
Aug 12, 2022
Converted - one of the best of the best I have ever read! I’m gonna keep reading it over and over again. Thank you so much @Neil Hoyne for helping me understand data-driven as a human relationship management.
Sep 2, 2022
Neil Hoyne wrote a terrific book about what he has learned in coaching thousands of organizations to build their business around long-term customer relationships via the smart use of data. If you are tasked with building a world class customer-centric marketing organization, I would highly recommend picking up your copy of Converted.
Jul 12, 2022
Our team had an awesome time at MeasureCamp Melbourne on Saturday. This year we decided to give out our favourite books on data for free. These included books by @neilhoyne, @d_spiegel and more.
Thanks for having us @MelbBSchool!
inmarketingwetrust.com.au/our-library-scheme-at-measurecamp-melbourne
We just selected Converted for the 2022 Non-Obvious Book Award Longlist! Congratulations to @neilhoyne, and the entire team at @portfoliobooks. #nonobvious
Amazing! And, if you haven't done it yet.. take a look at @neilhoyne's new book:
Converted: The Data-Driven Way to Win Customers' Hearts
lnkd.in/g_H3vswZ lnkd.in/gXDNvTNx
Google Chief Measurement @neilhoyne uses data to know what web visitors need before they become "Converted" into customers. Hear all of ep 118 here: funnelreboot.com/episode-118-converted-with-neil-hoyne/?utm_source=twitter&utm_medium=social&utm_campaign=funnelreboot&utm_content=sitepromtion
“We don’t need a huge CRM when a spreadsheet will do.”
@neilhoyne from @Google dropping counter-intuitive truth bombs in his outstanding book “Converted”
Starting the morning off with @neilhoyne’s “Converted.” Looking forward to working some of his concepts into future blog posts. #marketing
Thank you @neilhoyne for your new book #Converted - excited to have more modern source material for my #SEO students 👩🏻🏫 #education
Thanks for the recommendation @avinash. Just finished. Amazing book @neilhoyne. So many notes made! Congrats. twitter.com/avinash/status/1498340732985241601
Thanks to @neilhoyne and @MarketingBook for another FANTASTIC #podcast #marketingbook Converted: The Data-Driven Way to Win #Customers salesartillery.com/marketing-book-podcast/converted-neil-hoyne
Across the See-Think-Do-Care model, the most egregious oversight is around Care. How to identify your best customers, how to engage them, how to find many more.
I am so, so, excited about @neilhoyne's book. It is your roadmap to turbocharged profits!
BUY t.ly/ZnjX
👋 @neilhoyne enjoyed the discussion yesterday with @retinaai
I’ve found myself nodding a lot as I read Converted 😁
~exception~ I believe that marketers should know how models & techniques work. How else can we ensure we’re truly being customer-centric?
#ethicalalgorithms
Look forward to reading about the data-driven way to win over customers from Google's data strategist. Congrats @neilhoyne twitter.com/neilhoyne/status/1496220456189370371
Excited to get started with @neilhoyne's new book - Converted!
Converted: The Data-Driven Way to Win Customers' Hearts by @neilhoyne is out: geni.us/converted-book
I really enjoyed the lively description of how @google data experts work with consumers to increase conversion. A great read if you are doing #markerting / #onlinebusiness👇
Excited to dig into Neil Hoyne's new book: Converted!
Learn how you too can use data to grow your business by one of the industry's top players.
ow.ly/NJhH50HYCME
psyched to finally see the latest from @neilhoyne about to arrive in my mailbox...and thx to @jaybaer for the reco 👍
"Pay attention to #academics who haven't yet commercialized their #research. Read the abstracts at the beginning and the managerial implications at the end. Broaden your mind. Let your #datascientists and analysts sort through the middle. Choose wisely" @neilhoyne #converted
The good folk @Google do know what they're doing.
@neilhoyne talks about his new book #Converted (which I've already pre-ordered and can't wait to get my hands on), about corporate trust, curiosity, and going beyond product and software to succeed 👇
mckinsey.com/featured-insights/mckinsey-on-books/author-talks-building-consumer-trust-with-googles-neil-hoyne
Got my advance copy of @neilhoyne upcoming book Converted. Amazing guide to leveraging data to win customers’ hearts.
It’s one of the top biz books coming this year.
My bookshelf it a mess, but it will look a lot nicer with this new beauty from @neilhoyne on it! Pick up your copy (amazon.com/dp/0593420659) and join us for a conversation on 2/23: joinfishbowl.com/live_5v6eaie7hu
Is your organization throwing spaghetti-against-the-wall with dated or presumptuous marketing?
Check out @neilhoyne new title: CONVERTED
convertedbook.com/?sslid=MzczsDQ2NDMztzQ3AAA&sseid=MzK2NDAxMzE1NAEA&jobid=ae789dfb-2c5f-4e91-83a7-8aa5015f0546
Received this lovely easy to read book from Neil Hoyne today. I have just started reading it and recommend it to anyone who is interested in better customer relationship management.
Jun 22, 2023
AL
Audible Listener
This book is fantastic. It covers how to maximize CLV using data, misconceptions of data and how to spot them, and tips from some of the best companies in the world and how they optimize their data.
Dec 26, 2023
Finished CONVERTED this morning on a flight home. Superb insights and much needed thought piece for evolving from "clicks" to "cliques". A must read text for every modern marketer. well done Neil Hoyne!
Feb 27, 2022
This couldn't have come at a better time where measuring and converting customers has become more complex than ever. Thank you!
Feb 7, 2022
Congrats Neil Hoyne on the publication of the both interesting and actionable "Converted"!! Love that during the pandemic you were able to organize a career's worth of thoughts into a 204 page manual on "understanding and communicating with your customers in a new and different way." This book is a total page-turner and should be required reading for anyone who hopes to have better customer interactions.
Mar 19, 2022
Neil Hoyne is one of the most brilliant minds in digital marketing and measurement. I love the way Neil thinks about data, I enjoyed digging into this!
Reviewed in the United States 🇺🇸 on February 27, 2022
The most impactful marketing techniques of today simplified down into conversational stories. The author not only understands the subject of growth, but knows how to craft an engaging story around it.
Reviewed in the United States on March 5, 2022
An essential read for Marketers and Non-Marketers alike on how to win and own the relationship with your customers.Thanks Neil for giving us a glimpse into your brain. Super interesting read.
Reviewed in the United States on March 7, 2022
Neil’s writing is informative, yet humorous and the examples and scenarios he offers from his own experience working at Google are valuable and insightful. A book that makes a case for why we data and people go hand in hand!
Reviewed in the United States 🇺🇸 on February 22, 2022
Finished reading my copy of Neil Hoyne's "Converted" this weekend. Having spent a couple of decades doing customer analytics, I can say that the immenantly practical guidance found here will be valuable to the experienced and those new to digital marketing alike.
Reviewed in the United States 🇺🇸 on March 2, 2022
This book is a wonderful guide to building and maximizing business relationships. Also, cultivating the right clientele and maintaining those relationships. I don't keep many books on my office bookshelf, but I have found this one to be essential as a daily reference.
Reviewed in the United States 🇺🇸 on March 3, 2022
A perfect guide for making the most of digital advertising. Does a great job breaking down the best steps to take when engaging with customers and backs it up with both humorous anecdotes and relevant real world data. Can't recommend this book enough.
Reviewed in the United States on March 18, 2022
I've worked with Neil for years at Google. He is one of the absolute smartest people i know and his advice has helped hundreds of companies delight customers and grow profitably.I got the book today and devoured it.If you read only one business book this year, this is the one!!!
Reviewed in the United States on February 23, 2022
Couldn’t wait for my copy of Converted to arrive! Neil Hoyne is the most brilliant and witty measurement strategist I’ve had the pleasure of meeting. The book had me hooked at, “a digital marketer walks into a bar….” Pick up a copy of Converted to learn the rest of the punchline, you won’t regret it!
Reviewed in the United States 🇺🇸 on February 26, 2022
Truly wonderful,insightful read. I highly recommend to all data driven people who seek results.Must have in your library!
Reviewed in the United States 🇺🇸 on March 11, 2022
Neil Hoyne is a rare bread in terms of keeping up with academic findings and putting them to work. This book does a great job in codifying many important actionable insights.
Reviewed in the United States on March 2, 2022
A must read! This book is full of practical guidance that will help you develop more meaningful business relationships. Your customers will thank you!
Reviewed in the United States on March 11, 2022
CONVERTED: The Data-Driven Way to Win Customers' Hearts is a great and insightful book that explains how to make more authentic, successful, and profitable customer relationships. It's informative and completely accessible to readers of all experience levels. It is a must-read!
Reviewed in the United States 🇺🇸 on February 26, 2022
this is a very helpful and easy to read book filled with fantastic tools to build lasting relationships... with customers!
Reviewed in the United States on February 26, 2022
This book is a must-read for any and all digital marketers and businesses looking to grow their customer base with the RIGHT customers. Neil presents data-driven strategies guaranteed to lead to your ultimate customer base as well as to a develop long-term relationships with said customers.
Reviewed in the United States on March 12, 2022
It is a wonderful book that can give guidance on building customer relationships with business success! It has lots of practical advice on how to make the business successful. I really enjoyed reading it. It's very easy to read and I liked the author's storytelling.
Reviewed in the United States on March 12, 2022
As an entrepreneur building a business on customer centricity principles, the book reinforced my belief in long-term relationships and CLV. More specifically, it serves as a useful handbook for marketing practitioners to ask the right questions to identify the best customers and how to serve them better.I recommend this book to any marketer who wants to learn about measuring long-term customer relationships, and building businesses around your best customers.
Reviewed in the United States 🇺🇸 on February 28, 2022
This is a top reference book for today's modern data-driven marketers. So many great lessons and nuggets of guidance. I have already read it twice and I expect to reference it over and over again.What I loved about this book is that it contains so many non-obvious insights that most marketers will find really valuable. I also love the conversational tone of the book that makes it an easy read.
Reviewed in the United States 🇺🇸 on February 24, 2022
I am not a sales or marketing person in the traditional sense, but I am selling and marketing my ideas all the time - at work and at home. I'm excited to see just how much I can glean from the data I've been ignoring. If I had to boil it all down, the concepts the author illustrates in CONVERTED can be applied to real life.I'm already on the second listen. It's that good.
Reviewed in the United States 🇺🇸 on February 28, 2022
If you’re looking for a to the point and fun read about how to think and put forth action as a marketer, pick up this book. It is not just a book with numbers in there, it covers the bases from building relationships to improving yourself—often underrated but important levers to lean on! Thanks Neil for sharing your ideas and encouragements in this book.
Reviewed in the United States on March 11, 2022
Converted is not for marketers only but a book for anyone seeking to gain a basic understanding of how to build a sustainable relationship with customers, and what approaches and techniques to use to make that possible.Written by one of the top voices in the field, Converted is a great book for data scientists too as it discusses how marketers should approach this problem, how and why they should value and measure Customer Lifetime Value, and how to make use of other data-driven approaches to bring value to the organizations and create a tailored experience for the customers.
Reviewed in the United States on March 6, 2022
It is important for all of us to remember that our journey in life is about making relationships. This also includes the workplace. When we deal with customers/clients , both internal and external, we sometimes forget that those relationships made can help us in the future. The author is not writing to you but conversing with you. Which helps the reader to absorb the points Mr. Hoyne is bringing to the table. This book is for everyone in business-data crunchers, sales, accounting.
Reviewed in the United States 🇺🇸 on March 4, 2022
I read this book on a beach. On vacation. It's that much of a page turner. Nearly every page has a memorable story or an actionable tip. It's written in a really accessible way, but chock full of insights and data-supported concepts. If you are trying to acquire, engage and/or retain customers--you should definitely read Converted
Reviewed in the United States 🇺🇸 on August 2, 2022
Neil is an absolute genius when it comes to marketing and acquisition strategy. He knows customers better than anyone - and he knows how to measure results - which is even more important. I recommend this book for anyone who is involved in marketing OR analytics in any way, shape, or form. It will help you understand your customer and the business way more clearly!
Reviewed in the United States 🇺🇸 on February 24, 2022
I’d watch many of Neils you tube videos and knew that this book would be good, but it exceeded my expectations. It gave me new insight. Their is so much lip service paid to costumer service, but Converted explain how to make that real. Not just how to build great relationships, but the right relationships with the right customers.
Reviewed in the United States on March 16, 2022
The book is superb and with practical steps, which is rare in books. Often times loyalty is missed and long term customers are not engaged properly or are lost due to different ways of optimization techniques. This book covers it all on how to start that journey and to think in that direction.Love the analogy with chocolate cake.Thank you for the great resource!
Reviewed in the United States on March 6, 2022
If you haven't already, I highly recommend grabbing a copy of Neil's book "Converted" 👉
Nov 21, 2022
What a great day to be with the Georgia State University - J. Mack Robinson College of Business's CMO Roundtable. Neil Hoyne, chief measurement strategy officer crushed it and shared amazing insights from his new book, "Converted" -a must read.
Oct 16, 2022
Which companies are known to be very successful in the field of digital marketing and maximizing customer lifetime value?🧐
Good lenses to acquire through this book: “Converted” by Neil Hoyne, Chief Measurement Strategist of Google!🤗
“Gathering a whole bunch of customers and then trying to make them valuable is incredibly hard!” (Page. 114)😳
It is better to understand the behaviors of our best customers and execute successful acquisition campaigns?!😄
So, how to become more successful? It is not simple but well explained in the book!😆
We all may need to accept that there are no short cuts, but to try communicating better continuously with the right customers through analyzing the most relevant data.🤔
Enjoy the new insights!🤩
#digitalmarketing #google #data #customerlifetimevalue #leadership #profitability
Jun 13, 2022
I love Neil Hoyne's new book Converted.
It is geared towards winning customers' hearts, but if you know anything about me you know I'm deeply passionate about winning employee's hearts. How to lead your teams through changes, to supercharge your team's performance, to be the best we can be.
And this book delivers - blending #behavioralscience with stories and data and common sense.
Sep 2, 2022
I recently read Neil Hoyne's book, "Converted: The Data-Driven Way to Win Customers' Hearts," and what is interesting to me is that the book talks about data, but it mostly talks about the lost art of really focusing on doing the right thing for your customers, listening to them and adjusting your business to meet their needs.
So yes, quantitative and qualitative analytics are important, but there is nothing more powerful than picking your head up and engaging with your customers.
I would highly recommend this read for anyone needing some inspiration on where to start on revamping your #shorttermrental #marketingstrategy.
Feb 21, 2023
Converted (by Neil Hoyne), might just be the simplest explanation I've ever read of the reason to focus on customer relationship marketing over everything else in B2C.
Sep 8, 2022
¡Qué buena manera de comenzar un libro! #Recomendado “Converted” de Neil Hoyne
Sep 22, 2022
A great reminder on how to build great relationships with the right customers. This book shares thought-provoking insights and tools to challenge the best listener. I'm using the approaches in my work and sparking curiosity in client conversations.
Dec 1, 2022
'Converted' by Neil Hoyne is one of the few data driven books which is more honest about the power of data and not just put it on a pedestal while being extremely useful.
Oct 9, 2022
Excited my copy of The Customer-Base Audit arrived today and is now sitting beside Neil Hoyne’s Converted as a frequently referenced fixture on my desk.
Bhanu, Gregg, Nalin, Adrian - will be sharing with you!
Neil Hoyne looking forward to following up on our last conversation as we continue to implement data-driven customer centric strategies.
Nov 17, 2022
This is my easy reading; love: the very approachable way the author talks about the complex toping of data-driven marketing.
Aug 12, 2022
The book is well-written, compelling and actionable. I'd highly recommend this book to everyone!
Dec 6, 2022
I’ve used dating as a marketing analogy so many times when trying to explain marketing. Yes, the goal is to drive revenue, but the days of saying buy this now to 300 people, where 100 will pick up, 10 will listen, and 1 will say yes is becoming a hard way to grow a business.
Instead, real relationships, where the buyer is a person and not just a number on a sales report, is what builds a successful business, especially in SaaS where real growth is found in LTV not the intial sale.
The book is called Converted by Neil Hoyne.
Jan 16, 2023
I can strongly recommend Converted by Neil Hoyne. It is definitely worth your time if you actually want to develop relationships that last with your customers!!
Jun 10, 2022
What a pleasure to get this amazing book from Neil Hoyne - CONVERTED! Thank you so much.
Jun 10, 2022
The business lounge in Bengaluru, India has a nice little book exchange. Guess who’s here, Neil Hoyne?
Sep 12, 2022
Neil makes technical concepts extremely clear through real world examples. If you know Neil or heard him speak, you can hear his straightforward (and humorous) voice throughout the book as he introduces pragmatic approaches...And as an indication of how useful I found the content, below you can see all the pages I marked for future reference.
Dec 31, 2022
😈 Don't know about you, but when I really like a book I tend to draw random stuff on its cover.
I had posted that "Converted" by Neil Hoyne was one of the books I looked forward to putting my hands on in 2022, was finally able to read it over the weekend and I definitely recommend.
Jun 26, 2022
Recently finished Neil Hoyne's book, Converted: How to Apply Data-Driven Insights in Consumer Packaged Goods, have to say that this is a great read. What I really appreciate and loved is how he uses real world examples that you can apply to your dataset (that means an immediate ROI on your investment of $20 for all you marketing pros out there).
Aug 12, 2022
Converted - one of the best of the best I have ever read! I’m gonna keep reading it over and over again. Thank you so much @Neil Hoyne for helping me understand data-driven as a human relationship management.
Sep 2, 2022
Neil Hoyne wrote a terrific book about what he has learned in coaching thousands of organizations to build their business around long-term customer relationships via the smart use of data. If you are tasked with building a world class customer-centric marketing organization, I would highly recommend picking up your copy of Converted.
Jul 12, 2022
Our team had an awesome time at MeasureCamp Melbourne on Saturday. This year we decided to give out our favourite books on data for free. These included books by @neilhoyne, @d_spiegel and more.
Thanks for having us @MelbBSchool!
inmarketingwetrust.com.au/our-library-scheme-at-measurecamp-melbourne
We just selected Converted for the 2022 Non-Obvious Book Award Longlist! Congratulations to @neilhoyne, and the entire team at @portfoliobooks. #nonobvious
Amazing! And, if you haven't done it yet.. take a look at @neilhoyne's new book:
Converted: The Data-Driven Way to Win Customers' Hearts
lnkd.in/g_H3vswZ lnkd.in/gXDNvTNx
Google Chief Measurement @neilhoyne uses data to know what web visitors need before they become "Converted" into customers. Hear all of ep 118 here: funnelreboot.com/episode-118-converted-with-neil-hoyne/?utm_source=twitter&utm_medium=social&utm_campaign=funnelreboot&utm_content=sitepromtion
“We don’t need a huge CRM when a spreadsheet will do.”
@neilhoyne from @Google dropping counter-intuitive truth bombs in his outstanding book “Converted”
Starting the morning off with @neilhoyne’s “Converted.” Looking forward to working some of his concepts into future blog posts. #marketing
Thank you @neilhoyne for your new book #Converted - excited to have more modern source material for my #SEO students 👩🏻🏫 #education
Thanks for the recommendation @avinash. Just finished. Amazing book @neilhoyne. So many notes made! Congrats. twitter.com/avinash/status/1498340732985241601
Thanks to @neilhoyne and @MarketingBook for another FANTASTIC #podcast #marketingbook Converted: The Data-Driven Way to Win #Customers salesartillery.com/marketing-book-podcast/converted-neil-hoyne
Across the See-Think-Do-Care model, the most egregious oversight is around Care. How to identify your best customers, how to engage them, how to find many more.
I am so, so, excited about @neilhoyne's book. It is your roadmap to turbocharged profits!
BUY t.ly/ZnjX
👋 @neilhoyne enjoyed the discussion yesterday with @retinaai
I’ve found myself nodding a lot as I read Converted 😁
~exception~ I believe that marketers should know how models & techniques work. How else can we ensure we’re truly being customer-centric?
#ethicalalgorithms
Look forward to reading about the data-driven way to win over customers from Google's data strategist. Congrats @neilhoyne twitter.com/neilhoyne/status/1496220456189370371
Excited to get started with @neilhoyne's new book - Converted!
Converted: The Data-Driven Way to Win Customers' Hearts by @neilhoyne is out: geni.us/converted-book
I really enjoyed the lively description of how @google data experts work with consumers to increase conversion. A great read if you are doing #markerting / #onlinebusiness👇
Excited to dig into Neil Hoyne's new book: Converted!
Learn how you too can use data to grow your business by one of the industry's top players.
ow.ly/NJhH50HYCME
psyched to finally see the latest from @neilhoyne about to arrive in my mailbox...and thx to @jaybaer for the reco 👍
"Pay attention to #academics who haven't yet commercialized their #research. Read the abstracts at the beginning and the managerial implications at the end. Broaden your mind. Let your #datascientists and analysts sort through the middle. Choose wisely" @neilhoyne #converted
The good folk @Google do know what they're doing.
@neilhoyne talks about his new book #Converted (which I've already pre-ordered and can't wait to get my hands on), about corporate trust, curiosity, and going beyond product and software to succeed 👇
mckinsey.com/featured-insights/mckinsey-on-books/author-talks-building-consumer-trust-with-googles-neil-hoyne
Got my advance copy of @neilhoyne upcoming book Converted. Amazing guide to leveraging data to win customers’ hearts.
It’s one of the top biz books coming this year.
My bookshelf it a mess, but it will look a lot nicer with this new beauty from @neilhoyne on it! Pick up your copy (amazon.com/dp/0593420659) and join us for a conversation on 2/23: joinfishbowl.com/live_5v6eaie7hu
Is your organization throwing spaghetti-against-the-wall with dated or presumptuous marketing?
Check out @neilhoyne new title: CONVERTED
convertedbook.com/?sslid=MzczsDQ2NDMztzQ3AAA&sseid=MzK2NDAxMzE1NAEA&jobid=ae789dfb-2c5f-4e91-83a7-8aa5015f0546