Absolutely Fantastic course. If you are wondering whether or not this will beneficial to you or not, stop thinking and just do it. Mor is so great at what he does. Not only does he explain every detail methodically in order to make sure you understand the reason behind his teachings, but he goes above and beyond that by implementing these trainings within real life examples. All i can say is I wish I could book more time because its that good.

Tribute to Mor’s Sales Training Mor’s sales training has been one of the most influential professional development experiences of my career. The principles, structure, and discipline I gained from his program have directly propelled me to high performance in my current sales role, setting me apart in terms of efficiency, clarity, and overall execution. One of the most transformative elements was his approach to prospecting. Mor breaks down prospecting into a repeatable, data-driven process that ensures you’re not just reaching out you’re reaching out with purpose. His framework taught me how to identify the right targets, speak their language, and craft outreach that resonates. As a result, my pipeline is consistently stronger, more qualified, and easier to advance. His guidance on meeting organization completely changed the way I engage with prospects and clients. Mor emphasizes preparation, structure, and intentionality, ensuring every meeting has a clear objective, narrative, and next step. This has made my calls more focused, my conversations more productive, and my prospects far more confident in my ability to guide them through the process. When it comes to impactful follow-up, Mor’s training is unmatched. He teaches follow-up not as an administrative task, but as a strategic opportunity to reinforce value, demonstrate understanding, and advance the relationship. Implementing his follow-up methods has significantly improved my conversion rates and strengthened my credibility with stakeholders at every level. Perhaps the most powerful aspect of Mor’s training is how he ties everything together into a cohesive, end-to-end sales process. He doesn’t teach isolated skills he teaches a system. Under his guidance, I learned how to navigate the entire sales cycle with confidence: from initial outreach, to uncovering meaningful insights, to delivering demos that are not only polished but deeply relevant. My demos today are more impactful, more insightful, and more aligned with prospect needs than ever before, directly thanks to the frameworks and coaching he provided. Mor’s training has elevated every part of my approach. It has helped me operate with greater efficiency, higher accuracy, and a stronger sense of purpose. It has made me a more thoughtful communicator, a more organized professional, and ultimately, a much more successful salesperson. I’m genuinely grateful for the skillset he helped me build, and I continue to see the benefits every single day.

How I used to run demos as an AE in my first year: 1. Do 5-mins of research on prospect before a call 2. All discovery up front (interview style) without understanding their evaluation critiera or what the prospect personally cares about 3. Messy demo instance (data), multiple tabs open, bookmark bar showing 4. Feature dump and give same generic demo to all prospects 5. Rush to book next steps at the end of the call  6. Spend a ton of time following up on "deals" that were not a good fit How I run demos now: 1. Block 30-mins of time before a call to do research -LinkedIn Profile: anything I can use to build rapport up front that isn’t the weather? -Company Career Page: what roles are they hiring and what do descriptions go into? (Insights into company strategy) -Technographic data - what solutions are they using that we integrate with? -Google: “{COMPANY} + CEO” Blogs/Articles/Talks to see what CEO is focusing on -Glassdoor Reviews: Any information about compensation from employees? 2. Discovery is done naturally throughout the call 3. Look Professional: Clean demo instance, no extra tabs, no bookmarks showing 4. Each demo is customized: -Only demo functionality/features they care about -Discuss problem, walkthrough feature than provide value of the feature tied to metrics they care about. Provide a customer story of how it had impacted somebody similar to them 5. Upfront contract set with expectations that if we meet/exceed their evaluation criteria, leave 5 mins at the end to discuss proposed next steps 6. Ruthlessly trying to disqualify and understanding that 20% of deals are going to bring 80% of the results Been learning a ton from Mor Assouline's demo to close program. Check it out: lnkd.in/gGjwMAqA #sales #demo

closed an enterprise level org for $32k this week.

first onboarding call starts in 4 hours

we are taking a land & expand approach, so if all the onboarding goes well, we should (will) be able to bring on a few more of their teams within the next few months bringing the contract to $198k..

big shoutout to Mor for this one and coaching me through a lot of the challenges that came up during the presale process

I had the pleasure of working with Mor, and I have to say, if you're in sales and looking to elevate your game, Mor is the person you need to know! Mor's approach to sales training is unlike anything I've experienced before. His insights and strategies are not only practical but also incredibly effective. One of the things that really stood out to me was Mor's ability to break down complex concepts into easy-to-understand steps. His methods are straightforward, making it simple to apply them in real-world scenarios. His personalized coaching sessions are a game-changer. Mor takes the time to understand your unique challenges and tailors his advice to meet your specific needs. Since working with Mor, I've seen a significant improvement in my sales performance. I've closed more deals, built stronger relationships with clients, and overall, I feel much more confident in my abilities. If you're serious about taking your sales career to the next level, I highly recommend Mor. His expertise and dedication to helping sales professionals succeed are truly unmatched. My Sister is in sales as well and I recommended him, there is no better proof I guess;-)

Mor's training has helped me create a routine and call flow that has helped better structure my demo calls. Understanding which questions to focus on, when to dig deeper and when to challenge the prospect have always been points of interest for me. Through training with Mor I have been able to understand what components of of a prospect call transform a regular and potentially boring demo call into an engaging consultation. 100% recommend meeting with Mor!

As part of a team offsite, Mor delivered a workshop on extracting pain and setting next steps. Rather than trying to push a standard playbook on us, he tailored the training to align with our process and was open to our team pushing back / challenging his ideas. As a result, he got more buy-in from the team than we've seen with other external training—within a couple of days of the workshop, two of our reps had created a "Mor Discovery" playbook in HubSpot without being asked!