Paul is the man. If you’re a freelance copywriter you need to be on his list. Period.

Out of everything that lands in my inbox, this newsletter is one of the only ones that I read without fail. Massively helpful tips and advice that have changed the way I think & write.

Paul is the real deal and offers something new in his email list. You can tell he's spent decades in the world of writing, and always brings unique insight. He also helped me with a specific challenge around structuring an email opt-in for my website.

I'm Alejandro, a copywriter. When I read Paul, I imagine him smoking a cigar, sipping on a glass of Four Roses single barrel Whiskey, and making his clients and students a lot of money with his written word. His memos are witty, straightforward, and effective -- what most newsletters lack today.

French's memos really gives you the best shortcuts to build a lifestyle business as a freelance copywriter. If you're in this game to make the most out of life while maximizing profits as a one-man business, look no further.

French’s master key was one of my first Introductions to copywriting. It opened my eyes, taught me how to think, and helped me confidently land my first client. It’s rare when you find someone who makes you question everything you’ve been doing. Paul’s memos help me break apart the thought process of all things that print cash, change belief systems, and tell stories that connect with us. If you’re online and in the copywriting ‘space’, you’ll notice a lot of copycats. People repeating the same formulas... techniques, and basic foundational stuff to get a few RT’s on Twitter from some know-no-betters. But Paul is different. Among those tips and tricks are reasons why. Clear and concise thoughts go into his copywriting. You can tell he puts a lot of effort and time into researching his big ideas. I often find myself referencing back to his emails to my own clients and friends. Every memo is a new perspective shift. Looking forward to the next.

Brother, The French Memo is jam-packed with value. You've always been a copywriter that I've followed but now that you've released these memos I'm finding an even deeper respect that I didn't feel was possible. Brilliant work. What makes these memos different from other emails? No generic advice whatsoever. I found myself sitting on each line of text, deep in thought, because this is the first time I've seen such actionable information on copywriting and freelancing as a writer. This is one to follow through till the end. If you want to learn from a real G in this space then P is your guy.

The French Memo emails are excellent, a great mix of usable information and captivating storytelling. I am always getting something from them even when the specific content is related to something I am currently working on.

Paul’s writing is crisp. And his advice is on point.

Paul's emails are consistently some of the best that show up in my inbox. Always a unique, thoughtful perspective and never boring.

You do a masterful job at simplifying copywriting and delivering the information in *such* a palatable way. Not to mention the subtle touch of humor which I'd like to compare to a perfectly cooked filet mignon - never overdone. If you're managing to get a physical reaction out of me (slamming the couch next to me once reaching the end of the "the power of promise" email) - you know you're doing something right! The mic drop/punch line sign-offs to your emails make them as entertaining as they are informative. This combination is what'll allow for a permanent sear in my brain - so it appeals to how I learn, too. A million thank yous in advance for all the things I know I'll pick up and retain from you in the future.

The best thing about The French Memo is his ability to break down complex concepts into digestible, easy to understand points through his storytelling.

I always look forward to Paul's emails, they are great. Not like other emails that are so mechanical (lifeless). In fact, I have saved all of his emails in a specific folder so I can study them. Paul made me realize that I can be a copywriter too. If you want real value, subscribe to his emails and buy his course. If you're an aspiring copywriter, best money can buy.

This week’s tips are fire! I am new to copywriting so I appreciate these gems which are designed to make me a more effective writer! Keep firing!

Love it. Great. Amazing. Paul's emails and blog posts are simply unique. You won't find no boring value posts here, rather, insights from his experiences as a successful copywriter. SUPER HELPFUL. Unlike many other lists and blog posts out there. Perfect. And if you're a serious copywriter, get the custard too, while you're at it. The only custard you won't regret buying. lol.

Great writing on work and life. Copywriting is not my main thing, but I enjoy and get a ton of value from the newsletter

- Because of your memos I am able to think in a different perspective which helps me broaden my mindset plus my skills. - The best thing is they are short and too the point, which I can refer anytime if i want to review any of it. - Other emails are less on value compared to yours, this value-packed emails helps you understand certain aspect which no one else is talking about, everyone just keeps the topic at surface level and never go in-depth which feels like they keep us hanging all the time.