French's memos really gives you the best shortcuts to build a lifestyle business as a freelance copywriter. If you're in this game to make the most out of life while maximizing profits as a one-man business, look no further.

Great writing on work and life. Copywriting is not my main thing, but I enjoy and get a ton of value from the newsletter

Jemar

Brother, The French Memo is jam-packed with value. You've always been a copywriter that I've followed but now that you've released these memos I'm finding an even deeper respect that I didn't feel was possible. Brilliant work. What makes these memos different from other emails? No generic advice whatsoever. I found myself sitting on each line of text, deep in thought, because this is the first time I've seen such actionable information on copywriting and freelancing as a writer. This is one to follow through till the end. If you want to learn from a real G in this space then P is your guy.

French’s master key was one of my first Introductions to copywriting. It opened my eyes, taught me how to think, and helped me confidently land my first client. It’s rare when you find someone who makes you question everything you’ve been doing. Paul’s memos help me break apart the thought process of all things that print cash, change belief systems, and tell stories that connect with us. If you’re online and in the copywriting ‘space’, you’ll notice a lot of copycats. People repeating the same formulas... techniques, and basic foundational stuff to get a few RT’s on Twitter from some know-no-betters. But Paul is different. Among those tips and tricks are reasons why. Clear and concise thoughts go into his copywriting. You can tell he puts a lot of effort and time into researching his big ideas. I often find myself referencing back to his emails to my own clients and friends. Every memo is a new perspective shift. Looking forward to the next.

I'm Alejandro, a copywriter. When I read Paul, I imagine him smoking a cigar, sipping on a glass of Four Roses single barrel Whiskey, and making his clients and students a lot of money with his written word. His memos are witty, straightforward, and effective -- what most newsletters lack today.

This week’s tips are fire! I am new to copywriting so I appreciate these gems which are designed to make me a more effective writer! Keep firing!

- Because of your memos I am able to think in a different perspective which helps me broaden my mindset plus my skills. - The best thing is they are short and too the point, which I can refer anytime if i want to review any of it. - Other emails are less on value compared to yours, this value-packed emails helps you understand certain aspect which no one else is talking about, everyone just keeps the topic at surface level and never go in-depth which feels like they keep us hanging all the time.