Drayton Bird
Drayton Bird

Global Creative Director @ Ogilvy & Mather

“VeryGoodCopy shows you how to write, and how not to write. How to think, and how not to think. Eddie is a damn good marketer. I recommend him.”

Drayton Bird
Drayton Bird

Global Creative Director @ Ogilvy & Mather

“VeryGoodCopy shows you how to write, and how not to write. How to think, and how not to think. Eddie is a damn good marketer. I recommend him.”

Feb 14, 2023

Feb 14, 2023

Ann Handley
Ann Handley

Author of “Everybody Writes” & Chief Content Officer @ MarketingProfs

“Eddie is a fantastic copywriter.”
Ann Handley
Ann Handley

Author of “Everybody Writes” & Chief Content Officer @ MarketingProfs

“Eddie is a fantastic copywriter.”

Feb 15, 2023

Feb 15, 2023

Alex Shevchenko
Alex Shevchenko

Co-Founder @ Grammarly

"I’m a fan of your work, Eddie."
Alex Shevchenko
Alex Shevchenko

Co-Founder @ Grammarly

"I’m a fan of your work, Eddie."

Jul 21, 2025

Jul 21, 2025

Harry Dry
Harry Dry

Founder @ Marketing Examples

“VeryGoodCopy is a copywriting goldmine. I often go there for inspiration. Eddie is the real deal.”

Harry Dry
Harry Dry

Founder @ Marketing Examples

“VeryGoodCopy is a copywriting goldmine. I often go there for inspiration. Eddie is the real deal.”

Feb 16, 2023

Feb 16, 2023

Julian Shapiro
Julian Shapiro

Founder @ Demand Curve

"Eddie Shleyner is one of the few people who can articulate what makes great writing great."
Julian Shapiro
Julian Shapiro

Founder @ Demand Curve

"Eddie Shleyner is one of the few people who can articulate what makes great writing great."

Sep 3, 2024

Sep 3, 2024

David Deutsch
David Deutsch

$1B Direct-Response Copywriter

"Eddie Shleyner is brilliant at breaking down all things writing."

David Deutsch
David Deutsch

$1B Direct-Response Copywriter

"Eddie Shleyner is brilliant at breaking down all things writing."

Jul 5, 2023

Jul 5, 2023

Justin Welsh
Justin Welsh

Founder @ Saturday Solopreneur

“I visit VeryGoodCopy weekly to upgrade my copywriting. Eddie does an incredible job.”
Justin Welsh
Justin Welsh

Founder @ Saturday Solopreneur

“I visit VeryGoodCopy weekly to upgrade my copywriting. Eddie does an incredible job.”

Feb 16, 2023

Feb 16, 2023

Bob Bly
Bob Bly

Author of "The Copywriter's Handbook"

"Eddie, I LOVE your '8 compelling ways to write a headline' essay. May I reprint it in my newsletter?"
Bob Bly
Bob Bly

Author of "The Copywriter's Handbook"

"Eddie, I LOVE your '8 compelling ways to write a headline' essay. May I reprint it in my newsletter?"

Feb 16, 2024

Feb 16, 2024

Kevin Rogers
Kevin Rogers

Copywriter & Founder @ Copy Chief

"Eddie Shleyner is a brilliant writer who understands the art of persuasion — and teaches it — in a way few people can. I'm jealous of how he can say so much in so few words. Big fan!"

Kevin Rogers
Kevin Rogers

Copywriter & Founder @ Copy Chief

"Eddie Shleyner is a brilliant writer who understands the art of persuasion — and teaches it — in a way few people can. I'm jealous of how he can say so much in so few words. Big fan!"

Apr 17, 2023

Apr 17, 2023

Ben Settle
Ben Settle

Author, Alt-Copywriter & Founder of Email Players

“Eddie is one helluva interviewer, an absolute pleasure to talk to.”
Ben Settle
Ben Settle

Author, Alt-Copywriter & Founder of Email Players

“Eddie is one helluva interviewer, an absolute pleasure to talk to.”

Feb 16, 2023

Feb 16, 2023

Dave Gerhardt
Dave Gerhardt

Founder @ Exit Five

"Eddie Shleyner, now there's a fella who knows something about copywriting."
Dave Gerhardt
Dave Gerhardt

Founder @ Exit Five

"Eddie Shleyner, now there's a fella who knows something about copywriting."

Feb 16, 2023

Feb 16, 2023

Vikki Ross
Vikki Ross

Copywriter & Creator of #CopywritersUnite

“Eddie must be commended for his services to Copywriting and Copywriters everywhere.”
Vikki Ross
Vikki Ross

Copywriter & Creator of #CopywritersUnite

“Eddie must be commended for his services to Copywriting and Copywriters everywhere.”

Feb 16, 2023

Feb 16, 2023

Scott Dikkers
Scott Dikkers

Author, Screenwriter & Founder @ The Onion

“The over-delivery in VeryGoodCopy's newsletters is really something! Eddie just gets it. Plus, he’s a joy to work with and does so at the highest level.”

Scott Dikkers
Scott Dikkers

Author, Screenwriter & Founder @ The Onion

“The over-delivery in VeryGoodCopy's newsletters is really something! Eddie just gets it. Plus, he’s a joy to work with and does so at the highest level.”

Feb 16, 2023

Feb 16, 2023

Kim Krause Schwalm
Kim Krause Schwalm

A-List Copywriter & Founder of Get Dangerously Good

"VeryGoodCopy is likely the very best reading you'll do on any given day about copywriting."
Kim Krause Schwalm
Kim Krause Schwalm

A-List Copywriter & Founder of Get Dangerously Good

"VeryGoodCopy is likely the very best reading you'll do on any given day about copywriting."

Feb 16, 2023

Feb 16, 2023

Dave Harland
Dave Harland

Copywriter & Founder @ The Word Man

"Eddie is a copywriting genius, an absolute master of the craft."

Dave Harland
Dave Harland

Copywriter & Founder @ The Word Man

"Eddie is a copywriting genius, an absolute master of the craft."

Feb 16, 2023

Feb 16, 2023

Devin Reed
Devin Reed

Head of Content Strategy @ Gong

“I’m a huge fan of VeryGoodCopy. It stays in my swipe file.”
Devin Reed
Devin Reed

Head of Content Strategy @ Gong

“I’m a huge fan of VeryGoodCopy. It stays in my swipe file.”

Feb 16, 2023

Feb 16, 2023

Billy Oppenheimer
Billy Oppenheimer

Six at 6 on Sunday

"The most value per word of all the newsletters out there. Whether to learn about copywriting or to simply observe a master at work, subscribe to VeryGoodCopy."

Billy Oppenheimer
Billy Oppenheimer

Six at 6 on Sunday

"The most value per word of all the newsletters out there. Whether to learn about copywriting or to simply observe a master at work, subscribe to VeryGoodCopy."

Apr 26, 2023

Apr 26, 2023

Cameron Day
Cameron Day

Copywriter & Creative Director

"VeryGoodCopy is a dying art. Devour great copy. Study great work. Don't imitate it. Be inspired by it. Think. Write. Solve. Repeat."

Cameron Day
Cameron Day

Copywriter & Creative Director

"VeryGoodCopy is a dying art. Devour great copy. Study great work. Don't imitate it. Be inspired by it. Think. Write. Solve. Repeat."

Nov 1, 2023

Nov 1, 2023

Dan Nelken
Dan Nelken

Copywriter & Author, A Self-Help Guide for Copywriters

“VeryGoodCopy is my #1 resource recommendation for anyone, from a junior to a senior copywriter.”
Dan Nelken
Dan Nelken

Copywriter & Author, A Self-Help Guide for Copywriters

“VeryGoodCopy is my #1 resource recommendation for anyone, from a junior to a senior copywriter.”

Feb 16, 2023

Feb 16, 2023

Daniel Throssel
Daniel Throssel

Copywriter & Founder @ Persuasive Page

“Eddie is the Hemingway of the modern copywriting world.”
Daniel Throssel
Daniel Throssel

Copywriter & Founder @ Persuasive Page

“Eddie is the Hemingway of the modern copywriting world.”

Feb 19, 2023

Feb 19, 2023

Wes Kao
Wes Kao

Co-Founder @ Maven

"Eddie from VeryGoodCopy is one of the few writers I've seen who blends direct response copywriting with a literary style. He creates an experience that's engaging and one of a kind."
Wes Kao
Wes Kao

Co-Founder @ Maven

"Eddie from VeryGoodCopy is one of the few writers I've seen who blends direct response copywriting with a literary style. He creates an experience that's engaging and one of a kind."

Sep 3, 2024

Sep 3, 2024

Louis Grenier
Louis Grenier

Founder, Everyone Hates Marketers

“If I had to define Eddie’s style — and why I’m so in love with the way he writes — it’d be: probably the most efficient copywriter on the planet. The way he’s able to tell a story, bring you and make a point, an actionable point, something you can really remember for the rest of your life.”

Louis Grenier
Louis Grenier

Founder, Everyone Hates Marketers

“If I had to define Eddie’s style — and why I’m so in love with the way he writes — it’d be: probably the most efficient copywriter on the planet. The way he’s able to tell a story, bring you and make a point, an actionable point, something you can really remember for the rest of your life.”

Feb 16, 2023

Feb 16, 2023

Jen Allen-Knuth
Jen Allen-Knuth

Founder, DemandJen

Eddie is a brilliant copywriter. I look up to him. He never fails to make his reader reconsider status quo. Usually, in 350 words or less.
Jen Allen-Knuth
Jen Allen-Knuth

Founder, DemandJen

Eddie is a brilliant copywriter. I look up to him. He never fails to make his reader reconsider status quo. Usually, in 350 words or less.

Jan 21, 2026

Jan 21, 2026

Godard Abel
Godard Abel

CEO @ G2.com

“Eddie owned copywriting at G2 and he won our annual Marketing MVP award, a well-deserved honor considering all his innovations and accomplishments during his time here." 

Godard Abel
Godard Abel

CEO @ G2.com

“Eddie owned copywriting at G2 and he won our annual Marketing MVP award, a well-deserved honor considering all his innovations and accomplishments during his time here." 

Feb 19, 2023

Feb 19, 2023

Chase Dimond
Chase Dimond

Email Copywriter & Founder @ Boundless Labs

“VeryGoodCopy is one of the best newsletters on all things copywriting.”
Chase Dimond
Chase Dimond

Email Copywriter & Founder @ Boundless Labs

“VeryGoodCopy is one of the best newsletters on all things copywriting.”

Feb 16, 2023

Feb 16, 2023

Nathan Baugh
Nathan Baugh

Writer & Founder @ World Builders

"I'm a writer, but not a copywriter. VeryGoodCopy is my go-to source for copywriting inspiration, tactics, and know-how."
Nathan Baugh
Nathan Baugh

Writer & Founder @ World Builders

"I'm a writer, but not a copywriter. VeryGoodCopy is my go-to source for copywriting inspiration, tactics, and know-how."

Sep 11, 2023

Sep 11, 2023

Matt Barker
Matt Barker

Ghost Writer

"VeryGoodCopy was the first email newsletter I started following to learn about copywriting. I learned a lot of the fundamentals of what I consider very good writing from VGC. It would be a huge loss if this didn't exist."

Matt Barker
Matt Barker

Ghost Writer

"VeryGoodCopy was the first email newsletter I started following to learn about copywriting. I learned a lot of the fundamentals of what I consider very good writing from VGC. It would be a huge loss if this didn't exist."

Apr 4, 2023

Apr 4, 2023

Sophie Cross
Sophie Cross

Founder & Editor, Freelancer Magazine

“My advice: absorb every bit of gold dust Eddie generously puts out into the world.”
Sophie Cross
Sophie Cross

Founder & Editor, Freelancer Magazine

“My advice: absorb every bit of gold dust Eddie generously puts out into the world.”

Feb 17, 2023

Feb 17, 2023

Kevin Indig
Kevin Indig

Founder @ The Growth Memo

“Everything Eddie does is top-shelf quality.”

Kevin Indig
Kevin Indig

Founder @ The Growth Memo

“Everything Eddie does is top-shelf quality.”

Feb 19, 2023

Feb 19, 2023

David Garfinkel
David Garfinkel

A-List Copywriter & Coach

“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”
David Garfinkel
David Garfinkel

A-List Copywriter & Coach

“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”

Feb 19, 2023

Feb 19, 2023

Jo Watson
Jo Watson

Copywriter & Founder @ A Good Writeup

“You can tell Eddie puts real thought into everything he says and how he says it.”
Jo Watson
Jo Watson

Copywriter & Founder @ A Good Writeup

“You can tell Eddie puts real thought into everything he says and how he says it.”

Feb 19, 2023

Feb 19, 2023

Jesse Wisnewski
Jesse Wisnewski

Editor-in-Chief @ The Copybot

“VeryGoodCopy is my go-to resource for quick, actionable copywriting advice.”
Jesse Wisnewski
Jesse Wisnewski

Editor-in-Chief @ The Copybot

“VeryGoodCopy is my go-to resource for quick, actionable copywriting advice.”

Feb 19, 2023

Feb 19, 2023

Shlomo Genchin
Shlomo Genchin

Copywriter & Founder @ The Creative Marketer

“Ad schools charge $40K for what Eddie gives away for free through VeryGoodCopy."
Shlomo Genchin
Shlomo Genchin

Copywriter & Founder @ The Creative Marketer

“Ad schools charge $40K for what Eddie gives away for free through VeryGoodCopy."

Sep 11, 2023

Sep 11, 2023

Kamilah McDonald
Kamilah McDonald

Copywriter

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VeryGoodCopy is regularly open on my desk for learning and reminders.
Kamilah McDonald
Kamilah McDonald

Copywriter

linkedin-comment
VeryGoodCopy is regularly open on my desk for learning and reminders.

Mar 19, 2026

Mar 19, 2026

Raja K.
Raja K.

Get Permit-Ready Site Plans That Pass on the First Submission.

linkedin-comment
VeryGoodCopy is by far the best copywriting book out of some twenty I have read.
Raja K.
Raja K.

Get Permit-Ready Site Plans That Pass on the First Submission.

linkedin-comment
VeryGoodCopy is by far the best copywriting book out of some twenty I have read.

Mar 19, 2026

Mar 19, 2026

Mahjabeen P.
Mahjabeen P.

DR Copywriter for high-converting Facebook ads

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This was really immersive! I was there with you in the story, with dry mouth, opening and closing fist. What an example of power of great writing! I already have your book, gotta read this again.
Mahjabeen P.
Mahjabeen P.

DR Copywriter for high-converting Facebook ads

linkedin-comment
This was really immersive! I was there with you in the story, with dry mouth, opening and closing fist. What an example of power of great writing! I already have your book, gotta read this again.

Mar 19, 2026

Mar 19, 2026

Emmanuel Terdoo
Emmanuel Terdoo

Expert copywriting services

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You think deeply and you produce powerfully, this post of yours Eddie is so inspiring.
Emmanuel Terdoo
Emmanuel Terdoo

Expert copywriting services

linkedin-comment
You think deeply and you produce powerfully, this post of yours Eddie is so inspiring.

Mar 19, 2026

Mar 19, 2026

Josephine Nguyen
Josephine Nguyen

Content | Strategy | Storytelling

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Your book is such an enjoyable read, Eddie. I’m having a great time with it. 🙂 I actually read this micro lesson out loud to my partner because it felt so apt.
Josephine Nguyen
Josephine Nguyen

Content | Strategy | Storytelling

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Your book is such an enjoyable read, Eddie. I’m having a great time with it. 🙂 I actually read this micro lesson out loud to my partner because it felt so apt.

Mar 19, 2026

Mar 19, 2026

The Real Amy Collins
The Real Amy Collins

Email Specialist | Strategy & Copywriting

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this is so beautiful! just ordered your book last night. excited to dive in!
The Real Amy Collins
The Real Amy Collins

Email Specialist | Strategy & Copywriting

linkedin-comment
this is so beautiful! just ordered your book last night. excited to dive in!

Mar 19, 2026

Mar 19, 2026

Daniela Barchan
Daniela Barchan

Kommunikatör

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I’ve read this argument more times than I can count, but NO ONE has ever expressed it in such an incredibly moving context. I’m shaken to my core. These are 813 words of pure, thought-provoking poetry 😍
Daniela Barchan
Daniela Barchan

Kommunikatör

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I’ve read this argument more times than I can count, but NO ONE has ever expressed it in such an incredibly moving context. I’m shaken to my core. These are 813 words of pure, thought-provoking poetry 😍

Mar 19, 2026

Mar 19, 2026

Sanaa Aslan
Sanaa Aslan

Content Marketing | Natural Storyteller

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This is one of the best posts I’ve ever read regarding this. It has captivated me all the way through. Bravo.
Sanaa Aslan
Sanaa Aslan

Content Marketing | Natural Storyteller

linkedin-comment
This is one of the best posts I’ve ever read regarding this. It has captivated me all the way through. Bravo.

Mar 19, 2026

Mar 19, 2026

Olumide A.
Olumide A.

The SaaS Copywriter Who Hates BORING

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Those were 800+ words?! Couldn’t tell. Breezed through it. The undeniable enchantment of storytelling 🍷✨
Olumide A.
Olumide A.

The SaaS Copywriter Who Hates BORING

linkedin-comment
Those were 800+ words?! Couldn’t tell. Breezed through it. The undeniable enchantment of storytelling 🍷✨

Mar 19, 2026

Mar 19, 2026

Flor Maria Cruz
Flor Maria Cruz

I build buyer education systems for climate SaaS companies

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I can't read any of your posts and go away unshaken, Eddie. You manage to touch every fiber of my brain and heart. Always. Thank you.
Flor Maria Cruz
Flor Maria Cruz

I build buyer education systems for climate SaaS companies

linkedin-comment
I can't read any of your posts and go away unshaken, Eddie. You manage to touch every fiber of my brain and heart. Always. Thank you.

Mar 19, 2026

Mar 19, 2026

Paul kay
Paul kay

E-commerce Email copywriter I employ the use of Emails as tool for the increase of sales and maximization of profits for Brands 📈 place a DM.

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Bro… you just read my mind and posted it publicly. How do you keep doing this?!😃🤔
Paul kay
Paul kay

E-commerce Email copywriter I employ the use of Emails as tool for the increase of sales and maximization of profits for Brands 📈 place a DM.

linkedin-comment
Bro… you just read my mind and posted it publicly. How do you keep doing this?!😃🤔

Mar 19, 2026

Mar 19, 2026

Viktor Zarev
Viktor Zarev

Senior Editor, Cardiac Wire

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Fantastic work phonetically transliterating the "slavicness" of these words. I bet it helps bridge the gap for all the people who never had a Babushka, and it made me 1000x more grateful for mine.
Viktor Zarev
Viktor Zarev

Senior Editor, Cardiac Wire

linkedin-comment
Fantastic work phonetically transliterating the "slavicness" of these words. I bet it helps bridge the gap for all the people who never had a Babushka, and it made me 1000x more grateful for mine.

Mar 19, 2026

Mar 19, 2026

Joel Haye
Joel Haye

Performance Marketer

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Such a beautiful point of reference in your experience. Loved the mini language lesson too.
Joel Haye
Joel Haye

Performance Marketer

linkedin-comment
Such a beautiful point of reference in your experience. Loved the mini language lesson too.

Mar 19, 2026

Mar 19, 2026

Muhammad B.
Muhammad B.

Helping startups & business owners with Effective Copy |

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Even with all your expertise, you still mine the simple, everyday moments for stories. That’s what makes your work so elite yet humble. 📈👑
Muhammad B.
Muhammad B.

Helping startups & business owners with Effective Copy |

linkedin-comment
Even with all your expertise, you still mine the simple, everyday moments for stories. That’s what makes your work so elite yet humble. 📈👑

Jan 26, 2026

Jan 26, 2026

Jenn Henry Horowitz
Jenn Henry Horowitz

Head of Marketing, Trexo Robotics

linkedin-comment
The only thing greater than your generosity in sharing helpful and actionable info, is your knowledge and skill when it comes to writing!
Jenn Henry Horowitz
Jenn Henry Horowitz

Head of Marketing, Trexo Robotics

linkedin-comment
The only thing greater than your generosity in sharing helpful and actionable info, is your knowledge and skill when it comes to writing!

Jan 26, 2026

Jan 26, 2026

Urvashi Vasishtha
Urvashi Vasishtha

Copy + Product Marketing for B2B SaaS brands

linkedin-comment
Been reading your emailers for a while now, Eddie. Always learn a thing or two.
Urvashi Vasishtha
Urvashi Vasishtha

Copy + Product Marketing for B2B SaaS brands

linkedin-comment
Been reading your emailers for a while now, Eddie. Always learn a thing or two.

Jan 26, 2026

Jan 26, 2026

Akash Praharaj
Akash Praharaj

Email & Newsletter Marketer

linkedin-comment
Thanks for sharing the secret sauce, and thanks for inspiring, as always...
Akash Praharaj
Akash Praharaj

Email & Newsletter Marketer

linkedin-comment
Thanks for sharing the secret sauce, and thanks for inspiring, as always...

Jan 26, 2026

Jan 26, 2026

Renee Lynn Frojo
Renee Lynn Frojo

They tell you to tell your story. I show you how.

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I love your newsletter so much, Eddie. All the feels all the time. You are my peoples.
Renee Lynn Frojo
Renee Lynn Frojo

They tell you to tell your story. I show you how.

linkedin-comment
I love your newsletter so much, Eddie. All the feels all the time. You are my peoples.

Jan 26, 2026

Jan 26, 2026

Prit Centrago
Prit Centrago

SaaS Content Marketer

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Great tips, Eddie. I've been reading your book - Very Good Copy for quite some time now. Completed around 65% reading till today. And let me tell you, it's really a refreshing experience. I get so many new perspectives on copywriting and life. Every day, I read around 5-10 lessons from it.
Prit Centrago
Prit Centrago

SaaS Content Marketer

linkedin-comment
Great tips, Eddie. I've been reading your book - Very Good Copy for quite some time now. Completed around 65% reading till today. And let me tell you, it's really a refreshing experience. I get so many new perspectives on copywriting and life. Every day, I read around 5-10 lessons from it.

Jan 26, 2026

Jan 26, 2026

Janis Theron
Janis Theron

Content Writer | Travel & Environmental Writer

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Eddie, I read all your copy! It is so inspiring. I get such nuggets from your stories. You create a ripple effect, so thanks!
Janis Theron
Janis Theron

Content Writer | Travel & Environmental Writer

linkedin-comment
Eddie, I read all your copy! It is so inspiring. I get such nuggets from your stories. You create a ripple effect, so thanks!

Jan 26, 2026

Jan 26, 2026

Cain Smith
Cain Smith

Copywriter & Marketing Strategist

linkedin-comment
Very elegant. I like it.
Cain Smith
Cain Smith

Copywriter & Marketing Strategist

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Very elegant. I like it.

Jan 26, 2026

Jan 26, 2026

Vicky Jaggard
Vicky Jaggard

Remote Senior Fund Development Specialist at Big Brothers Big Sisters of Greater Halifax

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Eddie - this is something I really needed to read, at this particular time. Thank you!
Vicky Jaggard
Vicky Jaggard

Remote Senior Fund Development Specialist at Big Brothers Big Sisters of Greater Halifax

linkedin-comment
Eddie - this is something I really needed to read, at this particular time. Thank you!

Jan 26, 2026

Jan 26, 2026

Sarah Russell
Sarah Russell

Copywriter, ally, copywriting trainer

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This is a beautiful essay, Eddie.
Sarah Russell
Sarah Russell

Copywriter, ally, copywriting trainer

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This is a beautiful essay, Eddie.

Jan 26, 2026

Jan 26, 2026

Renato Bratkovič
Renato Bratkovič

Independent Creative @ MZP

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Beautiful (again)...thanks for sharing, Eddie :)
Renato Bratkovič
Renato Bratkovič

Independent Creative @ MZP

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Beautiful (again)...thanks for sharing, Eddie :)

Jan 26, 2026

Jan 26, 2026

Chris Miller
Chris Miller

The copywriter with his own strapline.

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Wow, Eddie. If my bottom lip stops trembling even a week after reading that, I'll be very surprised.
Chris Miller
Chris Miller

The copywriter with his own strapline.

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Wow, Eddie. If my bottom lip stops trembling even a week after reading that, I'll be very surprised.

Jan 26, 2026

Jan 26, 2026

Madeeha ✨ Copywriter
Madeeha ✨ Copywriter

Your Next Copywriting Partner

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What a story! Also, this was something I didn't know about marketing.
Madeeha ✨ Copywriter
Madeeha ✨ Copywriter

Your Next Copywriting Partner

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What a story! Also, this was something I didn't know about marketing.

Jan 26, 2026

Jan 26, 2026

David Salo
David Salo

Development programs for ambitious, conscious mid-career professionals.

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It just shines in a very particular way.
David Salo
David Salo

Development programs for ambitious, conscious mid-career professionals.

linkedin-comment
It just shines in a very particular way.

Jan 26, 2026

Jan 26, 2026

Celeste Ward Altus
Celeste Ward Altus

Senior B2B Content Marketing

linkedin-comment
I love this. Thank you for reminding me that writing is a valuable profession.
Celeste Ward Altus
Celeste Ward Altus

Senior B2B Content Marketing

linkedin-comment
I love this. Thank you for reminding me that writing is a valuable profession.

Jan 26, 2026

Jan 26, 2026

Vicki Leffingwell
Vicki Leffingwell

Emmy-Winning Brand Story & Founder Films That Help Investors and Customers Say Yes

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Beautiful story.
Vicki Leffingwell
Vicki Leffingwell

Emmy-Winning Brand Story & Founder Films That Help Investors and Customers Say Yes

linkedin-comment
Beautiful story.

Jan 26, 2026

Jan 26, 2026

Carolyn Clark
Carolyn Clark

VP Communications & EX @ Simpplr

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Stopped me in my tracks this morning. Good one Eddie!
Carolyn Clark
Carolyn Clark

VP Communications & EX @ Simpplr

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Stopped me in my tracks this morning. Good one Eddie!

Jan 26, 2026

Jan 26, 2026

Bernard Agrest, PMP, Prosci®
Bernard Agrest, PMP, Prosci®

I break down the systems, patterns, and strategies that actually get work moving.

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Very Good Copy is one of the best books I read this year!
Bernard Agrest, PMP, Prosci®
Bernard Agrest, PMP, Prosci®

I break down the systems, patterns, and strategies that actually get work moving.

linkedin-comment
Very Good Copy is one of the best books I read this year!

Jan 26, 2026

Jan 26, 2026

Adam Shilton
Adam Shilton

Helping creators win high-value clients (without destroying their brand) | Sales & Marketing Expert

linkedin-comment
Very Good Copy should be compulsory reading for anyone who runs a business or works in sales & marketing. Period.
Adam Shilton
Adam Shilton

Helping creators win high-value clients (without destroying their brand) | Sales & Marketing Expert

linkedin-comment
Very Good Copy should be compulsory reading for anyone who runs a business or works in sales & marketing. Period.

Jan 26, 2026

Jan 26, 2026

Olivia (Patterson) Halcomb
Olivia (Patterson) Halcomb

Director of Marketing @ Acieta

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Eddie = 🐐
Olivia (Patterson) Halcomb
Olivia (Patterson) Halcomb

Director of Marketing @ Acieta

linkedin-comment
Eddie = 🐐

Jan 26, 2026

Jan 26, 2026

Jamie Ahmed
Jamie Ahmed

Business Coach & Mentor | Writer

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VeryGoodCopy by Eddie Shleyner is your new writing Bible. Not sure there is a better single resource out there.
Jamie Ahmed
Jamie Ahmed

Business Coach & Mentor | Writer

linkedin-post
VeryGoodCopy by Eddie Shleyner is your new writing Bible. Not sure there is a better single resource out there.

Dec 4, 2025

Dec 4, 2025

Vicky Quinn Fraser
Vicky Quinn Fraser

The MicroBook Magician!

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Friendly salute to Eddie Shleyner for introducing me to Jennifer Roberts’s art history assignment in his book Very Good Copy. (Incidentally, one of the best books on writing I’ve ever read, and I’ve read a LOT of them.)
Vicky Quinn Fraser
Vicky Quinn Fraser

The MicroBook Magician!

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Friendly salute to Eddie Shleyner for introducing me to Jennifer Roberts’s art history assignment in his book Very Good Copy. (Incidentally, one of the best books on writing I’ve ever read, and I’ve read a LOT of them.)

Nov 27, 2025

Nov 27, 2025

Danny Seals
Danny Seals

Experience Strategy, CX/EX Integration & Innovation

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Anything Eddie Shleyner touches is gold.
Danny Seals
Danny Seals

Experience Strategy, CX/EX Integration & Innovation

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Anything Eddie Shleyner touches is gold.

Nov 27, 2025

Nov 27, 2025

Nicola Withers
Nicola Withers

Freelance copywriter and content writer

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I follow some inspirational writers (esp. Eddie Shleyner and his book Very Good Copy is just brilliant), and enjoy reading their writing and seeing what they've been up to...
Nicola Withers
Nicola Withers

Freelance copywriter and content writer

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I follow some inspirational writers (esp. Eddie Shleyner and his book Very Good Copy is just brilliant), and enjoy reading their writing and seeing what they've been up to...

Nov 18, 2025

Nov 18, 2025

Godwin Idoko
Godwin Idoko

B2B outbound marketing

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Love reading stuff like this. Truly inspiring.
Godwin Idoko
Godwin Idoko

B2B outbound marketing

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Love reading stuff like this. Truly inspiring.

Nov 5, 2025

Nov 5, 2025

Elizabeth Corley
Elizabeth Corley

Strategic communications

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Genuine + Generous + Gifted = Eddie Shleyner
Elizabeth Corley
Elizabeth Corley

Strategic communications

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Genuine + Generous + Gifted = Eddie Shleyner

Nov 5, 2025

Nov 5, 2025

Shari Berg
Shari Berg

Award-Winning Journalist / Copywriter / Storyteller / Content created by humans, for humans

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I would read any thing you produce because you're one hell of a storyteller.
Shari Berg
Shari Berg

Award-Winning Journalist / Copywriter / Storyteller / Content created by humans, for humans

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I would read any thing you produce because you're one hell of a storyteller.

Nov 5, 2025

Nov 5, 2025

Daniel Rose
Daniel Rose

Conversion Copywriter for B2B SaaS companies

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Based on the quality of everything you've written so far, I'd probably pick up a cookbook if it had your name on it.
Daniel Rose
Daniel Rose

Conversion Copywriter for B2B SaaS companies

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Based on the quality of everything you've written so far, I'd probably pick up a cookbook if it had your name on it.

Nov 5, 2025

Nov 5, 2025

Kosi Uba (ACArb)
Kosi Uba (ACArb)

Afe Babalola University LL.B

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To be honest, I'd read ANYTHING you write.
Kosi Uba (ACArb)
Kosi Uba (ACArb)

Afe Babalola University LL.B

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To be honest, I'd read ANYTHING you write.

Nov 5, 2025

Nov 5, 2025

David Jones
David Jones

Head of Brand & Strategy @ POLAR | Founder of Brand Noob.

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You’re such a skillful writer, Eddie, and a great storyteller. I don’t follow you for the copywriting tips as much as for the stories you tell. 🙏
David Jones
David Jones

Head of Brand & Strategy @ POLAR | Founder of Brand Noob.

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You’re such a skillful writer, Eddie, and a great storyteller. I don’t follow you for the copywriting tips as much as for the stories you tell. 🙏

Nov 5, 2025

Nov 5, 2025

Martha Grant
Martha Grant

Copywriter ✨Writer for Freelance Coaches

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Your short stories and vignettes are da bomb!
Martha Grant
Martha Grant

Copywriter ✨Writer for Freelance Coaches

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Your short stories and vignettes are da bomb!

Nov 5, 2025

Nov 5, 2025

Rachel Bishop
Rachel Bishop

Senior Content Strategist | Cybersecurity Marketing Leader | Content @ Authentic8

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You could re-write the phone book in your own words and I'd read it. Your writing gives me a sense of peace and tranquility while simultaneously teaching me how to be a better writer. Thank you for doing what you do!
Rachel Bishop
Rachel Bishop

Senior Content Strategist | Cybersecurity Marketing Leader | Content @ Authentic8

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You could re-write the phone book in your own words and I'd read it. Your writing gives me a sense of peace and tranquility while simultaneously teaching me how to be a better writer. Thank you for doing what you do!

Nov 5, 2025

Nov 5, 2025

Jessica Dowding
Jessica Dowding

Conscious Copywriter🌱 | Director @ Evergreen Animal Rescue

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I love the way you write stories.
Jessica Dowding
Jessica Dowding

Conscious Copywriter🌱 | Director @ Evergreen Animal Rescue

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I love the way you write stories.

Nov 5, 2025

Nov 5, 2025

Rob Oakley
Rob Oakley

Digital Fundraising & Marketing Manager @ The Leprosy Mission Great Britain

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To be honest, I'd probably read your shopping list as everything you write is awesome... ;)
Rob Oakley
Rob Oakley

Digital Fundraising & Marketing Manager @ The Leprosy Mission Great Britain

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To be honest, I'd probably read your shopping list as everything you write is awesome... ;)

Nov 5, 2025

Nov 5, 2025

V Sairam
V Sairam

Cloud & AI Advocate

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Been an admirer of your work and writing, since quite a long time. I'd read anything you'd write, Eddie.
V Sairam
V Sairam

Cloud & AI Advocate

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Been an admirer of your work and writing, since quite a long time. I'd read anything you'd write, Eddie.

Nov 5, 2025

Nov 5, 2025

Erin Wigginton
Erin Wigginton

B2B SaaS Content Strategist

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I LOVE your words Eddie 😁💜 I'll read any and all of them.
Erin Wigginton
Erin Wigginton

B2B SaaS Content Strategist

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I LOVE your words Eddie 😁💜 I'll read any and all of them.

Nov 5, 2025

Nov 5, 2025

Rick Ostler, Copywriter
Rick Ostler, Copywriter

Cold Email Campaign Expert

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I absolutely love your writing style...
Rick Ostler, Copywriter
Rick Ostler, Copywriter

Cold Email Campaign Expert

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I absolutely love your writing style...

Nov 5, 2025

Nov 5, 2025

Joe Olivo, CFP®
Joe Olivo, CFP®

Helping Professionals 50+ Retire With Clarity, Confidence & No Guesswork

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Love how you always make creativity feel actionable, Eddie. This one’s a keeper.
Joe Olivo, CFP®
Joe Olivo, CFP®

Helping Professionals 50+ Retire With Clarity, Confidence & No Guesswork

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Love how you always make creativity feel actionable, Eddie. This one’s a keeper.

Oct 9, 2025

Oct 9, 2025

Diana Parker
Diana Parker

If your sales don’t get people EXCITED to buy, you’re doing sales wrong.

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I never get tired of your story examples Eddie 💜 never.
Diana Parker
Diana Parker

If your sales don’t get people EXCITED to buy, you’re doing sales wrong.

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I never get tired of your story examples Eddie 💜 never.

Oct 9, 2025

Oct 9, 2025

Patrik Longauer
Patrik Longauer

I help Heads of Sales grow their pipeline & authority

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"Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter" is the best book on writing I’ve read. The first half is all about how to think like a writer, the second half about actually writing.
Patrik Longauer
Patrik Longauer

I help Heads of Sales grow their pipeline & authority

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"Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter" is the best book on writing I’ve read. The first half is all about how to think like a writer, the second half about actually writing.

Oct 9, 2025

Oct 9, 2025

John Waire
John Waire

Curator of everyday magic

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This is gold, Eddie!
John Waire
John Waire

Curator of everyday magic

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This is gold, Eddie!

Sep 4, 2025

Sep 4, 2025

Subinita Mazumder
Subinita Mazumder

Communication Strategist | Brand Management | Social Media Marketing

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You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.
Subinita Mazumder
Subinita Mazumder

Communication Strategist | Brand Management | Social Media Marketing

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You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.

Aug 30, 2025

Aug 30, 2025

Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

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This is one of the most valuable things I've read. Thank you, Eddie 😊👍
Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

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This is one of the most valuable things I've read. Thank you, Eddie 😊👍

Aug 30, 2025

Aug 30, 2025

Fiona Villamor
Fiona Villamor

Content Marketing Manager

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“Love, explained by a copywriter:” is still one of my favorite pieces of copy...
Fiona Villamor
Fiona Villamor

Content Marketing Manager

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“Love, explained by a copywriter:” is still one of my favorite pieces of copy...

Aug 30, 2025

Aug 30, 2025

Ed Resetar
Ed Resetar

Former Hollywood storyteller

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Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.
Ed Resetar
Ed Resetar

Former Hollywood storyteller

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Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.

Aug 30, 2025

Aug 30, 2025

Sanjeev Lamsal
Sanjeev Lamsal

Content Creator

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I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.
Sanjeev Lamsal
Sanjeev Lamsal

Content Creator

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I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.

Aug 30, 2025

Aug 30, 2025

Nusrat Jahan
Nusrat Jahan

Creative Writer for B2B/B2C brands

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Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?
Nusrat Jahan
Nusrat Jahan

Creative Writer for B2B/B2C brands

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Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?

Aug 30, 2025

Aug 30, 2025

Gladys Paulinus
Gladys Paulinus

Events Fanatic | Multimedia and Creative Tech Student

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My favorite thing I've read this morning ♥️
Gladys Paulinus
Gladys Paulinus

Events Fanatic | Multimedia and Creative Tech Student

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My favorite thing I've read this morning ♥️

Aug 30, 2025

Aug 30, 2025

Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

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This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!
Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

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This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!

Aug 30, 2025

Aug 30, 2025

Vinay Ahuja
Vinay Ahuja

Founder & CEO @ Genmark AI

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Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.
Vinay Ahuja
Vinay Ahuja

Founder & CEO @ Genmark AI

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Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.

Aug 30, 2025

Aug 30, 2025

Eamonn Cottrell
Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

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VeryGoodCopy rivals some of the one-liner heartstrings that Fredrik Backman is so good at 💪
Eamonn Cottrell
Eamonn Cottrell

Founder, Got Sheet | Financial Ops & Automation

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VeryGoodCopy rivals some of the one-liner heartstrings that Fredrik Backman is so good at 💪

Aug 30, 2025

Aug 30, 2025

Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

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This was short, sharp, and super helpful. I’m just starting my journey as a copywriter and I’m learning a lot from your writing, Eddie.
Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

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This was short, sharp, and super helpful. I’m just starting my journey as a copywriter and I’m learning a lot from your writing, Eddie.

Aug 30, 2025

Aug 30, 2025

Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

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This touched my soul. Thank you, Eddie.
Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

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This touched my soul. Thank you, Eddie.

Aug 30, 2025

Aug 30, 2025

Erin Higgins
Erin Higgins

Copywriter ✍️ | Strategic storyteller 🧠 | View work → erinhiggins.com

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I don't know if we can still call this a "micro lesson" when it's so powerful. Beautifully written, Eddie.
Erin Higgins
Erin Higgins

Copywriter ✍️ | Strategic storyteller 🧠 | View work → erinhiggins.com

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I don't know if we can still call this a "micro lesson" when it's so powerful. Beautifully written, Eddie.

Aug 30, 2025

Aug 30, 2025