Admittedly, I'm only a third of the way into this book as I leave this review - but that's how fantastic it is. I have read way too many business books that spend the first three chapters talking about what they're going to talk about; by the end of the book, your notepad is empty. My notebook so far? Six full pages. And I'm only a few chapters in! Without giving too much away, this book is all about building a growth strategy around listening to your best customers. (Not buying checklists of marketing tactics. Not reading a blog post for a list of ideas. Not asking ChatGPT what to do.) And that's one of many takeaways so far --- the kind of takeaway that most other people would write an entire book around. *Listen to your best customers, and use that as the foundation of your growth strategy.* With examples of marketers who have successfully done this. That's all I've got for now! Going back to read the rest. Give it a shot - I got the Kindle version on sale and, like, this is the kind of stuff that should be in a thousand-dollar course. You have nothing to lose here.
Admittedly, I'm only a third of the way into this book as I leave this review - but that's how fantastic it is. I have read way too many business books that spend the first three chapters talking about what they're going to talk about; by the end of the book, your notepad is empty. My notebook so far? Six full pages. And I'm only a few chapters in! Without giving too much away, this book is all about building a growth strategy around listening to your best customers. (Not buying checklists of marketing tactics. Not reading a blog post for a list of ideas. Not asking ChatGPT what to do.) And that's one of many takeaways so far --- the kind of takeaway that most other people would write an entire book around. *Listen to your best customers, and use that as the foundation of your growth strategy.* With examples of marketers who have successfully done this. That's all I've got for now! Going back to read the rest. Give it a shot - I got the Kindle version on sale and, like, this is the kind of stuff that should be in a thousand-dollar course. You have nothing to lose here.
Reviewed in Canada on May 9, 2023
Reviewed in Canada on May 9, 2023
Talia Wolf
Founder & CEO, Getuplift Founder & CEO, Getuplift
If you read just one book this year, this should be it.
It is a must read for anyone in SaaS and WOW do I wish it was around when I first started out in marketing!
Congratulations Claire Suellentrop & Georgiana Laudi for launching the BEST book on the market!
Talia Wolf
Founder & CEO, Getuplift Founder & CEO, Getuplift
If you read just one book this year, this should be it.
It is a must read for anyone in SaaS and WOW do I wish it was around when I first started out in marketing!
Congratulations Claire Suellentrop & Georgiana Laudi for launching the BEST book on the market!
May 9, 2023
May 9, 2023
This book is a must-read for founders, marketers or product folks looking to grow their business by getting a deeper understanding of customers. Great stuff from a pair of highly experienced senior marketers.
This book is a must-read for founders, marketers or product folks looking to grow their business by getting a deeper understanding of customers. Great stuff from a pair of highly experienced senior marketers.
Reviewed in Canada on May 9, 2023
Reviewed in Canada on May 9, 2023
Katya Ryabova
Customer researcher & product marketer 🧠
You can’t afford not to read this book.
Customer research is just the beginning:
If you want to grow your product sustainably while scaling fast, you need a plan.
Better yet, a clear, step-by-step process for operationalizing customer insight and turning it into a growth strategy that works.
Georgiana Laudi and Claire Suellentrop will show you how.
Forget The Funnel The Book is practical and actionable knowledge at its best. Marketing, product, founders, and solopreneurs can all benefit!
(When I found out about Customer-Led Growth, it revolutionized my work and forever changed how I looked at marketing and growth.)
Everything outlined in the book is realistically achievable, regardless of what your company looks like. You’ll walk away with heaps of homework and a defined path toward driving growth that you can predict and control (most of the time).
Go read it!
#customerledgrowth
Katya Ryabova
Customer researcher & product marketer 🧠
You can’t afford not to read this book.
Customer research is just the beginning:
If you want to grow your product sustainably while scaling fast, you need a plan.
Better yet, a clear, step-by-step process for operationalizing customer insight and turning it into a growth strategy that works.
Georgiana Laudi and Claire Suellentrop will show you how.
Forget The Funnel The Book is practical and actionable knowledge at its best. Marketing, product, founders, and solopreneurs can all benefit!
(When I found out about Customer-Led Growth, it revolutionized my work and forever changed how I looked at marketing and growth.)
Everything outlined in the book is realistically achievable, regardless of what your company looks like. You’ll walk away with heaps of homework and a defined path toward driving growth that you can predict and control (most of the time).
Go read it!
#customerledgrowth
May 9, 2023
May 9, 2023
The process in this book helped take my startup from struggling with churn and inconsistent pipeline to knowing how to keep clients longer and have steady year-over-year growth. When I left that startup and shifted to a $100M+ ARR organization, the same process helped us shift from having significant peaks and valleys in our pipeline to having fairly consistent performance while also informing the product strategy in a significant way. My background blends product, inbound, and growth marketing disciplines and I've seen the benefits of this book in each area. Without a doubt, this will be a foundational marketing book for generations of marketers. As you read this book, be careful to take it as a step-by-step process. Don't leave anything out or do it halfway. Skipping over any part puts you at risk of going backward instead of progressing in your business. Commit to the process and be patient with it. If you get stuck, join the Forget the Funnel community and they'll help get you unstuck!
The process in this book helped take my startup from struggling with churn and inconsistent pipeline to knowing how to keep clients longer and have steady year-over-year growth. When I left that startup and shifted to a $100M+ ARR organization, the same process helped us shift from having significant peaks and valleys in our pipeline to having fairly consistent performance while also informing the product strategy in a significant way. My background blends product, inbound, and growth marketing disciplines and I've seen the benefits of this book in each area. Without a doubt, this will be a foundational marketing book for generations of marketers. As you read this book, be careful to take it as a step-by-step process. Don't leave anything out or do it halfway. Skipping over any part puts you at risk of going backward instead of progressing in your business. Commit to the process and be patient with it. If you get stuck, join the Forget the Funnel community and they'll help get you unstuck!
Reviewed in the United States on May 9, 2023
Reviewed in the United States on May 9, 2023
Forget the Funnel is a must-read book for anyone who wants to unlock explosive growth for their business. It's especially true for PLG companies because you can't be truly product-led if you're not first customer-led.
Forget the Funnel is a must-read book for anyone who wants to unlock explosive growth for their business. It's especially true for PLG companies because you can't be truly product-led if you're not first customer-led.
Reviewed in Canada on May 9, 2023
Reviewed in Canada on May 9, 2023
Sunny Hunt
CEO @ Hunt Interaction | Customer-Centric Marketing Advisor | Speaker | Find, Convert & Keep Profitable Customers CEO @ Hunt Interaction | Customer-Centric Marketing Advisor | Speaker | Find, Convert & Keep Profitable Customers
If you're a SaaS company looking to predictably grow your revenue, you'll want to get and read this book before your competition does.
The book is jam-packed with ideas and concepts to connect with your ideal customers on their terms and validate the real value they get from your product - instead of letting not-quite-accurate assumptions lead your marketing astray.
How do I know all this? I've already read the book! Claire Suellentrop and Georgiana Laudi were gracious enough to provide me with an advance copy. I've consumed it cover to cover.
I love a good book - and I read a lot of them. I can say with certainty that you'll want your highlighters and sticky notes at the ready. You'll definitely want to take notes because all the advice and the frameworks are super actionable, no matter how big your team or business is.
Sunny Hunt
CEO @ Hunt Interaction | Customer-Centric Marketing Advisor | Speaker | Find, Convert & Keep Profitable Customers CEO @ Hunt Interaction | Customer-Centric Marketing Advisor | Speaker | Find, Convert & Keep Profitable Customers
If you're a SaaS company looking to predictably grow your revenue, you'll want to get and read this book before your competition does.
The book is jam-packed with ideas and concepts to connect with your ideal customers on their terms and validate the real value they get from your product - instead of letting not-quite-accurate assumptions lead your marketing astray.
How do I know all this? I've already read the book! Claire Suellentrop and Georgiana Laudi were gracious enough to provide me with an advance copy. I've consumed it cover to cover.
I love a good book - and I read a lot of them. I can say with certainty that you'll want your highlighters and sticky notes at the ready. You'll definitely want to take notes because all the advice and the frameworks are super actionable, no matter how big your team or business is.
May 7, 2023
May 7, 2023
This is the best book I've come across to operationalize and optimize the end-to-end customer experience based on qualitative and quantitative customer value. As someone who was new to SaaS sales and marketing, I became overwhelmed by the "push" strategies that are largely grouped under the "funnel" approach. The Customer-Led Growth approach pairs nicely with Bob Moesta's "Demand-Side Sales" framework and the overall idea of creating "pull" by leveraging Jobs to be Done. This type of "metanoia" or mindset shift needs to become more prevalent in growth strategy conversations.
This is the best book I've come across to operationalize and optimize the end-to-end customer experience based on qualitative and quantitative customer value. As someone who was new to SaaS sales and marketing, I became overwhelmed by the "push" strategies that are largely grouped under the "funnel" approach. The Customer-Led Growth approach pairs nicely with Bob Moesta's "Demand-Side Sales" framework and the overall idea of creating "pull" by leveraging Jobs to be Done. This type of "metanoia" or mindset shift needs to become more prevalent in growth strategy conversations.
Reviewed in the United States on May 9, 2023
Reviewed in the United States on May 9, 2023
Janet 🖍 Choi
Content or discontent · We're Hiring at Apollo.io!
I'm professionally-offline for a bit but wanted to jump on to point any marketing/growthy types to Claire Suellentrop & Georgiana Laudi's brand new book: Forget the Funnel! lnkd.in/efpND_Jk
... full of
- frameworks you can actually use every day to make a bigger impact
- real-life SaaS examples to learn from
- inspiration for creative ideas rooted in value, not guesswork.
Even if you feel customers are your compass — both (1) knowing your customers in a leverage-able way and (2) turning that customer understanding into impact isn't exactly easy or self-evident.
And this book is a quick but comprehensive how-to for customer-led growth.
It was such a relief to meet Gia & Claire in what was still somehow the heyday of "growth hacks". I return to and point folks to the Forget The Funnel resources all the time and now it's so cool to see their approach written out in a book! Congrats you two!!
Janet 🖍 Choi
Content or discontent · We're Hiring at Apollo.io!
I'm professionally-offline for a bit but wanted to jump on to point any marketing/growthy types to Claire Suellentrop & Georgiana Laudi's brand new book: Forget the Funnel! lnkd.in/efpND_Jk
... full of
- frameworks you can actually use every day to make a bigger impact
- real-life SaaS examples to learn from
- inspiration for creative ideas rooted in value, not guesswork.
Even if you feel customers are your compass — both (1) knowing your customers in a leverage-able way and (2) turning that customer understanding into impact isn't exactly easy or self-evident.
And this book is a quick but comprehensive how-to for customer-led growth.
It was such a relief to meet Gia & Claire in what was still somehow the heyday of "growth hacks". I return to and point folks to the Forget The Funnel resources all the time and now it's so cool to see their approach written out in a book! Congrats you two!!
May 10, 2023
May 10, 2023
This book completely changed how I think about growth for SaaS companies. I took their Customer-Led Growth Certification and got to experience this book live, and I remember my mind being blown when they discussed defining customer-led KPIs. Growth is so much more than just "interviewing customers" and "throwing spaghetti at the wall and seeing what sticks." Claire and Gia walk you through real-life examples of how to leverage customer insights to find growth opportunities while also giving you ways to operationalize around closing those gaps and generating value for customers on an ongoing basis. I highly recommend it for marketers, founders, and pretty much any leader of growth in a software or SaaS company. Thank you Claire and Gia for this incredible resource! The future is certainly customer-led!
This book completely changed how I think about growth for SaaS companies. I took their Customer-Led Growth Certification and got to experience this book live, and I remember my mind being blown when they discussed defining customer-led KPIs. Growth is so much more than just "interviewing customers" and "throwing spaghetti at the wall and seeing what sticks." Claire and Gia walk you through real-life examples of how to leverage customer insights to find growth opportunities while also giving you ways to operationalize around closing those gaps and generating value for customers on an ongoing basis. I highly recommend it for marketers, founders, and pretty much any leader of growth in a software or SaaS company. Thank you Claire and Gia for this incredible resource! The future is certainly customer-led!
Reviewed in the United States on May 9, 2023
Reviewed in the United States on May 9, 2023
Nat Guy
Helping B2Bs help their customers get their jobs done | Sunny Customer Experiences
One of the reasons I love this so much: has many of the ingredients I've personally found to be so effective, speed things up and rely on. Like:
Understand the customer -> Map & measure their journeys to get their jobs done -> Execution: improve the gaps
Customer -> Strategy in tangible form -> Execution
#customerfirst
Georgiana Laudi & Claire Suellentrop's process: "Forget the funnel" ie "#customerledgrowth" ie map & measure the customer's job to get done.
- Understand your best customers
- Focus on their job to get done
- Map the journeys to get it done
- Journey metrics
- Improve the real world gaps in those metrics
Buy it: lnkd.in/eUyCM_ck
Lenny Rachitsky & Georgiana Laudi chat about it on Lenny's podcast: lnkd.in/eattmjaA
#customerResearch #VOC #jobstobedone #jtbd #positioning #marketingstrategy #messaging #strategy
Nat Guy
Helping B2Bs help their customers get their jobs done | Sunny Customer Experiences
One of the reasons I love this so much: has many of the ingredients I've personally found to be so effective, speed things up and rely on. Like:
Understand the customer -> Map & measure their journeys to get their jobs done -> Execution: improve the gaps
Customer -> Strategy in tangible form -> Execution
#customerfirst
Georgiana Laudi & Claire Suellentrop's process: "Forget the funnel" ie "#customerledgrowth" ie map & measure the customer's job to get done.
- Understand your best customers
- Focus on their job to get done
- Map the journeys to get it done
- Journey metrics
- Improve the real world gaps in those metrics
Buy it: lnkd.in/eUyCM_ck
Lenny Rachitsky & Georgiana Laudi chat about it on Lenny's podcast: lnkd.in/eattmjaA
#customerResearch #VOC #jobstobedone #jtbd #positioning #marketingstrategy #messaging #strategy
May 10, 2023
May 10, 2023
Tara Robertson
CMO at Bitly CMO at Bitly
"A customer led approach for driving predictable, recurring revenue."
Finally, a book that shares real examples of how to build a growth engine rooted in customer research. SaaS leaders - buy this book, share this book, and read it multiple times. Instant ROI, for serious 👇
Congrats on the launch Georgiana Laudi Claire Suellentrop and more so THANK YOU for writing this book!! 🚀
Tara Robertson
CMO at Bitly CMO at Bitly
"A customer led approach for driving predictable, recurring revenue."
Finally, a book that shares real examples of how to build a growth engine rooted in customer research. SaaS leaders - buy this book, share this book, and read it multiple times. Instant ROI, for serious 👇
Congrats on the launch Georgiana Laudi Claire Suellentrop and more so THANK YOU for writing this book!! 🚀
May 9, 2023
May 9, 2023
Francis T.
Most organisations waste money on mass marketing, so I focus on turning your customers into your biggest advocates, giving you a more cost-effective way to grow an engaged customer base.
Thank you to Jay Acunzo for recommending 'Forget the Funnel' by Georgiana Laudi & Claire Suellentrop 🙌
More than ever we are living in an 'experienced economy' and this book brilliantly guides readers through a process of cooking up a curated 'customer focused' meal, menu and overall experience 😋
My 5️⃣ takeaway snippets from the book are...
🍝 Many marketing teams operate in a haphazard way, flinging ideas around like spaghetti, trying to see what sticks. But scrambling like this is no way to generate long-term growth.
🧠 Neither demographic data nor product data tell you what’s inside customers’ heads. Instead, you want to create a documentary of your best customer’s journey.
🗺️ Your typical buyer journey map breaks down into three buckets: awareness, consideration, and purchase. End of story. This flattens all of the smaller steps your ideal customer actually goes through in their real-life experience.
🎯 And poorly set KPIs don’t only create internal dysfunction; they can also wreak havoc on your customer’s experience.
🌟 Up to now, you’ve had to guess, because the typical view of marketing as a “funnel” flattens your view of customers’ real experience. It gives you a starting point, sure, but eventually it just muddies up which opportunities your team should really pursue.
Francis T.
Most organisations waste money on mass marketing, so I focus on turning your customers into your biggest advocates, giving you a more cost-effective way to grow an engaged customer base.
Thank you to Jay Acunzo for recommending 'Forget the Funnel' by Georgiana Laudi & Claire Suellentrop 🙌
More than ever we are living in an 'experienced economy' and this book brilliantly guides readers through a process of cooking up a curated 'customer focused' meal, menu and overall experience 😋
My 5️⃣ takeaway snippets from the book are...
🍝 Many marketing teams operate in a haphazard way, flinging ideas around like spaghetti, trying to see what sticks. But scrambling like this is no way to generate long-term growth.
🧠 Neither demographic data nor product data tell you what’s inside customers’ heads. Instead, you want to create a documentary of your best customer’s journey.
🗺️ Your typical buyer journey map breaks down into three buckets: awareness, consideration, and purchase. End of story. This flattens all of the smaller steps your ideal customer actually goes through in their real-life experience.
🎯 And poorly set KPIs don’t only create internal dysfunction; they can also wreak havoc on your customer’s experience.
🌟 Up to now, you’ve had to guess, because the typical view of marketing as a “funnel” flattens your view of customers’ real experience. It gives you a starting point, sure, but eventually it just muddies up which opportunities your team should really pursue.
May 28, 2023
May 28, 2023
Alli Blum
Head of Product for Hire | Helping product teams go from startup to scale-up | 10+ years working with software companies Head of Product for Hire | Helping product teams go from startup to scale-up | 10+ years working with software companies
I had an opportunity to read an early draft of Claire Suellentrop and Georgiana Laudi's new book Forget the Funnel, which is available today! It's a great read that blends some great in-the-trenches stories with tactical how-to's. I highly highly highly recommend it for founders and marketers who want to demystify demand-side marketing - and for product people who want to learn how their colleagues are approaching growth.
lnkd.in/gS5uUFA9
Alli Blum
Head of Product for Hire | Helping product teams go from startup to scale-up | 10+ years working with software companies Head of Product for Hire | Helping product teams go from startup to scale-up | 10+ years working with software companies
I had an opportunity to read an early draft of Claire Suellentrop and Georgiana Laudi's new book Forget the Funnel, which is available today! It's a great read that blends some great in-the-trenches stories with tactical how-to's. I highly highly highly recommend it for founders and marketers who want to demystify demand-side marketing - and for product people who want to learn how their colleagues are approaching growth.
lnkd.in/gS5uUFA9
May 10, 2023
May 10, 2023
I have been following Forget the Funnel for a while online and when the book came out I ordered it because I knew its value for me and for the people I coach regarding commercialization topics. It's got such practical advice, tips and exercises for anyone who is in a SaaS business, but also for anyone who needs to understand how product development and commercialization work. I recommend this book to my clients any chance I get.
I have been following Forget the Funnel for a while online and when the book came out I ordered it because I knew its value for me and for the people I coach regarding commercialization topics. It's got such practical advice, tips and exercises for anyone who is in a SaaS business, but also for anyone who needs to understand how product development and commercialization work. I recommend this book to my clients any chance I get.
Reviewed in Canada on September 21, 2023
Reviewed in Canada on September 21, 2023
Lucy Heskins (Oh blimey)
Startup Marketing & Growth. Helping Founders to Validate Products, Capture Demand, and Grow.
Here's me being all customer-led badassery.
I'm excited to have received my copy of Forget the Funnel - *the* book for SaaS companies seeking a way to drive predictable recurring revenue.
I've been a fan of Claire Suellentrop and Georgiana Laudi and the awesome community at Forget The Funnel they created for yeeeeaaaars. It's been helpful, both when I worked in-house as a marketer and now as a startup consultant.
This book is full of SO much practical customer-led advice, many of which I have applied with my lovely clients.
Oh, and I was also lucky to have been part of the very first cohort to study and implement the Customer-Led Growth accreditation.
I've said it before and I'll say it again, Claire Suellentrop + Georgiana Laudi make me a better marketer.
Lucy Heskins (Oh blimey)
Startup Marketing & Growth. Helping Founders to Validate Products, Capture Demand, and Grow.
Here's me being all customer-led badassery.
I'm excited to have received my copy of Forget the Funnel - *the* book for SaaS companies seeking a way to drive predictable recurring revenue.
I've been a fan of Claire Suellentrop and Georgiana Laudi and the awesome community at Forget The Funnel they created for yeeeeaaaars. It's been helpful, both when I worked in-house as a marketer and now as a startup consultant.
This book is full of SO much practical customer-led advice, many of which I have applied with my lovely clients.
Oh, and I was also lucky to have been part of the very first cohort to study and implement the Customer-Led Growth accreditation.
I've said it before and I'll say it again, Claire Suellentrop + Georgiana Laudi make me a better marketer.
May 9, 2023
May 9, 2023
If you're a SaaS company looking to predictably grow your revenue, you'll want to get and read this book before your competition does. It officially launches this week (May 9th), but you can pre-order it today. The book is jam-packed with ideas and concepts to connect with your ideal customers on their terms and validate the real value they get from your product - instead of letting not-quite-accurate assumptions lead your marketing astray. I love a good book - and I read a lot of them. I can say with certainty that you'll want your highlighters and sticky notes at the ready. You'll definitely want to take notes because all the advice and the frameworks are super actionable, no matter how big your team or business is.
If you're a SaaS company looking to predictably grow your revenue, you'll want to get and read this book before your competition does. It officially launches this week (May 9th), but you can pre-order it today. The book is jam-packed with ideas and concepts to connect with your ideal customers on their terms and validate the real value they get from your product - instead of letting not-quite-accurate assumptions lead your marketing astray. I love a good book - and I read a lot of them. I can say with certainty that you'll want your highlighters and sticky notes at the ready. You'll definitely want to take notes because all the advice and the frameworks are super actionable, no matter how big your team or business is.
Reviewed in the United States on June 11, 2023
Reviewed in the United States on June 11, 2023
There's been some chatter about this book within my network so I picked it up. So glad I did! I've read a lot of the 'must read' books in my 15+ years in SaaS, but this has added a lot to my repertoire. Using some of the templates already, highly recommend.
There's been some chatter about this book within my network so I picked it up. So glad I did! I've read a lot of the 'must read' books in my 15+ years in SaaS, but this has added a lot to my repertoire. Using some of the templates already, highly recommend.
Reviewed in Canada on May 12, 2023
Reviewed in Canada on May 12, 2023
If you want to grow your product sustainably while scaling fast, you need a plan. A clear, step-by-step process for operationalizing customer insight and turning it into a growth strategy that works. Georgiana Laudi and Claire Suellentrop will show you how. Forget The Funnel The Book is practical and actionable knowledge at its best. Marketing, product, founders, and solopreneurs can all benefit!
If you want to grow your product sustainably while scaling fast, you need a plan. A clear, step-by-step process for operationalizing customer insight and turning it into a growth strategy that works. Georgiana Laudi and Claire Suellentrop will show you how. Forget The Funnel The Book is practical and actionable knowledge at its best. Marketing, product, founders, and solopreneurs can all benefit!
Reviewed in Canada on May 9, 2023
Reviewed in Canada on May 9, 2023
This is a masterpiece in marketing communication., written by two current practitioners of common sense. The Customer Led Framework processes and tools that they outline along with the process to achieve both customer and supplier success are relatively easy to see, understand and implement for those with a basic sales and marketing background. It is not based on mind-numbing technospeak but on simple basic concepts and actions. I have read this twice and I would encourage any business operator to give it a look
This is a masterpiece in marketing communication., written by two current practitioners of common sense. The Customer Led Framework processes and tools that they outline along with the process to achieve both customer and supplier success are relatively easy to see, understand and implement for those with a basic sales and marketing background. It is not based on mind-numbing technospeak but on simple basic concepts and actions. I have read this twice and I would encourage any business operator to give it a look
Reviewed in Canada on July 14, 2023
Reviewed in Canada on July 14, 2023
Michael Morton
Senior Marketer at TeamGantt Senior Marketer at TeamGantt
Looking for a new book on strategy? This book will solve most of the problems marketers face.
Georgiana Laudi & Claire Suellentrop have created a super effective plan to grow recurring revenue and your reputation. I've personally benefited from their advice and highly recommend their customer-led approach to marketing.
Do yourself a favor and buy this book. It's more than worth it.
Michael Morton
Senior Marketer at TeamGantt Senior Marketer at TeamGantt
Looking for a new book on strategy? This book will solve most of the problems marketers face.
Georgiana Laudi & Claire Suellentrop have created a super effective plan to grow recurring revenue and your reputation. I've personally benefited from their advice and highly recommend their customer-led approach to marketing.
Do yourself a favor and buy this book. It's more than worth it.
May 9, 2023
May 9, 2023
In a job where everything is an opportunity and it’s hard to tell what’s working, it can be really difficult to prioritize. This book (from two very seasoned SaaS marketers) offers a framework for making decisions based on feedback from your customers. It’s simultaneously simple, intuitive and brilliant. Most of the steps feel familiar, because they’re things I’ve known are important, but haven’t necessarily worked out how they fit into a grander plan. Forget The Funnel provides that plan. I’d highly recommend it to any senior marketer, especially if they’re working in SaaS. I should also mention that they forego the temptation to pad the page count with examples. There’s exactly the right balance between theory and case studies to illustrate their points. It’s excellently executed.
In a job where everything is an opportunity and it’s hard to tell what’s working, it can be really difficult to prioritize. This book (from two very seasoned SaaS marketers) offers a framework for making decisions based on feedback from your customers. It’s simultaneously simple, intuitive and brilliant. Most of the steps feel familiar, because they’re things I’ve known are important, but haven’t necessarily worked out how they fit into a grander plan. Forget The Funnel provides that plan. I’d highly recommend it to any senior marketer, especially if they’re working in SaaS. I should also mention that they forego the temptation to pad the page count with examples. There’s exactly the right balance between theory and case studies to illustrate their points. It’s excellently executed.
Reviewed in the United States on May 9, 2023
Reviewed in the United States on May 9, 2023
I took so many notes in this book, including forms, emails and more that we can use (and already have used) directly. Lots of value in here!
I took so many notes in this book, including forms, emails and more that we can use (and already have used) directly. Lots of value in here!
Reviewed in the United States on May 11, 2023
Reviewed in the United States on May 11, 2023
This book hands you the framework for making decisions based on customer feedback on a silver platter. It’s deceptively simple, which means it’s the result of a lot of hard work. Gia and Claire not only talk the talk, they have walked the walk. If you’re a marketer working in SaaS this is quite simply a must-read.
This book hands you the framework for making decisions based on customer feedback on a silver platter. It’s deceptively simple, which means it’s the result of a lot of hard work. Gia and Claire not only talk the talk, they have walked the walk. If you’re a marketer working in SaaS this is quite simply a must-read.
Reviewed in the United States on May 9, 2023
Reviewed in the United States on May 9, 2023
You probably know it's important to talk to your customers. And that marketing in panic mode is not the fastest way to growth. But how to actually implement it within your startup, so that you can hit your growth goals? With this book, you don't have to guess. It has everything you need to flip the switch on customer-led growth, from team structure to getting buy-in on every level to getting into your customers' heads (in a non-creepy way).
You probably know it's important to talk to your customers. And that marketing in panic mode is not the fastest way to growth. But how to actually implement it within your startup, so that you can hit your growth goals? With this book, you don't have to guess. It has everything you need to flip the switch on customer-led growth, from team structure to getting buy-in on every level to getting into your customers' heads (in a non-creepy way).
Reviewed in the United States on May 10, 2023
Reviewed in the United States on May 10, 2023
I paid $50 bucks for the early-access version of this book in October 2022. It's now May 2023, and in that span of time, the knowledge I gained from this book had a direct impact on me winning and succeeding at the highest paying project I've ever done in my tenure as a SaaS marketing consultant. I'm talking dream client-level winning. In my opinion, this book is on equal footing with April Dunford's Obviously Awesome with regards to the value it brings SaaS marketers. This isn't a book you read once and say "Okay, that was nice." This is the type of book you'll refer to on a regular basis for the entirety of your career. It's not an advertisement for a consultant's $1000-dollar-per-hour coaching sessions disguised as a book. It's an actionable guide to data collection and marketing strategy for B2B SaaS. 10/10. Would recommend. Thank you Claire and Gia for sharing this knowledge with the SaaS world!
I paid $50 bucks for the early-access version of this book in October 2022. It's now May 2023, and in that span of time, the knowledge I gained from this book had a direct impact on me winning and succeeding at the highest paying project I've ever done in my tenure as a SaaS marketing consultant. I'm talking dream client-level winning. In my opinion, this book is on equal footing with April Dunford's Obviously Awesome with regards to the value it brings SaaS marketers. This isn't a book you read once and say "Okay, that was nice." This is the type of book you'll refer to on a regular basis for the entirety of your career. It's not an advertisement for a consultant's $1000-dollar-per-hour coaching sessions disguised as a book. It's an actionable guide to data collection and marketing strategy for B2B SaaS. 10/10. Would recommend. Thank you Claire and Gia for sharing this knowledge with the SaaS world!
Reviewed in the United States on May 9, 2023
Reviewed in the United States on May 9, 2023
What I appreciate most about this book is how actionable it is. Most business oriented books give you juuuust enough to understand the concept, but not the implementation part. Or if they do tell you how to implement, they don’t include the tools. 9/10 this is because have something to sell beyond the book so they leave it out. The authors didn’t do that here. While they do have something to sell beyond the book, that didn’t stop them from giving you want you need to make use of the information they cover. I was able to finish the book itself in 2 days. I really liked the brevity and conversational writing. It’s so easy to get lost in the weeds and over share about a topic like this to the point it becomes counterproductive. They hit just the right mix of needed information and useful actionability. While my product isn’t going to be SaaS, this is honestly a book every business can use. It’s even more helpful to see it used in a different industry because there are insights that just may not come up in my own industry. I look forward to going through the workbook again and tweaking it for my industry and needs, but this was a very enjoyable, inspiring read.
What I appreciate most about this book is how actionable it is. Most business oriented books give you juuuust enough to understand the concept, but not the implementation part. Or if they do tell you how to implement, they don’t include the tools. 9/10 this is because have something to sell beyond the book so they leave it out. The authors didn’t do that here. While they do have something to sell beyond the book, that didn’t stop them from giving you want you need to make use of the information they cover. I was able to finish the book itself in 2 days. I really liked the brevity and conversational writing. It’s so easy to get lost in the weeds and over share about a topic like this to the point it becomes counterproductive. They hit just the right mix of needed information and useful actionability. While my product isn’t going to be SaaS, this is honestly a book every business can use. It’s even more helpful to see it used in a different industry because there are insights that just may not come up in my own industry. I look forward to going through the workbook again and tweaking it for my industry and needs, but this was a very enjoyable, inspiring read.
Reviewed in the United States on October 23, 2023
Reviewed in the United States on October 23, 2023