Muhammad B.
Muhammad B.

Helping startups & business owners with Effective Copy |

Even with all your expertise, you still mine the simple, everyday moments for stories. That’s what makes your work so elite yet humble. 📈👑
Muhammad B.
Muhammad B.

Helping startups & business owners with Effective Copy |

Even with all your expertise, you still mine the simple, everyday moments for stories. That’s what makes your work so elite yet humble. 📈👑
Jenn Henry
Jenn Henry Horowitz

Head of Marketing, Trexo Robotics

The only thing greater than your generosity in sharing helpful and actionable info, is your knowledge and skill when it comes to writing!
Jenn Henry
Jenn Henry Horowitz

Head of Marketing, Trexo Robotics

The only thing greater than your generosity in sharing helpful and actionable info, is your knowledge and skill when it comes to writing!
Urvashi Vasishtha
Urvashi Vasishtha

Copy + Product Marketing for B2B SaaS brands

Been reading your emailers for a while now, Eddie. Always learn a thing or two.
Urvashi Vasishtha
Urvashi Vasishtha

Copy + Product Marketing for B2B SaaS brands

Been reading your emailers for a while now, Eddie. Always learn a thing or two.
Akash Praharaj
Akash Praharaj

Email & Newsletter Marketer

Thanks for sharing the secret sauce, and thanks for inspiring, as always...
Akash Praharaj
Akash Praharaj

Email & Newsletter Marketer

Thanks for sharing the secret sauce, and thanks for inspiring, as always...
Renee Lynn
Renee Lynn Frojo

They tell you to tell your story. I show you how.

I love your newsletter so much, Eddie. All the feels all the time. You are my peoples.
Renee Lynn
Renee Lynn Frojo

They tell you to tell your story. I show you how.

I love your newsletter so much, Eddie. All the feels all the time. You are my peoples.
Prit Centrago
Prit Centrago

SaaS Content Marketer

Great tips, Eddie. I've been reading your book - Very Good Copy for quite some time now. Completed around 65% reading till today. And let me tell you, it's really a refreshing experience. I get so many new perspectives on copywriting and life. Every day, I read around 5-10 lessons from it.
Prit Centrago
Prit Centrago

SaaS Content Marketer

Great tips, Eddie. I've been reading your book - Very Good Copy for quite some time now. Completed around 65% reading till today. And let me tell you, it's really a refreshing experience. I get so many new perspectives on copywriting and life. Every day, I read around 5-10 lessons from it.
Janis Theron
Janis Theron

Content Writer | Travel & Environmental Writer

Eddie, I read all your copy! It is so inspiring. I get such nuggets from your stories. You create a ripple effect, so thanks!
Janis Theron
Janis Theron

Content Writer | Travel & Environmental Writer

Eddie, I read all your copy! It is so inspiring. I get such nuggets from your stories. You create a ripple effect, so thanks!
Cain Smith
Cain Smith

Copywriter & Marketing Strategist

Very elegant. I like it.
Cain Smith
Cain Smith

Copywriter & Marketing Strategist

Very elegant. I like it.
Vicky Jaggard
Vicky Jaggard

Remote Senior Fund Development Specialist at Big Brothers Big Sisters of Greater Halifax

Eddie - this is something I really needed to read, at this particular time. Thank you!
Vicky Jaggard
Vicky Jaggard

Remote Senior Fund Development Specialist at Big Brothers Big Sisters of Greater Halifax

Eddie - this is something I really needed to read, at this particular time. Thank you!
Sarah Russell
Sarah Russell

Copywriter, ally, copywriting trainer

This is a beautiful essay, Eddie.
Sarah Russell
Sarah Russell

Copywriter, ally, copywriting trainer

This is a beautiful essay, Eddie.
Renato Bratkovič
Renato Bratkovič

Independent Creative @ MZP

Beautiful (again)...thanks for sharing, Eddie :)
Renato Bratkovič
Renato Bratkovič

Independent Creative @ MZP

Beautiful (again)...thanks for sharing, Eddie :)
Chris Miller
Chris Miller

The copywriter with his own strapline.

Wow, Eddie. If my bottom lip stops trembling even a week after reading that, I'll be very surprised.
Chris Miller
Chris Miller

The copywriter with his own strapline.

Wow, Eddie. If my bottom lip stops trembling even a week after reading that, I'll be very surprised.
Madeeha ✨
Madeeha ✨ Copywriter

Your Next Copywriting Partner

What a story! Also, this was something I didn't know about marketing.
Madeeha ✨
Madeeha ✨ Copywriter

Your Next Copywriting Partner

What a story! Also, this was something I didn't know about marketing.
David Salo
David Salo

Development programs for ambitious, conscious mid-career professionals.

It just shines in a very particular way.
David Salo
David Salo

Development programs for ambitious, conscious mid-career professionals.

It just shines in a very particular way.
Celeste Ward
Celeste Ward Altus

Senior B2B Content Marketing

I love this. Thank you for reminding me that writing is a valuable profession.
Celeste Ward
Celeste Ward Altus

Senior B2B Content Marketing

I love this. Thank you for reminding me that writing is a valuable profession.
Vicki Leffingwell
Vicki Leffingwell

Emmy-Winning Brand Story & Founder Films That Help Investors and Customers Say Yes

Beautiful story.
Vicki Leffingwell
Vicki Leffingwell

Emmy-Winning Brand Story & Founder Films That Help Investors and Customers Say Yes

Beautiful story.
Carolyn Clark
Carolyn Clark

VP Communications & EX @ Simpplr

Stopped me in my tracks this morning. Good one Eddie!
Carolyn Clark
Carolyn Clark

VP Communications & EX @ Simpplr

Stopped me in my tracks this morning. Good one Eddie!
Bernard Agrest,
Bernard Agrest, PMP, Prosci®

I break down the systems, patterns, and strategies that actually get work moving.

Very Good Copy is one of the best books I read this year!
Bernard Agrest,
Bernard Agrest, PMP, Prosci®

I break down the systems, patterns, and strategies that actually get work moving.

Very Good Copy is one of the best books I read this year!
Adam Shilton
Adam Shilton

Helping creators win high-value clients (without destroying their brand) | Sales & Marketing Expert

Very Good Copy should be compulsory reading for anyone who runs a business or works in sales & marketing. Period.
Adam Shilton
Adam Shilton

Helping creators win high-value clients (without destroying their brand) | Sales & Marketing Expert

Very Good Copy should be compulsory reading for anyone who runs a business or works in sales & marketing. Period.
Olivia (Patterson)
Olivia (Patterson) Halcomb

Director of Marketing @ Acieta

Eddie = 🐐
Olivia (Patterson)
Olivia (Patterson) Halcomb

Director of Marketing @ Acieta

Eddie = 🐐
Jamie Ahmed
Jamie Ahmed

Business Coach & Mentor | Writer

VeryGoodCopy by Eddie Shleyner is your new writing Bible. Not sure there is a better single resource out there.
Jamie Ahmed
Jamie Ahmed

Business Coach & Mentor | Writer

VeryGoodCopy by Eddie Shleyner is your new writing Bible. Not sure there is a better single resource out there.
Vicky Quinn
Vicky Quinn Fraser

The MicroBook Magician!

Friendly salute to Eddie Shleyner for introducing me to Jennifer Roberts’s art history assignment in his book Very Good Copy. (Incidentally, one of the best books on writing I’ve ever read, and I’ve read a LOT of them.)
Vicky Quinn
Vicky Quinn Fraser

The MicroBook Magician!

Friendly salute to Eddie Shleyner for introducing me to Jennifer Roberts’s art history assignment in his book Very Good Copy. (Incidentally, one of the best books on writing I’ve ever read, and I’ve read a LOT of them.)
Danny Seals
Danny Seals

Experience Strategy, CX/EX Integration & Innovation

Anything Eddie Shleyner touches is gold.
Danny Seals
Danny Seals

Experience Strategy, CX/EX Integration & Innovation

Anything Eddie Shleyner touches is gold.
Nicola Withers
Nicola Withers

Freelance copywriter and content writer

I follow some inspirational writers (esp. Eddie Shleyner and his book Very Good Copy is just brilliant), and enjoy reading their writing and seeing what they've been up to...
Nicola Withers
Nicola Withers

Freelance copywriter and content writer

I follow some inspirational writers (esp. Eddie Shleyner and his book Very Good Copy is just brilliant), and enjoy reading their writing and seeing what they've been up to...
Godwin Idoko
Godwin Idoko

B2B outbound marketing

Love reading stuff like this. Truly inspiring.
Godwin Idoko
Godwin Idoko

B2B outbound marketing

Love reading stuff like this. Truly inspiring.
Elizabeth Corley
Elizabeth Corley

Strategic communications

Genuine + Generous + Gifted = Eddie Shleyner
Elizabeth Corley
Elizabeth Corley

Strategic communications

Genuine + Generous + Gifted = Eddie Shleyner
Shari Berg
Shari Berg

Award-Winning Journalist / Copywriter / Storyteller / Content created by humans, for humans

I would read any thing you produce because you're one hell of a storyteller.
Shari Berg
Shari Berg

Award-Winning Journalist / Copywriter / Storyteller / Content created by humans, for humans

I would read any thing you produce because you're one hell of a storyteller.
Daniel Rose
Daniel Rose

Conversion Copywriter for B2B SaaS companies

Based on the quality of everything you've written so far, I'd probably pick up a cookbook if it had your name on it.
Daniel Rose
Daniel Rose

Conversion Copywriter for B2B SaaS companies

Based on the quality of everything you've written so far, I'd probably pick up a cookbook if it had your name on it.
Kosi Uba
Kosi Uba (ACArb)

Afe Babalola University LL.B

To be honest, I'd read ANYTHING you write.
Kosi Uba
Kosi Uba (ACArb)

Afe Babalola University LL.B

To be honest, I'd read ANYTHING you write.
David Jones
David Jones

Head of Brand & Strategy @ POLAR | Founder of Brand Noob.

You’re such a skillful writer, Eddie, and a great storyteller. I don’t follow you for the copywriting tips as much as for the stories you tell. 🙏
David Jones
David Jones

Head of Brand & Strategy @ POLAR | Founder of Brand Noob.

You’re such a skillful writer, Eddie, and a great storyteller. I don’t follow you for the copywriting tips as much as for the stories you tell. 🙏
Martha Grant
Martha Grant

Copywriter ✨Writer for Freelance Coaches

Your short stories and vignettes are da bomb!
Martha Grant
Martha Grant

Copywriter ✨Writer for Freelance Coaches

Your short stories and vignettes are da bomb!
Rachel Bishop
Rachel Bishop

Senior Content Strategist | Cybersecurity Marketing Leader | Content @ Authentic8

You could re-write the phone book in your own words and I'd read it. Your writing gives me a sense of peace and tranquility while simultaneously teaching me how to be a better writer. Thank you for doing what you do!
Rachel Bishop
Rachel Bishop

Senior Content Strategist | Cybersecurity Marketing Leader | Content @ Authentic8

You could re-write the phone book in your own words and I'd read it. Your writing gives me a sense of peace and tranquility while simultaneously teaching me how to be a better writer. Thank you for doing what you do!
Jessica Dowding
Jessica Dowding

Conscious Copywriter🌱 | Director @ Evergreen Animal Rescue

I love the way you write stories.
Jessica Dowding
Jessica Dowding

Conscious Copywriter🌱 | Director @ Evergreen Animal Rescue

I love the way you write stories.
Rob Oakley
Rob Oakley

Digital Fundraising & Marketing Manager @ The Leprosy Mission Great Britain

To be honest, I'd probably read your shopping list as everything you write is awesome... ;)
Rob Oakley
Rob Oakley

Digital Fundraising & Marketing Manager @ The Leprosy Mission Great Britain

To be honest, I'd probably read your shopping list as everything you write is awesome... ;)
V Sairam
V Sairam

Cloud & AI Advocate

Been an admirer of your work and writing, since quite a long time. I'd read anything you'd write, Eddie.
V Sairam
V Sairam

Cloud & AI Advocate

Been an admirer of your work and writing, since quite a long time. I'd read anything you'd write, Eddie.
Erin Wigginton
Erin Wigginton

B2B SaaS Content Strategist

I LOVE your words Eddie 😁💜 I'll read any and all of them.
Erin Wigginton
Erin Wigginton

B2B SaaS Content Strategist

I LOVE your words Eddie 😁💜 I'll read any and all of them.
Rick Ostler,
Rick Ostler, Copywriter

Cold Email Campaign Expert

I absolutely love your writing style...
Rick Ostler,
Rick Ostler, Copywriter

Cold Email Campaign Expert

I absolutely love your writing style...
Joe Olivo,
Joe Olivo, CFP®

Helping Professionals 50+ Retire With Clarity, Confidence & No Guesswork

Love how you always make creativity feel actionable, Eddie. This one’s a keeper.
Joe Olivo,
Joe Olivo, CFP®

Helping Professionals 50+ Retire With Clarity, Confidence & No Guesswork

Love how you always make creativity feel actionable, Eddie. This one’s a keeper.
Diana Parker
Diana Parker

If your sales don’t get people EXCITED to buy, you’re doing sales wrong.

I never get tired of your story examples Eddie 💜 never.
Diana Parker
Diana Parker

If your sales don’t get people EXCITED to buy, you’re doing sales wrong.

I never get tired of your story examples Eddie 💜 never.
Patrik Longauer
Patrik Longauer

I help Heads of Sales grow their pipeline & authority

"Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter" is the best book on writing I’ve read. The first half is all about how to think like a writer, the second half about actually writing.
Patrik Longauer
Patrik Longauer

I help Heads of Sales grow their pipeline & authority

"Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter" is the best book on writing I’ve read. The first half is all about how to think like a writer, the second half about actually writing.
John Waire
John Waire

Curator of everyday magic

This is gold, Eddie!
John Waire
John Waire

Curator of everyday magic

This is gold, Eddie!
Subinita Mazumder
Subinita Mazumder

Communication Strategist | Brand Management | Social Media Marketing

You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.
Subinita Mazumder
Subinita Mazumder

Communication Strategist | Brand Management | Social Media Marketing

You're just so good... no AI can copy your vibes, Eddie. Been following your newsletters for so long for that reason only.
Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

This is one of the most valuable things I've read. Thank you, Eddie 😊👍
Uttaran Chaudhuri
Uttaran Chaudhuri

Brand | Copy | Creative Strategy

This is one of the most valuable things I've read. Thank you, Eddie 😊👍
Fiona Villamor
Fiona Villamor

Content Marketing Manager

“Love, explained by a copywriter:” is still one of my favorite pieces of copy...
Fiona Villamor
Fiona Villamor

Content Marketing Manager

“Love, explained by a copywriter:” is still one of my favorite pieces of copy...
Ed Resetar
Ed Resetar

Former Hollywood storyteller

Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.
Ed Resetar
Ed Resetar

Former Hollywood storyteller

Just saying Thank You for this post. You've articulated what was rumbling around in my brain, but what I couldn't quite put my finger on.
Sanjeev Lamsal
Sanjeev Lamsal

Content Creator

I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.
Sanjeev Lamsal
Sanjeev Lamsal

Content Creator

I have been regularly following your content for nearly 2 years now and I also read Very Good Copy. And I've got to tell you that you're my favorite writer by far. Yes, your hooks and headlines aren't flashy or attention grabbing. But it promises something deep. Just like Paul Graham.
Nusrat Jahan
Nusrat Jahan

Creative Writer for B2B/B2C brands

Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?
Nusrat Jahan
Nusrat Jahan

Creative Writer for B2B/B2C brands

Eddie, I don't care about hooks here...but whenever it's something from you I know it's gonna be great! So I also think, after a some time, your name becomes the greatest hook too, you know?
Gladys Paulinus
Gladys Paulinus

Events Fanatic | Multimedia and Creative Tech Student

My favorite thing I've read this morning ♥️
Gladys Paulinus
Gladys Paulinus

Events Fanatic | Multimedia and Creative Tech Student

My favorite thing I've read this morning ♥️
Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!
Eleeyeh Fazayeli
Eleeyeh Fazayeli

I help Founders and Creators grow on LinkedIn

This structure feels like a poem in disguise. Loved how you framed the creative journey—from ideas to faith to rest. Minimal format, but it says so much. Thanks for sharing this!
Vinay Ahuja
Vinay Ahuja

Founder & CEO @ Genmark AI

Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.
Vinay Ahuja
Vinay Ahuja

Founder & CEO @ Genmark AI

Eddie, thanks for sharing, this is beautifully written - really love how you gel together advertising and marketing personas' quotes with your own wisdom and presence.