Paul's emails are consistently some of the best that show up in my inbox. Always a unique, thoughtful perspective and never boring.
Paul is the real deal and offers something new in his email list. You can tell he's spent decades in the world of writing, and always brings unique insight. He also helped me with a specific challenge around structuring an email opt-in for my website.
Paul’s writing is crisp.
And his advice is on point.
Erika Carter, MD
This week’s tips are fire!
I am new to copywriting so I appreciate these gems which are designed to make me a more effective writer!
I'm Alejandro, a copywriter. When I read Paul, I imagine him smoking a cigar, sipping on a glass of Four Roses single barrel Whiskey, and making his clients and students a lot of money with his written word. His memos are witty, straightforward, and effective -- what most newsletters lack today.
Great writing on work and life. Copywriting is not my main thing, but I enjoy and get a ton of value from the newsletter
The best thing about The French Memo is his ability to break down complex concepts into digestible, easy to understand points through his storytelling.
Brother, The French Memo is jam-packed with value. You've always been a copywriter that I've followed but now that you've released these memos I'm finding an even deeper respect that I didn't feel was possible. Brilliant work. What makes these memos different from other emails? No generic advice whatsoever. I found myself sitting on each line of text, deep in thought, because this is the first time I've seen such actionable information on copywriting and freelancing as a writer. This is one to follow through till the end. If you want to learn from a real G in this space then P is your guy.
French’s master key was one of my first Introductions to copywriting.
It opened my eyes, taught me how to think, and helped me confidently land my first client.
It’s rare when you find someone who makes you question everything you’ve been doing.
Paul’s memos help me break apart the thought process of all things that print cash, change belief systems, and tell stories that connect with us.
If you’re online and in the copywriting ‘space’, you’ll notice a lot of copycats.
People repeating the same formulas... techniques, and basic foundational stuff to get a few RT’s on Twitter from some know-no-betters.
But Paul is different.
Among those tips and tricks are reasons why.
Clear and concise thoughts go into his copywriting.
You can tell he puts a lot of effort and time into researching his big ideas.
I often find myself referencing back to his emails to my own clients and friends.
Every memo is a new perspective shift.
Looking forward to the next.
Paul is the man. If you’re a freelance copywriter you need to be on his list. Period.
The French Memo emails are excellent, a great mix of usable information and captivating storytelling. I am always getting something from them even when the specific content is related to something I am currently working on.
- Because of your memos I am able to think in a different perspective which helps me broaden my mindset plus my skills.
- The best thing is they are short and too the point, which I can refer anytime if i want to review any of it.
- Other emails are less on value compared to yours, this value-packed emails helps you understand certain aspect which no one else is talking about, everyone just keeps the topic at surface level and never go in-depth which feels like they keep us hanging all the time.
Josué S. Cardoso
French's memos really gives you the best shortcuts to build a lifestyle business as a freelance copywriter. If you're in this game to make the most out of life while maximizing profits as a one-man business, look no further.