Drayton Bird

Drayton Bird

Global Creative Director @ Ogilvy & Mather

“VeryGoodCopy shows you how to write, and how not to write. How to think, and how not to think. Eddie is a damn good marketer. I recommend him.”

Drayton Bird

Drayton Bird

Global Creative Director @ Ogilvy & Mather

“VeryGoodCopy shows you how to write, and how not to write. How to think, and how not to think. Eddie is a damn good marketer. I recommend him.”

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Feb 14, 2023

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Feb 14, 2023

Ann Handley

Ann Handley

Author of “Everybody Writes” & Chief Content Officer @ MarketingProfs

“Eddie is a fantastic copywriter.”
Ann Handley

Ann Handley

Author of “Everybody Writes” & Chief Content Officer @ MarketingProfs

“Eddie is a fantastic copywriter.”
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Feb 15, 2023

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Feb 15, 2023

Alex Shevchenko

Alex Shevchenko

Co-Founder @ Grammarly

"I’m a fan of your work, Eddie."
Alex Shevchenko

Alex Shevchenko

Co-Founder @ Grammarly

"I’m a fan of your work, Eddie."
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Jul 21, 2025

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Jul 21, 2025

Harry Dry

Harry Dry

Founder @ Marketing Examples

“VeryGoodCopy is a copywriting goldmine. I often go there for inspiration. Eddie is the real deal.”

Harry Dry

Harry Dry

Founder @ Marketing Examples

“VeryGoodCopy is a copywriting goldmine. I often go there for inspiration. Eddie is the real deal.”

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Feb 16, 2023

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Feb 16, 2023

Julian Shapiro

Julian Shapiro

Founder @ Demand Curve

"Eddie Shleyner is one of the few people who can articulate what makes great writing great."
Julian Shapiro

Julian Shapiro

Founder @ Demand Curve

"Eddie Shleyner is one of the few people who can articulate what makes great writing great."
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Sep 3, 2024

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Sep 3, 2024

David Deutsch
David Deutsch

$1B Direct-Response Copywriter

"Eddie Shleyner is brilliant at breaking down all things writing."

David Deutsch
David Deutsch

$1B Direct-Response Copywriter

"Eddie Shleyner is brilliant at breaking down all things writing."

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Jul 5, 2023

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Jul 5, 2023

Justin Welsh

Justin Welsh

Founder @ Saturday Solopreneur

“I visit VeryGoodCopy weekly to upgrade my copywriting. Eddie does an incredible job.”
Justin Welsh

Justin Welsh

Founder @ Saturday Solopreneur

“I visit VeryGoodCopy weekly to upgrade my copywriting. Eddie does an incredible job.”
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Feb 16, 2023

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Feb 16, 2023

Bob Bly

Bob Bly

Author of "The Copywriter's Handbook"

"Eddie, I LOVE your '8 compelling ways to write a headline' essay. May I reprint it in my newsletter?"
Bob Bly

Bob Bly

Author of "The Copywriter's Handbook"

"Eddie, I LOVE your '8 compelling ways to write a headline' essay. May I reprint it in my newsletter?"
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Feb 16, 2024

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Feb 16, 2024

Kevin Rogers

Kevin Rogers

Copywriter & Founder @ Copy Chief

"Eddie Shleyner is a brilliant writer who understands the art of persuasion — and teaches it — in a way few people can. I'm jealous of how he can say so much in so few words. Big fan!"

Kevin Rogers

Kevin Rogers

Copywriter & Founder @ Copy Chief

"Eddie Shleyner is a brilliant writer who understands the art of persuasion — and teaches it — in a way few people can. I'm jealous of how he can say so much in so few words. Big fan!"

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Apr 17, 2023

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Apr 17, 2023

Ben Settle

Ben Settle

Author, Alt-Copywriter & Founder of Email Players

“Eddie is one helluva interviewer, an absolute pleasure to talk to.”
Ben Settle

Ben Settle

Author, Alt-Copywriter & Founder of Email Players

“Eddie is one helluva interviewer, an absolute pleasure to talk to.”
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Feb 16, 2023

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Feb 16, 2023

Dave Gerhardt

Dave Gerhardt

Founder @ Exit Five

"Eddie Shleyner, now there's a fella who knows something about copywriting."
Dave Gerhardt

Dave Gerhardt

Founder @ Exit Five

"Eddie Shleyner, now there's a fella who knows something about copywriting."
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Feb 16, 2023

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Feb 16, 2023

Vikki Ross

Vikki Ross

Copywriter & Creator of #CopywritersUnite

“Eddie must be commended for his services to Copywriting and Copywriters everywhere.”
Vikki Ross

Vikki Ross

Copywriter & Creator of #CopywritersUnite

“Eddie must be commended for his services to Copywriting and Copywriters everywhere.”
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Feb 16, 2023

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Feb 16, 2023

Scott Dikkers

Scott Dikkers

Author, Screenwriter & Founder @ The Onion

“Eddie gets it. He’s a joy to work with and does so at the highest level.”
Scott Dikkers

Scott Dikkers

Author, Screenwriter & Founder @ The Onion

“Eddie gets it. He’s a joy to work with and does so at the highest level.”
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Feb 16, 2023

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Feb 16, 2023

Kim Krause Schwalm

Kim Krause Schwalm

A-List Copywriter & Founder of Get Dangerously Good

"VeryGoodCopy is likely the very best reading you'll do on any given day about copywriting."
Kim Krause Schwalm

Kim Krause Schwalm

A-List Copywriter & Founder of Get Dangerously Good

"VeryGoodCopy is likely the very best reading you'll do on any given day about copywriting."
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Feb 16, 2023

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Feb 16, 2023

Dave Harland

Dave Harland

Copywriter & Founder @ The Word Man

"Eddie is a copywriting genius, an absolute master of the craft."

Dave Harland

Dave Harland

Copywriter & Founder @ The Word Man

"Eddie is a copywriting genius, an absolute master of the craft."

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Feb 16, 2023

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Feb 16, 2023

Devin Reed

Devin Reed

Head of Content Strategy @ Gong

“I’m a huge fan of VeryGoodCopy. It stays in my swipe file.”
Devin Reed

Devin Reed

Head of Content Strategy @ Gong

“I’m a huge fan of VeryGoodCopy. It stays in my swipe file.”
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Feb 16, 2023

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Feb 16, 2023

Billy Oppenheimer

Billy Oppenheimer

Six at 6 on Sunday

"The most value per word of all the newsletters out there. Whether to learn about copywriting or to simply observe a master at work, subscribe to VeryGoodCopy."

Billy Oppenheimer

Billy Oppenheimer

Six at 6 on Sunday

"The most value per word of all the newsletters out there. Whether to learn about copywriting or to simply observe a master at work, subscribe to VeryGoodCopy."

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Apr 26, 2023

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Apr 26, 2023

Cameron Day

Cameron Day

Copywriter & Creative Director

"VeryGoodCopy is a dying art. Devour great copy. Study great work. Don't imitate it. Be inspired by it. Think. Write. Solve. Repeat."

Cameron Day

Cameron Day

Copywriter & Creative Director

"VeryGoodCopy is a dying art. Devour great copy. Study great work. Don't imitate it. Be inspired by it. Think. Write. Solve. Repeat."

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Nov 1, 2023

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Nov 1, 2023

Dan Nelken

Dan Nelken

Copywriter & Author, A Self-Help Guide for Copywriters

“VeryGoodCopy is my #1 resource recommendation for anyone, from a junior to a senior copywriter.”
Dan Nelken

Dan Nelken

Copywriter & Author, A Self-Help Guide for Copywriters

“VeryGoodCopy is my #1 resource recommendation for anyone, from a junior to a senior copywriter.”
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Feb 16, 2023

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Feb 16, 2023

Daniel Throssel

Daniel Throssel

Copywriter & Founder @ Persuasive Page

“Eddie is the Hemingway of the modern copywriting world.”
Daniel Throssel

Daniel Throssel

Copywriter & Founder @ Persuasive Page

“Eddie is the Hemingway of the modern copywriting world.”
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Feb 19, 2023

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Feb 19, 2023

Wes Kao

Wes Kao

Co-Founder @ Maven

"Eddie from VeryGoodCopy is one of the few writers I've seen who blends direct response copywriting with a literary style. He creates an experience that's engaging and one of a kind."
Wes Kao

Wes Kao

Co-Founder @ Maven

"Eddie from VeryGoodCopy is one of the few writers I've seen who blends direct response copywriting with a literary style. He creates an experience that's engaging and one of a kind."
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Sep 3, 2024

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Sep 3, 2024

Louis Grenier

Louis Grenier

Founder, Everyone Hates Marketers

“If I had to define Eddie’s style — and why I’m so in love with the way he writes — it’d be: probably the most efficient copywriter on the planet. The way he’s able to tell a story, bring you and make a point, an actionable point, something you can really remember for the rest of your life.”

Louis Grenier

Louis Grenier

Founder, Everyone Hates Marketers

“If I had to define Eddie’s style — and why I’m so in love with the way he writes — it’d be: probably the most efficient copywriter on the planet. The way he’s able to tell a story, bring you and make a point, an actionable point, something you can really remember for the rest of your life.”

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Feb 16, 2023

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Feb 16, 2023

Godard Abel

Godard Abel

CEO @ G2.com

“Eddie owned copywriting at G2 and he won our annual Marketing MVP award, a well-deserved honor considering all his innovations and accomplishments during his time here." 

Godard Abel

Godard Abel

CEO @ G2.com

“Eddie owned copywriting at G2 and he won our annual Marketing MVP award, a well-deserved honor considering all his innovations and accomplishments during his time here." 

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Feb 19, 2023

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Feb 19, 2023

Chase Dimond

Chase Dimond

Email Copywriter & Founder @ Boundless Labs

“VeryGoodCopy is one of the best newsletters on all things copywriting.”
Chase Dimond

Chase Dimond

Email Copywriter & Founder @ Boundless Labs

“VeryGoodCopy is one of the best newsletters on all things copywriting.”
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Feb 16, 2023

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Feb 16, 2023

Nathan Baugh

Nathan Baugh

Writer & Founder @ World Builders

"I'm a writer, but not a copywriter. VeryGoodCopy is my go-to source for copywriting inspiration, tactics, and know-how."
Nathan Baugh

Nathan Baugh

Writer & Founder @ World Builders

"I'm a writer, but not a copywriter. VeryGoodCopy is my go-to source for copywriting inspiration, tactics, and know-how."
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Sep 11, 2023

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Sep 11, 2023

Matt Barker

Matt Barker

Ghost Writer

"VeryGoodCopy was the first email newsletter I started following to learn about copywriting. I learned a lot of the fundamentals of what I consider very good writing from VGC. It would be a huge loss if this didn't exist."

Matt Barker

Matt Barker

Ghost Writer

"VeryGoodCopy was the first email newsletter I started following to learn about copywriting. I learned a lot of the fundamentals of what I consider very good writing from VGC. It would be a huge loss if this didn't exist."

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Apr 4, 2023

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Apr 4, 2023

Sophie Cross

Sophie Cross

Founder & Editor, Freelancer Magazine

“My advice: absorb every bit of gold dust Eddie generously puts out into the world.”
Sophie Cross

Sophie Cross

Founder & Editor, Freelancer Magazine

“My advice: absorb every bit of gold dust Eddie generously puts out into the world.”
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Feb 17, 2023

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Feb 17, 2023

Kevin Indig

Kevin Indig

Founder @ The Growth Memo

“Everything Eddie does is top-shelf quality.”

Kevin Indig

Kevin Indig

Founder @ The Growth Memo

“Everything Eddie does is top-shelf quality.”

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Feb 19, 2023

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Feb 19, 2023

David Garfinkel

David Garfinkel

A-List Copywriter & Coach

“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”
David Garfinkel

David Garfinkel

A-List Copywriter & Coach

“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”
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Feb 19, 2023

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Feb 19, 2023

Jo Watson

Jo Watson

Copywriter & Founder @ A Good Writeup

“You can tell Eddie puts real thought into everything he says and how he says it.”
Jo Watson

Jo Watson

Copywriter & Founder @ A Good Writeup

“You can tell Eddie puts real thought into everything he says and how he says it.”
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Feb 19, 2023

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Feb 19, 2023

Jesse Wisnewski

Jesse Wisnewski

Editor-in-Chief @ The Copybot

“VeryGoodCopy is my go-to resource for quick, actionable copywriting advice.”
Jesse Wisnewski

Jesse Wisnewski

Editor-in-Chief @ The Copybot

“VeryGoodCopy is my go-to resource for quick, actionable copywriting advice.”
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Feb 19, 2023

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Feb 19, 2023

Shlomo Genchin

Shlomo Genchin

Copywriter & Founder @ The Creative Marketer

“Ad schools charge $40K for what Eddie gives away for free through VeryGoodCopy."
Shlomo Genchin

Shlomo Genchin

Copywriter & Founder @ The Creative Marketer

“Ad schools charge $40K for what Eddie gives away for free through VeryGoodCopy."
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Sep 11, 2023

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Sep 11, 2023

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John Waire

Curator of everyday magic

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This is gold, Eddie!
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John Waire

Curator of everyday magic

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This is gold, Eddie!

Sep 4, 2025

Sep 4, 2025

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Subinita Mazumder

Communication Strategist | Brand Management | Social Media Marketing

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You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.
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Subinita Mazumder

Communication Strategist | Brand Management | Social Media Marketing

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You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.

Aug 30, 2025

Aug 30, 2025

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Uttaran Chaudhuri

Brand | Copy | Creative Strategy

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This is one of the most valuable things I've read. Thank you, Eddie 😊👍
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Uttaran Chaudhuri

Brand | Copy | Creative Strategy

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This is one of the most valuable things I've read. Thank you, Eddie 😊👍

Aug 30, 2025

Aug 30, 2025

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Fiona Villamor

Content Marketing Manager

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“Love, explained by a copywriter:” is still one of my favorite pieces of copy...
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Fiona Villamor

Content Marketing Manager

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“Love, explained by a copywriter:” is still one of my favorite pieces of copy...

Aug 30, 2025

Aug 30, 2025

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Ed Resetar

Former Hollywood storyteller

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Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.
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Ed Resetar

Former Hollywood storyteller

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Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.

Aug 30, 2025

Aug 30, 2025

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Sanjeev Lamsal

Content Creator

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I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.
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Sanjeev Lamsal

Content Creator

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I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.

Aug 30, 2025

Aug 30, 2025

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Nusrat Jahan

Creative Writer for B2B/B2C brands

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Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?
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Nusrat Jahan

Creative Writer for B2B/B2C brands

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Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?

Aug 30, 2025

Aug 30, 2025

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Gladys Paulinus

Events Fanatic | Multimedia and Creative Tech Student

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My favorite thing I've read this morning ♥️
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Gladys Paulinus

Events Fanatic | Multimedia and Creative Tech Student

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My favorite thing I've read this morning ♥️

Aug 30, 2025

Aug 30, 2025

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Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

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This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!
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Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

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This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!

Aug 30, 2025

Aug 30, 2025

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Vinay Ahuja

Founder & CEO @ Genmark AI

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Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.
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Vinay Ahuja

Founder & CEO @ Genmark AI

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Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.

Aug 30, 2025

Aug 30, 2025

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Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

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VeryGoodCopy rivals some of the one-liner heartstrings that Fredrik Backman is so good at 💪
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Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

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VeryGoodCopy rivals some of the one-liner heartstrings that Fredrik Backman is so good at 💪

Aug 30, 2025

Aug 30, 2025

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Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

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This was short, sharp, and super helpful. I’m just starting my journey as a copywriter and I’m learning a lot from your writing, Eddie.
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Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

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This was short, sharp, and super helpful. I’m just starting my journey as a copywriter and I’m learning a lot from your writing, Eddie.

Aug 30, 2025

Aug 30, 2025

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Uttaran Chaudhuri

Brand | Copy | Creative Strategy

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This touched my soul. Thank you, Eddie.
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Uttaran Chaudhuri

Brand | Copy | Creative Strategy

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This touched my soul. Thank you, Eddie.

Aug 30, 2025

Aug 30, 2025

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Erin Higgins

Copywriter ✍️ | Strategic storyteller 🧠 | View work → erinhiggins.com

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I don't know if we can still call this a "micro lesson" when it's so powerful. Beautifully written, Eddie.
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Erin Higgins

Copywriter ✍️ | Strategic storyteller 🧠 | View work → erinhiggins.com

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I don't know if we can still call this a "micro lesson" when it's so powerful. Beautifully written, Eddie.

Aug 30, 2025

Aug 30, 2025

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Angela McCallum

Copywriting/SEO/Marketing

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This is a masterclass on much more than copywriting and storytelling. The perfect "show me, don't tell me" example with each part grabbing our attention and filling our emotional buckets until we all felt just as furious as you and then you send it home with the lesson (plus Seth Godin as authority) and compelling CTA where I might learn to be this good. I mean, damn! I wish I had a Babushka relationship like yours. The photos you can't turn away from. Your eyes, her eyes. The heart of the dialog. The crappy, dishonest ad. It's all perfect. And now I'm in your funnel :)
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Angela McCallum

Copywriting/SEO/Marketing

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This is a masterclass on much more than copywriting and storytelling. The perfect "show me, don't tell me" example with each part grabbing our attention and filling our emotional buckets until we all felt just as furious as you and then you send it home with the lesson (plus Seth Godin as authority) and compelling CTA where I might learn to be this good. I mean, damn! I wish I had a Babushka relationship like yours. The photos you can't turn away from. Your eyes, her eyes. The heart of the dialog. The crappy, dishonest ad. It's all perfect. And now I'm in your funnel :)

Aug 30, 2025

Aug 30, 2025

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Sarra Richmond

If You’ve Bought From the Best, You’ve Read My Copy 🌱

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If even half of today’s copy had a fraction of this heart, we’d all be out of jobs. Most “bad copy” just misses the human bit - no chance of sticking.
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Sarra Richmond

If You’ve Bought From the Best, You’ve Read My Copy 🌱

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If even half of today’s copy had a fraction of this heart, we’d all be out of jobs. Most “bad copy” just misses the human bit - no chance of sticking.

Aug 30, 2025

Aug 30, 2025

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Priyanka Nathani

I help founders and CXOs build credibility on LinkedIn

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Finally someone spoke about the dark side of marketing. The gimmicks people use for their benefit without realizing the impact it can have on their audience. Well crafted, Eddie. No one could have put it put better than you did.
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Priyanka Nathani

I help founders and CXOs build credibility on LinkedIn

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Finally someone spoke about the dark side of marketing. The gimmicks people use for their benefit without realizing the impact it can have on their audience. Well crafted, Eddie. No one could have put it put better than you did.

Aug 30, 2025

Aug 30, 2025

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Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

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this piece reminds me of the hope i felt at the end of mccarthy's the road. coupled with the sorrow i felt when my friend died.
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Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

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this piece reminds me of the hope i felt at the end of mccarthy's the road. coupled with the sorrow i felt when my friend died.

Aug 30, 2025

Aug 30, 2025

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Mark Tosczak, MBA

📈 Marketing strategist

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Beautiful story, important point — thanks Eddie.
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Mark Tosczak, MBA

📈 Marketing strategist

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Beautiful story, important point — thanks Eddie.

Aug 30, 2025

Aug 30, 2025

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Anthony O'Connor

Writer, editor and trainer

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Thanks for sharing, Eddie. I love your storytelling, you just totally know how to convey pure emotion.
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Anthony O'Connor

Writer, editor and trainer

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Thanks for sharing, Eddie. I love your storytelling, you just totally know how to convey pure emotion.

Aug 30, 2025

Aug 30, 2025

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Renee Foster

Copywriter, ghostwriter

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Beautiful writing and beautiful comments in response. Onwards and inwards, hey.
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Renee Foster

Copywriter, ghostwriter

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Beautiful writing and beautiful comments in response. Onwards and inwards, hey.

Aug 30, 2025

Aug 30, 2025

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Sarra Richmond

If You’ve Bought From the Best, You’ve Read My Copy 🌱

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VeryGoodCopy is a constant reminder that you don't need 10,000 words to write something that sticks.
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Sarra Richmond

If You’ve Bought From the Best, You’ve Read My Copy 🌱

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VeryGoodCopy is a constant reminder that you don't need 10,000 words to write something that sticks.

Aug 30, 2025

Aug 30, 2025

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Theo Bulosan

Writing for action. Marketing Strategist & Content Designer

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Agh, my heart. Truly beautiful. Thanks for giving us a glimpse into another lovely memory of yours and bringing some of our own upfront. Onward!
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Theo Bulosan

Writing for action. Marketing Strategist & Content Designer

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Agh, my heart. Truly beautiful. Thanks for giving us a glimpse into another lovely memory of yours and bringing some of our own upfront. Onward!

Aug 30, 2025

Aug 30, 2025

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Allison Dolan

Strategic Nonprofit Leader | Marketing & Communications Executive

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"Realest" thing I've read today. Thank you.
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Allison Dolan

Strategic Nonprofit Leader | Marketing & Communications Executive

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"Realest" thing I've read today. Thank you.

Aug 30, 2025

Aug 30, 2025

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Jennifer Anderson

Helping sales teams elevate win rates and crush buyer indecision

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You have such a gift, Eddie. Thank you for sharing this with us.
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Jennifer Anderson

Helping sales teams elevate win rates and crush buyer indecision

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You have such a gift, Eddie. Thank you for sharing this with us.

Aug 30, 2025

Aug 30, 2025

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Tanya Edgar

Forbes Business Coach | 400+ New Coaches Mentored

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Eddie, thank you for your service to the copywriting world...we love you.
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Tanya Edgar

Forbes Business Coach | 400+ New Coaches Mentored

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Eddie, thank you for your service to the copywriting world...we love you.

Aug 30, 2025

Aug 30, 2025

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Daria Rudnik

10+ Yrs in the C-Suite | ex-Deloitte | Bestselling Author

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VeryGoodCopy is exactly how I want to write — honest, clear, and impactful without the fluff.
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Daria Rudnik

10+ Yrs in the C-Suite | ex-Deloitte | Bestselling Author

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VeryGoodCopy is exactly how I want to write — honest, clear, and impactful without the fluff.

Aug 30, 2025

Aug 30, 2025

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Laura Woythe, PhD

Ditched the lab to become a content & email creator 🖋️

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VeryGoodCopy isn’t loud. It’s precise. Sharp. Unbothered by trends. This is what I am looking for...
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Laura Woythe, PhD

Ditched the lab to become a content & email creator 🖋️

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VeryGoodCopy isn’t loud. It’s precise. Sharp. Unbothered by trends. This is what I am looking for...

Aug 30, 2025

Aug 30, 2025

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B Randall Willis

25+ Years in Growth Strategy

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Eddie Shleyner's approach really does cut through the noise. It’s refreshing to see writing that prioritizes honesty and clarity over trends. It reminds us that the best words often come from a place of genuine understanding.
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B Randall Willis

25+ Years in Growth Strategy

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Eddie Shleyner's approach really does cut through the noise. It’s refreshing to see writing that prioritizes honesty and clarity over trends. It reminds us that the best words often come from a place of genuine understanding.

Aug 30, 2025

Aug 30, 2025

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Sara Starling

Unique, award-winning British voiceovers

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I love the simplicity of your newsletter!
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Sara Starling

Unique, award-winning British voiceovers

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I love the simplicity of your newsletter!

Aug 30, 2025

Aug 30, 2025

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Mark Joefel Mariscotes

Lead-Gen Landing Page Designer

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I've been hooked on your micro-lessons ever since I discovered VGC last year. What always stands out about your work is the thoughtfulness behind everything you do.
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Mark Joefel Mariscotes

Lead-Gen Landing Page Designer

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I've been hooked on your micro-lessons ever since I discovered VGC last year. What always stands out about your work is the thoughtfulness behind everything you do.

Aug 30, 2025

Aug 30, 2025

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Amy Tarkington

Founder and CMO, Chien Industries

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So glad you're back, Eddie! I missed your emails...they are my all-time favorite newsletters and I always read all the way through.
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Amy Tarkington

Founder and CMO, Chien Industries

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So glad you're back, Eddie! I missed your emails...they are my all-time favorite newsletters and I always read all the way through.

Aug 30, 2025

Aug 30, 2025

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Elbie Swanepoel

Freelance Copywriter

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Eddie, what always stands out about you is your humility. You respond to people individually, you show appreciation. Apart from the fact that you are a master of your craft, I think that’s a big reason for your success and why you’ll keep being successful.
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Elbie Swanepoel

Freelance Copywriter

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Eddie, what always stands out about you is your humility. You respond to people individually, you show appreciation. Apart from the fact that you are a master of your craft, I think that’s a big reason for your success and why you’ll keep being successful.

Aug 30, 2025

Aug 30, 2025

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Evelyn Onofre

Jornalista | Redatora

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I was really missing your newsletter. Glad you're back!
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Evelyn Onofre

Jornalista | Redatora

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I was really missing your newsletter. Glad you're back!

Aug 30, 2025

Aug 30, 2025

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Wonuola Olaiya

Copywriter | Creative Storyteller & Communicator

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This piece is beautiful in so many ways words cannot express ❤
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Wonuola Olaiya

Copywriter | Creative Storyteller & Communicator

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This piece is beautiful in so many ways words cannot express ❤

Aug 30, 2025

Aug 30, 2025

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Claire McCabe

Copywriter | B2B | B2C

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And…now I’m weeping at my laptop…thanks Eddie! 💖
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Claire McCabe

Copywriter | B2B | B2C

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And…now I’m weeping at my laptop…thanks Eddie! 💖

Aug 27, 2025

Aug 27, 2025

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Irini Karatoliou

Content Marketer | SEO writer | Email Copywriter

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I can never skip a post from you without taking notes. Thank you for sharing this, Eddie, always learning from you!
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Irini Karatoliou

Content Marketer | SEO writer | Email Copywriter

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I can never skip a post from you without taking notes. Thank you for sharing this, Eddie, always learning from you!

Aug 27, 2025

Aug 27, 2025

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Dmitry Pavlotsky

Co-founder @GameAnalyze

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No words to describe what you are doing with these micro lessons, kind sir 🖤
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Dmitry Pavlotsky

Co-founder @GameAnalyze

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No words to describe what you are doing with these micro lessons, kind sir 🖤

Aug 15, 2025

Aug 15, 2025

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Elizabeth Corley

Strategic communications | Brand Management

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A gem. Through your words, memories rush in. So relatable. Thanks, Eddie.
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Elizabeth Corley

Strategic communications | Brand Management

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A gem. Through your words, memories rush in. So relatable. Thanks, Eddie.

Aug 15, 2025

Aug 15, 2025

Kira Hug

Kira Hug

Co-Founder @ The Copywriter Club Podcast

"Eddie makes complex ideas simple but doesn't dumb them down. Think of him as the friend who explains stuff without making you feel stupid."
Kira Hug

Kira Hug

Co-Founder @ The Copywriter Club Podcast

"Eddie makes complex ideas simple but doesn't dumb them down. Think of him as the friend who explains stuff without making you feel stupid."
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Sep 3, 2024

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Sep 3, 2024

Ruben Hassid

Ruben Hassid

AI Expert & Founder @ RubenHassid.ai

“Eddie's teaching style is relatable and friendly, making complex concepts easy to grasp. VeryGoodCopy is a treasure trove of knowledge for anyone wanting to enhance their writing skills.”
Ruben Hassid

Ruben Hassid

AI Expert & Founder @ RubenHassid.ai

“Eddie's teaching style is relatable and friendly, making complex concepts easy to grasp. VeryGoodCopy is a treasure trove of knowledge for anyone wanting to enhance their writing skills.”
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Jan 24, 2024

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Jan 24, 2024

Andrew Boulton

Andrew Boulton

Head of Copy @ Amplience

“As well as being one of the copywriting world’s true goodies, Eddie has created an essential (and remarkably generous) hub for all writers of all levels of experience to come and get better at what they do. A 5-star review seems a wholly inadequate expression of the gratitude the copywriting community owes VGC.”

Andrew Boulton

Andrew Boulton

Head of Copy @ Amplience

“As well as being one of the copywriting world’s true goodies, Eddie has created an essential (and remarkably generous) hub for all writers of all levels of experience to come and get better at what they do. A 5-star review seems a wholly inadequate expression of the gratitude the copywriting community owes VGC.”

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Jan 24, 2024

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Jan 24, 2024

Dmitry Shamis

Dmitry Shamis

Global Head of Creative @ HubSpot

“You will 100% become a better writer by subscribing to VeryGoodCopy. You will also become a better creative.”
Dmitry Shamis

Dmitry Shamis

Global Head of Creative @ HubSpot

“You will 100% become a better writer by subscribing to VeryGoodCopy. You will also become a better creative.”
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Feb 16, 2023

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Feb 16, 2023

Ash Rathod

Ash Rathod

Brand Strategist & Founder @ Digitla Focus Creatives

"I always look forward to the VeryGoodCopy newsletter. It's one of the emails I enjoy, learn from, and tell people about. Not many emails you can say that about."
Ash Rathod

Ash Rathod

Brand Strategist & Founder @ Digitla Focus Creatives

"I always look forward to the VeryGoodCopy newsletter. It's one of the emails I enjoy, learn from, and tell people about. Not many emails you can say that about."
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Sep 11, 2023

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Sep 11, 2023

Annie Maguire

Annie Maguire

Copywriter & Founder @ Annie Maguire

“Eddie is a creative, artistic, and generous person. Read him!”

Annie Maguire

Annie Maguire

Copywriter & Founder @ Annie Maguire

“Eddie is a creative, artistic, and generous person. Read him!”

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Feb 19, 2023

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Feb 19, 2023

Jay Clouse

Jay Clouse

Founder @ Creator Science

"Persuasion is one of the most critical skills for online creators. And VeryGoodCopy is one of the best resources out there to learn it."
Jay Clouse

Jay Clouse

Founder @ Creator Science

"Persuasion is one of the most critical skills for online creators. And VeryGoodCopy is one of the best resources out there to learn it."
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Jan 24, 2024

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Jan 24, 2024

Ryan Bonnici

Ryan Bonnici

CMO & Gympass & Forbes 26th Most Influential CMO

“Eddie won G2.com’s Marketing MVP award for a reason...”
Ryan Bonnici

Ryan Bonnici

CMO & Gympass & Forbes 26th Most Influential CMO

“Eddie won G2.com’s Marketing MVP award for a reason...”
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Feb 19, 2023

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Feb 19, 2023

Charles Miller

Charles Miller

Academy Parterner & CMO @ CopyBlogger

“Eddie has a gift for explaining useful copywriting concepts while also incorporating stories and keeping things interesting. I've been a fan of his work for years. Fully endorsed.”
Charles Miller

Charles Miller

Academy Parterner & CMO @ CopyBlogger

“Eddie has a gift for explaining useful copywriting concepts while also incorporating stories and keeping things interesting. I've been a fan of his work for years. Fully endorsed.”
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Jan 24, 2024

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Jan 24, 2024

Matt Heinz

Matt Heinz

Founder @ Heinz Marketing

"Every issue of the VeryGoodCopy newsletter is a gift. We are always becoming better writers, better communicators, and VGC is an accelerator."
Matt Heinz

Matt Heinz

Founder @ Heinz Marketing

"Every issue of the VeryGoodCopy newsletter is a gift. We are always becoming better writers, better communicators, and VGC is an accelerator."
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Jan 24, 2024

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Jan 24, 2024

Eden Bidani

Eden Bidani

Copywriter & Founder @ Green Light Copy

“The copy Eddie shares is fantastic—and it’s wrapped up in excellent storytelling.”
Eden Bidani

Eden Bidani

Copywriter & Founder @ Green Light Copy

“The copy Eddie shares is fantastic—and it’s wrapped up in excellent storytelling.”
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Feb 19, 2023

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Feb 19, 2023

Nikhil Narayanan

Nikhil Narayanan

Creative Director @ Ogilvy

“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”
Nikhil Narayanan

Nikhil Narayanan

Creative Director @ Ogilvy

“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”
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Mar 14, 2023

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Mar 14, 2023

Lisa Pierson

Lisa Pierson

Partner @ CopyHackers Agency

“It's simple: if you want to learn copywriting, read VeryGoodCopy.”
Lisa Pierson

Lisa Pierson

Partner @ CopyHackers Agency

“It's simple: if you want to learn copywriting, read VeryGoodCopy.”
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Feb 19, 2023

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Feb 19, 2023

Adam Goyette

Adam Goyette

VP Marketing @ G2.com

“At G2, Eddie would routinely get our campaign landing pages converting at over 60 percent.”
Adam Goyette

Adam Goyette

VP Marketing @ G2.com

“At G2, Eddie would routinely get our campaign landing pages converting at over 60 percent.”
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Feb 19, 2023

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Feb 19, 2023

Tyler J. Koenig

Tyler J. Koenig

Copywriter & Content Marketing Director @ Pinata

“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”
Tyler J. Koenig

Tyler J. Koenig

Copywriter & Content Marketing Director @ Pinata

“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”
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Feb 19, 2023

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Feb 19, 2023

Jason Vana

Jason Vana

Founder @ SHFT Marketing

“Eddie Shleyner is an incredible copywriter. His website and newsletter are legendary.”
Jason Vana

Jason Vana

Founder @ SHFT Marketing

“Eddie Shleyner is an incredible copywriter. His website and newsletter are legendary.”
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Feb 19, 2023

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Feb 19, 2023

Scott Frothingham

Scott Frothingham

Copywriter & Author, Instant Inspiration for Copywriters

“If you’re a copywriter committed to the craft, subscribe to VeryGoodCopy.”
Scott Frothingham

Scott Frothingham

Copywriter & Author, Instant Inspiration for Copywriters

“If you’re a copywriter committed to the craft, subscribe to VeryGoodCopy.”
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Feb 19, 2023

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Feb 19, 2023

Andrew Mewborn

Andrew Mewborn

Growth Marketer & Founder @ Brand30

“Eddie is probably the best copywriter in B2B today.”
Andrew Mewborn

Andrew Mewborn

Growth Marketer & Founder @ Brand30

“Eddie is probably the best copywriter in B2B today.”
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Feb 19, 2023

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Feb 19, 2023

Josue Valles

Josue Valles

Founder @ Curation Labs

“Eddie is rare talent, and one of the few people I trust for copywriting and marketing advice.”

Josue Valles

Josue Valles

Founder @ Curation Labs

“Eddie is rare talent, and one of the few people I trust for copywriting and marketing advice.”

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Jan 24, 2024

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Jan 24, 2024

Nick Bennett

Nick Bennett

Marketer & Co-founder @ TACK

"Eddie is a legend. Read his work if you haven’t already. You won’t be disappointed."
Nick Bennett

Nick Bennett

Marketer & Co-founder @ TACK

"Eddie is a legend. Read his work if you haven’t already. You won’t be disappointed."
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Jan 24, 2024

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Jan 24, 2024

Andrea Bosoni

Andrea Bosoni

Founder @ ZeroToMarketing

"I love the way Eddie writes. VeryGoodCopy is one of the few newsletters I read every single week."
Andrea Bosoni

Andrea Bosoni

Founder @ ZeroToMarketing

"I love the way Eddie writes. VeryGoodCopy is one of the few newsletters I read every single week."
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Jan 24, 2024

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Jan 24, 2024

Carly Stec

Carly Stec

Content @ HubSpot

“Eddie is a truly gifted writer.”
Carly Stec

Carly Stec

Content @ HubSpot

“Eddie is a truly gifted writer.”
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Mar 14, 2023

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Mar 14, 2023

John Harrison

John Harrison

Founder @ Copywriting.io

“Eddie writes an email, I read it. Eddie launches a course, I buy it. I'll consume anything this man creates.”
John Harrison

John Harrison

Founder @ Copywriting.io

“Eddie writes an email, I read it. Eddie launches a course, I buy it. I'll consume anything this man creates.”
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Jan 24, 2024

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Jan 24, 2024

Ryan Musselman

Ryan Musselman

Founder @ Parade Studio

“Eddie is one of the most trusted names in copywriting. I dare you to read one of his essays on VeryGoodCopy without finishing it (you can't). He will make you think and you will be better for it. Many dawn the title of copywriter but few can execute it like Eddie.”
Ryan Musselman

Ryan Musselman

Founder @ Parade Studio

“Eddie is one of the most trusted names in copywriting. I dare you to read one of his essays on VeryGoodCopy without finishing it (you can't). He will make you think and you will be better for it. Many dawn the title of copywriter but few can execute it like Eddie.”
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Jan 24, 2024

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Jan 24, 2024

Sam Browne

Sam Browne

Founder @ Link Mastery

“Eddie is the gold standard. The best of the best. If you want to be a better writer, you need to follow Eddie.”
Sam Browne

Sam Browne

Founder @ Link Mastery

“Eddie is the gold standard. The best of the best. If you want to be a better writer, you need to follow Eddie.”
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Jan 24, 2024

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Jan 24, 2024

Diane Wiredu

Diane Wiredu

Copywriter & Founder @ Lion Words

"VeryGoodCopy is the real deal. A timeless resource from a brilliant mind who knows copywriting like very few others alive today."
Diane Wiredu

Diane Wiredu

Copywriter & Founder @ Lion Words

"VeryGoodCopy is the real deal. A timeless resource from a brilliant mind who knows copywriting like very few others alive today."
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Jan 24, 2024

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Jan 24, 2024

Ginny Mineo

Ginny Mineo

Growth Product Lead @ Reforge

“Eddie’s ideas are fresh, his writing immaculate.”
Ginny Mineo

Ginny Mineo

Growth Product Lead @ Reforge

“Eddie’s ideas are fresh, his writing immaculate.”
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Mar 14, 2023

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Mar 14, 2023

Amanda Natividad

Amanda Natividad

VP Marketing @ SparkToro

"Eddie's copy is — dare I say — very good."
Amanda Natividad

Amanda Natividad

VP Marketing @ SparkToro

"Eddie's copy is — dare I say — very good."
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Sep 11, 2023

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Sep 11, 2023

Erin Balsa

Erin Balsa

Content Marketer & Founder @ Haus of Bold

"I've been reading VeryGoodCopy for several years now, and it never disappoints. If I'm being honest, I don't read it for the takeaways; I read it to be inspired by Eddie's writing. He strikes the perfect balance between educational and emotional. It's excellent work."

Erin Balsa

Erin Balsa

Content Marketer & Founder @ Haus of Bold

"I've been reading VeryGoodCopy for several years now, and it never disappoints. If I'm being honest, I don't read it for the takeaways; I read it to be inspired by Eddie's writing. He strikes the perfect balance between educational and emotional. It's excellent work."

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Sep 11, 2023

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Sep 11, 2023

Lara Acosta

Lara Acosta

Founder @ LA Digital

“I couldn’t recommend Eddie more. His storytelling and advice… incredible.”
Lara Acosta

Lara Acosta

Founder @ LA Digital

“I couldn’t recommend Eddie more. His storytelling and advice… incredible.”
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Sep 11, 2023

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Sep 11, 2023

Nausheen I. Chen

Nausheen I. Chen

Speaking Coach & 3x TEDx

"VeryGoodCopy newsletters are so incredibly well thought-out and immersive... as I see them drop in my inbox, I stop what I'm doing to read. Thanks for sharing wonderful things from your brain, Eddie."

Nausheen I. Chen

Nausheen I. Chen

Speaking Coach & 3x TEDx

"VeryGoodCopy newsletters are so incredibly well thought-out and immersive... as I see them drop in my inbox, I stop what I'm doing to read. Thanks for sharing wonderful things from your brain, Eddie."

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Sep 11, 2023

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Sep 11, 2023

Jesse Rowe

Jesse Rowe

Head of Growth @ Ramp

“VeryGoodCopy is the only copywriting resource I regularly follow.”
Jesse Rowe

Jesse Rowe

Head of Growth @ Ramp

“VeryGoodCopy is the only copywriting resource I regularly follow.”
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Mar 14, 2023

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Mar 14, 2023

Miles Hanson

Miles Hanson

Host @ The Subtle Art of Not Yelling

“Eddie is a genius copywriter.”
Miles Hanson

Miles Hanson

Host @ The Subtle Art of Not Yelling

“Eddie is a genius copywriter.”
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Mar 14, 2023

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Mar 14, 2023

Alex Kirsch

Alex Kirsch

Copywriter @ Agora Financial

“VeryGoodCopy is the best-kept, not-so-secret resource in copywriting.”
Alex Kirsch

Alex Kirsch

Copywriter @ Agora Financial

“VeryGoodCopy is the best-kept, not-so-secret resource in copywriting.”
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Mar 14, 2023

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Mar 14, 2023

Jorge Selva

Jorge Selva

Growth @ Safe

“VeryGoodCopy is one of the best copywriting resources available.”
Jorge Selva

Jorge Selva

Growth @ Safe

“VeryGoodCopy is one of the best copywriting resources available.”
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Mar 14, 2023

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Mar 14, 2023

Andrew Holiday

Andrew Holiday

Marketer & Founder @ Special Sauce Branding

“I learn something new from every one of Eddie’s emails.”
Andrew Holiday

Andrew Holiday

Marketer & Founder @ Special Sauce Branding

“I learn something new from every one of Eddie’s emails.”
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Mar 14, 2023

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Mar 14, 2023

Justin Blackman

Justin Blackman

Copywriter & Founder @ Pretty Fly Copy

“Eddie’s copy is crazy engaging. The dude can write."
Justin Blackman

Justin Blackman

Copywriter & Founder @ Pretty Fly Copy

“Eddie’s copy is crazy engaging. The dude can write."
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Mar 14, 2023

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Mar 14, 2023

Mark Kilens

Mark Kilens

CMO @ Airmeet

“I highly recommend studying Eddie’s work. It’s great content from a great person.”
Mark Kilens

Mark Kilens

CMO @ Airmeet

“I highly recommend studying Eddie’s work. It’s great content from a great person.”
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Mar 14, 2023

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Mar 14, 2023

Jimmy Daly

Jimmy Daly

Writer & co-Founder @ superpath

“Eddie Shleyner is a darn good writer."
Jimmy Daly

Jimmy Daly

Writer & co-Founder @ superpath

“Eddie Shleyner is a darn good writer."
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Mar 14, 2023

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Mar 14, 2023

Ramli John

Ramli John

Growth Marketer & Founder @ Marketing Powerups

“Copywriting is a superpower—and Eddie has mastered it.”
Ramli John

Ramli John

Growth Marketer & Founder @ Marketing Powerups

“Copywriting is a superpower—and Eddie has mastered it.”
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Mar 14, 2023

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Mar 14, 2023

Tommy Walker

Tommy Walker

Writer & Founder @ The Content Studio

“I want to be Eddie Shleyner when I grow up. Literally every article is so good, it’s maddening.”
Tommy Walker

Tommy Walker

Writer & Founder @ The Content Studio

“I want to be Eddie Shleyner when I grow up. Literally every article is so good, it’s maddening.”
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Mar 14, 2023

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Mar 14, 2023

Camille Trent

Camille Trent

Director of Content & Community @ PeerSignal

“Eddie Shleyner is a brilliant copywriter—and he has one of the best newsletters out there.”
Camille Trent

Camille Trent

Director of Content & Community @ PeerSignal

“Eddie Shleyner is a brilliant copywriter—and he has one of the best newsletters out there.”
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Mar 14, 2023

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Mar 14, 2023