Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.

This was short, sharp, and super helpful. I’m just starting my journey as a copywriter and I’m learning a lot from your writing, Eddie.

I love the simplicity of your newsletter!

This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!

Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?

Beautiful story, important point — thanks Eddie.

"Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter" is the best book on writing I’ve read. The first half is all about how to think like a writer, the second half about actually writing.

Finally someone spoke about the dark side of marketing. The gimmicks people use for their benefit without realizing the impact it can have on their audience. Well crafted, Eddie. No one could have put it put better than you did.

Been an admirer of your work and writing, since quite a long time. I'd read anything you'd write, Eddie.

VeryGoodCopy is a constant reminder that you don't need 10,000 words to write something that sticks.

Beautiful writing and beautiful comments in response. Onwards and inwards, hey.

Love reading stuff like this. Truly inspiring.

Eddie, what always stands out about you is your humility. You respond to people individually, you show appreciation. Apart from the fact that you are a master of your craft, I think that’s a big reason for your success and why you’ll keep being successful.

Based on the quality of everything you've written so far, I'd probably pick up a cookbook if it had your name on it.

I follow some inspirational writers (esp. Eddie Shleyner and his book Very Good Copy is just brilliant), and enjoy reading their writing and seeing what they've been up to...

Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.

You have such a gift, Eddie. Thank you for sharing this with us.

To be honest, I'd probably read your shopping list as everything you write is awesome... ;)

I don't know if we can still call this a "micro lesson" when it's so powerful. Beautifully written, Eddie.

You’re such a skillful writer, Eddie, and a great storyteller. I don’t follow you for the copywriting tips as much as for the stories you tell. 🙏

This touched my soul. Thank you, Eddie.

To be honest, I'd read ANYTHING you write.

Agh, my heart. Truly beautiful. Thanks for giving us a glimpse into another lovely memory of yours and bringing some of our own upfront. Onward!

You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.

Eddie Shleyner's approach really does cut through the noise. It’s refreshing to see writing that prioritizes honesty and clarity over trends. It reminds us that the best words often come from a place of genuine understanding.

So glad you're back, Eddie! I missed your emails...they are my all-time favorite newsletters and I always read all the way through.

Love how you always make creativity feel actionable, Eddie. This one’s a keeper.

I've been hooked on your micro-lessons ever since I discovered VGC last year. What always stands out about your work is the thoughtfulness behind everything you do.

I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.

If even half of today’s copy had a fraction of this heart, we’d all be out of jobs. Most “bad copy” just misses the human bit - no chance of sticking.

“Love, explained by a copywriter:” is still one of my favorite pieces of copy...

This is gold, Eddie!

This is one of the most valuable things I've read. Thank you, Eddie 😊👍

I LOVE your words Eddie 😁💜 I'll read any and all of them.

Your short stories and vignettes are da bomb!

I would read any thing you produce because you're one hell of a storyteller.

VeryGoodCopy isn’t loud. It’s precise. Sharp. Unbothered by trends. This is what I am looking for...

My favorite thing I've read this morning ♥️

this piece reminds me of the hope i felt at the end of mccarthy's the road. coupled with the sorrow i felt when my friend died.

This is a masterclass on much more than copywriting and storytelling. The perfect "show me, don't tell me" example with each part grabbing our attention and filling our emotional buckets until we all felt just as furious as you and then you send it home with the lesson (plus Seth Godin as authority) and compelling CTA where I might learn to be this good. I mean, damn! I wish I had a Babushka relationship like yours. The photos you can't turn away from. Your eyes, her eyes. The heart of the dialog. The crappy, dishonest ad. It's all perfect. And now I'm in your funnel :)

VeryGoodCopy rivals some of the one-liner heartstrings that Fredrik Backman is so good at 💪

I love the way you write stories.

Genuine + Generous + Gifted = Eddie Shleyner

I absolutely love your writing style...

I never get tired of your story examples Eddie 💜 never.

"Realest" thing I've read today. Thank you.

VeryGoodCopy is exactly how I want to write — honest, clear, and impactful without the fluff.

Thanks for sharing, Eddie. I love your storytelling, you just totally know how to convey pure emotion.

Eddie, thank you for your service to the copywriting world...we love you.

You could re-write the phone book in your own words and I'd read it. Your writing gives me a sense of peace and tranquility while simultaneously teaching me how to be a better writer. Thank you for doing what you do!